This is an iHeart Podcast.
Guaranteed human.
I know he has a reputation, but it's going to catch up to him.
Gabe Ortiz is a cop.
His brother Larry, a mystery Gabe didn't want to solve until it was too late.
He was the head of this gang.
You're going to push that line for the cause.
Took us under his wing and showed us the game, as they call it.
When Larry's killed, Gabe must untangle a dangerous past, one that could destroy everything he thought he knew.
Listen to the Brothers Ortiz on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
I'm Stephen Curry, and this is Gentleman's Cut.
I think what makes Gentleman's Cut different is me being a part of developing the profile of this beautiful finished product.
With every sip, you get a little something different.
Visit Gentleman's Cut Bourbon dot com or your nearest Total Wines or BevMo.
This message is intended for audiences 21 and older.
Gentleman's Cut Bourbon, Boone County, Kentucky.
For more on Gentleman's Cut Bourbon, please visit Gentleman's Cut Bourbon dot com.
Please enjoy responsibly.
What up, y'all?
It's your boy Kev on stage.
I want to tell you about my new podcast called Not My Best Moment, where I talk to artists athletes entertainers creators friends, people I admire who had massive success, about their massive failures.
What did they mess up on?
What is their heartbreak and what did they learn from it?
I got judged horribly.
The judges were like, you're trash.
I don't know how you got on the show.
Check out Not My Best Moment with me Kev on stage on the iHeartRadio app, Apple Podcasts, YouTube or wherever you get your podcasts.
Howdy, everybody.
I hope everyone is having a loving and warm December with your friends and family.
I'm here to introduce a classic episode for our 12 Days of Christmas Toys playlist.
And this one's pretty good if I remember correctly.
It is a partial history of action figures.
We all love action figures and, if I'm not mistaken, we might argue once again about the superiority of the tall, full-sized GI Joes that I grew up with but the little action figures that Josh grew up with.
Let us know who's right.
Thanks, everybody.
Hope you love it.
Welcome to Stuff You Should Know from HowStuffWorks.com. hey and welcome to the podcast i'm josh clark and there's charles w chuck bryant and jerry's right there to my immediate right and that makes this stuff you should know the podcast the podcast that's right i'm excited about this particular podcast chuck oh yeah put together this episode i should say well do you want to go ahead and announce the title for the people that maybe didn't read it it is uh well you you're gonna select the title what's the title Oh, geez, I don't know.
Everything you ever wanted to know about actually, some stuff about action figures that you may already know.
And some stuff that may delight you.
That's a working title, huh?
Yeah.
Yeah, but we're talking about action figures.
That's the point of what I think that exercise just was.
Yeah, I was going to say everything you wanted to know, but this I mean we could do.
I'm sure there are entire podcasts on action figures.
Yeah, for sure.
Yeah, and if you have a podcast on action figures, write in.
Let us know.
We'll tweet it out for the people whose boat this floated.
This one definitely follows in the vein of the Barbie episode which, I have to say, is one of my perennial favorites.
I love the Barbie episode.
Oh, yeah?
Yeah, and Barbie actually makes an appearance in this one.
Do you like to play with dolls?
I like to play with action figures.
I play with Barbies.
I had older sisters, so I played with Barbies whether I wanted to or not, so I made the most of it.
I don't remember my sister having Barbies, but surely she did, right?
Yeah, if she was a girl in America from the 60s on, yes, she had a Barbie.
Oh, no, my sister grew up in the Soviet Union.
Oh, well, there you go.
She had a Martina.
There probably was a Martina.
But, I mean, that was a pretty good episode, and this one's kind of similar.
It's got it all.
And like I said, Barbie kind of pops up in the beginning.
She actually inspired action figures, like basically directly.
When Mattel, I think it was Ruth Handler who invented the Barbie doll, right?
Yes.
And when she and Mattel released it, it was just a huge, enormous hit.
And one of the big reasons Barbie was number one such a hit and number two so appealing to toy companies, was that when you bought a Barbie, your buying experience wasn't over.
There were always like more clothes and shoes.
And like my sister had the pool that you could hang out with.
And it had like a shower that actually worked.
There's just a ton of extra stuff to buy.
And so when you bought a Barbie, you wanted all the other stuff too.
And toy companies wanted to figure out how to do that with boys toys.
But they just couldn't quite figure it out because no one had ever come up with a doll for boys, and that's kind of what it required is coming up with a doll for boys and knowing to crack that nut.
But barbie made the whole thing all the more appealing, i guess.
Yeah finally, this dude named uh, stan weston, who actually knew miss handler and uh he was a in the toy racket and um, i guess i shouldn't call it a racket.
It's a bit of a racket.
It's a bit of a racket.
So he said, like you were talking about, there's tons of money to be made here.
He was a military history buff and so he had this.
The light bulb went off over his head and he says what if we could come up with a soldier doll, or perhaps even a series of soldier dolls, and maybe not call them dolls?
Actually, he didn't come up with the name.
To be fair, his boss at Hasbro, VP Don Levine or Levine in 1963 he was pitched this idea and he went nuts over it and he's the one that said maybe we should call them action figures.
Right.
Yeah.
Stan Weston approached Don Levine at like that toy fair and said, I got a great idea.
And apparently he gave him one hundred thousand dollars just for the idea.
And then he since he worked with Hasbro, he's like, guys, I've got a good idea here.
So that roughly translates into about 782000 in today, money which is good dough for an idea.
But of course, any time you're the schmuck that comes up with the idea that you sell for even 782 grand and it goes on to be like hundreds of millions of dollar business, you probably always kind of feel like ah, I got taken for a ride.
I'm sure Stan Westman was like.
I'll have millions of good ideas like these that I can sell for 780000 a piece, I'm sure.
He may have.
Yeah, I don't know.
It's certainly not one like G.I.
Joe, right?
Well, that's what we've been talking about.
We've talked about G.I.
Joe a lot on this show, so it feels appropriate that we sort of go down that rabbit hole if we're going to be talking about action figures.
Well, yeah, because G.I.
Joe was the one that literally started the action figure craze.
Every action figure that's out there, from like Action Jesus to the Marvel superhero action figures, every action figure came from GI.
Joe.
And if you want to get feminist about it, every action figure, including G.I.
Joe, ultimately came from Barbie.
Yeah.
That's a good way to look at it.
Alright, here's a deal that I never knew.
G.I.
Joe debuted in 1964 before Christmas.
It's almost as if they had planned that.
The original.
I knew all this stuff.
The original was 12 inches and had 21 moving parts, and the thing I did not know was that GI
Joe was the collective name of all four of these armed forces dolls.
You didn't know that?
I thought the guy was Joe.
No, for my era, the main guy was Duke.
And for your era, the main guy was Rocky.
Well, depends on which one you had.
Okay.
So there was Rocky was the Army and the Marines.
Skip was the Navy guy.
And Ace was the Air Force guy, the fighter pilot.
Right, so they ran out of names after name three and circled back to Rocky.
They ran out of names and they all were identical except for their clothing.
Yeah.
As far as I know, right?
Wasn't their head different?
Oh, I don't know.
Or was it the same face for each one?
It was literally just their clothes were different.
You know, I don't know.
I'm going from my own memory, which is that they were all the same dude and they were all Frank O'Harris.
Well, they came up with an African-American one at one point in the late 60s, I think.
Yeah, yeah, they changed with the times.
But to my recollection, those original dudes, and maybe I got in on the second wave.
Maybe the original 60s ones were different.
But I only knew Frank O'Harris.
I got you.
So maybe I just had Rocky.
Maybe so.
Rocky or Rocky, which one?
Yeah, I had Rocky.
Not Rocky.
So they come out with this toy, and it's one of the big differences with G.I.
Joe.
Because there were toy soldiers before.
But did you ever have those little plastic ones, the little plastic green men?
You dump them out of the bucket, and one had a bazooka, and he was always the best one.
