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Thank you, John. Welcome to before breakfast, a production of I Heart Radio.
Good morning, this is Laura.
Welcome to the Before Breakfast podcast. Today's episode is going to be a longer one, part of the series where I interview fascinating people about how they take their days from great to awesome and any advice they have for the rest of us.
So today I am delighted to welcome Henlee Vasquez to the show.
Henley is a travel expert, the co -founder and CEO of Fora, which is a travel platform.
So Henley, welcome to the show.
Hi, thanks so much for having me.
Good morning. Good morning, yeah.
Well, tell us a little bit about yourself.
Yeah, well, you and I go way back.
Laura and I actually went to college together, and since then, I've spent actually most of my career working as a travel agent, which was not something that I even knew existed before I fell into it by accident, and then have accidentally found myself in the wild world of entrepreneurship.
Fora was my third company we launched in 2021, really with a goal of breaking down the barriers to entry that existed within the travel agency industry and building up the technology, which was essentially not existent.
And since then, it's been a pretty great experience seeing lots of new folks coming in and preparing for what we think is the next generation of travel.
So, fora is kind of...
I mean, you could describe it better than me, but sort of part of this gig economy where people can turn time into a job in a way that doesn't fit within the parameters of a normal sort of 40 hour a week in one spot kind of thing, correct?
Correct. Yeah, I think flexibility is the key and that's something that didn't exist previously in this industry.
There's a lot of people out there who know a lot about the travel that travel quite frequently, that love travel.
they're often the go -to person within their network for planning a trip for someone, but they were never monetizing that.
They were really just leaving that money on the table.
So our goal was to say to them, come in, we'll give you the training.
We'll give you the tools and we'll give you the flexibility to build this in addition to your 40 hour a week, in addition to your 9 -to -5 or to let you do it full -time.
So that is the biggest thing for us is that we want to give people platform where the business is meeting them where they're at, not where someone else says it should be.
Absolutely. Maybe you can tell our listeners, because maybe some people listening to this are like, well, I don't understand why would travel agents be a thing now.
I can just go on the American app or United Arab app and book my flight.
Why do people seek out advisors in this day and age?
Yeah. I get asked that all the time.
That's actually why I call myself a travel agent, even though the industry has mostly converted to the term of travel advisor.
Because when you say travel agent, people immediately understand you book trips and earn money that way, but I aren't you like a dinosaur do you exist?
Yes, we actually were named by LinkedIn as the fifth fastest growing job in the U .S. right now because so many new people are actually coming into the industry and building careers around it.
Now, why do you need us?
I'll use an example, I'm sitting here in New York.
There's a hotel I quite love nearby called the Beekman.
If you, Laura, were to just go online or go on an OTA like Expedia or booking, book the Beekman hotel, it's gonna be one price.
If I go on and I plan this amazing trip for you to come up New York City come visit me and spend a weekend at the Beekman, it's going to be the same price.
You're also going to have breakfast included plus upgrades, plus resort credits.
And because we have a relationship at the hotel, I'm going to get paid that commission.
So I'm going to earn something without you spending anymore.
And they're going to VIP you.
They're going to put you in a different category that the people that come in because I'm going to share why you're coming, are you bringing kids.
So it really is a superior way to book travel at no cost to the traveler but most consumers don't know that we're doing this, or think that we're a more expensive channel.
Yeah, and I would imagine there's also just the expertise in it, too.
I mean, I would go on site and see that there were 50 hotels in New York.
And I'm reading reviews, but I don't know what to make of them, versus a trusted person telling me, No, no, no, Laura, you want to stay at the Beekman.
Exactly. And this I was away down in the USBI recently, and I was talking to another guest at the hotel, and he said, but why Why would I use you?" Chachie Petit just gave me a great itinerary for Thailand.
And this is this beautiful island in the USVI.
It's called Luvango.
It's rustic, there's not traditional hotel rooms, it's tree houses on hilltops.
And I said, well, because this amazing room that you're in costs just the same as a room over at the Ritz Carlton in St. Thomas, which is an entirely different experience.
You love this. If you just look online, these two things might seem similar.
or they cost the same, they're kind of in the same location, but the experience is entirely different.
And so that matchmaking, that personalization, I think is particularly in the time of AI, the human is the premium.
Yeah. Well, it can save you some serious time too.
I mean, if you're spending hours waiting through all of this online, I imagine that's what some people don't have time for.
100 % cut through the clutter, you don't know what's real, You don't know what's Instagram.
You don't know what your friend liked is even what you did.
