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Hey, weirdos. I'm Elena. I'm Ash. And this is Morbid.
It is not growing a loofah. It is not growing your own loofahs.
Times have changed. It has times they are a changing.
They are changing. But yeah, hi, it's post Thanksgiving festivities and we are...
Feeling that. I think everybody is feeling that.
It was good. It was good Thanksgiving. Wow, you're like really underselling it, my dude.
Yeah, I think, I mean, it went well. I cooked the turkey, so it worked.
Oh, she cooked that turkey. It was... Primo.
A little herb garlic rub. Herbs. A little herbs.
A little garlic. A little butter. Everything that I was excited about just turned out so well.
Thank you. You're welcome. I'm glad that it's over.
It was fun while it lasted. Yeah, I'm really excited to spend the next week at your house eating your leftovers.
Which I have plenty. Sorry, I was just yawning while I said that.
It's really happening. The hangover is happening.
Hey, hey, hey, it's what's happening. But yeah, I also just wanted to say how excited I was that everybody liked that Wizard of Oz Dark Secret.
Yeah, people were stoked on that. Seems like that was a hit, so...
That makes me happy because it was really interesting to do and I'd love to do more of them, but I was like...
I'm going to try it out. Yeah. Throw it against the wall and see if it sticks.
And if people hate it, I'm going to go. Sorry, we missed.
All right. Never doing that again. See you later.
All right, Captain. We got you. But it seems like... saw nothing but people being like wow that was that was fun and scary and awful so It was all of the above.
That's all I can ask for with one of those episodes.
Fun, scary, awful. I was telling Drew like some of the things from the episode because he hasn't listened to it yet.
And he was like. What? I didn't know that.
I know now John is very frustrated because the girls wanted to watch it the other day and they put it on.
Of course they did. And as I was cooking, every once in a while, I'd just run into the room and whisper in his ear, that's asbestos.
Because she had third-degree burns. That's a real fucking lie.
And he was like, can you stop? Can you stop ruining this?
Dorothy just got smacked. Like... Literally right before this scene, she got slapped in the face.
Like, fucked. It literally happened. That's horrible.
By Victor Fleming. I'm still really mad about that.
Yeah, I'm mad about it. Who slapped somebody?
I'm still mad about what Hollywood did to Judy.
But, you know, we'll get into that in another episode.
In this episode, we're also kind of like in a Hollywood.
Hollywood? Hollywood? No, are you ready?
We're talking about... Father, Son, and House of Gucci.
I am so excited. Honestly, go find the clip of Lady Gaga doing that.
There's a TikTok of it. I think that's where it originated from.
Because it is, it just will make your day.
It's also one of those things that you, no matter how hard you try, cannot stop saying.
Like, father. Son. Son. And House of Gucci.
It's not even a song, but I can't stop saying it's like stuck in my head, but it's like somebody saying something.
It's not a song, but it's melodic. It is melodic.
And it's gaga. And you know, everything she does is just art.
Yeah, I mean, Gaga is how I met your fiancé.
Fiancé. Yeah, they literally met at a Gaga concert.
We did, and I love that that's our villain origin story.
Villain origin story. for the win i love it um me and drew met outside of a forever 21 and that's a true favorite that is true villain origin story we met at the natick mall outside of a forever 21 on black friday Actually, our little, our meativersary is coming up.
I don't know how many years ago it was. Because we were friends for a while.
Adorable. Before we got together. Before we got together.
Not together. I love that for you. Yeah.
But here we are. We're going to talk about Gucci.
And we're going to talk about a pop culture hot commodity.
Whoa. This is the murder of Maurizio Gucci.
Moritzio. Moritzio. I think I'm saying that right.
I looked up how to pronounce it. You did.
I heard it. A lot of other people say it like in like 57 different ways.
So that was my favorite. I was going to say the one I liked the best was Maurizio.
And I can say it like that. Fuck yeah. Like, I can't roll my R's or anything like that.
So, yeah, see, I can't do that. And it bums me out.
It makes me feel inadequate and sad. So...
You're not inadequate. Your parents are.
It's genetic. I was just going to say it's genes.
Never mind. You're not inadequate. Your parents are.
All right. But, you know, if you don't know what Gucci is, I'm sure most of you do.
But just on the off chance that you don't.
Gucci. Gucci. It's one of those Italian-based luxury brands that's been around essentially forever.
The brand was actually started in 1921. Oh, the roaring 20s.
Yes, and it was started in Florence, Italy.
And it was a stroke of genius thought up by a man named Gucci.
Gucci. Of course. Yes. yes it was gucci yep i nope never would i question that that's that's exactly correct And that's where the double G logo comes from, duh.
Look at that, duh. So he was the son of a leather craftsman, actually.
And when he was a teenager, he was working at a hotel and he was like loading the bags on and off the carriages for the guests.
And while he was working one day, he was like, wow, a lot of this luggage is ugly as fuck, direct quote.
And he was like, it's kind of just like not practical at all.
And my daddy-o is a leather craftsman. So like...
I can probably figure out a way to make my own luggage that's way better looking and way more functional.
Yeah, you can, Gucci. And I could probably make a pretty penny doing it because my name is Gucci Gucci.
You're right. So he got to work with his idea.
And like I said, in 1921, the first Gucci store was opened in Florence, Italy.
So along the way, Gucci became like a family business, just like a lot of other powerful fashion houses.
Prada... Versace. Versace. Versace. Versace.
Look at that. Have you ever seen Showgirls that she says that?
Oh, yeah. It's Versace. Versace. So Guccio had four sons who he really, or excuse me, really kept up the business with him.
They were Aldo, Vasco, Hugo, I believe, and Rodolfo.
One of our best men was Vasco. Hi, Vasco.
Yeah. so they were the ones who later urged him to expand Gucci all the way to New York because at the time that they wanted to go into New York it was like I mean it always has been but especially back then it was like a fashion hub So Guccio wasn't really interested at first.
He was like, I really want to keep the brand in Italy.
I want it to be a small brand, like family-based, you know.
He did not achieve that. He did not. It is not a small brand.
It's not. You wanted it to be like old, like Italy based and like not for everybody.
He really wanted it to be exclusive. Very exclusive.
Very exclusive. Yeah. But the older he got, the more and more his sons kind of started to control things and actually two weeks before he died, the first store opened in New York.
Oh, wow. Yes. So they were definitely like going behind his back.
