ํ•œ๊ตญ์–ด ็ฎญๅคด
Podcast Cover

[๋ฒ•์ •์œผ๋กœ ๋“ค์–ด์˜จ ์ด๋ชจ์ง€: ํ˜„๋Œ€์  ์˜์‚ฌ์†Œํ†ต๊ณผ ๋ฒ•์  ๊ตฌ์†๋ ฅ์˜ ์ถฉ๋Œ]-[๐Ÿ˜…โš–๏ธ]

99% Invisible ยท B2 ยท 2025-05-06

Technology
๋˜๋Š” ์›น๋ฒ„์ „์œผ๋กœ ๊ณต๋ถ€ํ•˜์„ธ์š” โ†’

๐Ÿ“‹ Summary

๋ฒ•์ •์œผ๋กœ ๋“ค์–ด์˜จ ์ด๋ชจ์ง€: ํ˜„๋Œ€์  ์˜์‚ฌ์†Œํ†ต๊ณผ ๋ฒ•์  ๊ตฌ์†๋ ฅ์˜ ์ถฉ๋Œ

์˜ค๋Š˜๋‚  ์ด๋ชจ์ง€๋Š” ๋‹จ์ˆœํ•œ ๋””์ง€ํ„ธ ์žฅ์‹์„ ๋„˜์–ด ์ผ์ƒ์ ์ธ ์˜์‚ฌ์†Œํ†ต์˜ ํ•ต์‹ฌ ์š”์†Œ๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์ด๋Ÿฌํ•œ ๋ณ€ํ™”๋Š” ๋ฒ•๋ฅ  ์‹œ์Šคํ…œ์— ์ƒˆ๋กœ์šด ๋„์ „ ๊ณผ์ œ๋ฅผ ๋˜์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 99% Invisible์˜ ์ด๋ฒˆ ์—ํ”ผ์†Œ๋“œ๋Š” ์ด๋ชจ์ง€๊ฐ€ ๋ฒ•์ •์—์„œ ์–ด๋–ป๊ฒŒ ํ•ด์„๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ทธ ๊ณผ์ •์—์„œ ๋ฐœ์ƒํ•˜๋Š” ๋ณต์žกํ•œ ๋ฌธ์ œ๋“ค์„ ์‹ฌ๋„ ์žˆ๊ฒŒ ๋‹ค๋ฃน๋‹ˆ๋‹ค.

์ด๋ชจ์ง€์˜ ๋ฒ•์  ๊ตฌ์†๋ ฅ: '์—„์ง€์ฒ™' ์‚ฌ๊ฑด

2021๋…„ ์บ๋‚˜๋‹ค ์„œ์Šค์บ์ฒ˜์›์˜ ํ•œ ๋†๋ถ€์™€ ๊ตฌ๋งค์ž ์‚ฌ์ด์—์„œ ๋ฐœ์ƒํ•œ ์‚ฌ๊ฑด์€ ์ด๋ชจ์ง€์˜ ๋ฒ•์  ์ง€์œ„๋ฅผ ์žฌ์กฐ๋ช…ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ตฌ๋งค์ž๋Š” ๊ณ„์•ฝ์„œ์— ๋Œ€ํ•œ ๋™์˜์˜ ์˜๋ฏธ๋กœ '์—„์ง€์ฒ™(thumbs-up emoji)'์„ ๋ณด๋ƒˆ๊ณ , ๋†๋ถ€๋Š” ์ด๋ฅผ ๋‹จ์ˆœํ•œ ์ˆ˜์‹  ํ™•์ธ์œผ๋กœ ์ดํ•ดํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋ฒ•์›์€ ์ด '์—„์ง€์ฒ™'์„ "๋””์ง€ํ„ธ ์„œ๋ช…(digital signature)"์œผ๋กœ ๊ฐ„์ฃผํ•˜๋ฉฐ ๊ณ„์•ฝ์˜ ์„ฑ๋ฆฝ์„ ์ธ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ฒ•๋ฅ  ๊ต์ˆ˜ ์—๋ฆญ ๊ณจ๋“œ๋จผ(Eric Goldman)์— ๋”ฐ๋ฅด๋ฉด, ๋ฒ•์›์€ ์ด๋ชจ์ง€๋ฅผ ๋‹จ๋…์œผ๋กœ ํ•ด์„ํ•˜์ง€ ์•Š๊ณ , ๊ณผ๊ฑฐ์˜ ๊ฑฐ๋ž˜ ๊ด€ํ–‰๊ณผ ๋Œ€ํ™”์˜ ๋งฅ๋ฝ(context)์„ ์ข…ํ•ฉ์ ์œผ๋กœ ๊ณ ๋ คํ•˜์—ฌ ํŒ๊ฒฐ์„ ๋‚ด๋ ธ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ฒ•์›์ด ์ด๋ชจ์ง€๋ฅผ ๋น„์ „ํ†ต์ ์ด์ง€๋งŒ ์œ ํšจํ•œ ์˜์‚ฌ์†Œํ†ต ์ˆ˜๋‹จ์œผ๋กœ ๋ฐ›์•„๋“ค์ด๊ธฐ ์‹œ์ž‘ํ–ˆ์Œ์„ ์‹œ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