But they were on little molded plastic stands and you couldn't do anything with them except slide them around or whatever.
Those have been around forever.
Well, you could do a lot more with them if you had imagination.
And a lighter and a can of hairspray.
Actually, I was delighted.
It was Toy Story, right, where they had those guys come to life?
Right.
That was really, really cool to me when I saw that on screen.
Because, like you said, you could never move them.
So to see those little dudes actually come to life was pretty awesome.
You were like, oh.
Yeah.
I've been dreaming of this day.
I kind of was.
Thank you, DreamWorks.
Oh, that's where they got the name.
Was it DreamWorks or was that Pixar?
It was Pixar, right?
Probably.
I got it wrong.
That's all right.
It's 100% Pixar.
We're still going to get emails anyway, even though we just corrected.
They're all working dreams.
They are.
So I read this great article called, oh geez, what was it called?
Good one.
Now You Know the History of G.I.
Joe and Knowing It is Half the Battle from smithsonian.com.
Written by Jimmy Stamp.
What was that his name?
The Stamper?
The Stampster.
So I didn't realize this but you can't copyright a figure, like a human figure.
So that was sort of an issue when people started to do knockoffs of G.I.
Joe But apparently early on in the process, G.I.
Joe was well known for that scar on his face.
And I didn't even know this.
He had an inverted thumbnail.
And both of these were because of errors in production.
But those flaws were what allowed them to go after people for copyright infringement.
That's right.
That's crazy.
Yeah, it is.
And yeah, I guess they were, they were natural, like they didn't plan them or anything like that, but they just were happy accidents, I guess.
Yeah.
And actually, I read also elsewhere, Chuck, that G.I.
Joe was so successful, as we'll see.
That by the 70s there were so many knockoffs that Hasbro released its own line of knockoffs of cheaply made GI.
Joe's to compete with the knockoffs and dilute their market share.
Yeah, it was called Defenders.
And there were just these really cheaply made versions of the big G.I.
Joe's.
Well, it was a huge hit though.
It says here that they accounted for almost 66% of Hasbro's profits in 1964.
That's insane.
That is nuts.
And that was the year it came out, right?
Yeah, like right out of the gate it was a really big deal.
And, again, one of the reasons why was because you had toy soldiers before, but this guy could move.
He had, I think, like 28 or 29 moving parts or different parts.
And he was articulated so he could lift up his hand and karate, chop you, although he didn't get the kung fu grip until the mid-'70s.
Yeah, that's where I came in.
Okay.
So he had kung fu grip when you knew G.I.
Joe?
Yeah, very much.
Gotcha.
It was so kung fu.
Right.
But he still looked like Frank O'Harris.
But he still looked like Frank O'Harris, yes.
And then the other big innovation was not an innovation at all.
It was following the Barbie model, but for boys it was.
It was this doll, which no one called a doll.
In fact, I believe Hasbro wouldn't do business with you if you were going to call it a doll as a retailer.
They would just be like, well, you don't get any GI Joes.
This is an action figure.
That's right.
But on the package itself, and I don't know if you remember this or not I don't because I wasn't born yet but there were pictures of the other dudes and the other outfits you could get.
So when you bought one G.I.
Joe, you as a kid were made immediately aware, whoa, whoa, whoa, there's other G.I.
Joes out there and I want to collect them all.
Some little kid came up with that collect them all phrase just in his little brain.
Yeah, some little kid named middle-aged marketing executive.
Don Levine.
So not only that, but they had like Barbie, they had all manner of other things that you could collect and buy.
I had the jet pack which you would attach to a string to simulate jet packing and send flying like between two trees.
Gotcha.
And then I had the submarine.
It was like a sea wolf.
It was really cool.
How big was the submarine if you were playing with 12-inch GI Joes?
It was... Did it take up the size of the family room?
Well, this is not going to mean anything to anyone at home, but it's about the size of this lamp on our desk.
Oh, so it was like a one-man sub?
Yeah, I feel like it was... I can't remember exactly.
I feel like it was about the size of a little smaller than a bowling ball.
How's that?
Like a child's bowling ball.
Yeah, because he had to sit in it.
You're right, and he was a big dude, even though you would, you know, in a seated position he was smaller.
And then I had the six-wheel or eight-wheel, I can't remember, all-terrain vehicle.
Well, that's nice.
And that's about all that we were, that's about all we could afford.
But that was probably quite an outlay from your parents.
No, it was great.
And that was over time, you know.
Right, several Christmases, right?
Yeah, and this was, like I said, I came in on the 70s, but in the 60s they actually, G.I.
Joe did not do very well because of the Vietnam War.
And it was actually kind of, I think it was actually went away from production for a while.
Yeah, it did.
They basically retired him.
I think the Vietnam War hurt sales, so they took him out a little bit.
And then they re-released him again and kind of rebranded him, I think, too.
Rather than a soldier, they rebranded him as an adventurer, right?
Yeah, totally.
This machete's not for cutting off the hands of a Sherpa who leads us into danger.
It's for...
You know, cutting through vegetation and on a jungle adventure to save Sherpas who are, for some reason, live in the jungle now.
Yeah, and like you said, they called him Adventure or the naval officer was called an Aquanaut.
And I very much remember that being the deal.
I didn't think of him as a soldier.
I thought of him as, well, I thought his name was Joe because I guess I was a dumb little kid.
But I guess Rocky, the G.I.
Joe Adventure guy.
Right. slash Franco Harris.
Right.
And G.I.
Joe, actually, it was taken from a 1945 movie called The Story of G.I.
Joe.
That's where that came from.
Did you ever see that?
No.
Have you?
No.
Oh, okay.
I was just curious.
So, Chuck, G.I.
Joe, he starts to do kind of poorly because of Vietnam.
They take him out, they re-release him and he doesn't do very well when they bring him back out, even though he's an adventurer, right.
Yeah.
So G.I.
Joe left.
They stopped making G.I.
Joe's for a while.
And it created it left this big vacuum that was just waiting to be filled.
And it was filled by a little company named Migo.
And we'll talk about Migo after this break.
How about that?
Sounds good.
Dad had the strong belief that the devil was attacking us.
Two brothers, one devout household, two radically different paths.
Gabe Ortiz became one of the highest-ranking law enforcement officers in Texas.
32 years total law enforcement experience.
But his brother Larry, he stayed behind and built an entirely different legacy.
He was the head of this gang, and nobody was going to tell him what to do.
He going to push that line for the cause.
Took us under his wing and showed us the game, as they call it.
When Larry is murdered, Gabe is forced to confront the past he tried to leave behind and uncover secrets he never saw coming.
My dad had a whole other life that we never knew about.
Like my mom started screaming my dad's name and I just heard one gunshot.
The Brothers Ortiz is a gripping true story about faith, family and how two lives can drift so far apart and collide in the most devastating way.
Listen to the Brothers Ortiz on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
I'm Stephen Curry, and this is Gentleman's Cut.
I think what makes Gentleman's Cut different is me being a part of developing the profile of this beautiful finished product.
With every sip, you get a little something different.
Visit Gentleman'sCutBourbon.com for your nearest Total Wines or BevMo.
This message is intended for audiences 21 and older.
Gentleman's Cut Bourbon, Boone County, Kentucky.
For more on Gentleman's Cut Bourbon, please visit Gentleman'sCutBourbon.com.
Please enjoy responsibly.
What up, y'all?
It's your boy, Kev, on stage.
I want to tell you about my new podcast called Not My Best Moment, where I talk to artists athletes entertainers creators friends, people I admire who had massive success, about their massive failures.
What did they mess up on?
What is their heartbreak?
And what did they learn from it?
I got judged horribly.
The judges were like, you're trash.
I don't know how you got on the show.
Boo.
Somebody had tomatoes.
I'm kidding.
But if they had tomatoes, they would have thrown the tomatoes.
Let's be honest.