Wow. It's like succession. it literally is this whole thing is like succession yeah like italian succession just wait But it ended up being a really good decision for them to go to New York because at that point Gucci took off globally.
All the celebs were wearing Gucci shoes, especially, and traveling with Gucci luggage, just Gucci this, Gucci that.
It just sounds right. I fucking love Gucci.
Like, it just sounds luxurious. Gucci. I wouldn't even have to see it.
And I'm like, Gucci is definitely luxury. yeah like that's a that sounds luxurious it also like is like synonymous with good like people say like that's gucci Oh, yeah, that's true.
Like, I used to say that all the time. I remember you used to say that.
I used to say that when I was a teenager.
She did. All the time. She did, I can confirm.
Or like people would be like, what's Gucci?
Like, what's good? Yeah. So there you go.
Me. But sadly, Guccio died in 1953. and he left the family business to his sons.
Now Two of those sons, Aldo and Rodolfo had their own sons, so they were brought into the family business once they were old enough.
Now Aldo had three sons, Giorgio, Paolo, and Roberto.
Oh, I love it. And Rodolfo had one son, Maurizio Gucci.
Oh, I heard that name. You done heard it.
I heard it. Together, Aldo shared 50% of the company with his sons, and Rodolfo owned 50% with...
Maurizio. But obviously, the four people on one side of the company and two on the other, there were like some power struggles.
Oh, for sure. And honestly, um, The power struggles weren't on the part of families, one family versus the other. they were just like internally all against each other.
Cool. Like all of them. That works. In fact, at one point, Paolo was looking through the books and he saw that the US sales were doing really well, but then he noticed that Gucci the company wasn't really reflecting any of those sales.
So he started doing some more digging into the matter and he found out that his father, Aldo, had offshore accounts. where he was hiding this money so he could keep it all for himself and avoid paying taxes on it.
So when Paolo found this out, he brought the matter to court and his, I think his father was like 81 years old at this point. and was sentenced to a year in Florida prison.
Wow. He sent his father to prison at 81 years old.
I bet that makes everybody feel better about their Thanksgiving's with their own family. probably that was my goal guys damn yeah nuts wow And that was not the only time a member of the Gucci family would do some digging and try to get like another person in trouble for it.
The brothers, cousins, and uncles were always arguing in the offices about how they wanted the company to run. what they should be doing, where they should be doing it.
And a lot of the arguments really came down to the fact that one of them wanted to be the head honcho, Of course.
But there was five of them. So that's not really going to work out.
And at the time, too, it's like the public was well aware of the turmoil.
They were always in the tabloids for, like, some kind of lawsuit or some kind of argument, anything.
But strangely enough, the brand didn't really suffer because of that.
It just made it more popular. yeah and it kept gucci in the headlines which honestly that's what you want you know no press is bad press i suppose that's what they say in the business You know what's even more stressful than a packed calendar?
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The sale ends 831. Don't miss it. The town of Agde in France is famous for sun, sand, sea and sex.
But lately, life on the coast has taken a strange turn.
The town's mayor, a respected pillar of the community, has been arrested for corruption.
His wife claims he's been bewitched by a beautiful clairvoyant.
Then there's the mysterious phone calls that local people have been getting.
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As the mayor is unable to carry out his duties, I would like to address you all.
Legal proceedings have been initiated. Join me, Anna Richardson, and journalist Leo Schick for The Mystic and the Mayor as we investigate a story of power, corruption, Binge all episodes of The Mystic and the Mare exclusively and ad-free right now on Wondery Plus.
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Now, Rodolfo San Maurizio is the one that we're really here to talk about.
So he was born on September 26, 1948 in Florence.
And he was the only child to his parents, Rodolfo and Sandra, who were silent movie actors.
Of course they were. And fucking Gucci airs.
Of course they were. Go off. Yeah. Now, unfortunately, when Maurizio was five, his mother actually passed away.
And his father at that point became like really overprotective of him, which makes a lot of sense.
Yeah, for sure. And Maurizio started working in the package room of Gucci when he was 15. and kind of like learned the ropes and kind of just grew up in the environment.
So in 1970, flash forward, he's a young man.
He meets the woman that he's going to marry.
Patricia Reggiani. Yeah, duh. And they met at a party in Italy for the upper echelon.
Patricia came from a good amount of money, but nothing like the background that Maurizio had.
Patrizia's mother Silvana was a waitress who had her with a man who pretty much just like walked out of their lives. at the second that she came into the world.
But when Patrizia was around 12 years old, her mother remarried to a man named Ferdinando Reggiani and he adopted Patrizia.
Now he was an entrepreneur who made a lot of money in the trucking business.
So, Patrizia never wanted for anything. He bought her, like, fancy sports cars and... luxurious fur coats like damn she could play with the best of them Now, when Maurizio laid eyes on Patrizia for the first time, he allegedly said to his friend at the party...
Who is that beautiful girl dressed in red who looks like Elizabeth Taylor?
Oh, what a compliment. She did look like Elizabeth Taylor.
Elizabeth Taylor was such a... Like, stun.
Such a moment. Oh, she was. God. And Petrusia later said.
I didn't think much of him at first. He was just the quiet boy whose teeth crossed over at the front. so wow that's how they felt about each other damn but what a what a me cute Really?
His teeth crossed over in the front? Like, that's not his fault, man.
That's not his fault, man. Like... I mean, somehow the two of them really hit it off and they began dating.
I guess she got over his overbite. Yeah.
I don't know. But two years after the party, they were both around 24 years old and they had decided they were going to get married.
There was a problem with that. Uh-oh. Maurizio did not like Patricia. at all.
He thought she was a gold digger and he didn't want Maurizio to marry her.
Wait, who didn't like Patrizia? Maurizio's father.
Oh, okay. You said Maurizio didn't like her.
And I was like, wait a second. He's playing a long card.
He didn't like it? No, no, no. Maurizio's father, Rodolfo, didn't like Patrizia.
Okay, okay. A lot of pronunciations. I was just going to say, there's a lot of different names happening.
So I'm very impressed with how you're doing this right now.
She's trying. So yeah, Rodolfo did not want Maurizio and Patrizia to get married because he was like, she's a gold digger.
And Maurizio was like, Well, she also comes for money.
And he was like, but you're a Gucci. You're a Gucci.
You're a Gucci. And he threatened Maurizio by telling him that if he married her, he'd be out of the family business.
