My dad works in B2B marketing, but I never really knew what that meant.
Then one day my dad came by my school for career day and told everyone in my class he was a big MQL man.
Then he just kept saying things like, The more MQLs, the better, over and over.
My friends still laugh at me to this day.
I think it means marketing qualified lead?
One thing's for sure.
I'll be known as the MQL man's kid for the rest of my days.
Why can't you just be a fireman or a lawyer?
Why? You ruined my life dad.
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Welcome to Before Breakfast, a production of iHeartRadio.
Good morning. This is Laura.
Welcome to the Before Breakfast podcast.
Today's tip is that even if you don't send holiday cards, you can wish a happy holiday season to the people who send you season's greetings.
Simply send a text with holiday greetings to everybody who sends you a card, and you can get some of the same warm fuzzies.
Even if the card thing isn't for you.
So long time listeners know that I love holiday cards.
I think they are a great way to keep in touch with friends, family, and colleagues.
My family sends out a great many of them every year.
I also enjoy receiving all the photos of people's cute kids, dogs, holiday decorations, or travel adventures.
For a few weeks each year, the mail is actually fun.
If you are on the fence about sending cards, I encourage you to do so.
But plenty of people don't send holiday cards for various reasons, and that is okay.
But I imagine that most people still do want to connect and maintain ties with the people who send them cards.
So, I suggest texting a response to the cards you receive as a quick and free way to maintain that connection.
When you process your mail each day during the holiday season, for every card you receive, text the senders.
Thank them for the card.
Perhaps comment on any photo or news they shared.
Share news of your own and, of course, wish them a happy holiday.
In just a minute or so, you can reinforce the sense of connection and offer your holiday wishes.
Your message will most likely be received with delight.
A text conversation may ensue.
Or maybe the recipient will just heart your message and move on.
But either way, you have expressed your appreciation for the card.
You have reinforced the connection.
And you have wished them the best.
Most likely, you will now stay on their holiday card list.
So you can look forward to a similar exchange next year.
If you are not sending holiday cards this year, but think you might like to send them in the future, it can also be helpful to create a spreadsheet of everyone who sends you cards, including the adults and kids' names and the address.
That way, if you decide to send holiday cards next year, the spreadsheet will get you started determining whom to write to and how to reach them.
The spreadsheet will also come in handy if you want to send party invitations or change of address cards, or birthday cards or anything like that.
There is no reason to feel left out or self -conscious if you don't send holiday cards when your loved ones do.
A festive text is still fun.
You let people know their card was appreciated.
It is an easy way to maintain relationships and spread holiday cheer.
In the meantime, this is Laura.
Thanks for listening.
And here's to making the most of our time.
Thanks for listening to Before Breakfast.
If you've got questions, ideas, or feedback, you can reach me at laura .vanderkamp .com.
Before Breakfast is a production of iHeart Media.
For more podcasts from iHeart Media, please visit the iHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows.
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