We've all had those moments we'd rather forget.
We bumped our head.
We made a mistake.
The deal fell through.
We're embarrassed.
We failed.
But this podcast is about that and how we made it through.
So when they sat me down they were kind of like we got into the small talk and they were just like, so what do you got?
What ideas?
And I was like, oh, no.
What?
Check out Not My Best Moment with me Kev on stage on the iHeartRadio app, Apple Podcasts, YouTube or wherever you get your podcasts.
All right, is it Mego or Mego?
I've been saying Mego in my head just because I'm a dumb American.
Well, I think Mego is probably how they say it in the UK.
Oh, is that where it came from?
No, they're American.
I say Mego.
To be honest, I have no idea.
I'm sure there is a right way that Tommy Mego would love to tell you about, or Tommy Mego.
But yeah, I've said Mego in my head, but I don't know which one's correct to tell you the truth.
All right, we'll just proceed thusly.
I'll say Meggo, you say Migo.
Let's just call the whole thing off.
So go ahead with Migo.
So G.I.
Joe's gone.
But again, you said it accounted for like 66% of Hasbro's sales just in the first year.
And he was a hit year after year after year for many years, right?
Yeah.
And even when they brought them back, sales were terrible compared to the initial stuff, but they were still making money off of them, right?
So this first, the world's first action figure made a huge impact.
And when the world's first action figure wasn't around anymore well, there was a void that was to be filled.
And this company called Mego decided in, I think, 1971 or 1972, that a pretty good place to start would be releasing a line of action figures that were based on superheroes.
And they released a line of superheroes called the World's Greatest Superheroes, Action Figures in, I think, 1972.
And it was a pretty big hit, like right off the bat.
Yeah, and what they did was they were super smart and kinda had a lot of vision and said I think where it's at is not necessarily creating characters from whole cloth that kids don't know of, but licensing very famous characters and selling them.
So they got a hold of licenses for Spider-Man and the Hulk and Batman and Wonder Woman and Iron Man and Captain America.
Yeah, and not just, yeah, if you'll notice, it's DC and Marvel characters in the same line.
Like, that's unheard of today.
They did not discriminate back then.
No, they didn't.
It was a wonderful time.
And not only that, but they said you know, we're making money hand over fist selling these action figures.
What if, do you think kids would actually buy villains like the Joker?
And do you think they would buy side characters like Robin and Batgirl and other villains like the Riddler and things like the Batmobile and the Batcave playset?
And before you knew it, they were pumping out things like Bruce Wayne's foundation building?
I know that was a real thing.
Or what was the other weird one, the store?
Oh, they had an exclusive with the Montgomery Ward store.
So it wasn't a store, but at Montgomery Ward only you could buy the non-superhero versions of superheroes like Peter Parker and Bruce Wayne, which is like all right, you sit there in your cubicle and that's what you do, while the rest of us are saving the world.
That's what you do with that action figure.
All right, that makes much more sense.
I thought they had a Montgomery Ward playset.
That's what I thought at first, too.
Bruce Wayne worked there or something, which, of course, he didn't even work.
I don't know what I'm thinking.
No, he just gave orders.
They were making tons and tons of money.
In 1973 they moved into movies with their Planet of the Apes line, which was some plastic primates and then the astronaut that was taller and that was a huge hit.
Yeah, and the other thing about Mego too was that all action figures had been like 12 inches tall up to that point, and Mego's line was eight inches.
So action figures are starting to shrink a little bit now.
That's right.
And the one I actually had, even though I have no idea why, I had the Star Trek Enterprise Bridge.
Oh yeah?
And then I guess I mean I know I had Spock and Kirk and a couple of others, but I'm well known to not have ever seen any Star Trek at all.
Except for maybe one movie or something.
So I have no idea why I got that.
I mean, if it was a cool action figure.
I guess.
I had a weird wizard action figure when I was a kid.
But you're into weird wizards.
You still are.
Well, I am now as a grown up.
I wasn't as a kid.
I was like, what is this thing?
Gotcha.
Some weird wizard.
Well, I don't know why I had it, but the Star Trek, their collection, that was another big hit.
So they were just, they literally kind of, I mean, G.I.
Joe and Barbie, of course, kind of spawned this thing, but it seems like Mega really took it to another level.
Yeah yeah um, they kind of uh, they kind of yeah, action figures were cool and gi joe had really started something, but migo um yeah they, they just, they established it forever permanently.
And they also showed other companies too like hey man, go get yourself a license and stick to it like, get creative, like with the star trek license that they had.
Clearly the toy designers had actually watched Star Trek episodes, because one of the play sets was from one of the sets, from an episode of Star Trek, the Apple episode.
You don't necessarily see that, or you didn't see that before with action figures.
It was more like, hey, you know this guy, just buy him.
This was like.
You're into Star Trek and so are we, and here is some awesome play sets based on your love of Star Trek.
So Migo definitely broke the mold in that sense as well.
But they were it for action figures.
Nobody could compete with Migo.
They would buy stuff from Japan and then turn them into new stuff here.
There was just no competing with Migo in the U.S., even though a lot of people were.
But they also dropped the ball in the most spectacular fashion anyone could ever drop the ball in the action figure world.
Yeah.
It's almost an elegant end of the story because it literally makes you cringe when you read it.
And there's two different versions, but both of them are like, oh man.
Yeah, I think there's really only one version.
I literally could not find a single source other than this one guy's blog who claimed the other version.
But what we're talking about, and if you know action figures, you probably see this coming.
They declined the Star Wars brand and allowed Kenner to pick it up.
Yes.
So how though?
Which story is true?
Well, the story that I think is true is that they didn't want to invest and they said that you know, we're not going to throw our money at every little thing that comes along.
We want to be a little more discerning.
Yeah, that one hurts.
That hurts more than the other story.
The other version was that the people who could sign the contracts were out of town when George Lucas came by to offer them the franchise.
And now that I'm saying it out loud, yes, that's a ridiculously dumb story.
Them actually turning down the Star Wars line is even better.
It's even sweeter.
Like, man, what were you guys thinking?
But, I mean, there's lots of stories like that.
Just somebody lacking foresight.
Yeah, the other story is completed by supposedly they weren't there, so Lucas went to another, went to Kenner, who was in the same building in New York, and I guess the people that could sign their name were there.
But I can't find that anywhere else except for this one blog where this guy says it's true, but I would love to hear from someone if they have inside verifiable knowledge of that.
Oh, for sure.
George Lucas, just let us know.
And I mean verifiable, not, that's what I heard.
I read the same blog.
Exactly.
I knew your nerd voice was going to come up in this episode.
Well, sure, of course.
So if you have a love of Mego or you just want to know what we're talking about also, go check out the Mego Museum online.
M-E-G-O Museum.
And it's just basically like this wonderful online museum dedicated to everything that Migo ever put out.
It's pretty cool.
I wasn't even around when these things came out, and yet they still somehow make me nostalgic, you know.
Exactly.
Alright, so let's jump back a little bit to 1966 and we're gonna explain how they went from eight inches even though they were still making the eight inchers after 66 how they eventually got down to the three and three quarters inch.
G.I.
Joe was licensing their stuff out to other countries.
All over the place.
There was a UK company who released it under the name Action Man.
And eventually they licensed it to Japan to a company called Takara.
They went on to create some action figures based on G.I.
Joe.
And then due to the oil crisis in the early 70s, they started developing smaller versions.
So at three and three quarters inches they developed Microman, released him in 1974 and that kind of led to this new thing which was smaller.
Dudes and kids didn't care.
No, no.
Not only did we not care.
So now we're starting to enter my wheelhouse.
Not only did we not care, these smaller ones are vastly superior to the older ones.
Oh, you think?
Yeah.
So we agree on a lot of stuff.
But I would say this is the one thing that divides us more frequently than anything else is whether the original big GI Joes or the second wave small GI Joes are better.
All right, let me ask you, sir.