Let somebody go do the work, because again, it comes for free essentially.
Yeah, well, Henley, as someone who travels a ton, I'm sure you've built up all sorts of routines around travel and ways of doing it better.
I've recently been on a lot of long plane flights, and I find this time incredibly hard to use well.
I wonder if you have any advice for how you use plane flights to make your life not feel like you just want to get off the plane right this second.
I think most of us do just want to get off the plane right this second.
That said, I spend way too much time on planes and I do have to be productive there because otherwise this week alone, I'll spend most of the day tomorrow flying to Vancouver.
How do I use the time?
I really try to be on planes where I feel like if the WiFi is reliable, and I know that that's a little bit of a like, I don't know, we'll see, but it is, if you find out that a plane doesn't have good WiFi or certain route doesn't have any WiFi on it, I don't fly it, because what I use is that time to email and then in particular to catch up with, a lot of my advisors are on these WhatsApp groups and we have an internal chat system, which it's hard for me to keep track of that during the day with meetings and sort of other work and projects that go on.
When I'm on a plane, I try to be really responsive to those because I'm stuck there, I can't do anything else.
It may be hard for me to think creatively when I'm in the sky, but what I can do is bang out email responses, catch up on correspondence, and really get into those chats and be kind of a real -time brainstorming partner for these advisors.
Do you think through, like, you know, this is how my energy is going to be on this long flight?
Like, this is when I need to rest, this is when I need to read.
I mean, I'm very curious, do you map this out ahead of time?
Yeah, I know that I'm bad at sleeping on planes.
So I don't even try to do that because it can be, it's just I get frustrated with it.
I think I know some people who actually do get their creative juices flowing in the sky and they know that so they save that time for I'm going to work on a memo about a project, I'm going to write a speech. I know that I'm not that way.
So I don't try to force myself into doing tasks that I won't excel at, because I'll just end up hitting my head against the wall.
The only way that I actually do relax on a plane, which is not really sometimes movie is I actually listen to podcasts, because then that way I can like sort of zone down for maybe you know, 30 minutes to an hour and feel like I've learned something which may then inspire me to jump back into some element of my work and get that done.
Well we're going to take a quick ad break and then I will be back with more from Henley Vasquez.
Hey, Before Breakfast listeners, we know you're all about making the most of your time.
So here's a question.
what if your lunch break could actually help you level up?
Check out front row seat with Ken Coleman.
Every Tuesday, Ken sits down with top experts to unpack the real questions that help you thrive at work, at home, and in your own head.
We're talking questions like, what are the 10 best foods for your memory?
How can you ask for the raise you want and actually get it?
What's the key to finally changing your life?
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Well, I am back. I am talking with Henley Vasquez, who is a travel expert, the Co -Founder and CEO of Fora, which is a travel platform.
We've been talking about time on planes.
I'm sure you also have ways you pack.
So maybe any advice for people who wind up packing frequently about how to do this better?
Just don't ask me. I'm the worst packer.
you know what my advice is about packing is, feel no shame about your style of packing because I actually travel so much that I can get myself into a ball of anxiety trying to like, you know, edit down into a carry on.
If it is four days or more, I'm checking that bag.
I could spend all the time.
And again, because we're talking about time management, if I know that I'm traveling the next day, and this is so for me tonight, when I go home, I can spend time with my kids, or I can spend time panicking over if I'm going to fit the right clothes, for the right outfit, for the right speech into a carry -on.
Or I can throw everything that I wanted, close that up, check it tomorrow, be done with it and spend that time with my kids.
So I think like choose your battles wisely when it comes to packing.
For some people they thrive on a really great edit and picking out their outfits.
I am terrible at fashion.
I know it, I put as much as I can possibly fit in and move on.
Yeah, I don't know.
I've just lost my luggage, so I'm like now traumatized by the experience.
That will do it. That will do it.
So I'm kind of team carry -on only after that, although I've managed to like lose my carry -on bag too.
So I mean. I'd love to be.
I mean, I really, I like my goals in life are to become better at this, but, you know, again, if it's, you know, once I get to four days it's done, it's out the window.
It's done and over absolutely.
Is there anything surprising though that you bring with you that people like, oh, that's a, I wouldn't have pegged that.
I think I probably bring more shoes with me than I need and that is because I insist on having a pair of running shoes with me.
And so, yes you may need a pair of flats, a pair of boots, a pair of heels and I will always bring the running shoes as well as you know the casual walk around sneakers.
