T.I., he about to kill the king, he said.
Now, 2006, he called himself King.
Now we line up for him to kill the king.
Now, see, the thing is about the 2006 album, a lot of people think it was in reference to me.
It was really named after my son, King.
Interesting.
They was like he calling himself king of the south.
Well no, that was done there there.
There is no mistaking that i did that also.
Yeah yeah, yeah.
Two things can be mutually true at the same time.
Yeah yeah, yeah.
Now um, the big talk is obviously your latest single.
Let them know.
Yeah, produced by pharrell.
That's right.
Uh, you came out swinging, cut the dreads and got back to work.
Yeah,
Yeah.
Yeah.
I mean, like I told you earlier, bro, I've been working though.
Yeah.
I've been, you know I've been, I think that you know brand recognition is important in this thing of ours.
So if I'm representing the brand to people, it has to be, you know recognizable know, it has to be comparable to what people have grown to know and love about the brand of ti.
So i think that's what made it that much more special.
I think the reason i say you got back to work is not because i think for us as the fans, we on the outside, we don't know what's going on right, we know, we know what y'all tell us, i mean, and a bunch of assumptions get made in between there, true?
So if you're not giving us uh uh, an official boom, let's go right and we see you collabing and you know okay, all right, he collabing over here, he did thing over there, all right.
But you don't feel like this, let him know.
Was a a specific stamp like all right y'all, let's go now.
Yeah, it's undeniable.
It is.
It is.
You know what I mean?
There's a certain energy to the video.
You had the video.
You know what I'm saying?
You on the boat.
You in Miami.
Pharrell, big production, Hype Williams.
Yeah.
That's a certain level.
All that.
Now, why did you go Hype Williams?
You wanted to bring a feeling?
Man, um...
Man, the Beyond It With Your Dog.
I feel like that was Hype and I ain't had a chance to work as much as we probably should have during the time.
We were both playing at the level that we were playing on.
I just always wanted to work with him and do more with him.
We did something for my last album called Hypno um, which is also dope.
That's a record.
That uh, that that juicy j did for me for my last album and he directed that one for me.
I was you know what i'm saying.
That was definitely an experience um, and and honestly bro, we were talking about shooting.
I hit height probably, man.
It was during the holiday season.
I had texted him.
It was like yo, what's happening?
And he hit back to like january 15th you know, i was on vacay.
Later later later, type like yo, i'm just seeing this, what's up.
And so we met bro, we met and i played music and i was like, and he was like i got the camera in the car, stay ready.
I was like i got the camera in the car bro, we can go like now, you know i mean So.
Then I explained to him that the haircut would be a big part of it.
So we just had to make sure that we timed it properly.
And so he put you know what i'm saying he put a schedule together and you know all of the different uh, the different pieces that that, that the different pieces of content that we'd be capturing and he'd be delivering um for, for the, the nominal fee.
We can't do that one and you know we had to have that conversation in great detail.
You know what i'm saying.
But he understood.
He said man, i get it.
You know.
You know it's a business um, because before you got to think about it man, before videos were really like just throw away money.
And when I say throw away money, it's because it was a marketing expense that the artist was only responsible for 50 recouping.
And there was no way to monetize the videos back then.
It was just straight commercial.
Yeah, throw it up on MTV BET.
And just hope that it bring enough people in to compensate.
Yeah.
You know what I mean?
And they were spending millions on them videos.
Yeah, I never did.
I never did that.
I think my most expensive video probably was about 400, 500 maybe.
Was that because you understood the cost from the beginning?
I never understood what the million dollars was for.
I just never saw how, if I spent a million on the video, where does this like?
How does this make more of a success than spending 250?
You know what I mean?
I always felt like if you spent 100 or 250 the right way and you got the right record, you gonna yield the same benefit as if someone went and spent a million.
You know what I mean?
And I just felt like, you know, it was a bit like a business decision.
Like it just was a fiscal responsibility.
I'm gonna ask you about bring that.
Let them know.
Back shells, let's get into this single man.
We're gonna play this a few times today.
Man ti is here.
I'm gonna see if he'll give us a date on this.
Uh, kill the king album.
Um, we also got to talk about the the most recent affairs, because there's a snippet on apple music award.
Look, you don't even want to talk to me about it, man.
That's so last week, bro.
It's so last week Now.
You had to let them know last week and we gotta get into it.
Oh, man.
I mean, listen, bro.
Ain't you tired of this shit, bro?
