My dad works in B2B marketing, but I never really knew what that meant.
Then one day my dad came by my school for career day and told everyone in my class he was a big MQL man.
Then he just kept saying things like, the more MQLs the better, over and over.
My friends still laugh at me to this day.
I think it means marketing qualified lead.
One thing's for sure.
I'll be known as the MQL man's kid for the rest of my days.
Why can't you just be a fireman or a lawyer?
Why? You ruined my life, dad.
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Welcome to Before Breakfast, a production of iHeartRadio.
Good morning. This is Laura.
Welcome to the Before Breakfast podcast.
Today's tip is that you don't always have to go digital.
Many complex lives and schedules can in fact be managed on paper.
If you prefer paper, then just stick with that, unless you absolutely have to switch.
Today's episode was inspired by a conversation I had recently with my Best of Both Worlds co -host, Sarah Hart Unger.
She and I both have pretty busy lives, jobs, families, extensive hobbies.
We also both use paper calendars and paper planners.
She works part time as a physician, and obviously her hospital has a digital system for putting in patient appointments.
But outside the hours of eight to five Monday, Wednesday, and Friday, Sarah schedules her life on paper.
My calendar for my five children's activities and such happens on paper too.
I mean, partly this is because I really dislike electronic calendars.
A major upside of self -employment is that no one can make me use them.
But I also really like seeing things written out without having to scroll around on a screen.
With my planners and to -do lists, I like the physical act of crossing things off.
It makes it feel real that I've accomplished something.
I know that many organizations require people to use electronic calendars for work, which then nudges people to use them for the rest of life, as we don't actually have two separate lives.
Your 9 a .m. dentist appointment affects your work.
If your spouse is going to be gone for three days during a busy time at your job, you're going to want to know that as you are planning things out.
But some of the alleged benefits, like it's so easy to reschedule things, don't strike me as real benefits.
People might be a little more mindful of scheduling things if they'd have to cross them out and rewrite them.
People note that they have so many meetings that they wouldn't fit on a paper calendar.
Well, maybe we should all have fewer meetings.
It's an idea. That said, even if you do use an electronic calendar for actual meeting appointments at work, if these aren't too frequent, like maybe two or three a day, you can just take a glance at that and note these things in your paper calendar and use paper for the rest.
Even if you do use an electronic calendar, I would suggest making your weekly priority list on paper somewhere.
This will require you to take some time where you step away from your inbox and your screens and really think about what is important.
Writing each priority down will also be an act of commitment.
You are pledging to do it because you bothered to write it.
It's kind of like your signature that way.
Using paper means that your priority list can sit there separate from your screens and serving as a north star through the week, whatever you are working on.
You don't have to scroll out of your inbox or your current project to check it.
It is just there, in a planner, next to you.
This makes it easier to keep in front of your mind.
There are a great many benefits to digital systems.
That is true. Sometimes we need things that are more portable.
But if you find you prefer paper, know that even complex lives often can be handled, at least partly on paper.
There is no reason to go digital, just to go digital.
And hey, there are a lot of beautiful planners out there.
Being a paper person provides an excuse to try them out.
In the meantime, this is Laura.
Thanks for listening.
And here's to making the most of our time.
Thanks for listening to Before Breakfast.
If you've got questions, ideas or feedback, you can reach me at laura .lauravandercam .com.
Before Breakfast is a production of iHeart Media.
For more podcasts from iHeart Media, please visit the iHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows.
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