I think the minute that you don't pack those shoes and that it does take up a lot of space, the minute you don't pack them is the time that you really wish you know you could you're up early with jet lag when you're going to the West Coast you could have gone to the You find a little bit of time.
You could have run for 20 minutes to get outside and get some air.
I think the ability to fit a little bit of fitness into your travel schedule is essential.
I do not leave those at home.
And I know a lot of people are like, I don't need it, or I'll do some yoga.
That's not for me. For me, it is like hitting a treadmill, or it's going for a run outside.
That is my efficient way of getting some exercise into my life, so the running shoes are always coming with me.
Absolutely, no. Exercising when you're traveling, it's like you're winning, right?
winning, I fit this in.
Yeah, yeah, no. And when you're in hotels, are you able to, anything you do to rest better when you're away from home?
That's interesting.
I love putting the AC way down, like, you know, in ways that you might not want to pay for at home, you can put it, make it nice and cold at night.
I also do make use of things that I might not do otherwise, like room service, which is, feels a little bit like a splurge for breakfast. But when I know I've got a busy day of meetings or conferences to have food come to my room so that I can be there and be banging out my emails and getting my work done.
I'm all about the before breakfast work.
So when I can do that early and not be down and talking to people in a restaurant and waiting for it, it's an investment in giving some time back to my day.
Absolutely, all about having an efficient breakfast, but a real breakfast. We like real breakfast here on this show.
So Henle, you are managing a fast -growing business.
You also have three kids.
Are there any routines you have that make you more productive and efficient?
I do think it's about the before breakfast and after dinner.
So, you know, the middle of the day is challenging and it is busy and it can go sideways very quickly with something you didn't expect to happen.
But in the morning when I'm in the kitchen, making the kids lunches, making breakfast, I basically, it's my standup desk.
I have a laptop open and I'm talking to them and getting them ready, but I'm also going through sort of the pre -day emails to get some things out of the way.
At the end of the day, after dinner, I really try to put my work away to have dinner with the kids or not, if I'm on my own, or to just sit down and maybe watch some TV and eat some sushi by myself, but actually then after dinner pick it back up, not try to do any heavy thinking, but just clear a few more things out of my life because I do sleep better.
Don't work right up until the moment you go to bed or your brain is spinning all night, but I think that before breakfast and after dinner logging an hour each time, it doesn't feel stressful, but it actually brings down the level of work that you're going to have to do during the day, because often the days are tied up with talking and with meetings and in -person interactions that need to exist. Yeah.
Now, that's definitely true for anyone who's in a leadership role, is you have the part of your job, which is responding to the people who are working with you and dealing with the crises that come.
But of course, you still have the stuff you have to do.
And so, if you don't separate out the two a little bit, but then you're always, when you're engaged with the people who are working with you, you're like, but I know I need to be doing this and then you can't relax.
Is that how you feel?
Yeah, it is. And I'm starting to experiment.
I've been reading a lot about people who have done away with one -on -ones with their direct reports and actually created one meeting where all their direct reports come in and they all discuss what's going on together.
Because as you're talking about this, really everybody who's on that team should be hearing it.
So that's something that I'm considering starting because even those one -on -ones, it can eat up a lot of your time during the week.
And when you travel too, you have very precious time to engage with your direct reports.
I don't feel that I'm able to give a ton of time and attention to them.
Luckily, everyone I work with is really independent and a go -getter, but I think there's ways that you can tweak that world, that part of your world, to try to have a more efficient way of communicating with your team.
Yeah, now this is not your first business venture that you've started, correct?
You've done the entrepreneurial thing before.
is there anything you've learned as you've been on this journey?
Clearly not, because I just keep doing it to myself.
You know the biggest, this is, yes.
I was part of the founding team at Indigare, which is a membership -based travel company.
And then I founded a smaller agency called Passported.
Ran that until the pandemic.
Told us both it was time to move on.
Travel took a hit. COVID did that to hospitality.
But this, you know, building fora really was mission driven.
It was not just about starting a business, it was about starting a business with the right co -founders, which is so essential, and with something that would keep me up at night and drive me to get up in the morning.
I deeply care about what our advisors are doing, we are giving them a platform to start businesses, we are giving them the ability to become entrepreneurs themselves.
And that is something that I think, if you are starting a business, being a business owner, big or small, it is hard. And now our advisors, we're big, we've got thousands of advisors, they've sold over a billion dollars of travel in the last three and a half years.
So they're doing a lot, but it's not really about those numbers.
What it's about is feeling so engaged to the mission that you can't imagine doing anything else.
Because if you're doing this just for the numbers, it will break you.
that's what I love.