I mean, listen, I'm happy that the record's number one.
Yeah, yeah, yeah.
I'm happy that the record's number one.
I'm happy that it already had momentum before this became a thing.
Yeah.
I'm happy about all that.
I'm happy that it inspires you to, as an MC, I know there's layers to it.
But I think ultimately when I see, you know, you threw the snippet for War up on Apple Music.
Yeah.
And we're going to play that one piece, because the other records is on the internet.
Yeah, the other records, that's intentional.
You know what I mean?
Them other records, they are messages.
They were intended to reach the ears I needed to reach.
It's not official.
I'm not saying a part of mine.
Nah, that shit ain't on the album.
That's not a reflection of what you can expect, except for war.
Now, what about the family members, your sons?
I can't speak for them.
Okay.
Tell me more about that.
Because, you know, the Internet likes to say that T.I. got his sons.
No, hell no.
I ain't got nothing to do with it.
Everybody moving on their own accord.
Everybody doing what they feel is necessary to be done in the moment.
Like, there was no...
Like, consulting.
Coordination.
Not really, man.
I tell you what like for real, the only coordination is.
You know, after I do.
You know when I push mine out, then I be hearing about.
You know, King doing what I call King.
He be like, hey, hey, no more.
Let's chill.
Let's chill.
You know what I mean?
It's cool.
It's good.
And then he'll hit me tomorrow, man.
You see this, i like man, go and do what you do, what you got to do, bro.
You know what i'm saying, like the fact that you know it continued on and continued on because the just refused to just just chill up, bro.
You know what i mean.
You cool yeah, i mean.
And that shit Jed man, it's unfortunate.
There's something that was intended, you know, to celebrate the culture and intended.
And you're speaking about the versus battle, the intention of y'all doing versus.
I mean, not even the intention of us doing it.
Like, you know what I mean?
Because that was a conversation that we had in 21, if I ain't mistaken.
So for five years we've known that ain't gonna happen and i'm cool with that.
I think a jet don't like to hear.
The fact doesn't matter, you know.
I mean yeah, i was gonna do it.
Yeah, you know we were gonna do it, but cuz i don't want no smoke And I get that ruffles of feather, but that's not my fucking fault.
That's the truth.
And only a fool despises facts.
So if you foolish enough to despise the fact of that matter, that's between you and your maker.
It ain't got shit to do with me.
And I'm done with this shit, bro.
You know what I mean?
Because, to be honest with you, The way the narrative is spun now like oh, now he needed this for his family.
Man, bro, we've been straight.
I ain't never been nowhere with my head in my hand asking nobody to do no shit for me that were going to keep me afloat.
I've been good, overly.
And I was already experiencing a hell of a moment. to let them know.
Yeah, I was already well on my way to doing some shit.
Not many motherfuckers my age are allowed the opportunity or afforded the opportunity to do.
So I don't really want to dampen my moment or shade my moment with the bullshit.
I just ain't got no time for the negativity in my life, bro.
That shit ain't got no place.
I'm not a miserable person.
I love myself.
And for that, because of that, I love others.
I don't hate nobody to the point where I wanna see you suffer where I wanna.
I ain't on none of that, bro.
I am a beacon of light.
I'm a man of God.
I am God's son.
God put me here with a purpose and i'm pushing that purpose.
Anybody got a problem with that.
You need to take it over, god.
Yeah, i mean anything in my way, between anything between me and god.
Purpose for me.
It will be removed, by choice or by force.
Well, as a, as an mc though, in this And as a rapper, you have expressed wanting to do verses, though.
Regardless of that,
No, I haven't.
I haven't expressed it.
Oh, you haven't.
It's not me expressing it.
And that's another misconception that I really have a disdain for.
I'm not out here soliciting myself for verses.
I don't give a fuck about verses.
People want to see me in it.
Right.
But you got to have some love for that.
That's a celebration of the music, right?
I appreciate it.
Of course.
It's only goofy ass shit like this that make a nigga like man.
Why y'all ain't come talking about this shit to me in the first place.
I'm fine on my own, bro.
I'm good.
I don't need none of this shit, bro.
I'm straight.
Without the success of Let Em Know, without an album dropping, I could have still had my hair and doing comedy, and I'm living in the same house, driving the same cars.
You know what I mean.
Flying the same planes, living the same life, bro.
Ain't none, motherfuckers, stopped my motion or created none for me.
Man, I just, you know, this shit, man, enough is enough.
It's irritating.
Man, quit the cap, Jack.