Have you ever held in your hands and played with a 12-inch GI Joe with a Kung Fu grip?
I would not touch one.
So you can't even say then.
Have you played with a small one?
Yeah, man, I had tons of small action figures.
Oh, okay, all right.
Oh, did you have the Star Wars stuff?
Oh, yeah.
So you think the big one's superior?
Well, yeah, it's 12 inches.
It articulates 19 different ways.
I like the small ones.
I always will.
Even after playing with the big one, which I have not and never will I just know that the small one is vastly superior.
I don't know if it's because I am nostalgic for the small ones, and the old ones seem weird and dusty and moldy, or something like that.
But the small ones seem better to me.
All right.
At the very least you have to admit the wave of GI Joes that were released when I started playing with them.
Just the line itself was better, regardless of the size of them, right?
There was so much more thought.
Well, let's go ahead and talk about that because G.I.
Joe changed a lot once it became a cartoon.
And we're going to talk about some really cool political stuff that I had no idea went into this.
But G.I.
Joe became a cartoon series.
This was in the early 80s.
So this is when I had kind of quit playing with action figures for the most part.
Yeah, because 83 84, I was like 13 and you know I was moving on to.
You know, check out this mustache.
Yeah, I was.
I was skateboarding by that point and I thought it was like super cool skateboarder.
Yeah, maybe I still played a little bit.
So only your neighborhood best friend knew about it.
Your school friends didn't exactly.
So GI.
Joe was a cartoon.
Then they for the first time, basically it became a commando team, an anti-terrorist commando team that had all kinds of characters and they had finally had a common enemy, which was, of course, Cobra.
Yes, led by Cobra Commander.
And this was right in your wheelhouse, correct?
Yeah, so in 1983, I was like seven.
So yeah, I was really just primed and ready.
I would just, let's go, Joe.
And plus, also the other thing too, that I had, that you didn't have, was the cartoon that not only like blew up the backstories,
Because this new wave of G.I.
Joe, when they released it, each character now had its own name, and it wasn't Rocky or Rocky.
It was things like Duke or Shipwreck or Blowtorch or Barbecue or Dusty.
And then the bad guys had their own names too, like Cobra Command or Serpentor or Tomax or Zaymot or the whole gang right.
Tochies?
Who was that?
Tomax and Zaymot.
They were evil twins who were basically like if Cobra Commander had hired Patrick Bateman and then cloned him.
A mere version of him it would be Tomax and Zaymot.
Interesting.
I know none of this stuff.
Right, right.
Okay, so I do because I grew up with it.
But I also had it pounded into my head every day after school watching the G.I.
Joe cartoon.
And that was the huge innovation that really just created this uh, this other world.
For kids like me to just lose yourself in with the action figures, because now you didn't even need to use your imagination, you could just be like oh, i saw this on the gi joe cartoon today, so let's act that out right.
And none of this would have ever happened had it not been for ronald reagan.
And that sounds weird, but here's the story.
So in the late 70s there was a lot of concern about kids and advertising, about advertising to children.
So the FTC, the Federal Trade Commission, got a task force together and they said should we ban or regulate this marketing to children?
They put together 6000 pages of testimony from 60 oh the oral testimony, 60000 pages of expert testimony from all these experts on child psychology and health and nutrition, because it had to do with food and sugary candies and stuff like that too.
And the conclusion across the board was that young children cannot.
They are cognitively unable to understand the intent of selling ads.
They can't distinguish that from reality.
Like if you dress up a cartoon as an ad, the kid just thinks it's a cartoon, or she does.
Exactly, or if the ad is a cartoon rather than the kid doesn't know.
They just think, I'm still watching cartoons on my TV.
My brain hasn't made that switch, but man, could I go for some Smurf cereal.
Exactly.
So it was a big deal at the time.
So there were all these recommendations basically on how to regulate and restrict advertising that they basically said was unfair and deceptive to kids.
For older kids.
They said they can tell the difference, but maybe we should have warnings on the ads and disclosures saying that this is a commercial message.
And so what happens when you do this in America?
The private sector said, no, no, no, no, no, no, no.
I want to be able to sell as much sugary garbage to kids as I want.
You can't restrict free trade in business.
And so we're going to raise a record at the time, $16 million to lobby against this.
Well, and they were helped out in no small part by getting the right guy into the White House.
Right.
So in 1980, one of the first things Ronald Reagan did was he appointed a new chairman of the Federal Trade Commission, and this was a move that basically said you know what?
There's gonna be no regulation whatsoever.
Gotta leave these markets free, you can do whatever you want.
And that is basically how all of these cartoons were born.
G.I.
Joe, Transformers, Smurfs, Care Bears.
Rainbow Bright, Strawberry Shortcake.
Yeah, you name it.
It basically became marketing and selling things and cartoons became one and the same finally.
Yeah, and one of the other things that definitely helped G.I.
Joe too was the.
I don't know if it was formal or informal, but there was basically a ban on war-like cartoons and war-like toys.
That was brought back under the same ease of restrictions by the FTC.
So that I think the percentage of warlike toys that was sold in the early 80s went up like 350 percent from one year over the other.
Yeah.
From like 1983 to 84, I think.
Whereas before it was like, no, we don't.
G.I.
Joe's an adventure.
Remember, it's like, no, G.I.
Joe's going to cut Cobra's head right off.
Yeah.
So that's in 1980.
That's one of the first big things Reagan did when he got into office.
Flash forward to 1988 in November.
One of the last things he did was he vetoed a new measure because basically, they saw what was happening.
All of a sudden, kids were being bombarded with war cartoons and just terrible sugary packaged food all over the place.
The restrictions were nowhere to be found.
So Congress came back and said, you know what, this is out of hand.
Here's a measure that will restrict once again and impose some legislation on this programming aimed at children.
It passed the House by 328 to 78. passed unanimously in the Senate and Reagan vetoed it.
And said basically one of the things they were trying to do.
They were trying to limit programming to advertising to 105 minutes an hour on the weekends and 12 minutes an hour on the weekdays.
And also provide require broadcasters to provide educational and informational programs as a condition of renewing their licenses.
So Reagan vetoed that and said no way, we're not gonna do that, we're gonna keep it as is.
People that were in favor of this went crazy basically.
They were saying, like how can you guys say you're the party of the children and education and then veto something that is clearly going to help protect our children?
Yeah, it was messed up, man.
I had no idea about that one.
Yeah, and not only that.
What happened was, along with this deregulation, the toy companies and the cartoons.
They actually they kind of got in bed together and they said you know what, if you show, if you schedule as a broadcaster our cartoons that sell toys, we'll give you a profit on those toys.
So if you run these G.I.
Joe cartoons, then we'll give you a little cut of what we're selling.
Plus also, we'll buy ads on those cartoons, or on your network too, to sell those toys when you show these cartoons, I imagine.
You know?
Yeah.
Because I remember watching G.I.
Joe, Real American Hero, the cartoon.
Which I have to say, it was created in large part to sell G.I.
Joe's true.
But it had great story arcs.
It had overarching story arcs that went from episode to episode.
The individual ones were good.
The voice acting was good.
The animation was pretty good.
Same with Transformers, too.
It was a pretty good cartoon.
So at least they were putting time and effort and thought into this.
But uh yeah, it's pretty despicable marketing to kids in general.
Actually, i read a blog um, i'm certainly glad you were a satisfied viewer yeah, but i read this blog that basically said that um man, i wish i could find it, maybe i'll post this when we release it that that the deregulation killed the creativity and killed in children's cartoons, And they said that before you know it.
They were just like things were knockoffs of one another.
They didn't care about, I guess, I mean, you were a kid, so maybe you didn't realize it.
Yeah, I was too stupid to know what was going on.
They said that you can see a clear demarcation line between really good storytelling and then storytelling that was clearly just geared to sell things.
I guess I don't – I'm trying to compare, like, what cartoons were in the 70s.
