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Coca-Cola.
For the big.
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Peacemakers.
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For everyone.
Pick up some Coca-Cola at a store near you.
What are the most addictive foods?
Thanks for asking!
Whether it's pizza chocolate, ice cream or french fries, you've no doubt noticed that your favourite guilty pleasure food just seems to be so addictive.
You start eating and you just can't stop.
Why is that then?
Actually, it's because of their high sugar, fat or salt content.
Unfortunately, some highly processed foods contain a combination of all three.
That can lead to a dopamine surge, which is sometimes as strong as what people get from nicotine.
The taste, texture or composition of these addictive foods activates the reward system and makes us want to eat them over and over.
We're no longer eating out of hunger, but due to a craving for instant pleasure.
Are there any studies on the subject?
There are two American ones which come to mind immediately.
The first was conducted by researchers from the University of Michigan in 2015 and published in the PLOS One journal.
Meanwhile, the other was conducted by a team from Yale University in 2011 and published in the Archives of General Psychiatry.
Both studies showed that fatty or very sugary foods stimulate the same area of the brain as some hard drugs.
So if you get a craving for ice cream, a hamburger, soda or cookies, it's coming from your brain rather than your stomach.
Beyond the usual suspects, there are some other surprising members of the addictive food club, like cheese, for example.
It contains a protein known as casein, which is present in all dairy products.
During digestion, casein releases opioids called casomorphins which can lead to addiction.
All addictive substances stimulate the production of dopamine, one of our pleasure hormones.
How on earth can we tell the difference between indulgence and addiction?
That's a very good question.
Experts say that when we're addicted to a type of food, we feel a compulsion, an irresistible need to eat.
Even though we know we shouldn't give in and that it's not good for our health or weight, we still do it.
That loss of control is what makes addiction different from occasional indulgence.
That said, some researchers argue that the term addiction isn't appropriate for eating habits.
They say that people don't dedicate all their time to eating chocolate, for example, when they're addicted to it.
Furthermore, they don't feel withdrawal symptoms or cut off social relationships as a result.
What should I do if I feel addicted to a type of food?
According to a review published in Nutrients Journal, as many as 20 of people may have a food addiction or exhibit addictive-like eating behaviour.
Thankfully, there are addiction specialists and psychologists out there who can help in such situations by addressing any underlying issues.
And a nutritionist can help by suggesting a diet that doesn't include your trigger foods but still provides all the nutrients your body needs.
There you have it.
Now you know what the most addictive foods are.
In under three minutes, we answer your questions and help you understand the true meaning behind the trends, concepts and acronyms that are making headlines.
Listen along and you will really know for sure.
