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Cottagecore first started appearing online around 2017, but it wasn't until the lockdowns of 2020 that it really took off.
As more people grew tired of city life, social media and the constant buzz of technology, they started dreaming of simpler, slower days.
Vogue France even calls cottagecore, the new art of living.
So is this all about moving back to the countryside?
Not exactly. It's more about longing for the past, for a time when people baked their own bread, sewed their own clothes and life felt slower and softer.
Cottagecore taps into the broader, slow living movement, which encourages people to reconnect with nature and tradition, instead of speeding up with the modern world.
Even the word itself gives it away.
Cottagecore blends cottage, meaning a small -country home, and hardcore, suggesting a full embrace of rural life.
Think Little House on the Prairie, but with a 21st century twist and a strong presence on social media.
Why are so many people embracing this lifestyle?
According to Vogue, young women especially have been creating dreamy pastoral scenes on TikTok and Instagram.
– baking pies, picking flowers, or knitting by a roaring fire.
At first glance, it might look similar to the Tradwife Trend, where women romanticise 1950s -style domesticity.
Since 2020, Hashtag Cottagecore has racked up more than 16 billion views.
Historian and researcher at the Glasgow School of Art, Elodie LeMaire Nowinski, quoted by Vogue, points out that global turmoil has had a lot to do with this.
With wars, economic crisis and fraying relationships to work, many people are simply exhausted.
Cottagecore offers a comforting escape.
But not everyone can pack up and move to the country.
Isn't that a bit frustrating?
Not necessarily. As Click and Fit magazine explains, you can bring the cottagecore spirit into city life through fashion and home decor, with floral couches, wicker baskets and linen blouses, and such like.
The goal isn't to dress like an actual farmer, but to create the feeling of a character who spends her days wandering fields, baking on Sunday and hanging laundry in the sun, like a modern -day Laura Ingales Wilder, but with better lighting.
Has nostalgia always been this powerful?
Absolutely. During the industrial revolution, many artists including Monet turned to nature in their work as a reaction to rapid change.
Whenever major innovations shake up daily life, it often sparks a desire to slow down and reconnect with nature.
As Marie Claire points out, Cottagecore joins a long line of anti -system movements from hippies to the punks to today's hipsters.
There you have it. Now you know what Cottagecore is.
In under 3 minutes, we answer your questions and help you understand the true meaning behind the trends, concepts, and acronyms that are making headlines.
Listen along and you really will know for sure.