์–ธ์–ด๋กœ์„œ์˜ ์ด๋ชจ์ง€: 'ํ†ค ํƒœ๊ทธ'์™€ ๋ฌธํ™”์  ์ฐจ์ด

์–ธ์–ดํ•™์ž ์•„๋‹ด ์˜ฌ๋ ‰์‹(Adam Oleksik)์€ ์ด๋ชจ์ง€๊ฐ€ ๋‹จ์ˆœํžˆ ๋‹จ์–ด๋ฅผ ๋Œ€์ฒดํ•˜๋Š” ๊ฒƒ์„ ๋„˜์–ด, ๋ฌธ์žฅ์˜ ๋ถ„์œ„๊ธฐ๋ฅผ ๊ฒฐ์ •ํ•˜๋Š” "ํ†ค ํƒœ๊ทธ(tone tag)"์˜ ์—ญํ• ์„ ์ˆ˜ํ–‰ํ•œ๋‹ค๊ณ  ์„ค๋ช…ํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ๋™์ผํ•œ ์ด๋ชจ์ง€๋„ ์„ธ๋Œ€๋‚˜ ๋ฌธํ™”์  ๋ฐฐ๊ฒฝ์— ๋”ฐ๋ผ ์ „ํ˜€ ๋‹ค๋ฅธ ์˜๋ฏธ๋ฅผ ๊ฐ€์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ Š์€ ์„ธ๋Œ€์—๊ฒŒ '์—„์ง€์ฒ™'์€ ๋น„๊ผฌ๊ฑฐ๋‚˜ ๋ƒ‰์†Œ์ ์ธ ์˜๋ฏธ์ผ ์ˆ˜ ์žˆ์ง€๋งŒ, ๊ธฐ์„ฑ์„ธ๋Œ€์—๊ฒŒ๋Š” ๊ธ์ •์ ์ธ ๋™์˜๋กœ ์ฝํž ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, '์™•๊ด€(crown)' ์ด๋ชจ์ง€๊ฐ€ ์„ฑ๋งค๋งค ๋งฅ๋ฝ์—์„œ ์ง€๋ฐฐ ๊ด€๊ณ„๋ฅผ ์•”์‹œํ•˜๋Š” ๋“ฑ, ํŠน์ • ์ปค๋ฎค๋‹ˆํ‹ฐ ๋‚ด์—์„œ์˜ ์€๋ฐ€ํ•œ ์˜๋ฏธ(slang usage)๋Š” ๋ฒ•์  ํ•ด์„์„ ๋”์šฑ ์–ด๋ ต๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค.

๊ธฐ์ˆ ์  ๋ถˆ์ผ์น˜: ๋ณด์—ฌ์ง€๋Š” ๊ฒƒ๊ณผ ํ•ด์„๋˜๋Š” ๊ฒƒ์˜ ์ฐจ์ด

์ด๋ชจ์ง€ ํ•ด์„์˜ ๊ฐ€์žฅ ํฐ ๊ธฐ์ˆ ์  ๋‚œ๊ด€์€ ๋ฐœ์‹ ์ž์™€ ์ˆ˜์‹ ์ž๊ฐ€ ๋ณด๋Š” ์ด๋ชจ์ง€ ๋””์ž์ธ์ด ๋‹ค๋ฅผ ์ˆ˜ ์žˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ์—๋ฆญ ๊ณจ๋“œ๋จผ์€ ๋ฒ•์›์ด "๋ฐœ์‹ ์ž๊ฐ€ ๋ณธ ๊ฒƒ๊ณผ ์ˆ˜์‹ ์ž๊ฐ€ ๋ณธ ๊ฒƒ"์„ ๋ชจ๋‘ ์ฆ๊ฑฐ๋กœ ํ™•๋ณดํ•ด์•ผ ํ•œ๋‹ค๊ณ  ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ๊ณผ๊ฑฐ ์ด(gun) ์ด๋ชจ์ง€๋Š” ํ”Œ๋žซํผ์— ๋”ฐ๋ผ ์‹ค์ œ ๊ถŒ์ด์œผ๋กœ ๋ณด์ด๊ธฐ๋„ ํ•˜๊ณ  ๋ฌผ์ด์œผ๋กœ ๋ณด์ด๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์‹œ๊ฐ์  ์ฐจ์ด๋Š” ์˜์‚ฌ์†Œํ†ต์˜ ์˜๋„๋ฅผ ์™œ๊ณกํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ๋ฒ•์ •์—์„œ๋Š” ์ด๋ฅผ ๋ฐ˜๋“œ์‹œ ๊ณ ๋ คํ•ด์•ผ ํ•˜๋Š” ๊ธฐ์ˆ ์  ๋ณ€์ˆ˜์ž…๋‹ˆ๋‹ค.