And Maurizio didn't fucking care and married Patricia anyways.
Ooh. Romance. He's a maverick. So Rodolfo eventually came around to the idea and he didn't want to be disconnected from his only son.
Of course not. Duh. So Maurizio continued to work for the family company, and he was bringing in good money. and his father ended up buying him and Patricia a penthouse in New York City.
And then they had like multiple other properties.
They had a farm in Connecticut. a ski chalet in fucking switzerland damn like they were all over the place And because of who they were and where they came from, he and Patrizia were very well connected.
They hung out with people like Jackie O.
Whoa, literally hanging out with Jackie O. And they were always throwing lavish parties with like tons of well-known guests.
And Patrizia's favorite thing to do was theme parties, especially colored theme parties.
I feel you on that. There was one where everybody had to wear either yellow or orange and they only served yellow or orange foods.
Ooh, that's weird. Macaroni and cheese, let's go.
I was just going to say, I'm trying to think of all the yellow and orange foods right now.
Pineapple, mac and cheese, oranges. They probably like dyed shit.
Yeah. There's probably like a lot of soosh I bet.
A lot of soosh. A lot of soosh going on.
Just really rich people doing weird rich people shit.
Thank you. And eventually they had two daughters together, Alessandra in 1977 and Allegra in 1981.
Ooh. beautiful names i know i love all these names i know right like damn like i want to be italian so bad yeah everything's so pretty I actually did 23andMe in the hopes to find out that I was Italian and I didn't find out that I was Italian.
I am 1.4% Italian. I found out that I have Jewish blood though.
Yeah, that was interesting. I'm like 7% Jewish.
Wow. And then I said that to my dad and he was like, yeah, I know.
And I was like, why didn't you tell me? Why would you not tell me?
But this isn't about me. This is about Patricia.
And over time, she became known as Lady Gucci.
Which is kind of funny if you think about what's going on now.
Yeah. Because Lady Gaga is playing Lady Gucci.
Lady Gaga. Funny. Imagine being known as Lady Gucci. like yes I'll imagine that every day for the rest of my life that's just like yeah Iconic.
Can you imagine? Like you're just like dripping in Gucci and people call you Lady Gucci.
Yeah, being called Lady Anything is really something to aspire to.
Do you want me to just call you Lady Elena?
Yeah, just call me Lady Elena, please. She's not known as Lady Gucci anymore.
No? No. But before we get to there, she was like the social one of the couple, and she had a lot of ideas on what to do with the company.
She was always suggesting different things to Maurizio.
She wanted him to be more aggressive within the company, probably for the money aspect of it all.
She had like a lot of ideas, but he didn't want to hear her ideas and neither did his cousins or his uncles or really his father.
They were like, yeah, this is like man's work.
These designer bags are man's work. It was like Donner, you know, Rudolph's dad from Rudolph the Red-Nosed Reindeer.
Yeah, toxic masculinity all around. Man's work.
Man's work. But Patricia and Maurizio's marriage got really rocky all of a sudden when Rodolfo passed away.
And when his father died, Maurizio all of the sudden had that 50% stake in Gucci all to himself.
Oh. And his... uncle and his three cousins are sharing their 50%.
Oh, so the power. Yeah, the power has shifted.
But this happened at a time where Gucci was not doing well at all.
And he and all his cousins had different ideas about what should be going on to fix it.
Because Gucci's main problem at the time was that they had over-licensed the business, meaning a lot of stores had opened and the brand was kind of becoming more and more mainstream, diluted.
Anybody could really like put Gucci in their windows.
Yeah. And that's not what the company was founded on.
No. And it was just becoming less of a luxury brand.
And it ended up costing them about $100 million.
With all those licensings. The bags were also being mass produced at this time.
And it was just kind of like really like falling off of... what it was.
So Maurizio felt like it would be better for him to hone in the rings and bring Gucci back to what it was supposed to be, like super well-crafted leather goods.
For only the filthy rich and incredibly famous.
Obviously. But unfortunately, none of them could agree what to do and things started getting nasty.
So again, they all start finding dirt on one another.
Aldo was able to find out at one point that Maurizio was forging his father's signature so that he wouldn't have to pay inheritance taxes.
Oh, damn. Yes. So he and his sons made that news public, hoping that they would be able to gain back the majority share in Gucci.
This is so shady. It's succession. It really is.
But so Maurizio was found guilty, but later was acquitted.
And during that time, he literally fled to his chalet in Switzerland.
Yeah, as one does. Wow, way to show your As you do when you're caught doing that shit.
Exactly. Also, at one point or another, Paolo pressed his brothers and Maurizio with assault charges because he left a meeting with like this huge gash on his face because things became physical. with some of them.
There was also one point in time where they were all arguing with each other over the bags and the people that cleaned the offices. are coming into work and all these Gucci bags are just on the front lawn.
They thought the place got robbed. Because there was just all this Gucci merchandise like on the front lawn of the building.
They were just fighting about it. They're like, what the hell?
But yeah, they were just fighting about it.
Wow. So yeah, clearly things were exploding and Maurizio needed to find a better way to make it so that the company was solely his.
So he started getting on the phone and talking to different investment companies.
And over time, he became connected with Investco.
Okay. Investco was founded in 1982 and according to their website, they are, quote, a leading global manager of alternative investments with six lines of businesses, including private equity, real estate, absolute return investments, infrastructure, credit management and strategic capital. which is all gibberish to me.
I knew all of that. Yeah, I don't know. But when Maurizio got a hold of them, they already owned pretty powerful and luxurious companies like Tiffany's.
That's a pretty powerful and luxurious company, I'd say.
I'd say so. So he felt confident that with their help, he'd be able to bring his visions for Gucci to life.
Yeah. ended up buying Aldo and his remaining sons shares of Gucci. for about $135 million in 1988.
Whoa. So bought them out of the company.
Wow. So now Maurizio is... He owns. He's the sole owner.
He's, well, kind of, but like Investco also owns part of it.
Yeah. Because they bought their. But now it's Adam. of the rest of the family.
But he's like the only family. So Investco ended up owning 47.8% of Gucci.
And Maurizio basically owned the rest and became chairman.
So he's the... He's chairman. Yeah. And like... he just wins and what is it called when you're like you you own majority Majority share.
Yeah, majority share. It was like majority share.
What is the most of it? What are the words that are coming out?