And, like, they were great.
They weren't high art, though.
Again, I'll go back to that hair bear bunch.
Well, loved the hair bears.
They were drug-fueled.
But their – yeah, yeah, that was a big one.
But their – I mean, their plots were pretty simple.
It was the same plot that you would see on a Yogi Bear cartoon or like a Huckleberry Hound cartoon or – um, scooby-doo was interesting and it was pretty cool, but it was basically the same storyline every single time, like with scooby-doo, and i'm not trying to argue in favor of corporate america marketing to kids and ruining creativity but, like you don't, there weren't any overarching storylines, aside from scooby being crazy for scooby snacks and scooby-doo.
And there definitely was in gi joe, like when they went around the world and took the DNA of all of these great dictators and conquerors, like Alexander the Great and Napoleon, and put them all together and created Serpentor, who was actually the new guy who was in charge of Cobra, because Cobra Commander, was a bit of a coward.
Did you not know any of this?
How do you not know this stuff?
I was trying to kiss girls in the roller skating rink at this point and you thought girls were gross still.
It's true.
It's true.
But it definitely helped shape me.
And I am nostalgic for it in that sense.
And I am appreciative.
But Chuck, I propose that sooner than later, we do an episode on marketing to kids.
Because this whole deregulation story is just fascinating.
Yeah, I mean, I didn't really know anything about it, because I was still a dumb kid when this was going on.
Well, let's do it, though, okay?
Agreed.
So that was G.I.
Joe, shaped my childhood.
You don't say.
Just a tad.
But prior to G.I.
Joe.
The first three- and three-quarter-inch action figure in the US as far as I know— was the Star Wars line.
And the Star Wars line again.
When Mego passed it up, they quickly realized that we really screwed up.
They released like a Buck Rogers line and a Black Hole line.
Remember that movie, The Black Hole?
I do.
From Disney.
It's really creepy, even still.
So they tried to catch up and they ended up going bankrupt in 1983, basically as a result of losing this Star Wars line.
Sad.
And so Kenner picked it up, picked up the Star Wars line instead, and they released them right out of the gate in 1978, which I believe was the first year that they released these things.
This three and three quarter inch Star Wars line of action figures.
Right.
But in 1978, 1979, they made $100 million each year from selling those.
They sold about 40 million units a year.
And from 1978 to 1985, which I think was the whole run of the Star Wars lines, the original run with Kenner.
Kenner sold 300 million units.
So if they're selling 40 million a year and making 100 million each year from that, they sold 300 million total.
So Kenner made some serious bank off of Star Wars.
Yeah, off of me and my lawn mowing fund.
Yeah?
For sure.
I had...
I feel like I had at least doubles of most of the major characters.
Many of the minor characters.
The TIE Fighter, the X-Wing, the Death Star.
The Landspeeder.
I also had the big dolls.
I don't know if they were 12 inch, but I've... What is it with you and big dolls?
Maybe 10, man, they're huggable.
Yeah, I had the big Luke and the big, I think, the big Luke and the big Vader and maybe, like one other, maybe Chewbacca, but not all of them.
And basically, whatever I could either get for my birthday or Christmas or save my allowance to buy, I would get and I was
All in, I didn't know that these were collectible, of course.
I ripped right into them to play with them like normal children do.
I didn't put it in a box on a shelf to try and keep it in mint condition.
That's weird to do, though, as a kid.
Yeah, I don't know.
I mean, maybe there were kids doing it.
I didn't know any.
We all played with them.
Sure.
I mean, that was originally the point.
I think it wasn't until much later that it became evident that you could sell them to people who wish they had them in the package still for a lot of money.
Yeah, and should we close later on with some of the more valuable ones?
Yes, for sure.
So that's a tease.
Okay.
Everybody, should we take a break?
Yeah, we should.
Was that it about Star Wars, you think?
I don't have anything else, really.
I mean, there's a gazillion other things we could talk about, I guess, but what more do you need to know besides that they were huge hits?
That's it.
All right, we're going to take a break and we're going to come back and talk a little bit about how these things are actually made.
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What up, y'all?
It's your boy, Kev, on stage.
I want to tell you about my new podcast called Not My Best Moment, where I talk to artists athletes entertainers creators friends, people I admire who had massive success, about their massive failures.
What did they mess up on?
What is their heartbreak?
And what did they learn from it?
I got judged horribly.
The judges were like, you're trash.
I don't know how you got on the show.
Boo.
Somebody had tomatoes.
I'm kidding.
But if they had tomatoes, they would have thrown the tomatoes.
Let's be honest.
We've all had those moments we'd rather forget.
We bumped our head.
We made a mistake.
The deal fell through.
We're embarrassed.
We failed.
But this podcast is about that and how we made it through.
So when they sat me down they were kind of like we got into the small talk and they were just like, so what do you got?
What ideas?
And I was like, oh, no.
What?
Check out Not My Best Moment with me Kev on stage on the iHeartRadio app, Apple Podcasts, YouTube or wherever you get your podcasts.
All right.
So just to put a little bow on the action figure thing before we get into how they're made.
Transformers came along, was huge.
Throughout the 90s, then you saw Marvel and DC really come on the market.
Every movie you could think of had action figures.
TV shows started having action figures.
Older popular movies started having action figures.
Like for nostalgia's sake, I literally had a Scarface doll.
Oh yeah, I've seen that.
The Scarface Al Pacino that I used to have in the office.
Did it come with a mound of cocaine?
It did.
A plastic mound of cocaine?
It did.
And now you can find pretty much any kind of action figure you want, from politicians to older movies and TV shows and things you wouldn't even imagine people would.
Like Welcome Back Cotter action figures.
Yeah.
And I didn't realize this.
But apparently companies intentionally will release like a very limited run of some where, like they're missing their thumb or like it's mislabeled on the package, to make these things, to make them valuable for the aftermarket, the collector's market.
Yeah.
Which seems really untoward to me.
Gaming the collector's market by manufacturers.
That's just the opposite of what you're supposed to do.
Is that verified?
That sounds urban legend-y to me.
Well, it was in one of the articles you sent, and the person who wrote the article sounded like they knew what they were talking about.
Really?
But was that the same article from the guy who said that Kenner couldn't sign the contracts because the right people weren't there?
I don't know, because the first thing I think of is if they're doing that, then what's to keep them from artificially manufacturing something that's going to be valuable and just keeping a bunch of them themselves?
Yeah.
Well, most companies like money now rather than a little more money later.
So that would probably do it.
Yeah, that's true.
You know?
All right.
So you want to talk about how these suckers are made?
Yeah.
Again, you found some good stuff here when you put this together.
Yeah, I thought this was pretty interesting.
So it starts with design, right?
Right, which is pretty sensible.
You say, give us a Thor character, you sucker.
And they're talking to an artist, a sculptor, when they say that.
So the sculptor gets to work creating basically a skeleton.
It's called armature out of wire.
And the wire is in basically a position.
Thor likes to run holding his hammer.
So he'll be kind of like in a crouched running pose.
And then they slap some clay around it.
Maybe bake it a little bit to make it stiff.
And then they mold very, very roughly... the general body shape and head shape of Thor.
And then they kind of start to get to work from there.
Yeah, rough Thor-ness is what they look for early on.
And this, you know, it depends on the action figure.
There are all different kinds that have varying levels of movement.
And, depending on what you're gonna end up with, is really gonna inform the process.
But let's say you're Thor and you want to move your arms, move those big pipes a little bit.
They may choose to sculpt the arms separately or maybe the legs separately.
They almost always do the head separately because it's got all this fine detail and you just want to work on that by itself.
Right, and when you're messing with the head, your wrist is like going into the chest that you just finished and you're like why do I always do this?
And I have to start over.
Pretty much.
So they're working with this torso, perhaps, only.
Put him aside.
Work on the arms, work on the hands, work on the head.