์ด๋ชจ์ง€์˜ ์—ญ์‚ฌ์™€ 'ํƒˆ์ถœ ์†๋„'๋ฅผ ์–ป์€ ๋˜ฅ ์ด๋ชจ์ง€

์—ํ”ผ์†Œ๋“œ์˜ ํ›„๋ฐ˜๋ถ€์—์„œ๋Š” ์ด๋ชจ์ง€์˜ ์—ญ์‚ฌ์  ๊ธฐ์›๊ณผ '๋˜ฅ(poop)' ์ด๋ชจ์ง€์˜ ์ƒ์ง•์„ฑ์— ๋Œ€ํ•ด ๋‹ค๋ฃน๋‹ˆ๋‹ค. ํ‚ค์Šค ํœด์Šคํ„ด(Keith Houston)์€ ์ผ๋ณธ์˜ ์ดˆ๊ธฐ ์ด๋ชจ์ง€ ์„ธํŠธ์—์„œ ๋˜ฅ ์ด๋ชจ์ง€๊ฐ€ ์–ด๋–ป๊ฒŒ ํƒ„์ƒํ–ˆ๋Š”์ง€ ์„ค๋ช…ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ชจ์ง€๋Š” ์ฒ˜์Œ์—๋Š” ์ผ๋ณธ์˜ ํ˜•์‹์ ์ธ ์–ธ์–ด ๋ฌธํ™”๋ฅผ ๋ณด์™„ํ•˜๊ธฐ ์œ„ํ•œ ๋„๊ตฌ์˜€์œผ๋‚˜, ์ ์ฐจ ์ „ ์„ธ๊ณ„์ ์ธ ํ‘œ์ค€์œผ๋กœ ์ž๋ฆฌ ์žก์•˜์Šต๋‹ˆ๋‹ค. ํฅ๋ฏธ๋กญ๊ฒŒ๋„ ๋˜ฅ ์ด๋ชจ์ง€๋Š” ํ†ต๊ณ„์ ์œผ๋กœ ๊ฐ€์žฅ ๋น„์ธ๊ธฐ ์ด๋ชจ์ง€์ž„์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , '์ด๋ชจ์ง€'๋ผ๋Š” ๊ฐœ๋… ์ž์ฒด๋ฅผ ์ƒ์ง•ํ•˜๋Š” ๊ฐ•๋ ฅํ•œ ์•„์ด์ฝ˜์ด ๋˜์–ด 'ํƒˆ์ถœ ์†๋„(escape velocity)'๋ฅผ ์–ป์—ˆ๋‹ค๊ณ  ํ‰๊ฐ€๋ฐ›์Šต๋‹ˆ๋‹ค. ์ด๋Š” 2017๋…„ ์œ ๋‹ˆ์ฝ”๋“œ ์ปจ์†Œ์‹œ์—„ ๋‚ด์—์„œ ๋ฐœ์ƒํ•œ ์ผ๋ช… '์ด๋ชจ์ง€๊ฒŒ๋ˆ(Emoji-geddon)' ์‚ฌํƒœ์ฒ˜๋Ÿผ, ์ด๋ชจ์ง€์˜ ๊ฐ€์น˜๋ฅผ ๋‘๊ณ  ๋ฒŒ์–ด์ง€๋Š” ๋…ผ์Ÿ ์†์—์„œ๋„ ์ด๋ชจ์ง€๊ฐ€ ์ด๋ฏธ ์šฐ๋ฆฌ ๋ฌธํ™”์˜ ์ง€์šธ ์ˆ˜ ์—†๋Š” ์ผ๋ถ€๊ฐ€ ๋˜์—ˆ์Œ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