But the problem with this entire arrangement here is that Maurizio is not that business savvy.
No? Gucci was still not doing very well.
Patrizia said that when Maurizio was running the business alongside his family, he listened to a lot of a lot of her ideas, but once his father died and he got the idea to run the business on his own,
I think it like kind of got to his head and things changed.
And especially in their marriage, like it started to get even rockier.
So one day he told her and his daughters that he had to go on an overnight business trip.
He had one bag packed and he headed out the door saying bye to them all.
And he literally just never came back. What?
Just packed an overnight bag, said I'm going on a business trip and never came back.
What? Yes. I didn't know any of this. I had no idea.
When I started digging into this, I was like, I'm sorry, Hua.
You're like, wait, Hua? What? He just never came back?
Just never came back to them. She said... that the family's doctor passed along the message that Maurizio would not be coming back.
Oh, thank you. So like have your checkup.
Your heart is doing well. Your blood pressure could use some work and your husband's never coming back.
Yeah. So maybe we should recheck all that again.
Like, I'm sorry. And apparently one day Maurizio told Patricia, excuse me, Patricia.
Do you know why our marriage failed? Because you fancied yourself the president.
And here there is only one president. She said that he said that, but he might have.
Sounds very theatrical. Sounds the most theatrical.
There can only be one Highlander. So when Maurizio left his family, he actually rekindled a couple of relationships.
But the main one was with a woman named Paula Franchi.
The Franchi, excuse me. But it would be quite some time. between when he left Patricia and when their divorce would actually become finalized.
Their divorce took almost 10 years to become finalized.
Oh, that's a fucking nightmare. And the reason was because Patrizia was not going to settle for just anything.
During the early years of the divorce, Maurizio's lawyers offered her a settlement of $2.5 million. plus 650,000 per year.
And her response to that was that it was, quote, a mere bowl of lentils.
Your $2.5 million plus $650,000 a year is a plate of lentils.
Ma'am, no. That's so far from a plate of lentils.
Ma'am, that's a plate of... That is caviar.
That's a Titanic-sized ship full of lentils.
More. Just to begin. Way more. Just as the appetite. appetizer like that's just like that's like that's just the bread that's not even the appetizer that wow 2.5 billion mere bowl of lentils like wow i want to live your life ma'am wow yeah You know why you don't?
No, you actually don't. When you think about it, you're like, how out of touch you are.
Like, damn. You have sailed away. Any common sense you have?
Sail away, sail away, sail away. And you said it best.
Any common sense you have. has just set sail.
It is gone. Never to be seen again. I'm going to give you $100 a year and I'd be like, awesome let's go it's like honestly her common sense is like Maurizio that day that he just was like Bye.
I'm going for an overnight trip and he just never came back.
Bye forever. That's her common sense. Honestly.
Damn. But when the divorce was finalized in 1991, her final settlement landed at about $900,000.
Jeez. And she still was not happy. She's like, it's not a million.
Yeah, literally. So she was also particularly angry with the way that Maurizio was running Gucci at this point.
He hired a new designer, Tom Ford. I don't know if you've heard of him.
No. Yeah, the fucking Tom Ford. He sounds like kind of like a little, he's like an amateur.
Yeah, exactly. He actually, well, he was at that point.
He actually was, but now he's credited with leading Gucci to their golden era, which he definitely did.
When he took over as creative director, Maurizio felt like they needed to get rid of a lot of merch. that they already had.
And while that was a good move creatively, it was a very expensive move to just get rid of a lot of bags and shoes that were no longer deemed fashionable.
Like that's taking probably the biggest L you could take.
That. kind of thought process just like these aren't cool anymore because i say so right Like that's I mean, that's literally fashion.
But but like, what if I like it? It's not.
I mean, fashion changes every season. It's so strange to me that it's just like, nope.
I said so. It's fascinating. So no, it's not cool anymore.
And you're like, but I think it is. It's so weird.
And we just fall in line. We just listen to it.
It is weird. It's like the Miranda Priestly in Devil Wears Prada when she goes on the big rant about like, The cerulean belt.
Oh my gosh, yes. And how it affects every day of life.
It's literally like a butterfly effect. But it is.
It truly is. I'm like, damn. When I was working on Newbury Street, I learned so much about fashion just based on the people that I was working with.
And I had this one mentor, Timmy. Timmy, if you're listening, I love you and you should be listening to this because you love Gucci.
And he taught me so much just about like how everything works.
And it really is fascinating. It really is.
It was like my Miranda Priestly moment. But anyway, so yeah, they needed to get rid of like a lot of stuff and they took a big L.
And this also happened during a time where Gucci was like heading toward bankruptcy.
Oh, damn. I didn't know they were at all.
Neither did I. Ever rocketing towards bankruptcy.
At this point in time, they were. like head first toward bankruptcy.
Like on a comet straight towards bankruptcy.
Yes, literally. But Maurizio didn't seem bothered by that and he was still spending like he was used to yeah he's like send in the Armageddon boys let's do this he's like I don't give a single fuck The company headquarters in Florence and Milan were incredibly expensive to keep up with.
He and Paola were living in a lavish Milan apartment that cost a quarter of a million dollars per year.
What? For rent. What? And it was also decked out with like crazy art and different trinkets.
There was tiger shit everywhere. Oh, yeah.
You know it. He also owned a yacht, which... clearly costs a lot of money to keep up with.
I feel like that's just like one of those rich people things that everyone just gets a yacht just to be like, I got a yacht.
Like no one actually just like, they just all have to get a yacht.
I'm like, that's like a money pit. A boat is a money pit.
It is, but like a yacht. A yacht? A yacht?
Why is it spelled like that? I don't know.
English is weird. You're supposed to say yacht.
Yeah. but yeah he was making a lot of dumb decisions he was also like investing in like gambling like casinos and stuff like that it's like Yeah, it's not a bad idea.
You need a financial planner. I literally like you.
You run Gucci, my guy. Yeah. But Patrizia was also worried that he and Paolo were going to get married.
And if they did get married, she was specifically worried that they were going to have children. because Patrizia would be losing a lot.
At that point, she wasn't only living off the money that she got in her divorce settlement, but also the money that her two daughters were getting as the fucking heirs to Gucci.
Oh. Yeah. Yeah. That'll do it. And if they... if him and Paola had children together, there would be more heirs to Gucci, meaning less money for her to live off of.
Yeah, and that's like totally her business.