And eventually, once you've got this head and face like you want it, you're gonna attach that back on, build a neck and build some hair.
And if it's one that's completely plastic, you're gonna do the clothes and everything and the suit.
Sometimes you have real cloth, though, like in a cape.
So you're not going to carve that out, obviously.
No, no, they'll add that later.
And sometimes an action figure will come with a breastplate or boots or Thor's hammer.
Maybe they gave Thor kung fu grip.
So you'll have to mold that also separately.
But then sometimes and you'll know this already, probably as the designer they're gonna be like no, we don't want any of that weird cloth.
That's like a big GI.
Joe and that just weirds people out.
We want it plastic and molded, so they'll basically carve the clothing out of the original sculpture as well.
Yeah, and this all takes about two weeks on the.
Of course it depends on who you're working with, but two or three weeks to carve this dude out to its kind of rawest form.
Yeah, I'm always incredulous at stuff like that.
It's like, you know, who does it take two weeks?
Is that really an average?
Like how many action figure sculptors did you pull to find out that it was two weeks?
They probably just talked to someone at the company and they say, how long does it take?
And they say, about two weeks.
Yeah.
That's good enough for me then.
All right.
As long as they spoke to somebody.
All right.
So now you've got your little dude and you're going to use a plastic resin when it comes to the actual materials of the thing itself.
There's something called ABS, acrylino...
Wow, I thought I had it.
You want me to try it?
Sure.
I think it's acrylonitrile butadiene styrene.
ABS, nice work.
Three types of plastic in one.
That's right.
So that's the harder plastic for the main body.
They may use something like polypropylene or polyethylene for the various parts or pieces.
You've got your fabrics if you have capes and things like that.
That's so weird.
Okay.
Well, no, I mean, even the little small figures had, like the Jawas had capes.
Yeah, no, I know.
Not capes, but cloaks.
I know, I remember.
That weirded me out too.
And I think finally I understand what it is that I don't like about the large G.I.
Joes.
They had fabric clothing.
And it was ill-fitting clothing too.
Like, did you see, I don't know if you had it or not, but the original G.I.
Joe, like some of them came with a raincoat.
But it didn't look like a raincoat.
It looked like he was wearing a sleeping bag that had a drawstring around his face.
You sure it wasn't a sleeping bag?
I'm pretty sure it was supposed to be a raincoat.
But I think that's what it was.
It was just creepy, you know?
Yeah.
That was all.
I guess it's not actually the size.
It's the creepy factor brought on by this clothing that didn't fit quite right.
Yeah.
It was the kind of clothing that you would make for a son who was a serial killer, but you didn't want to turn him in, so you just keep him locked in the basement and you've got to make his own clothing.
You have to make clothing for him.
This is the kind of clothing you would make him.
That's, I think, what creeps me out about it.
Well, you're working through some stuff, so I'll check in with you at the end.
We'll see exactly what it is you hate about the tall dolls.
Okay.
All right.
Cool.
So the manufacturing process, you've got to create the mold next.
You want a master mold, or maybe it might be more than one mold.
And this requires the most time.
They say in this article about two-thirds of the whole time is spent making these molds.
Yeah, which makes sense.
And it takes a few months.
Again, is that arbitrary?
Who knows?
Yeah.
This guy's like, probably just takes a couple months.
And then once you have the molds, and you also have to make a decision when you're making the molds.
Do you want to make the torso and the legs together?
Is he going to move his arms?
If so, you probably want to do two different molds for the arms.
So there's a pretty decent amount of decision making work that goes into just coming up with what molds you're going to make.
And then, once you make the molds then yes, you have to make the molds, you have to operate them, and then you have to decide what kind of what's the word I'm looking for where you actually make the plastic figure.
Molding, which I should have been able to come up with, because we were talking about molds at the time.
That's right.
So there's different kinds.
I looked up one kind called rotational molding.
Yeah.
I guess that's what Star Wars was going to try at first, but they lost too much detail on the figure.
So they went to, I think, an injection molding process.
But with rotational molding you've got a mold and it's on this computerized arm and this arm just kind of spins around inside an oven.
And inside the arm is like powdered plastic resin.
And I guess it just melts it by kind of slowly spinning it around.
I don't understand what the problem is, but I guess injection molding is far superior.
Yeah, I guess so.
I mean the deal with injection molding.
They pump it into two pieces and then they apply pressure to those two pieces to mold them together while it cools and hardens.
But I think what you get there is which is why probably they wanted to use the rotational molding is if you have those little Star Wars guys, or imagine GI.
Joe, if they were injection molds?
If you look at their body from the side, it's in two pieces and sometimes you can see a little seam on their head or on their arm or something.
Or probably not on their arm because those were separate.
Yeah, sometimes you could see the seam where the two halves were pressed together.
They wanted that smooth look for the rotational molding that that provides.
But I guess the detail is the tradeoff.
So that's the rotational molding.
You don't have seams, but you lose fine detail.
With injection molding you can get the detail, but you can see the seams of where the two sides of the mold came together.
I guess, but man, I mean, how bad could that detail have been?
Because when you look at those early Star Wars figures, I mean, the detail was not great.
No.
You know?
Like, had I been Mark Hamill, I would have been like, this is what you think my face looks like?
Yeah.
I mean, they've gotten way better.
Like, the stuff they're making today is amazing.
But it's almost too good, you know what I mean?
Like yeah, there's some amazing stuff out there, but that was one of the great things about these, especially the three and three quarter inch guys.
They were meant to be played with.
They were meant to have imagination bestowed on them and little child's hands.
It's not supposed to sit on your desk at work or something like that and just as adornment.
Like, they were meant to be played with, and they were...
They were subtly downgraded from, you know, the stuff that's out today.
They were downgraded to an upgrade.
Yes.
Like John Hodgman is literally screaming right now into his earbuds because we're nostalgic about something that was decidedly crappier.
Sorry, John.
Sorry.
But it's true, though, for me.
Like, I think that they were great.
Have I told you how I feel about the three and three quarter inch GI Joes?
No, we should talk about that some more.
Alright, so you've got this mold now pressed together if it's injection.
And then you have to assemble it.
If you have the arms separately perhaps, or basically anything else that doesn't come on that original mold.
You're gonna have to assemble it together.
Put all the little finishing details, maybe the clothing that you hate so much.
Maybe they're painted with a little more detail, that detail that you hate so much.
And all the things that make a better action figure that you hate so much.
It's not that I hate it.
It's just... I don't know.
I get it.
I'm not quite sure how to put it.
I'm just teasing.
Yeah, yeah.
So... I don't hate it.
I just really don't like it.
The final key to this whole thing is packaging and shipping.
So...
You think big deal, what's the big deal with the package?
But a lot of thought goes into the packaging like you were talking about earlier with the G.I.
Joe actually advertising the other dudes on the package.
But that classic cardboard backed clear plastic casing.
The shell.
Yeah, the shell that was sort of became the standard and what everyone came to think of as an action figure package.
Yeah, and man, that was another thing with the wave of G.I.
Joes that I played with that really put a lot of time and effort and thought into the packaging.
I mean, that was definitely part of it.
That really helped sell the action figures in a lot of ways.
Yeah.
Even though I tore right into it, like I said, I disregarded the package.
Well, with the later G.I.
Joes, there was a card on the back that had their code name, their specialty, their backstory, and you'd clip them out and collect those as well.
It was definitely part of it.
I collected the Star Wars trading cards, too.
It's funny.
I went back and got all my old cards not too long ago and I didn't collect a ton of cards.
I thought ooh, maybe there'll be some you know, Ken Griffey rookie card in here worth five grand.
And so foolishly, I thought I had something of value which I did not.
But I went through and I had some weird cards that I don't even remember collecting.
I had Welcome Back Cotter cards.
No.
Oh yeah.
That's twice that Welcome Back Cotter has made an appearance in this episode.
I was not expecting either one.
