If you are a coach, consultant or course creator and you're thinking that using the same strategies of last year or this year are going to work in 2023, you are wrong.
The industry is changing, ad costs are rising and more and more entrepreneurs are realizing the importance of building an organic audience.
Check out people like Alex Hermozy, who said he never wanted to be a content creator but suddenly is starting to create content because he understands the importance of it for his business.
He even says so himself that the most valuable thing that you can do right now is to build an audience.
The problem is that a lot of people don't know how to do this, which is why I'm going to show you how.
This is me.
Not too long ago, I was a coffee barista chipping away at my YouTube channel.
And in less than four years I grew an audience of 600000 YouTube subscribers and 200000 Instagram followers.
I was also able to make over $7 million in sales selling one $997 product.
That's a lot of customers, but also a lot of profit.
But beyond just making money, thanks to building an audience, I was able to build up my authority and brand recognition quickly.
And within a few short years, I found myself speaking on the same stage as Gary Vee, Patrick Bet-David and Alex Hermosi himself.
I've also met incredible entrepreneurs like Neil Patel and Sam Ovens who are super cool, by the way.
And this is all thanks to building an audience online using social media.
But the thing is, is that this is not unique to me.
In fact, 2023 is going to be one of the best years for anyone to build a solid organic audience.
And one of the best platforms to do this on is YouTube.
Now, during and after the pandemic, we realized how much crazy traffic, as business owners, we could get on TikTok.
But we quickly realized that the TikTok audience simply isn't loyal.
That has since changed now with YouTube Shorts.
Because not only are YouTube Shorts driving a lot of growth to YouTube channels, but also, with recent algorithm updates, if someone watches your YouTube Shorts, they're going to get served your long-form content as well, which means that you can attract and nurture an audience all in one platform.
And if you are someone who has a podcast.
YouTube is doubling down on this as well, with its own dedicated section for podcasts, but also speculation that eventually, creators will have their own podcast tab on their channels.
And if you're not convinced of the power that YouTube will have in 2023, listen to this interview that Mr Beast did, where he talked about YouTube Shorts and the potential of YouTube.
I think in like six months Shorts is going to have just as good, if not slightly better, UI than TikTok.
They're going to have this rep share thing.
It's going to boost your views on your long form.
Everything in the world is going to be like Shorts is it.
But, all in all, my prediction is that 2023 is going to be the best year to building an audience, especially if you are a coach, course creator or consultant.
Because, number one you can post valuable long-form videos on YouTube that do not depreciate in value.
Because 24-7, 365 days a year, people can search and find your content on Evergreen.
Unlike platforms like TikTok and Instagram, where content depreciates so fast.
The moment you post a piece of content, after a few weeks, no one can find it ever again.
Number two because you're doing long-form videos.
You're able to chop these videos up into short-form clips that you can put on high-reach, high-distribution platforms like TikTok and Instagram.
But, more importantly, number three, you can repost that content as YouTube Shorts, which will then, number one, fuel the growth of your YouTube channel and, number two, attract people into your long-form content, which will nurture them even more and turn them into paying customers quickly.
And the thing is is that if you are a coach, course creator or consultant, this is an incredible opportunity for you because you are in the knowledge space, meaning that you have the solutions to people's problems, and people are searching for solutions every single day on YouTube.
So if you learned how to create valuable content, put it on YouTube.
Have people watch your long form videos, which would nurture them quicker.
You're going to be able to create customers for your products and services on autopilot.
And this is one of the biggest opportunities that anyone in the knowledge space should be taking advantage of.
And the best part is because you're posting a lot of valuable and searchable content online.
You're building brand equity for you and your business, which will attract a lot of great opportunities your way and build a loyal community of advocates who will refer other people to your channel and to your business.
This then becomes a growing flywheel over time, where the more videos that you post and the more time that passes, more people will find your videos, which will then create more customers and more loyal advocates, more referrals and more opportunity.
Not to mention if you decided that you don't want to create content anymore because you've built an organic content machine.
You're still going to get steady leads and steady traffic to your business.
Whereas if you heavily relied on paid advertising, the moment that you stop paying for those ads is the moment where all traffic stops and all customer flow stops as well, which is not what you want.
That's why, if you want to future-proof your brand and your business, you have to build an organic content machine that cultivates a loyal audience.
And I believe that 2023 is going to be the best year to do this.
At the same time, even though this opportunity sounds great, a lot of people will struggle in building their content machines.