Yeah.
So, will we see you in the verses?
Or is that even, you don't even want to talk about it.
Man, let that shit go, cuz.
I don't give a fuck, bro.
You know what I mean?
No, man.
I don't know.
It ain't even worth the trouble at this point, dog.
You know what I'm saying?
Yeah.
Whatever positivity could have came from it, it's been poison.
Man, fuck that shit, dog.
You know what I mean?
You know, if God put that shit in my future, man, It'll be his doing, that man.
There you go.
Well, you gave us War.
War came out of this on Apple Music.
Absolutely.
So let's play a little piece of that.
Let's do that.
And then we're going to get to these classics.
Produced by DJ Toomp.
Let's go.
Toomp on the album, too?
Oh, hell yeah.
And this will be on the album?
Multiple times.
Okay.
Yeah.
We're going to ask about this Kill the King.
I need to learn.
We need to learn something.
No problem, man.
Now, on Kill the King...
What's the energy you want us to receive from Kill the King When It's Time?
Well, I've never, ever ever felt that it was my place to dictate or determine how people received my art.
I'm not telling you just want.
I want you to listen, and i want you to tell me what you feel.
You know.
I want you to tell me what it does.
What's your intention, though?
Why are you, why are you calling this your last album why?
Why is this?
There's so much other to do and honestly, i've i've given so much of myself, so much of my time to this.
I have to open the floor up for other things.
Um, I got two films that I have written directed produced, financed.
And, you know, that is something that I intend to spend more time doing.
One of them is a sequel to my first film, which is called Departments.
You can go see it on Tubi right now.
It's like that.
It's a comedy set in an apartment complex. on the west side of Atlanta.
And the other is a romantic comedy.
Now this is the first film that I've directed and starred in.
So wrote it, produced it, directed it, starred in it.
Music supervisor.
So this is uh it's called thought she was the one stars myself.
Terence j chameleon.
Um chris mayer meyer i'm sorry if i said that wrong bro um man uh britney howe, dominique perry.
Um so many people, man dc young fly uh and and you know it's the tagline is looking for love and a lot of good luck.
Um so doing things like that, and i have a slate of other other films that i'm looking to produce, direct and uh develop so that.
And then i have a host of real estate developments of of of enormous proportions.
Well, maybe not enormous proportion for up here, but a 250 300 million dollar building in atlanta is enormous proportion for myself Yeah.
So, you know, I have like two of those, like, you know what I'm saying?
Just on the table that we, you know, in the process of funding and putting together and shit, bro.
You busy?
I just, I mean, you know, I just got other, I got dreams that carry me outside of music.
And in order for those dreams to be a reality, I have to dedicate the necessary time, effort and attention to it.
So one of those endeavors is obviously the comedy.
You had the comedy, then you have a special too, right?
Absolutely, yes.
You got a special.
I had told Tip, and none of this crossed my algorithm.
And when I saw your name on flyers in the past, I assumed you was performing.
You tripping.
At the comedy club?
I didn't even know.
I saw your name on flyers with other people, rappers and all type of things.
So I was like, oh, he must be performing, come to find out you was doing stand-up.
So what was the feedback you received?
And are you going to continue to do stand-up?
Man.
To be honest, everyone who has come to my shows has laughed, left you know what I'm saying with smiles on their faces shocked, surprised.
Now I have heard one girl I don't know who she was say something about you know I sound like I just like to hear myself talk, and she's absolutely correct i do like to hear myself talk.
Thank you for coming and enjoying one of my favorite pastimes with me.
You know, i mean uh but, but for the mo part, more people are just.
You know, they enjoy hearing me talk through things that they've observed me go through and not know how i.
You know how it affected me.
Yeah, you know, i mean what my mindset was and how i dealt with it.
Um, And I enjoy it.
It's therapeutic.
I ain't doing it to please others.
This is something I'm doing for my fucking self.
Can I have something for me?
Can I have something for me, man?
I'm not doing this to please you.
This is not for you.
If it ain't for you, take your ass home.
Now, how humbling was the experience?
Because comedy is hard, man.
Comedy is a very hard craft.
It's humbling, but I was humble already.
I didn't go in it saying, oh, I'm going to tear this motherfucker up.
I went in it saying, hey man, this is wonderful to have something that you can start from the floor.
You can start at ground level learn grow evolve, put the work in, get the reps in, get better and better and better and build up to something over time.
So that was always the intention.
I never said, oh, I'm the funniest motherfucker.
