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[The Meteoric Rise of 'Stereophonic': From Off-Broadway Hit to Broadway Phenomenon]-[592. How to Make the Coolest Show on Broadway]

Freakonomics Radio · B2 · 2024-06-13

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📋 Summary

The Unlikely Ascent of 'Stereophonic'

The journey of the Broadway hit Stereophonic is a masterclass in theatrical intuition and strategic timing. When the play first premiered off-Broadway at Playwrights Horizons, it lacked any commercial producers. The initial spark was ignited by a passionate recommendation from Sue, who attended the first week of previews and "absolutely lost her mind," urging her partner to witness the production. This viral word-of-mouth momentum created a high bar, which was subsequently elevated by "transcendent" reviews, setting a standard that the production managed to clear with ease.

Navigating a Post-COVID Broadway Landscape

By November 2023, the theatrical landscape was in a fragile state of recovery. While the COVID-19 shutdowns had officially ended, the industry was grappling with significant headwinds: overall box office numbers remained "way down" compared to pre-pandemic levels, while production costs had "risen a ton." Compounding these economic pressures was a logistical nightmare—the lack of available real estate. At that time, there were "no buildings available on Broadway," and the prime John Golden Theater—one of the smallest venues with roughly 770 seats—was already earmarked by industry insiders for another unannounced production. Despite these barriers, Stereophonic managed to secure its place, proving that high-quality content could overcome even the most rigid commercial constraints.

The Tony Awards and the Internal Competition

Stereophonic has become a critical darling, exemplified by its impressive haul of 13 Tony Award nominations. On Broadway, as the transcript notes, "awards drive ticket sales," and this recognition has solidified the play’s commercial success. However, the sheer volume of nominations has created a unique internal dynamic, as the production often competes against itself in various categories.

For instance, the category for Best Actor in a Featured Role in a Play features a trio of Stereophonic cast members: Tom Pesinka (who plays Peter), Will Brill (who plays Reg), and Eli Gelb (the Recording Engineer, Grover).

Camaraderie Amidst Ambition

When asked about competing directly against his fellow castmates, Tom Pesinka offered a candid glimpse into the psyche of the performers. Describing himself as a "super competitive" and "super ambitious" person, Pesinka admits that his drive is part of what allows him to inhabit the role of Peter. Despite the intense competitive nature of the awards circuit, the relationship between the nominees remains rooted in genuine camaraderie. Upon hearing the news of his nomination, Pesinka received a supportive text from Will Brill, simply stating, "Man, you," which served as the catalyst for a celebratory round of calls between the nominees. This spirit of mutual support underscores the nature of the production, which the cast views not merely as a collection of individual performances, but as a true "ensemble piece."

🎯Key Sentences

1
I went after it opened.
2
Did you lose your mind too?
3
It's awesome.
4
At the time there were no buildings available on Broadway.
Expand All

📝Key Phrases

1
set the bar
2
lost one's mind
3
clear the bar
4
way down
5
risen a ton
Expand All

📖 Transcript

sort of combination.
So how did John Johnson become co CEO, CFO and COO of Stereophonic?
Remember, when the show premiered off Broadway at Playwrights Horizons, it had no commercial
producers attached.
Sue went the first week of previews and absolutely lost her mind, called me and said, you have
to go see this play.

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