That is probably true with entrepreneurship in general.
Is there anything you sort of do to relax?
I mean, I'm sure it's stressful to have a fast growing business and stuff like that.
I love TV. I really love TV.
What are you watching these days?
What are you watching?
I love all of the TV.
I saw people like do you have time to watch?
Of course I do. What else would I do?
I love my nights with TV and a glass of wine and a frozen Reese's cup.
But I know I do that's you know, turning on the TV at night and watching the new season of 9 Perfect Strangers right now with my daughter.
But I think the thing that helps me relax really is just when you're in that point where you feel overwhelmed and busy because owning a business is hard, that reminder of why you're doing it and how lucky we are to all be able to have the ability to work in this kind of environment is really ultimately what brings the stress down.
Absolutely. Well, we're going to take one more quick ad break and I'll be back with more from Henley Vasquez.
Hey, Before Breakfast listeners, we know you're all about making the most of your time.
So here's a question.
What if your lunch break could actually help you level up?
Check out Front Row Seat with Ken Coleman.
Every Tuesday, Ken sits down with top experts to unpack the real questions that help you thrive.
at work, at home, and in your own head.
We're talking questions like, what are the 10 best foods for your memory?
How can you ask for the raise you want and actually get it?
What's the key to finally changing your life?
If you love thoughtful advice and practical strategies, just like you get here, Front Row Seat will give you the clarity and confidence to get better, move up, and lead well, personally and professionally.
So take a smart step forward today.
Search front row seat with Ken Coleman and listen wherever you get your podcasts.
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Well, I am back talking with Henli Vasquez, who is the co -founder and CEO of Fora, which is a travel platform.
So we have probably people listening to this would be like, well, I'd love to travel more.
However, I have sort of limited PTO.
I wonder if there's some adventures you can recommend that people who are in that position might look into doing.
Yeah, so this is something one of the really fun things about having such an extended community here at Forest that we can spot the trends in the data in a way that other people that are smaller agencies can't see.
Domestic travel is what is happening right now and particularly for folks who have limited PTO or just frankly looking at the prices of a flight to somewhere and going is Europe really happening for me this summer it is do not sleep on domestic travel.
We've seen a massive surge in domestic bookings.
People are still traveling for longer lengths of time but you can easily get away for a long weekend to Charleston or Austin or Moab or Jackson Hole.
There's so much to do within the bounds of the country that limits the travel time to get there, limits the expense of arrival, obviously with the flights, then you can kind of choose.
If you're trying to stick to a budget, you're a family, you've got to get a couple of rooms, you don't have to spend as much as you can stay in really cute hotels.
On the other hand, if you're saving in other ways, this might be your excuse to splurge on a really exceptional dude ranch, which is we've seen just blowing up as an option for multigenerational travel.
So I think the biggest piece of advice is use an advisor because they're gonna help you sort through which one is right for you.
And two, don't feel that just because it's not exotic in some way, that it's not worthwhile.
Yeah, well, what are some other travel trends that you're seeing?
You mentioned dude ranches, for intergenerational travel, or Moab as a destination.
What are some other ones that are hot right now?
Yeah, I mean, there's obviously a lot of active and adventure travel happening at the moment And when you talk about dude, ranches, and Moab, I think there's kind of the wellness I would, is a huge trend, but I would almost lump it into active adventure because wellness means so much in terms of who you're talking to.
It might mean a spa vacation, it might mean a detox, it might mean climbing a mountain, it might mean sitting on a beach and getting a facial.
But the idea of self -care and wanting to return from your trip, a better person or a better version of yourself is for sure a big trend.
And that tends to be like a January, February, March style of travel.
This summer what we're seeing is a huge surge in domestic travel, but we're seeing Greece pop off in a way that I have not seen in a few summers.
Right when Europe reopened, Greece was one of the earlier countries that were letting travelers enter and had a very big summer.
And then people were doing the Italy thing, the France thing, and now this summer, I've never seen such a surge in Greece bookings as I have before.
Then, of course, there's always the White Lotus trend of wherever they are filming, wherever they have just released a season, Thailand is exponential growth.
If you want to go to Thailand, and I'd say, and sort of the roll over into the rest of Southeast Asia, do not plan this last minute plan ahead of time because the hotels are booking up.
They're like, well, you and everyone else who is watching this.
You and everyone else.
I think it's really neat though because you realize that this sort of content inspired travel which I'd say Yellowstone and Jude ranches or, you know, Bridgerton and English countryside is really fun because you as an advisor can get in there and help them figure out, okay, so maybe actually Thailand is too booked up, but let me tell you about Vietnam.