Yeah, you know? People procreate. Yeah, totally.
She basically just didn't want to see, like, another kid come along and mess up her meal ticket.
Yeah, which is, like, we love that story, but.
For her, the hits just kept coming because, you know, Maurizio could not get control over that company at all.
And in 1994, he ended up selling his remaining share to investors. for, I see different things, different places.
I've seen anywhere from 120 to 130 million.
Damn. So no Gucci works at Gucci anymore.
Wow. It's not family owned anymore. I did not know that.
Yeah, no, neither did I. I don't know why I would have known that.
I don't either. But I still think it's weird.
I don't know. It feels like something we should know.
I feel like there's no way I would have known that.
There's no opportunity for me to know that.
No. But I still feel like I should have known that.
I feel remiss. I do too. I don't know why. no Gucci and this was for the first time since 1921 wow that's crazy yeah and I mean it's a big fucking deal That's also sad.
It is very sad. Like, it's sad for the original Gooch.
Guccio. Yeah, it's sad for Guccio. It was funny, I was watching a couple documentaries for this and there was a woman in one of them and she said a lot of times with family companies the third generation is where it gets fucked up the third generation is where they just go all yeah it was interesting i was like i kind of want to look more into that and see if it's like some kind of like A pattern here.
Yeah. Huh. Yeah. So that was the first time since 1921.
Damn. It's so crazy. So obviously, Patrizia was fucking...
Yeah. That was the final straw. She later said about this decision, quote, I was angry with Maurizio about many, many things at that time.
But above all this. Losing the family business, it was stupid.
It was a failure. I was filled with rage, but there was nothing I could do.
He shouldn't have done that to me. Ooh, the end is so dark.
I don't like that. I'm like, okay, yeah, all right.
It's just like, oh, it just wasn't a good, and you're like, yeah, it wasn't.
Losing the family business is so sad. You shouldn't have done that to me.
And you're like, oh, oh, okay. I'm also like, oh, that wasn't your family business.
I'm like, that wasn't to you. No, girl.
But she felt like it was a personal attack.
Absolutely. So once the business was sold, she started talking to any and everybody. about how she wanted to off this man.
Yeah, she talked to me about it. She did.
You should talk to the policia. Can you imagine just walking around talking about how you're going to kill your ex-husband and father of your children?
Girl, are you ready? For selling shares of a company.
Like what? That is his family's company.
It has actually nothing to do with you. You're actually divorced and you get $900,000 a year.
Like, okay. At a birthday party for her daughter, a ton of people were there, and her lawyer was there.
And she asked her lawyer what would happen if she quote, got rid of Mr. Gucci.
That's murder. You get in trouble for that.
I think he like kind of just like. Pushed that to the side and, like, brought up a different topic.
Like, I need your real legal advice. Like, you could have asked somebody on the street and they'd tell you the same thing.
You're going to get in trouble, right? He probably did ask somebody on the street.
That's bad. She saw him again. a month later and she asked him again what her fate would be should she off the father of her children.
And he actually got to the point where he sent her a letter formally asking her to stop talking the way she was.
Oh, man. Formal correspondence. He's like, I don't really want my next meeting with you to be in a courtroom defending you for capital.
He's like, yeah, I'm actually all set. But that did not stop her.
She would ask her cleaner if her husband knew anybody that would take care of Marita.
What? She said of the whole thing, quote, I wanted to do it, and so I was going around asking for people to do it.
But my intentions ended there. A mere obsession.
A mere desire. What wife has never said, I'd kill that guy?
Me. I've never said that. I wrote in my notes, I'm not a wifey just yet, but me.
Yep, I can safely say we're coming up on 10 years I have not once thought of murdering John or having someone else murder John. on i'd kill that guy never have i said i'd kill that guy ever i can tell you because like the whole point of mirage is that you don't want that guy to get killed or kill him yeah no i don't want that at all yeah same so wrong patricio Patricio's wildin'.
But Mauricio didn't seem to be scared at all about her sudden interest in having him killed.
I don't know what he thought. Maybe he just thought she wasn't actually capable of doing it or what.
Yeah, you have to think like you... Who thinks that's serious?
But if somebody was talking to every fucking Tom, Dick, and Harry about killing me, I'd go somewhere else. else well i understand just like not grasping the fact that someone's that crazy of course especially someone you were married to and had children have children with yeah but On her end, I also wouldn't think that somebody would just say they're going on a business trip and never come back.
That's true. I forgot he did that. Yeah, he did that.
So much shit is going down. I'm forgetting what's going on.
Somebody sent their 81-year-old father to prison.
Yeah, like, holy shit, and I forgot that.
Gucci's. Too much Gucci's. So Maurizio, not scared.
Paola, his partner there, is scared. Yeah, Paola, I feel you.
She is not feeling it. She said of Patrizia, quote, Patrizia was stalking us.
She still had spies in Maurizio's circle and she knew all about our plans his business dealings and everything.
She called many times abusing him and threatening to kill him.
I begged him to hire a bodyguard, but he refused.
He didn't believe Patrizia would go through with her threat because of their girls.
Oh, that's really sad. Of course it is. The way I just said that, I was like, obviously, Elena.
You're like, yeah, it is. I'm so invested in this story.
I'm like, yeah, it is, okay? It is really sad.
So around this time, Patrizia's friend, Giuseppina Auriemma, I think I did good with that.
You did great. I think I'm Italian, essentially.
I think you are. Every Italian is like, ma'am, you are not.
You are not. But so Patrizia, her best friend, Giuseppina Auriemma, was living with her so that she could help Patrizia write a book about her marriage and the time spent within the Gucci family.
Now, that was in 1994, and two years previously, Patricia actually had been diagnosed with a brain tumor.
Oh, wow. So luckily the tumor was benign, but they still obviously had to remove it.
And after surgery, she felt like she needed help making sure to remember certain things when it came to writing the book.
So that's where Giuseppina came in. We'll just refer to her as Pina, because that's how they refer to her.
This surgery was also one of the things that drove Patricia's hatred toward Maurizio. because she felt like he abandoned her when he didn't show up to the surgery.
In all reality, though, the doctors had told him not to come because they were like, that's going to stress her out and we're removing a brain tumor.
So that's not great. So you can't really have her in that state.
But she woke up and she saw that he had sent flowers with like just a very cold note like feel better Maurizio Yeah, whatever because you know they're divorced yeah but she was outraged that he didn't come to her that like the note was so cold i think for her that was like a final fuck you Like he sold the business and she took that as a fuck you.
