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How are social media influencers making money through rage baiting?
Thanks for asking. Since 2020, TikTok has allowed its creators to make money by posting on the platform.
To do so, they need at least 10,000 followers and to rack up 100,000 views on their videos over a 30-day period.
But with earnings of around 30 cents per 1,000 views, it's not exactly a get-rich-quick scheme.
So to increase the visibility of their videos and thereby earn more money, some creators have turned to a controversial tactic known as rage baiting.
Well, it can take many forms. Have you ever seen one of those bizarre cooking videos where someone mixes together heaps of processed ingredients and then bakes it all? proudly claiming it's the perfect recipe for tonight's dinner.
Here's one such example from TikToker Lisa Flom. some mac and cheese right on the countertop.
It's just such a fun way to feed a group of people.
You might need more noodles. Just like that, you want to make sure everything is covered.
The last sprinkle of cheese. This is so good.
That's a pretty common form of rage baiting.
Other creators film themselves in public places like restaurants, being rude to employees or making unreasonable requests.
Here's one such staged argument showing an old lady complaining about being sat next to a baby on a plane.
Please get this thing away from me. I do not like babies.
I do not want babies next to me. Don't tell me what!
You were a baby once. People like, please.
Shut your mouth. Just turn around. Turn around, little four-eyed.
Even when the videos are clearly staged, they're crafted in a way that makes them seem real. and they often rack up millions of views, with the comments section typically filled with negative reactions. which is actually exactly what the creators want.
After all the more comments a video receives, whether positive or negative, the more likely it is to be promoted by a social platform's algorithm and therefore seen by more people.
Of course, more views then means more money. watch content they don't even like.
Back in November 2022, technology news site The Verge ran a feature on how terrible recipes were going viral on TikTok.
Social media researcher Steve Rathia was quoted as saying, people stop and pay attention to negative content because it's kind of like stopping to watch a car crash. you can't really look away.
Watching a video you know will irritate you is one thing, but going to the effort of posting a negative comment is another.
To boost engagement, rage baiters rely on people who aren't familiar with social media tactics. who might not realize a video is a prank, and if you think you're immune, be careful.
Some rage-baiting tactics are much sneakier. intentional spelling mistakes in video descriptions, odd objects placed in the background, or even eating and drinking in a weird way.
Everything is designed to get a reaction so stay sharp and think twice before reacting unnecessarily to content you come across.
There you have it. Now you know what rage baiting is.
In under three minutes we answer your questions Listen along and you will really know for sure.