Because number one, they're doing everything all at once.
You're the CEO, the creator, the coach.
You don't have the proper team or systems that allow you to get out of the day-to-day so that you can focus on building an audience and building your brand.
The second problem is that maybe you feel like nobody can create content as good as you.
You've maybe hired some social media managers, but you end up doing everything yourself anyways, because nobody understands your brand voice, which is why you can't scale your brand.
Or maybe it's the third problem where you've joined coaching programs where they teach you how to scale an individual product or service, but they're not teaching you how to scale your content and your brand so that you can build a powerful company that can sell anything.
And even if you have found someone who has successfully scaled up their brand and content, they're spending $50,000, $70,000, over $100,000 a month on their content teams, which is not realistic for you right now.
This is exactly why I'm opening up applications to the Supercharged Mastermind, a mastermind exclusively for creators, who sell coaching, consulting or courses that make at least 100000 a year.
Who want to learn how to build an organic content machine, with YouTube at its core, without spending 100000 a month on a content team.
And who want to learn how to build an A-player team internally that runs the day-to-day so that you can focus on your zone of genius.
And not to mention, learn how to build a loyal community that turns into consistent customers.
But most importantly, this is a unique mastermind where you get to collaborate with some of the best six and seven figure creators who sell coaching, consulting and courses.
For example, already in the mastermind we have clients who run multiple six figure high ticket group coaching programs, courses and memberships.
Some members who have over 100000 subscribers on their YouTube channels.
We even have one member who does the podcast production of some of the world's biggest seven and eight figure entrepreneurs, as well as other members who absolutely crush it with live events.
For example, this member who took her clients to Paris Fashion Week and this member who ran one of North America's largest travel summits.
All in all, everyone in this mastermind are hard hitters, all looking to supercharge their brand and their business even more.
Specifically, learning how to create powerful thought leadership that transcends any products that you sell.
Building an organic content machine with YouTube at its core.
Developing a lean and efficient content team that can distribute your content on a mass level.
Cultivating an audience that turns into community and community turning into customers.
Creating and running offers that are actually profitable and fun to do.
Learning how to lead an A-player team, both in marketing and in operation.
And, most importantly, collaborating together to swap notes on what's working and what's not working in the fast-moving info and content creator space.
Now, in addition to all the things that you'll be learning in the Mastermind to supercharge your brand and your business when you join, you'll also get access to quarterly events.
We'll be doing two in-person events and two virtual events.
In fact, our first in-person event is happening this December, December 2nd to 4th in Santa Monica.
So you definitely don't want to miss it because we'll be planning our 2023 year together.
In addition to this, we'll also have weekly CEO QA calls where you get to mastermind with me and all the other members.
And on top of that, once a month we'll be hosting team calls where you get the opportunity to invite your operations manager or your social media manager, so that not only do they get trained by my team, they also get the opportunity to meet other people in a similar role on different teams.
Think of it as a mini mastermind for your team as well.
And, of course, when you join the mastermind, you'll get exclusive access to our private school community, where you not only get access to my team, but all the other members as well.
So you can swap ideas, collaborate and troubleshoot on any problems that may come up.
Not to mention inside the school community.
I'll be dropping lessons and resources on seven figure strategies on how to grow a brand and business as well.
So if you are someone who sells coaching, consulting or courses and you make at least 100000 a year and you wanna work with me to supercharge your brand and your business, we only have 20 spots left in this mastermind and they will fill up fast.
So if you want to join this mastermind and work with me at this intimate level, make sure you click the link below to apply or visit wwwcreatorsuperchargecom.
If your application is accepted, I'll hop on a call with you personally to see if we are a good fit to work together.
I guarantee that this mastermind will absolutely supercharge your brand and your business by helping you build an organic content machine and giving you the opportunity to mastermind and collaborate with other six and seven figure hard hitters in this industry.
In fact we have one mastermind member who joined the mastermind and DM me letting me know that she signed two 10000 clients.
This is exactly how I know that this mastermind is going to be game changing for many people.
2023 is going to be a massive year and I cannot wait to help my Mastermind members take advantage of all the opportunities coming our way.
So that's why if you are interested, apply now.
There are only 20 spots available and they will fill up fast.
Hit the link that you see below apply, and if your application gets accepted, we'll hop on a call to see if it's a fit to work together.
I look forward to reading your application and I hope to see you inside the Supercharged Mastermind.