He left her and she took that as a fuck you.
Yeah. And I think a lot of these things like she was taking personally because later on she was actually diagnosed as a narcissist.
So she took like everything personally. That makes sense.
Yeah. So this was like not good. But anyways, while Pina was living with Patricia, Patrizia was going on and on still about how she wanted Mr. Gucci dead.
She asked Pina if Pina knew anybody who was going to be willing to do this.
And she enlisted her help in trying to find somebody.
So Pina was like, I don't know if I know anybody that would want to kill somebody, but I'll try to help you out.
Literally. So then she thought... Who answers that way?
I mean, that's not a direct quote, but, like, kind of.
No, but I mean, like, who's just, like, who's not, like...
No. Pina. She was like... Actually, so I don't know if I know somebody who would pull the trigger, but I do know somebody that might be able to help us.
Now, this man's name was Ivano Savioni. He worked at a really seedy hotel where Pina had stayed before.
Even though she was friends with Patrizia, she did not come from the same walk of life.
She struggled. So when Pina reached out to Ivano, He said he knew someone who could help, and he called a pizza man that he knew named Oresio Cicala.
Wow. A pizza man. Wow. A pizza man. Now, Orazio would not be the one to carry out the hit either.
But he knew a guy. Oh, we're getting too deep here.
And I believe this man was a neighbor of his who was a mechanic.
Yeah. And his name was, I'm going to try this one.
I couldn't find a pronunciation. Benedetto Cerullo.
Yep. that's it he was going to be the man who would pull the trigger there's too many people involved here Way too many.
That is one of the most often commented.
There's literally five people involved in this.
Understatement of the century. and like one of them is like a pizza delivery man one is a mechanic one works at a hotel we've gotten way too far down the line of people and it's There's just too many people who know.
You've involved too many people. Way too many people.
That ends up being the downfall. So he wanted a certain price, though.
His price would be $6 million. And he wanted a down payment of $150 million.
I mean, they want him to kill the original heir of Gucci.
I mean, yeah, exactly. Yeah, you might as well shoot for the stars, I suppose.
And that $150 million, that was in Italian currency.
Yeah. it would be $365,000 at the time.
Oh, okay. So. When Pina went back to tell Patrizia the plan, she agreed to the price and they started working out the details.
This is so fucked up. It's fucked. So at first it was kind of like Pina and Ivano and all the other players figuring it out and Patrizia was kind of like held away from it all.
And then it wasn't happening as fast as Patrizia wanted.
And Patrizia was like, no, give me his number.
Like, let me call him. And she got the shit moving.
Wow. So on Monday morning, March 27th Maurizio Gucci was walking to his office at via Palestro 20 to get some work done.
Now, the doorman, Giuseppe Onorito, said, quote, Mr. Gucci arrived carrying some magazines, which is like super weird to me because Versace was carrying magazines and newspapers.
Oh. Isn't that creepy? Oh, that is weird.
And said good morning. Then I saw a hand.
It was a beautiful, clean hand. And it was pointing a gun.
So before he could realize what was happening, that hand pulled the trigger three times. shooting Maurizio Gucci in the back, and then for good measure, the trigger was pulled once more, and the shot entered the back of Maurizio's head.
Oh, damn. The gunman then pointed the trigger at the doorman.
And at first, Giuseppe thought it was like a joke. and then he was actually shot once in the arm.
But instead of worrying for himself, he went over to Maurizio Gucci and held him as he was dying.
Aww. He like literally, Maurizio Gucci took his last breath in that man's arms.
Oh, that's so sad. And Maurizio... Was 46 years old.
Jesus. Crazy. So young. Crazy young. So when word spread that the fucking heir to Gucci had been gunned down in broad daylight, light in the middle of Milan, people were shocked.
And a lot of them had a lot of different ideas about who could have done this, what could have happened.
Maurizio's cousin Paolo thought that it could have been someone that Maurizio was in debt to.
Which makes a lot of sense. I was going to say, that's a good thought.
And some people, and actually even the investigators early on, wondered if this was some kind of mob hit.
There was also rumors that it was some kind of family vendetta since everybody knew about the turmoil that had gone down over the years. but a lot of people, including Maurizio's partner Paula, also had the right idea and knew that this murder had Patrizia's name written all over it.
I was gonna say, I hope someone was like, hey guys, Hey, that lady that's been talking about killing him for literal years.
That person who is literally gone. to the ends of the earth talking about how she can kill this man and asking people to do it.
I think she might have something to do with it.
I feel like we should question her Yeah.
Now the investigators obviously thought she might have had something to do with it too.
But they had no way of proving it because all they had was a description of the man who carried out the shooting.
The doorman said that the man looked to be about 40 to 45 years old and was wearing a baseball hat and a denim jacket and he said he had dark hair.
And then witnesses also saw a green car speeding away from the scene, but that was all.
So Patrizia did multiple interviews after Gucci's murder.
She claimed her innocence. But the problem was like she didn't seem sad at all.
Like she barely cried at his funeral, like barely shed a tear.
Come on. And was dressed impeccably. But the day after the murder, Paula got a knock at her door And she was served eviction papers.
The day after Maurizio died, Paola gets served with eviction papers.
And when she looked through these papers, she saw that they were notarized. three hours after Maurizio had been killed.
What? Yes. There was nothing she could do, though, because there weren't any laws to protect her from something like this because they weren't married.
And they weren't engaged or anything like that.
So she had to pack her shit up and she had a young son and they had to get out of there.
And it was Patricia who did this, obviously.
And with that, Patricia and her two daughters moved into that apartment.
What? Yes. I had no idea. Yes. Served eviction papers the next day and was like, get out.
And actually, very sad. paula's son ended up um committing suicide later in his life oh that's so sad and he was only 16 years old oh man obviously this murder like really affected him yeah and just like obviously other things i'm sure But so sad, I felt so sad for her.
And she was like really painted as a gold digger too in the media. when they first got together I think it's and she said she was like that's hilarious because the man that I left him to be with was like 10 times richer so she's like fuck all y'all
But Patrizia would have quite some time to enjoy her life with Gucci not in it anymore, because for two years this case went cold.
How did they not immediately figure out it was her?