No, I think I'm an interesting storyteller, and I find humor in presenting my story to others.
When your brother passed, your longtime manager passed, who also managed comedians, right?
Was that also some of this cathartic in a way?
Because you've been around the comedy space tangentially.
Yeah.
I mean, it wasn't an intention.
It wasn't on my to-do list.
Like really, somebody threw me on stage out of spite, thinking that it would keep me from talking shit, right.
And so, because I was a heckler, you know what I'm saying?
Ah, okay.
So motherfuckers just threw me on stage, like, since you, thank you so good.
So I got up there and I got my first laugh and I was hooked.
And I started doing that shit every day, showing back up, showing back up, showing back up.
Every day I'm in spots, motherfuckers like, is that T.I.?
You know what I mean?
And...
That shit, it fed a piece of my spirit that had been starved for so long.
I don't know what that was.
Bringing joy to people in a different kind of way, maybe?
I guess so, yeah.
Sharing positive energy.
You know what I'm saying?
Nobody goes to a comedy show to have a bad time.
I mean, nobody got that level of bad intentions on their mind, going to a place where the whole room is there to laugh.
And it just did something for me, and it still does.
Good for you, man.
Right on.
Good for you, bro.
Because, you know, not everybody gets to walk that walk that is fulfilling for them.
Yes, they do get to, though.
Well, no, they could.
They choose not to.
Or they're afraid to or don't know how to.
That fear shit, that's a lie.
Wait, which is the lie?
People being afraid?
No, fear is a lie.
Oh, fear is a lie.
Yeah, yeah, okay.
Yeah, yeah.
But you believe that people do have it, though.
You know what I'm saying?
I believe people have fear?
Yeah, yeah, yeah.
They, yes.
We all human beings have it.
Yeah, I was just checking.
But if you are...
If you are crippled by it, if you are controlled by it, if you allow it to deter you from doing what you feel is your purpose, you don't deserve what comes after.
Anytime you've been afraid of something and you went up against it, got through it.
You always grew and evolved as a human being after that.
And so to succumb to that fear is alleviating your opportunity to grow and become the greater version of yourself that you could become after it.
God sent me here with fear for my creators.
You know what I mean?
Fear for my mama, my daddy, my God.
My daddy dead.
Still scared to death of my mama.
And I'm going to take the rest of that fear back to God.
When I get back to God, I'm going to say, here you go.
You know, there you go.
I got that for you.
You know, ain't no human, ain't no man or no real situation feeling to pull the fear that belongs to God from me.
The worst you could do is send me back to God.
And if I get with God, then we really going to be on your ass.
You going to get me closer?
Oh, we really on your ass.
You know what I'm saying?
So I just, man, when I feel fear, I fear the fear.
I'm scared of being scared.
You know what I mean?
Like, I feel like, oh, I got to do it now.
Did you feel that way when you first stepped into the rap game?
How did you feel when you?
Anxious.
Anxious.
I was anxious.
I was anxious.
I was like, boy, as soon as they hear this shit, they gonna know.
Yeah, you knew what it was.
What made you so confident when you think back to 01?
I had been doing it for so long, bro.
I had been doing it for so long.
Like, I was the one in the, like, Atlanta showed me who I was.
Atlanta showed me what I could do before the rest of the world ever got an opportunity to hear me.
Like, I was always, and they get the cafeteria table.
Every school I went to, I was the rawest motherfucker rapping.
Whenever somebody else said they could rap, they came to the school.
They're like man, you got to go see Tip.
You got to go see Tip.
And every apartment I moved in, rawest motherfucker.
I was always, oh, he going to be something.
Oh, he going to make it.
He going to make it.
Like, hey, man.
So what we used to see a dope out of man just happened to be some apartments that were next door to a plaza that had a barbershop.
Everybody used to go get their hair cut in that barbershop.
It was called Dutch Barbershop.
Also, Big Oomph and DJ Jelly, they had like a record shop too in that same plaza.
So DJ Jelly and Oomph, everybody was like, man, go holla at Big Oomph, man.
You know what I mean?
Go holla at Big Oomph.
You know what I mean?
He can put you on.
He can put you on.
Like, man, nah, I ain't going to holla at nobody.
Then, like you know, Too Short, Big Guilt from goody mob, and you know, other will go get the haircut.
Like man go go go, holler at them man go, holler at them and rap for them like nah nah nah, i'm not doing that.
They gonna, you know, i mean i'm gonna present myself to them man, you knew that.
