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Does a lifetime guarantee really mean for life?
Thanks for asking.
In this age of reasonable and measured consumption, we're tending to turn more and more towards products with a long lifespan and a good guarantee.
In fact, you've probably already seen this on cast iron saucepans, a bicycle or even household appliances promising a lifetime guarantee.
But the terms and conditions of this promise are not always very clear.
Therefore, it's important to understand the difference between a genuine and a fake lifetime guarantee, and how to spot the signs of trust and transparency from brands.
What does it mean legally speaking?
Well, not much.
The legal meaning of a lifetime guarantee depends on the terms and conditions of the warranty and the jurisdiction of the customer and the manufacturer.
In general, there are two types of lifetime guarantees a limited lifetime warranty and an unconditional lifetime guarantee.
A limited lifetime warranty is an agreement between someone who purchases a product and the manufacturers of that product.
This agreement entitles the purchaser to recompense if the product does not meet certain agreed specifications for a specific period of time.
An unconditional lifetime guarantee is a pledge from a manufacturer that a product will perform as promised for the buyer's lifetime, without any limitations or exclusions.
So I can't have my product repaired until I die?
Unfortunately not.
First, quite simply, because this formula plays on words.
When manufacturers say that the product is guaranteed for life, they're talking about the average hypothetical lifespan of the product, not your lifetime.
For example, according to manufacturers, a cast iron casserole generally lasts 20 years, while a bicycle lasts only 10 years.
So the lifetime guarantee will not be the same for these two purchases.
What's more, while some manufacturers promise to exchange or completely repair your 40 appliance, others only apply the lifetime warranty to certain components and for certain types of wear and tear.
So it's just marketing.
More or less.
Brands use it as a guarantee of quality and durability, but you still need to be properly informed about the terms and conditions.
This model also works because, in truth, few of us actually make use of these guarantees as, over time, we forget that there was a guarantee or how to claim it.
So next time you buy a product with a lifetime guarantee, find out more and if the terms and conditions seem reasonable to you, don't hesitate to take advantage of them.
There you have it.
Now you know if lifetime guarantee really means for life.
In under three minutes, we answer your questions and help you understand the true meaning behind the trends, concepts and acronyms that are making headlines.
Listen along and you really will know for sure.