They just didn't have anything to connect it to her. thousand ways to figure out it was her i think like they definitely knew that it was her but they just didn't have the evidence nothing like it wouldn't have held up in court until one night january 8 1997 filippo nini i think i said that wrong and i'm really sorry he was the head of police for lombardia and he got a phone call from a man named Gabriela Carponesi.
Gabriella said that he had been spending some time at this really seedy hotel right outside Milan.
Huh. and that one of the workers there had been mouthing off about how he was the one who had found the guy that killed Gucci.
Whoa. So he said that man's name was Ivano Savioni.
Uh-oh. We're unraveling. The question was, how are they going to get Ivano to confess without screwing this whole thing up?
So they were able to find out that Patrizia actually still owed money for the hit. and that Ivano was getting really pissed off and was looking for someone to threaten her to give him the money.
Wow, or like actually end up killing her so they had an undercover police officer pretend that he was interested in the job and And he found out everything we needed to know.
Oh my God, I love it. They taped a ton of the conversations.
He wore a wire. They wiretapped everybody involved, all of their phones, and there were tons of incriminating conversations going on.
So finally January 31st, 1997, All five involved in the hit were arrested.
Oh, my God. This is, like, insane. It's crazy.
I just can't believe how this is unwrapped.
Me either. And when police arrived at Patrizia's home, or should I say Gucci and Paola's home?
It was 4.30 in the morning. They hit her with those, like, hey, you're arrested.
Hey, in the middle of the night. Yeah. And she said could you just wait a minute?
And they said sure. I don't really know why they said that.
I was going to say. But they gave her some time to get herself together.
And when she was finally ready for her arrest.
She came down dripping in diamonds and gold jewelry and a floor-length black mink coat. it's a fucking it's a it is a movie but like i have i have no words patricia no words sis Come on, girlfriend.
What are you doing? So she told the police, I have nothing to do with this.
And then they were like, Yeah, Pina kind of told us everything to get a lesser sentence.
And you were talking about it for like multiple years to about a thousand times. million people into these like wiretapped phone conversations with your voice on them.
Yeah, they tell a different story. But the main thing was that Pina turned on her and told them everything because obviously Pina wanted a lighter sentence.
So she turned on Pina. Now, She said that she was tired, Pina said, excuse me, that she was tired of Patricia asking her to find somebody.
And at this point she was down on her luck and she needed the money.
So Patrizia said that Pina had actually blackmailed her into paying this money.
And she didn't know that she had actually paid somebody to carry out a hit.
Yeah. I mean, how would you know? She just had to give her this money.
It's an easy mix up. It's always... I mean, that always happens to me.
Yeah, it's like I just get blackmailed into giving somebody $350.
And then I just don't realize that it's to formulate a hit on my ex-husband.
Who owns Gucci. or did at one point. Man.
Yeah. So hard. But what really ended up sinking like everybody shipped to was that Horacio Sacala, the guy who drove the getaway car made a full confession oh damn because he's just like i was he was like you know what he's just actually on the route that night i don't really know what happened he's like i'm not i don't want to be part of this he's like i'm old like yeah not Can we not, guys?
Can we not? Can we just really just blow through this?
So Patrizia obviously realized that her whole like, I don't know anything about this act was not working.
So she and her lawyers came up with the idea to use that brain surgery to their advantage.
They said that there was no way she could have been able to come up with this plan.
She was recovering from brain surgery. Of course!
Now, the problem in that defense was that multiple people involved had already confessed.
I had talked to many, many people over the years saying that she wanted to kill Gucci.
And throughout the investigation, they found some. interesting entries in her Cartier diary.
Her Cartier diary. Her Cartier diary. There was one entry the day that she had her brain surgery that said, Vendetta.
Remember how upset she was that Maurizio didn't show up?
V. And then a rather haunting entry on the day that Maurizio was killed just said, paradisios, the Greek word for paradise.
Wow. Yeah. This is not real. No, it is though.
This is not real. I also said paradisios, but it's actually just paradisos.
Okay, you know, you've made it more flowery.
I like it. This is not real. It is. How is this real?
She wrote Paradise the day that he was killed.
Vendetta and Paradise? Like, come on, man.
I... Unreal. I'm speechless. In like all of the wiretapped phone conversations.
In all of that. So she tried to say that she actually just liked the word a lot and wanted to name her next villa that.
Nobody was convinced. I'm literally obsessed with that defense though. like that word.
I'm literally obsessed with that. She's like, I actually just want to name my next place that.
It's an awesome word. It's a Gucci word.
I like it. Paradisos. Paradisos. It's really fun to say paradisos.
The Italian language is so beautiful. Gorgeous.
I want to speak it. That's why like all their names are so beautiful because they just sound pretty coming off the tongue.
Imagine if her fucking name was Piper. Paola?
Yeah, just imagine. I would never stop introducing myself to people.
Any Paolas out there? Like, hi, I'm Paola.
Get it. Just get it. Get it, Paola. It also reminds me of the Lizzie McGuire movie.
Thank you. idea. Thank you. I got that from Elise.
If you don't watch her, you're crazy. Oh, you got to watch Elise.
Oh, thank you. Anyways, in November of 1998, everybody involved in the hit was getting sentenced because they were all like, yeah, you all did this.
We have, of course, everything that we need.
Sloppy as hell. So because Pina confessed.
She got a plea deal and she was only sentenced to 25 years, which is still a lot of time.
Yeah, that's actually surprising. It is.
Ivano Savioni got 26 years for his involvement.
Erizio Cicala was sentenced to 29 years, which is crazy.
He was like the getaway driver and he got more time than the guy who actually organized this.
Because it's like a more active role, I guess.
Yeah, true. And then Benedetto. sarulo got a life sentence whoa and patricia received 29 years Now, this is fucking iconic.
On the day that all of these people were sentenced, the Gucci stores in Italy all hung silver handcuffs in their windows.
Stop it. Allegedly. No, they did. Thanks.
I refuse to believe that they didn't. You will never prove to me that they didn't.
Because like Gucci, the company, like really tried to just like shy away from any kind of involvement in this.
Like it'd be terrible for their brand. Yeah.
But if they did that, can you confirm? Did you live in Italy during this time?
Yeah, confirm. Even if it didn't happen, please confirm.
Please confirm. Please confirm that because I need to know that that happened.
Yes, I do too. And also, in addition to her sentence, Patrizia was also ordered to pay that doorman, Giuseppe.