I like the show a lot but I don't remember buying these cards.
I had Jaws.
The movie cards.
I had lots of Star Wars cards.
Some weird, like, I mean, I had football cards.
I didn't even collect football cards, I didn't think.
Yeah, I went through, I did the same thing you did.
I got all the boxes of baseball cards from my dad's house and I was like where did I get all these football cards?
Who even collects football cards, you know?
It's untoward.
It's weird, but the cool thing about the 70s cards is just the look when you could like.
You know you had to back the camera off so you could fit the afro into the card.
And all these like great haircuts and hairdos that all these guys had back then.
It's pretty great.
Why is he holding that fist aloft?
And then Chuck, after the packaging, it goes to the stores and little kids like us buy it and love it.
That's right.
That's the end of the manufacturing process.
Wow, what a journey.
Yeah, that was something.
We went all the way to China and back.
We did.
I don't think we pointed that out.
A lot of times the molding process is in Asia, so that's one reason it takes so long.
Right.
Because they put them on slow boats.
That's right.
So you kind of teased this earlier.
You found a list of the rarest Star Wars figures.
Yes.
Yeah, and you know, I looked at other lists and they listed different figures, so I don't know if that's something that changes a lot as far as which ones are the most valuable, because I literally saw at least two different ones that were described as the Holy Grail of Star Wars figures.
Yeah.
So, you know there can't be more than one Holy Grail.
No.
Everybody knows that.
I do look forward to hearing from those in the know.
But instead of saying these are the most valuable, let's just say we'll talk about some that are pretty rare and fairly valuable.
I think that was pretty smart.
So no one holds our feet to the flame.
Right.
Yak Face.
I had not heard of Yak Face.
Had you?
No.
No.
So Yak Face was one of Boba Fett's either guards or mercenaries, but he worked for Boba Fett.
No, I'm sorry.
I'm sorry.
Star Wars people, stop, stop, stop your email.
He worked for Jabba the Hutt.
He's not the same person.
You just caused three car accidents.
Three Toyota Priuses, just.
Liberty Mutual's gonna be like, this Josh Clark, we gotta work him into our actuarial tables.
Yeah, so he was part of the power of the force line.
He was canceled and you'll find here's a common thread.
Here is rarity is what makes something valuable and something can be a garbage figure, and they don't make many of them and then it becomes valuable.
Right.
And I think he wasn't necessarily a garbage figure.
He was just released at a time when Star Wars figures, sales in general, were waning.
So they sent him over to Europe.
And this thing says that he was never released in the States.
I saw that he was, but it was for a very brief time and a very limited run.
And then they sent him to Europe, I think in 1985, where Return of the Jedi had just come out.
So they were crazy for anything that had anything to do with Return of the Jedi.
America was already like...
Who cares about Return of the Jedi?
We're into Temple of Doom.
Oh, yeah.
Which I read an article about that recently.
Supposedly, Temple of Doom was so dark because both George Lucas and Steven Spielberg were going through breakups at the time that they were writing and making it.
So we said, what can we do here?
Why don't he pull out his heart and eat it?
Right.
Because that's what I feel like.
Because that's what Dina did.
All right, Weequay.
So this is another Jabba the Hutt's guards.
Are you sure you didn't get those confused?
I specifically went and looked up Yak Face.
Okay.
And he works for Jabba the Hutt.
They even gave Jabba the Hutt's full name, and I just remember the Jabba part.
Oh, he had more than that?
Yeah, the Hutt was, he was a member of the Hutts, like the race of Hutts or the tribe of Hutts.
So it was Jabba the Hutt, like, you know, Chuck the American.
Gotcha.
Well, I think I'm on record as being, like I'm a big Star Wars fan.
Loved them, saw them many, many times, collected the things, but then it ended.
I'm not of the other half that really went down the rabbit hole.
Like, oh, who are still like into it as much as before?
Yeah, and even back then, like, knew things like Jabba the Hutt's full name.
Oh, oh, oh, yeah, yeah, yeah.
Like, I didn't know, I never knew that stuff.
I never read the books or anything like that.
Yeah.
Ooh, I did have some of those comics, though.
I remember that now.
I never had the comics.
I was aware of the books.
And there was a lot of books, wasn't there?
Yeah, they still write them, too, I think, don't they?
Sure.
Hey, if it's a good thing.
Sure.
Right?
Is that good?
I think we assuage the people who are into the books all right.
So weak way is another guard.
Apparently is not super rare, but there is a limited edition version that is worth more, so that the carded mint condition, the power of the forest line in the 90s, is worth a little bit more money.
Right says 35, that's what it's worth.
No no no, that's what the normal one's worth.
Oh, okay.
The one that has a special freeze frame slide, which I don't know what that is.
Ah, gotcha.
That one's worth 10 times that amount, according to this guy.
All right.
I remember the vinyl-caped Jawa was always worth a lot of money because they came out with a cloth cape.
I know, it was creepy.
So I'm going to throw that in there just off the top of my head.
There was also, I think, a vinyl-caped and a cloth-caped Imperial Guard.
Remember the Emperor's red-cloaked guards in, I think, Return of the Jedi?
Maybe Empire Strikes Back?
I don't know.
I'm afraid to say anything out loud now.
Yeah, I am too.
Let's just press stop.
Let's skip that next one and go straight to Boba Fett.
How does that sound?
Boba Fett very famously.
In 1979 there was a Boba Fett that actually shot a missile which, as every parent knows, is a chokeable, is the parent's worst nightmare.
Is that the term, a chokeable?
Yeah, a chokeable, something you can choke on.
Is that a real parent's term?
Yeah.
That's awesome.
I did not know that.
Yeah, supposedly anything smaller than the size of a toilet paper roll tube is a chocable.
Smaller than that?
Yeah, so if you can fit something through a toilet paper tube, then your kid can choke on it.
Gotcha.
That's what they say.
Who says that?
I don't know.
The Today Show?
Dumb parenting blogs.
No, it makes sense, though.
Yeah.
Can't fit a football through that.
Can't choke on a football.
That's correct.
The system works.
You could choke on a tiny football, though.
I guess so.
It's chokeable.
The chokeable Boba Fett.
Obviously they said this is a choking hazard, so they scrapped the plans and redesigned it.
And so they did eventually release the figure.
But it had that and I had this one, not the one that shot the rocket, because they never released that one right.
I specifically remember being in the same room with one that shot a rocket.
You sure it wasn't hacked?
Here's the other possible explanation.
I saw it on an ad in a confusing reality with television again.
Because it says here they never release them in stores.
I saw that too.
But I'm like, I swear I saw one of these things.
Or maybe we were just playing with it and we're like, this thing sucks.
If it actually shot the missile, it'd be so much better.
And I imagine what that would be like and then accidentally formed a memory.
Who knows?
I'm 40 years old now.
I can't remember what was going on when I was seven or eight.
Yeah.
As far as how valuable these things are if you can get your hands on one.
I mean, I've seen things all over the place.
One was sold for $18,000 last year.
Wow.
But then I also saw one where supposedly a $100,000 offer at a Sotheby's auction was turned down.
What?
So I have no idea the value of these dudes.
But it's a lot of dough.
Is that the Holy Grail one?
Well, it's one of the Holy Grails.
Do you remember what another Holy Grail you saw was?
Yeah, the other one is supposedly the most valuable is the double telescoping lightsaber for Obi-Wan, Darth Vader and Luke.
And I think Luke's is the most expensive.
If you remember the little, did you have any of these?
I had a couple.
So the lightsaber guys had a thing on the bottom of their arm, a little groove cut out with a little plastic knob that you would shove up toward the wrist and a lightsaber would come out of the hand as if it were turning on.
Right.
The double telescoping because that's a telescoping feature.
A double telescoping means that you could extend it even further out from the original telescope and those supposedly are super rare and worth a lot of dough.
So that one I saw actually online.