๊ฒฐ๋ก ์ ์œผ๋กœ, ์ด๋ชจ์ง€๋Š” ์ด์ œ ๋ฒ•์  ํŒ๋‹จ์˜ ๋Œ€์ƒ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋ฒ•์›์€ ์ด๋ชจ์ง€์˜ ๋งฅ๋ฝ์  ์˜๋ฏธ์™€ ๊ธฐ์ˆ ์  ์ฐจ์ด๋ฅผ ์ดํ•ดํ•˜๊ณ , ๊ทธ๊ฒƒ์„ ํ˜„๋Œ€์ ์ธ ์˜์‚ฌ์†Œํ†ต์˜ ์ผ๋ถ€๋กœ ์ธ์ •ํ•ด์•ผ ํ•˜๋Š” ๊ณผ์ œ๋ฅผ ์•ˆ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ธ๊ฐ„์˜ ์˜์‚ฌ์†Œํ†ต์€ ๋ณธ๋ž˜ ๋ถˆ์™„์ „ํ•˜๊ณ  ๋ณต์žกํ•˜๋ฉฐ, ์ด๋ชจ์ง€๋Š” ๊ทธ ๋ณต์žกํ•จ์„ ์ฆํญ์‹œํ‚ค๋Š” ๋™์‹œ์— ๋”์šฑ ํ’์„ฑํ•˜๊ฒŒ ๋งŒ๋“œ๋Š” ํ˜„๋Œ€ ์–ธ์–ด์˜ ์ƒˆ๋กœ์šด ์˜์—ญ์ž…๋‹ˆ๋‹ค.

๐ŸŽฏKey Sentences

1
I wasn't agreeing to the terms
์•ฝ๊ด€์— ๋™์˜ํ•œ ๊ฒŒ ์•„๋‹ˆ์—ˆ์–ด์š”.
2
It's really terrible.
์ •๋ง ๋”์ฐํ•˜๋„ค์š”.
3
unless you're tapped into the chronically online space you're you're gonna miss out on the nuance there.
๋งŒ์•ฝ ๋‹น์‹ ์ด ์˜จ๋ผ์ธ์— ๊ทน๋„๋กœ ๋ชฐ๋‘ํ•ด ์žˆ์ง€ ์•Š๋‹ค๋ฉด, ๊ฑฐ๊ธฐ์„œ ๋ฏธ๋ฌ˜ํ•œ ๋‰˜์•™์Šค๋ฅผ ๋†“์น˜๊ธฐ ์‰ฌ์šธ ๊ฑฐ์˜ˆ์š”.
4
they're not always harmless.
๊ทธ๊ฒƒ๋“ค์ด ํ•ญ์ƒ ๋ฌดํ•ดํ•œ ๊ฑด ์•„๋‹ˆ์•ผ.
5
And frankly, they're really quite good at it.
์†”์งํžˆ ๋งํ•ด์„œ, ๊ทธ๋“ค์€ ๊ทธ๊ฑธ ์ •๋ง ๊ฝค ์ž˜ํ•ด์š”.
๋ชจ๋‘ ํŽผ์น˜๊ธฐ

๐Ÿ“Key Phrases

1
fast forward through
๋นจ๋ฆฌ ๊ฐ๊ธฐ
2
stay ahead
๋Š์ž„์—†์ด ์•ž์„œ ๋‚˜๊ฐ€๋‹ค
3
count on us
์ €ํฌ๋ฅผ ๋ฏฟ์œผ์„ธ์š”.
4
hashing out a contract
๊ณ„์•ฝ์„œ ์ดˆ์•ˆ์„ ์ž‘์„ฑํ•˜๋‹ค
5
locked in their contract
๊ณ„์•ฝ์— ๋ฌถ์—ฌ ์žˆ๋Š”
๋ชจ๋‘ ํŽผ์น˜๊ธฐ

๐Ÿ“– Transcript

Introducing the new Dell AI PC powered by the Intel Core Ultra processor.
It helps do your busy work for you.
So you can fast forward through editing images, designing presentations, generating code, debugging code, summarizing meeting notes, finding files, managing your schedule, responding to Kathy's long, annoying emails, leaving all the time in the world for the things you actually want to do.
Like texting with Kathy about bad reality TV.
Get a new Dell AI PC starting at $749 .99 at dell .com slash AI dash PC.
Have those ahead. Stay ahead.

ListenLeap์ด ์‹ค์ œ ๋ฌธ๋งฅ์—์„œ ํ•™์Šตํ•˜๋„๋ก ์ด๋Œ์–ด์คŒ

๐ŸŽจ ํฅ๋ฏธ๋กœ์šด ์ฝ˜ํ…์ธ 
๐ŸŒ ์‹ค์ œ ์ž๋ฃŒ
๐Ÿ“ฑ ์–ธ์ œ๋“  ๋“ฃ๊ณ  ๋ณด๊ธฐ