Then like, i'm gonna make sure my thing is buttoned up absolutely, absolutely.
I always had a vision for myself in this Well, and I think it's.
You know, it's obviously beautiful that you've come full circle to this new single.
And you worked with the Neptunes and Pharrell on the first project.
I did.
I did.
You know what I mean?
You want to get to that?
What you want to get to?
What's your name?
Hell yeah.
Let's get to that.
T.I. first album.
You feel me?
Linking with the Neptunes, Pharrell.
I knew right then.
Funny story, right?
Yeah.
So...
Me and KP, we go to Virginia, and we're working on this.
Shout out to KP, by the way.
Right on.
And KP playing records for P off my album, potential records, just to show the direction we was in.
And we made these records with Pussy Pumper number one and I'm Serious were the two records we made.
And afterwards, we were just sitting and talking, and Pharrell was like, you know, you dope, bro.
You so dope.
You know, what surprised me, if you don't do so well the first album, see, you're too dope.
You're like a Jay-Z kind of dope to where.
It's going to take people a while to catch up to what you're doing.
And, you know, don't be surprised.
I say, man, fuck all that.
I'm going through the roof.
The first time he was right.
He was right, he was, he was.
He couldn't have been more right.
But i'm serious, did okay though, but i maybe okay ain't well, i wasn't going.
I've never gone for okay, you know what i'm saying.
So on this first project, though you had jazzy fey on there, you had too short on there.
Yeah uh, obviously you had psc on there.
Right on trap music, you feel trap music was when you, when you feel you was just saying pharrell yeah, Gave you the heads up that it may take a second.
Nah, nah, nah.
That was, I'm serious, he said this.
No, I know, but by Trap Music, that album.
Yeah, by the time, it happened exactly how he said it would.
Yeah, second project.
Yeah, it happened exactly how he said it would.
But I also think that's a blessing in many ways.
Because some people have problems on the second drop because it went so crazy on the first one, and so they they then have to go figure it out and the bar gets lower.
That's what the sophomore album thing is all about.
You went the other way.
The first one was a struggle right, and the second one, the sophomore, was when it took off, and so you probably was better.
Um, you know, your brain was better calibrated for what you needed to do, moving forward, and you was able to really find yourself.
Okay.
I ain't never look at it like that.
Then some motherfuckers do so well that they like I guess you could say it causes them to, I guess fear that they won't do as well.
Have it right, i'm talking about not even just for the sophomore for the rest of their career.
That's right, it's almost.
You're still living up to that first thing, right?
You didn't have to worry about that.
I could argue that the reason you've had such a long career was because that first, that first thing out the gate, wasn't all the way cooked.
Bring them out, bring them out.
You did.
You had to talk to hove about clearing this.
Back then Man, I asked Swizz if he approved it and Swizz said man, I got it, man.
Just do the song.
You know what I mean?
You know, he said that, you know, he said, man, hold straight, man.
I got that.
Just do the song.
So I did.
And it all worked out.
It all worked out.
And what was the second single, You Don't Know Me?
Well, actually, You Don't Know Me was first.
Really?
Yeah.
Bring Him Out was second.
Yeah, yeah.
You Don't Know Me was already out.
And then you came with the Bring Him Out.
Fun fact, You Don't Know Me was the one that got nominated for a Grammy that year.
And not Bring Him Out.
I don't know how that happened, but yeah.
Tip is hanging out.
T.I.
You feel me?
That's right.
We're working on his new album.
Kill the King.
Yeah, yeah.
But this Friday, PSC.
Yeah, man.
Straight from the A. And they good with us playing this record today?
Oh, absolutely.
And straight from the A, man, this is a record to raise the camaraderie in the city.
Okay.
You know what I'm saying?
I feel like it's been a lot of divisive rhetoric. that has kind of surrounded the town.
And now it's time to get back to what Atlanta's known for, unity.
You know what I mean?
Coming together and building big shit.
That's how the city got popping.
You feel what I'm saying?
Can't get away from that.
And you know why that divisive rhetoric comes?
Success.
Exactly.
Yeah, you know.
But somebody who's already been successful got to say hey guys, it's not the way you do it, that's not the way it happens.
You know you can't sustain this way.
Yeah, you know, i mean, they keep this rolling.
Everybody got amj dude.
If everybody do a little, nobody has to do a lot.
Psc dj drama project yes, gangster grill still in the streets.
Is it a date for that man?