Oh man, I can't remember the site, but it's a great Star Wars action figure site and they had a picture of it.
Have you seen it?
Yeah, I thought I had one, but I can't find it, so I don't think I do.
Like the regular lightsaber that they had was just fine.
But then the double telescoping part was just like this extra thinner, pointy piece of plastic that hung down at like a weird angle.
It didn't keep going straight.
Yeah, they always kind of bent.
And it looked just, it looked broken.
You know?
Yeah.
Yeah, but even if I did have one, it's well-worn, so it's not like I mean.
I think all of these things it's always like mint condition in the package.
It's worth this.
Don't even talk to me if it's not mint.
Yeah.
That's the slogan.
So I would love some of this cleared up by experts.
Oh, we'll hear from them.
The Boba Fett matter, yeah, I don't even know why I'm asking.
The Boba Fett matter, like which one is truly the holy grail.
What happened with the Kenner or not Kenner, the Mego, Star Wars deal?
Right.
And did Lee Harvey Oswald act alone?
Yes.
We need answers, people.
You got anything else?
I got nothing else.
This is a big overview.
There's clearly many more stories to be told.
I got a couple more.
I just want to give shouts out.
All right.
Yojo.com.
Okay.
If you're into G.I.
Joes and you want to feel nostalgic, go check that site out.
It's amazing.
And then I created a gallery a few years ago called Hilarious Knockoffs and Bootlegs of Beloved Toys.
Oh, that was great.
And it's just like this slideshow of toys from around the world that are.
It's pretty obvious what they're supposed to be, but they're not.
Like the name's just a little off.
Yeah.
They've tried to come up with a new brand altogether, but it's just some cheap version of something great.
So go check that out too.
It's kind of cool.
Yeah.
It was fun to put together.
I bet.
And that's it, man.
That's all I got.
Go watch the G.I.
Joe PSAs by Eric Fensler again.
They still hold up.
Oh, yeah?
Do you remember those?
No.
Where it was like just weird dubs of those G.I.
Joe PSAs, like now you know annoying is half the battle?
Yeah, yeah.
You haven't seen these?
I don't think so.
Oh, okay.
I'll send them to you.
You're going to die laughing.
Good.
Yeah, you'll love them.
You've been trying to kill me for years.
That's a delightful way to do it.
But this time, I won't be wearing gloves coming at your neck.
That's it for me, man.
Yeah, that's it for me.
Okay.
Well, if you want to know more about action figures, you can type those words into the search bar of your favorite search engine.
Since I said search engine and didn't do any buzz marketing, it's time for Listener Mail.
We're going to plug Kiva, which we haven't done in a long time.
That's a good idea.
K-I-V-A is a micro-lending website that we have been.
We've had a team, now a Stuff.
You Should Know.
Team for geez, how many years.
Six or seven?
I think it was 2008 or 2009.
Eight years?
Seven or eight years?
Wow.
It's been a while.
All right, so this is from Jordan, and then I'm going to go over a little bit more about how our team is looking.
Hey guys, once I listened to a podcast where you promoted Kiva, I decided to Google the Kiva donation thing and eventually found it correctly as kivacom.
I immediately loved the site.
It's the epitome of how to take the globalized world and use that for good.
So often donations come in the form of awkward late-night infomercials or five-second quips.
While all types of donations are generally good, Kiva makes you feel even more personal, and one can certainly give their money to needs that are important to them.
You probably get your money back, which is great, but no way did that motivate me to loan.
And I suspect to most people who use Kiva, would also be happy to have their money go to those in need without getting a return.
However, if I do decide to receive my money back, I will certainly use those funds to circulate that Kiva site again.
In other words, reloan.
That's one of the keys.
I think I'm feeling preachy now for writing you an email on the basis that I just loaned what amounts to a small amount of cash, but I just want to thank you guys for sharing that site and allowing people like myself to make their lives better.
That's from Jordan Bachelor, who claims to be a U.S. defector.
What?
He moved from the U.S.
I can't remember where he lives now.
Oh.
He was just being cheeky.
I gotcha.
So, we started this Kiva team a long time ago, and...
Right now, we have over 9,000 members, and we are almost at $4 million, dude.
That is insane.
$3,993,325 loaned.
That is 143,155 loans.
Man.
An average of 16 loans per member.
And just to give you an idea of how it works you donate money.
You will most likely get paid back, and then they say you can check out and take your money back or you can roll that into another loan.
For sure.
I started off with a couple of hundred bucks way back when and that now, just because I keep reinvesting, it has grown to 1125 and 47 loans, and my default rate is only 4.
Nice.
Yeah, the default rate is not bad at all.
It's not bad.
So you can take a little bit, you can take 25 even, and keep reloaning that and that in a few years five or six years can be, you know hundreds and hundreds of dollars reloaned to people.
Right.
Really makes a big difference.
We did our research on Kiva.
Yeah.
They're not perfect, but we think they do a really good job.
Yeah, for sure.
And you know we have a Stuff You Should Know team, so we would love to see people sign up for it.
Push us over that 4 million mark, which is crazy.
Yeah, we're not exclusive.
We're not snobs, and neither is anybody on our team.
It's a very, very welcoming group of people who are really active on the board.
They're led unofficially but de facto by Glenn and Sonja, who have emerged to be these great team leaders that just keep everybody going and motivated and moderate and make sure everybody's on the up and up.
Yep, they send us emails and reminders about how we're doing.
Hats off to those guys.
Thank you guys for that.
Yeah, so kiva.org.
I think I said .com earlier.
And just go to the team section, search stuff you should know, join the team.
Throw $25 somebody's way.
You can give to people that are doing things that are close to your heart, or maybe countries you've been to that you want to help support.
You can give to women or men.
You can really dial down and give very specifically how you want to give. yeah and uh if you want to know even more about it you can go listen to our episode on micro landing and you can we've written a couple blog posts on it and i think there's something on huffpo even that they published of ours but it's um i think like why we land on kiva yeah and it really addresses a lot of stuff that people have raised and we've said hey man it's still totally worth it so yep yeah go check it out all right uh if you want to get in touch with us you can tweet to us at sysk podcast or you can hang out with me at josh um clark you can hang out with chuck on facebook at charles w chuck bryant or you can visit our official facebook page at facebook.com slash stuff you should know you can send us an email to stuff podcast at how stuff works.com and as always join us at our home on the web stuff you should know.com For more on this and thousands of other topics, visit HowStuffWorks.com.
I know he has a reputation, but it's going to catch up to him.
Gabe Ortiz is a cop.
His brother Larry, a mystery Gabe didn't want to solve until it was too late.
He was the head of this gang.
You going to push that line for the cause?
Took us under his wing and showed us the game, as they call it.
When Larry's killed, Gabe must untangle a dangerous past, one that could destroy everything he thought he knew.
Listen to the Brothers Ortiz on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
I'm Stephen Curry, and this is Gentleman's Cut.
I think what makes Gentleman's Cut different is me being a part of, you know, developing the profile of this beautiful finished product.
With every sip, you get a little something different.
Visit Gentleman's Cut Bourbon dot com or your nearest Total Wines or BevMo.
This message is intended for audiences 21 and older.
Gentleman's Cut Bourbon, Boone County, Kentucky.
For more on Gentleman's Cut Bourbon, please visit Gentleman's Cut Bourbon dot com.
Please enjoy responsibly.
What up, y'all?
It's your boy Kev on stage.
I want to tell you about my new podcast called Not My Best Moment, where I talk to artists athletes entertainers creators friends, people I admire who had massive success, about their massive failures.
What did they mess up on?
What is their heartbreak and what did they learn from it?
I got judged horribly.
The judges were like, you're trash.
I don't know how you got on the show.
Check out Not My Best Moment with me Kev on stage on the iHeartRadio app, Apple Podcasts, YouTube or wherever you get your podcasts.
This is an iHeart Podcast.
Guaranteed human.