Vietnam is phenomenal and we can do a lot of the same experiences or maybe when you're planning to travel, it's actually not the right season to be in Thailand.
Hey, but Bali is great in the summer.
So I think there's so much that we can get in there and help people match make their vision that they've seen on TV, because we all love TV, to what their actual experience is on the ground and make sure that it is what they actually want, not what just sounds like the right choice.
Absolutely, well, I mean, just because, we don't get to travel probably as much as we want.
I mean, maybe you're on a plane more than you wish, but in terms of like leisure travel, it's kind of about making it special, right?
I mean, like taking their leisure time seriously.
Absolutely, and no, despite the fact I'm on a plane all the time.
My actual like choice time as my second grader would say is very limited.
I almost never get to choose where I would go so when I'm traveling with my family or making or or by myself to go away for you know spa weekend it is really important to make that matter.
So making sure that I feel comfortable with the budget.
Am I spending more than I want to spend and it's going to stress me out.
Making sure that it checks off the box.
Sometimes for me I'm taking kids to Nicaragua this summer, that's a place I've been wanting to go for a long time.
We spent part of COVID living in Costa Rica, so this is sort of going back but doing something a little bit different.
So how do you have something that checks the box?
It's new, or it's returning to a place that's really special to me.
Or it is, you know, it's off season, so I'm actually getting more for my money by going to a place that isn't prime time.
Or this summer, I decided, I'm going on Sardinia.
Everybody on earth is talking about Sardinia.
And I said, you know what, I got a good deal on some flights and off I go because I actually do want a little bit of that European summer fun.
So I think figuring out what's important to you and your limited leisure time, because it is limited for everybody, is what's the vector that hits that?
Absolutely, so Henley, I always ask people, what is something you have done recently to take a day from great to awesome?
Oh, I actually have, I actually know exactly what it is.
We launched for Mexico last week, which is really exciting to see the advisors in Mexico joining a platform that has now been created for them.
So not just the American platform, but actually, we pay the Mepesos, we have training in Spanish, it is an amazing community that's building there.
So I flew down. I was really busy with press and work and sort of all the regular stuff.
But I took an hour in the middle of the day, and I looked up a restaurant I really wanted to go to, and I took a book with me, and I walked across Mexico City to go to ultra -marinos and had one of the best lunches I have ever had in my life just by myself with great food and a book.
And it wasn't... It felt completely indulgent to do this, but the walk, just seeing the city, I love Mexico City, really good food that is, you know, not something I'm getting down the street here, That turned the day from a great day because it was a great day.
We're launching, it's exciting, I'm there with the advisors, but that was just for me and it turned it to awesome.
Oh, I love that. I love finding a little pocket in the day for something that just makes a day amazing.
Yep. And what are you looking forward to right now?
Ooh, I'm looking forward to, well, my oldest daughter is actually, she just finished her freshman year of college and she is working at a hotel this summer.
So she's following a little bit of mom's footsteps of hospitality.
She'll be up in Martha's Vineyard. And I get to see people in the early stages of their travel advising careers all of the time with this job.
It's so fun. And I was listening to your podcast about cheering first and thinking how much that is.
Like, we should be cheering for people from the beginning, what the effect is of that.
And now I get to cheer for her as she's sort of working as a host in a restaurant and checking people out in a general store and learning what it is to sort of be that sort of public -facing role in hospitality and see how she likes it.
So I'm really looking forward to seeing how her summer goes.
Also, who doesn't want to be in Martha's Vineyard?
That's great. What a great summer.
I'm going to visit her.
Yeah, wonderful, wonderful.
Well, Henle, thank you so much for joining us.
Thank you to everyone for listening.
If you have feedback on this or any other episode, you can always reach me at Laura And in the meantime, this is Laura.
Thanks for listening and here's to making the most of our time.
Thanks for listening to Before Breakfast. If you've got questions, ideas, or feedback, you can reach me at Laura at LauraVanderKam .com.
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Hey, listeners, we know you're all about making the most of your time, so why not turn your lunch break into a growth break with Front Row Seat with Ken Coleman.
Every Tuesday, Ken sits down with top experts to explore the real questions that help you thrive at work and in life.
Questions like, what are the ten best foods for your memory?
Or, how can you ask for the raise you want and actually get it?
If you love thoughtful advice and smart strategies, check out Front Row Seat with Ken Coleman, wherever you get your podcasts.
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This is an iHeart Podcast.