142,000 lira. Oh, wow. he said he has not seen a penny of that money to this day.
And because he didn't have much money in the first place, he had to go back to work there.
Oh, come on. At the same place where he watched a man die and was also shot twice.
And like held him while he died. Like talk about PTSD.
You have to go back there every day. And how has he not seen a penny of that?
Come on. That happens. Who's working on that?
It happens all the time though. Like people are sentenced to pay people.
Well, and they just don't. That's fucked.
It is fucked. Oh, wait, just wait. But while she was in prison, her lawyers made it so that she was able to bring her pet ferret named Bambi with her. come on everybody god like a ferret named bambi a pet ferret named bambi in prison Yeah, she stayed with her a while, Bambi and her together.
But then this is really sad. animal sadness warning.
Animal sadness? Animal sadness warning because Bambi died when another inmate sat on her.
sat on the ferret like that's really mean i don't know if it was intentional or not it may have been an accident but either way it's fucked That's terrible.
That's why ferrets don't belong in prison, guys.
Yeah, that's why Bambi didn't get sentenced, man.
You did. Exactly. Thank you. Yeah. Now, Patrizia was also attacked in prison on multiple occasions.
But at the same time, she also turned down multiple chances to gain parole.
The reason being because she would have to get a job if she was on parole and she said, quote, I've never worked in my life and I don't intend to start now.
Ew. She also has said other crazy things.
Oh, are you ready for an even eerier you?
She also said, quote, I would rather weep in a Rolls Royce than be happy on a bicycle.
Wow. Like she is. I told you it's. Rodolfo was correct.
She is like money hungry. She's a gold digger.
Common sense, logic. smarts just on out the window on a ship out the window sail away sail away sail away at anya That's called crediting.
But she appealed her sentence while she was in prison once.
She, again, tried to use that brain tumor defense thing.
Stop. But her conviction was upheld. They did knock three years off the sentencing.
And after her appeal, she tried to commit suicide actually by hanging herself in her cell with a bedsheet. but luckily she was rescued before being able to do so.
So ultimately, All in all, she ended up serving 18 years of her sentence because she got credit for good behavior.
That's not enough. And guess what? she is still making money off of the Gucci estate.
That's horrifying. She is still, I repeat, making money off of the Gucci estate.
In 2017, she got an annuity of almost $1 million a year for the rest of her life from Gucci's estate.
That's horrible. And... And she's owed back payments from the time that she was in prison, adding up to about 21.3 million US dollars.
What? Back payments for when she was in prison for murdering Gucci.
Gucci owes her money from the time that she was in prison for murdering Gucci.
Real life. Make it make sense. Now, she would have to be paid that money from her two daughters, who she no longer speaks to. i was wondering how that was going because they run the estate now um and they appealed the ruling but they're actually still waiting to hear whether or not the italians Supreme Court will side with them or their mother.
And Patrizia said of her relationship with her daughters, quote, We are going through a very bad time now.
They don't understand me and have cut off my financial support.
I have nothing. I haven't even met my two grandsons.
Honey, you had their dad murdered. Yeah, like they don't understand you.
That's probably a good thing. Yeah. Wow, she's...
Like outrageously out of touch. Delusional.
Outrageously. But these days, because she has to work, she's working for a jewelry company named Beauxart as a design consultant.
And people see her shopping around sometimes, especially when she first got out of prison.
She was shopping in like one of the most like expensive places you could possibly shop like in Milan, Italy with a macaw on her shoulder.
She just, you know, she just wanted to blend right back in.
Just really wanted to make a splash. She just wanted to just whoop seamlessly back into society with her fucking macaw on her shoulder.
Wow. Yeah. And she told the Guardian, quote, if I could see Maurizio again, I would tell him that I love him. because he is the person who mattered most to me in my life.
I think he'd say the feeling isn't mutual.
Well, I mean... The delusion kind of rings back there.
I was going to say, wow, she stopped at port real quick.
She did. With that logic. For a quick minute. and then took off sailing away and that is the story of father son and house of gucci Wow.
Craziness. No wonder they made that a movie.
I haven't even seen the movie yet. Those poor daughters.
Oh I feel so terrible for them. I feel terrible for them.
And at one point in time actually the younger daughter Allegra went to law school to try to help her mom like fight her conviction.
Oh my god. Yeah but then she I think she slowly started to realize like what she was working with here.
Man, that's really sad. So sad all around.
What a... There's a lot of like other darkness too that I didn't get into regarding like other family members and like. the through the generations it's like drama drama like sexual assault molestation like really heavy dark shit.
Damn. It just didn't really pertain to, like, this facet of it.
Yeah, you want to stay on track, but... damn shit is dark now i know why they made a movie out of it i can't wait to see it adam driver lady gaga let's go gaga gaga i'm all about oh by the way patricia i'm sure you know if you like have been paying attention to this at all is pissed because lady gaga did not reach out to her and she was like how can she play me she's never met me how and it's like well you're like a murderer adjacent so adjacent i don't you're like a I love that she's like, how did she not reach out to me?
It's like... Ma'am. Ma'am. Ma'am. Ma'am, Gaga does not need to talk to you.
Like you said, she is murder adjacent. I don't need to talk to you.
Get away from me. i can figure it out lady gaga is so pure yeah we don't need her anywhere near gaga no but apparently she does a really good patricia I heard she was amazing in it.
I am dying, especially knowing what I know now.
I'm like, let's fuck. Fucking I know now that you told me the story.
I'm like, I want to see it now. No, I wish they were doing it like so it would go to your TV.
Like in the height of the panorama. Can we make everything just come to my TV?
Because I'm like... Mama's not going anywhere.
There's a new variant and shit. Give me it to Peacock.
Can you just... Just whoop. Deliver it to my Peacock app.
Just... Zoop. Boop. That's what they did with Halloween Kills.
Zoop. Was it a good movie? No. Was it worth it? it but it was there it's all that showed up just beam it into my tv please come on come on just Asking for a friend.
I don't even know who we're talking to, but we're like, come on.
The gods. Come on, man. Just do it. The house of Gucci.
Just the man. The man. All right. like I'm gonna open up a box Pandora's box but yeah um we hope you keep listening yeah and we hope you keep It.
Weird. But not so weird that you try to hire a hitman to kill your husband and tell everybody involved.
Don't do that. Don't try to hire a hitman, period.
For anybody. Never. Yeah. Bye. Bye. Bye.
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