You know, Every time I say something man, this year I end up putting my goddamn boot in my mouth.
So I got T.I.'
's new number since, you know, he back moving around.
And, you know, listen, this is my responsibility.
I'm going to start texting you for dates.
Yeah, well, you know what, man?
And I'm going to start courting because we need to start a lot.
You know, as things happen, there's momentum, the spotlight is on, the light is shining.
We need to...
I mean, you know, I will tell you this.
I'm going to put my next single out on the 18th of March.
I will tell you that.
But that's for Kill the King.
That's for Kill the King.
This particular, I don't know, man.
I think, man, sometime maybe, I mean, excuse me, not February, maybe April, like April.
Feeling April.
Yeah.
What are you doing in celebration of the King album now?
So that's 20 years ago.
And you got Hov.
Hov is, you know, everybody talking Hov.
We may see Hov this year for the 30th of Reasonable Doubt.
So it makes me have to ask you about 20 years ago.
Well, you know, I'm headlining the birthday bash.
That's going to be, it's sold out quicker than any birthday bash has ever sold out.
And that's the big, that's like the summer jam in Atlanta.
Yeah, yeah, yeah.
So, you know, excited about that.
Also, one music fest, big festival in Atlanta.
Yeah.
Doing that.
I got about four tours on the table.
Okay.
So I'm perusing through offers.
All right, all right, all right.
You know what I'm saying?
Yeah.
But you're a rich man.
Well, I mean, you're happy with your?
Rich men measure their wealth by the amount of things they have that money can't buy.
Okay.
However you measure rich, I would say that you, sir, are that.
Whatever your metric is.
So touring and moving around may not necessarily be I mean, but it might be done at the end of the day, man.
If I committed myself to a project, then I have to optimize the success.
Do you feel committed to the fans as well?
Yes.
Because it's my last ride.
So I'm going to have to, you know, I'm going to have to give them everything I can give.
You know what I mean?
I like that.
Now, it's also, what, 20 years since ATL too, right?
20 years of ATL, 20 years of King, 25 years if I'm serious, yep.
So you got work to do, sir.
This might be your last album, but you might be out running around with this album for a good two years.
I ain't scared.
I ain't scared.
That was for real, so he said, man.
P said, hey, man, this record gonna follow you around for about two, three years, bro.
He said, man, I knew what this was as soon as you put them headphones on.
I knew exactly what it was.
He said for real you gonna be haunted by this record.
This record gonna follow you around and remind you for two, three years.
I say for real, we're only three weeks in, though you already told us a second ago that he'd be going.
Yeah, he do.
He do man, he has, he has a, a keen sense of awareness, especially when it come to like you know, I guess art and public perception of art.
You know what I mean?
I remember he told me a long time ago, bro.
It might have been 2011, 2000.
Yeah.
Like 11, he said, man, you should do a festival.
I said, a festival?
I said, man, I don't want to be responsible for the whole bunch of people and all that shit, man.
I don't want to.
He said, nah, you can do it, a festival.
And look, and now everybody doing festivals.
He got one.
He got one.
Boosie got one.
You got J. Cole got one.
Wayne got one.
Wayne got one.
Cole ran one up in Philly.
They were before all of them.
And P was like, man, you need to do a festival.
The Trap Music Festival.
And the museum in Atlanta, that's y'all too, right?
Yeah, Trap Music Museum.
How much, and you got a few restaurants.
I have one, Bankhead Seafood, that I share.
I own it with Killer Mike.
And anybody in Atlanta.
You want the best fish sandwich in the city?
Man, pull up to Bankhead Seafood.
I do have that, and then I have a lounge that's next door to the museum.
We closed for renovation.
It was called the Trap City Cafe.
When we reopen, it will not be called the Trap City Cafe anymore.
We have a new concept that we'll be introducing.
Yeah, i want to get back to these classics bro okay um, let's get into this king album now in apple music, just so, you know this is like seen as yeah yeah, apple music celebrated quintessential.
You know, i mean, the album that went from took you from one level.
This is true all the way yes, but for some years, every album did that.
I'm talking from trap music to paper trail.
Right, every album was a level, every album.
Think about trap music, then urban legend, then king ti versus tip, then paper trail.
Yeah, like that was a consistent incline.
That's how you solidify yourself as a legend.
Hey man, i'm blessed, i'm blessed, i'm humbled by the opportunity to be able, You know to be present, do what I love uh, be used by God to to, you know to execute his purpose.
Yo, I'm looking at the track list, man.
