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Welcome to Before Breakfast, a production of iHeartRadio.
Good morning.
This is Laura.
Welcome to the Before Breakfast podcast.
Today's tip is that you should help people see why they need whatever you are offering.
If you have the aspirin, what's their headache?
Today's tip comes from the work of Dan Meyer, a mathematics teacher educator.
Meyer focuses a lot on student motivation and what scholars have called intellectual need.
How do you get kids to want and need to learn whatever math algorithm or method you are teaching?
Or as he puts it, if math is the aspirin, then how do you create the headache?
Sometimes this is a good question.
I am not sure what problem the average person encounters in his or her daily life that the cosine will solve.
But the general point is good.
If you are offering a product or service, it behooves you to help your customers figure out what problem they have that you are solving.
You want them to see why they need you.
In my case, I help people think through time challenges they are facing.
Too much to do.
Not enough time for fun.
Doing all the urgent stuff and never getting to anything important.
Guess what?
I've got some ideas that just might solve these problems.
You've got a time headache, and listening to Before Breakfast or reading my books might make you feel better.
There's probably a similar approach in your line of work.
If you are a nutritionist, you want to get your patients to notice when they are lethargic or jittery or have constant stomach aches.
You want them to believe that the changes to their diets you are recommending will relieve these issues.
If you are applying for a job, you want to think what problems the organization is facing that you can solve.
I have worked with several people who have identified specific problems with my business and then shown what they can do to solve them.
We can have certain forms of aspirin in our family lives, too.
You may believe that your middle schooler should start studying for tests before the morning of the tests.
And you would probably be right in this belief.
But until he gets a bad grade and experiences that headache he may not be particularly interested in the aspirin of your advice to plot out a study calendar for the week before a test.
I don't pop aspirin just because.
I'm guessing you don't either.
The pain needs to be noticeable.
Now, of course I'm not suggesting that you go around persuading people.
They have make-believe problems that you can solve.
But most of us have at least some struggles of some sort, even if we don't think about them all the time.
Helping people see specific ones can make them more receptive to whatever you can do to help.
In the meantime, this is Laura.
Thanks for listening.
And here's to making the most of our time.
Thanks for listening to Before Breakfast.
If you've got questions, ideas or feedback, you can reach me Before.
Breakfast is a production of iHeart Media.
For more podcasts from iHeart Media, please visit the iHeart Radio app, Apple Podcasts or wherever you listen to your favorite shows.
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This is an iHeart Podcast.
