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[Clairo on 'Charm': Reconnecting with Individuality, the Magic of Live Recording, and Finding Artistic Freedom]-[Clairo New Album Charm & Songwriting Apple Music]

Apple Music · B1 ·

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📋 Summary

Reclaiming Individuality: Clairo’s Journey to 'Charm'

In this candid conversation, Clairo opens up about the evolution of her artistry, the intentional shift in her creative process, and the personal transformation that led to her third record, Charm. Reflecting on her path since the release of Sling, she discusses how moving into a new space, adopting a dog, and collaborating with producer Leon Michaels allowed her to rediscover a sense of self that had felt previously lost.

The Crux of 'Charm' and Sensuality

Clairo describes the central theme of Charm as an exploration of the "gray area" and "buzziness" that occurs between two people during the early stages of attraction. She notes that this phase is defined by a "definite lack of information," which allows for a unique, imaginative space. Beyond the romantic implications, the record serves as a vessel for exploring her own sensuality. She admits that while she hadn't previously connected with this aspect of her identity, realizing it was a "lacking element of a whole person" made it a necessary theme to tackle, helping her reconnect with her femininity and individuality.

Breaking the Cycle of Burnout

During the promotion of Sling, Clairo famously expressed doubts about continuing her music career, even entertaining the idea of becoming a teacher. She attributes her return to a healthier, less forced approach to creation. Working with Leon Michaels and the team at Big Crown Records was a pivotal turning point. She emphasizes that this collaboration was organic, noting, "It wasn't something that was planned and it wasn't something that felt forced." This partnership not only provided a fresh creative direction but also helped her reframe her priorities, moving away from the pressure of metrics like "streaming numbers or sales" toward valuing the "easy, beautiful process" of making art with people she admires.

Revisiting the Past and Finding a Voice

One of the most significant aspects of making Charm was the process of looking backward. Clairo revisited her early SoundCloud demos to understand the "thread" between her projects. She found that her "own specific style" was most prevalent in the music she made in high school—a time when she was just "doing" rather than "thinking." This realization allowed her to make peace with her past self: "She’s come around now. She has a place at the table." By closing this loop, she has managed to reconcile her early, raw creativity with her current, more refined musical judgment.

The Magic of Live Performance

Musically, Charm stands out due to its performance-based nature. By working with seasoned musicians like Homer Steinwise and Nick Movshon, the studio sessions felt like a live experience. Clairo notes that the final tracks remained remarkably close to the initial demos, capturing a specific "magic" that occurs when a band brings a song to life in real-time. She highlights that this collaborative, symbiotic relationship in the studio was instrumental in making the record feel fresh and authentic.

Artistic Rebellion and Connection

Clairo addresses the isolation inherent in being a professional musician, noting that conversations with peers—like Frank Ocean or Lorde—provide essential validation. She also touches on the concept of artistic rebellion, expressing joy when her parents didn't immediately grasp the new direction of her music. "That’s awesome. Because now I’m finally doing something different, doing something that feels like me," she asserts. This shift marks a transition from seeking approval to creating work that authentically represents her current headspace, proving that taking time for self-care and personal growth is the most effective way to sustain a long-term creative career.

🎯Key Sentences

1
I'm doing something that feels like me.
2
That's how it should be.
3
I've been toying with the idea of this type of record for a while.
4
It wasn't premeditated at all.
5
I went with it because I was doing it.
Expand All

📝Key Phrases

1
zone in on
2
toying with the idea
3
lacking element
4
premeditated
5
in the know
Expand All

📖 Transcript

I'm doing something different.
I'm doing something that feels like me.
Because I show it to my friends and they're like, this is so you, man.
And I'm like, thank you.
And then I show it to my parents and they're like, not sure I get this, Claire.
And that's awesome.

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