This.
Yeah.
Yeah.
Man and friend.
Hey, listen, so, you know, this was meant for Juvie.
Really?
Yeah juvie, did you know that?
At the time he, he didn't say who man, he fresh yeah, he was like man.
It was for one of the guys man, they didn't.
You know what i mean, so i didn't know if it was juvie wayne.
Right right right, you know.
Uh baby, i didn't know who it was for.
I knew somebody had passed it up and i had reaped the benefits, whatever on this.
We got to get that.
Let them know.
Back on shells.
Let's do it, man, before we up out of here today.
Run that back, that Pharrell joint going crazy out here.
So you do this every day?
Every day, 3 o'clock.
Every day, 3 o'clock.
You live on Apple?
Every day.
Every day.
Apple Music.
Damn, that's crazy.
You just hit the Apple Music app, and then you hit Radio Man.
Man, I ain't know that.
That's all right.
So what else?
So after this, what come on?
Let me look.
Let me look.
Who we got after this, y'all?
Maybe have an artist take over.
My man Eddie Francis sometimes jump on from L.A.
Because you know we got studios in New York, L.A., London.
Anything in Atlanta?
No.
Why not?
Not in Atlanta yet.
Why not?
Not in Atlanta yet.
I don't understand.
No, we're falling short.
That's all I can say.
We're falling short.
Well, I just opened up a facility, so, I mean, if y'all need some wealth, you know what I mean?
We need to get some space and do a radio thing.
Yeah, yeah, yeah.
I got room in that bed.
You got this?
Yeah, here.
Easy, easy.
What's the square footage of this?
What's the footprint?
I have no idea.
I have no idea.
We need any of the engineers here.
Well, I only have 18,000 square feet, so.
But I think we can fit in there.
You think you can fit in there?
I think we could.
Well, come on down, man.
Yeah, man, I think we could.
Apple Music, man, we'd love to have you, man.
The city been waiting on you.
You can call us the Little Apple.
No.
Everything Apple do is Apple.
It's Big Apple.
Everything Apple do is Apple, Apple, Apple.
It's everything.
Sliced Apple.
Nah, but now just let them know, number one in a lot of places, man.
And Tip is always big on making sure he get around to the DJs, get around to the radio stations.
That's a conscious effort.
That's not nothing that's haphazard or nobody asked me to do it.
And that's something I also, like, I impress upon young artists.
Like, you know what I mean?
Like, my sons and them, you know, they need to be moving around, hopping around.
You know, it's different.
Like, for instance, right?
Of course we know when you're working your record that you're going to go to the spot and you're going to go see the DJ.
But, nigga, just even when you're out just chilling, Go then.
You know what I mean?
Whoever the DJ is, go and say what's up.
Yeah.
Because he got the opportunity to spend anybody's record in there, motherfucker.
And I guarantee you, 98% of them ain't walked up to him and said what's up.
And just say hello, man.
Just say, hey, what's happening?
Appreciate you.
Love and respect.
That's it.
You know what I mean?
If you're really a player, buy him a drink, smoke a joint with him.
You know what I mean?
If you're a real Pete, you know what I mean?
As a gentleman which you've always conducted yourself as such in the business, who taught you this part of the game did you see someone doing it that you was like nah, they go around meet all the DJs.
I just nah man.
To be honest with you bro, I just recall hearing DJs talk about feeling underappreciated.
You know what I mean.
I always remember that.
I always remember, like you know, DJ feeling like artists felt like they weren't needed And so I said well, if that how they feel, let me go out my way to make sure they know that that ain't the case, at least for me.
You know what I mean?
And that's something that's like.
Anytime you can do something that takes very, very little effort from you but will mean the world to somebody else.
Do that shit.
Yeah.
And whether you win from it, whether, you know, it's nothing but upside.
That's right.
If it's something that's like, you know, an effortless extension of yourself and it would mean the world, it would have a great impact on somebody else, man, just do the shit.
Well, you also talked today about just being in a place of positivity and upliftment.
Always.
So it feels like I mean, if you're operating from that space, why wouldn't you want to not only uplift yourself but uplift others, because you're creating a positive environment in general, putting out positive energy.
Absolutely.
It's reciprocated absolutely.
I mean get what you give i.
I won't.
I want for my brother what i want for myself.
Yeah, you know what i'm saying and i want to treat people the way i would want to be treated if i was in here spending.
Everybody records all day and i know it's a who records.
I'm probably going to be spending.
Yes, i would want them to come and acknowledge me.
The least you could do is slap my hand and say what's happening, say hello, you know what i'm saying.
That's the least you could do.
You know what I mean.
You buy me a motherfucking bottle if you really like extra, extra pee and having it like that.
I mean, you got to have big shit popping.
You dig?
Mo' Manny Fresh.
Mo' Manny Fresh.
Y'all got a lot of hits, you and that guy.
Hey, man.
Is he on Kill the King?
Not yet.
Not yet.
Is that a part of the plan?
It is.
It is.
Who else is on Kill the King?
Man, Mr. Hankey, DJ Toon.
TM-88 from 808 Mafia, Weezy, Jazzy Faye, Organized Noise.
Man, that's all I can recall right now.
That's all I can recall.
And how much is the album finished?
How much is done?
90.
And what are you missing?
Could you share with us why that's 90?
Right now, right now is when the big hit comes.
The big hit comes like now.
When you got the record going.
You got the record going and you know you're doing the interviews and everybody's hearing about it and anticipating.
And now this is when motherfuckers like, you know what?
I need to get, I need to slide in there and get him this.
That's where we got this from.
This was on the close.
Which one?
Oh, it's not playing for me.
I thought it was ready for me.
I wonder what you could be speaking of.
Oh, man.
You know what it was, that reread, Live Your Life.
Oh, yeah.
Yo, Shells, you got that Live Your Life?
Oh, yeah, that was last minute.
That was last minute.
That was last minute.
That was last minute.
She came through with that yodel.
Whatever you like was already out and climbing.
And just say, here, I got this.
Give us a tip.
Give us a tip.
Hurry up.
And I heard it.
I was like, yeah, it's special.
Yeah, yo, it's crazy too.
You shouted out to soldiers in Iraq on this.
Yeah.
And look where we at right now.
It's crazy.
You feel me?
Crazy.
Damn.
Nah, bro, this album had, yo.
Hold up, we'll add up, we'll add up, we'll add up.
And then it also had the dead and gone on it.
Yeah.
So those.
So okay, this is the first time I remember.
I mean, I don't know if it's happened since.
So, whatever you like with number one, live your life.
Replaced it, then go and replace.
At number ones each time.
Yeah, yeah, yeah.
This is the most successful first, second, third single I've ever had.
If you've been in this long enough the whole narrative of blaming hip hop for violence versus the sensibilities and the issues that are about poverty and mental health and things like that.
Scarface the movie did more than Scarface the rapper to me.
That's right.
That's right, you know I mean.
But but even just poverty, mental health, sure I mean, and people dealing with trauma and these things that come from a certain lifestyle right, but hip-hop comes from that same place.
So they try to tie it to expression versus tying it to the socio-economic issues.
That's been a combo we've been having, for I think my position has always been you like, they're trying to change the effect, don't change the effect.
Change the call, that's right.
That's right.
Okay, if you don't like the lyrics, change the conditions of the communities that these artists are coming from.
And you know, but nobody listens to us now, on this same album, you still had, let me look, you had Timberlake, you had Rihanna.
You had Usher on this album.
And then you got that Swagger Like Us on the way.
Usher on the new record, too.
Oh, he's on Kill the King?
Yeah, he on Kill the King, too.
Yeah, we got a record called Gorgeous.
It's hard.
It's hard.
Who produced it, you know?
I forget.
I know Trinidad James brought it.
Okay.
Yeah, Trinidad James brought it.
Hit him with that Swagger Like Us.
This was my joint author, probably.
Nah, it's one of them ones.
Nah, it's one of them ones, man.
This historical.
It's one of them ones.
There hasn't been another collaboration since that measures in comparison.
As many motherfuckers at the level of our game that we were on, it hasn't happened.
Yo, Tip, always good to see you.
Likewise, man.
Love and respect.
Listen, when the album drop, you got to come back and then take over the whole show.
I can't wait.
Do the phone calls with all the features.
Overly.
You know what I mean?
Overly.
Let's celebrate it.
And the PSC, too.
Yeah.
And you know what I'm doing?
I'm going to get the money in here, too, for you.
Yeah, when I seen him when he was doing the verses, when y'all pulled up just to watch.
Yeah.
He said he wanted to come through.
Yeah, I'm going to put y'all on group text.
There you go.
Yeah.
Yo, if y'all ain't been paying attention to the work Damani doing.
Amen.
To God be the glory.
There you go.
You know what I mean?
T.I.
