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[์†Œ๋น„ ํ–‰๋™๊ณผ ์ €๊ฐ€ ์ƒํ’ˆ์— ๋Œ€ํ•œ ๊ณ ์ฐฐ]-[๐Ÿซฐ Consumer behaviour (Part 3) + Transcript]

IELTS Speaking for Success ยท B1 ยท 2024-06-28

LanguageIELTS
๋˜๋Š” ์›น๋ฒ„์ „์œผ๋กœ ๊ณต๋ถ€ํ•˜์„ธ์š” โ†’

๐Ÿ“‹ Summary

์ €๊ฐ€ ์ƒํ’ˆ ์„ ํ˜ธ์˜ ๊ทผ๋ณธ ์›์ธ: '๊ณตํ†ต ๋ถ„๋ชจ(Common Denominator)'

๋ฐฉ์†ก์—์„œ๋Š” ์‚ฌ๋žŒ๋“ค์ด ์ €๋ ดํ•œ ๋ฌผ๊ฑด์„ ์ฐพ๋Š” ๊ฐ€์žฅ ํฐ ์ด์œ ๋กœ '๊ฒฝ์ œ์  ๋ฌธ์ œ(money issues)'๋ฅผ ๊ผฝ์œผ๋ฉฐ, ์ด๋ฅผ '๊ณตํ†ต ๋ถ„๋ชจ(common denominator)'๋ผ๋Š” ํ‘œํ˜„์œผ๋กœ ์„ค๋ช…ํ•ฉ๋‹ˆ๋‹ค. ์ฆ‰, ๊ฐ€๊ฒฉ์ด ํ’ˆ์งˆ์ด๋‚˜ ๋ธŒ๋žœ๋“œ๋ณด๋‹ค ์šฐ์„ ์‹œ๋˜๋Š” ์ƒํ™ฉ์€ ๋Œ€๋ถ€๋ถ„์˜ ์†Œ๋น„์ž๊ฐ€ ์˜ˆ์‚ฐ์˜ ํ•œ๊ณ„ ์•ˆ์—์„œ ํ•ฉ๋ฆฌ์ ์ธ ์„ ํƒ์„ ํ•ด์•ผ ํ•œ๋‹ค๋Š” ๊ณตํ†ต๋œ ์ฒ˜์ง€์— ๋†“์—ฌ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ €๋ ดํ•œ ์ œํ’ˆ์ด ๊ณ ๊ฐ€์˜ ์ œํ’ˆ๋ณด๋‹ค ์„ฑ๋Šฅ์ด ์ข‹๊ฑฐ๋‚˜ ๋™๋“ฑํ•˜๋‹ค๋Š” ํ™•์‹คํ•œ ์ฆ๊ฑฐ๊ฐ€ ์—†๋Š” ํ•œ, ๊ฐ€๊ฒฉ์€ ์†Œ๋น„ ๊ฒฐ์ •์˜ ํ•ต์‹ฌ ๊ธฐ์ค€์ด ๋ฉ๋‹ˆ๋‹ค.

์ €๊ฐ€ ์ „๋žต์˜ ์œ„ํ—˜์„ฑ๊ณผ ์œค๋ฆฌ์  ์Ÿ์ 

๊ฐ€๊ฒฉ๋งŒ์„ ์ตœ์šฐ์„ ์œผ๋กœ ๊ณ ๋ คํ•  ๋•Œ ๋ฐœ์ƒํ•˜๋Š” ๊ฐ€์žฅ ํฐ ์œ„ํ—˜์€ '์•ˆ์ „(safety)' ๋ฌธ์ œ์™€ '์œค๋ฆฌ์  ์ธก๋ฉด(ethical aspects)'์ž…๋‹ˆ๋‹ค. ๊ธฐ์—…์ด ๋‹จ์ˆœํžˆ '๋น ๋ฅด๊ฒŒ ๋ˆ์„ ๋ฒŒ๊ธฐ(make a quick buck)' ์œ„ํ•ด ํ’ˆ์งˆ๊ณผ ์•ˆ์ „์„ ํฌ์ƒํ•˜๋ฉด ์‹ฌ๊ฐํ•œ ๊ฒฐ๊ณผ๋ฅผ ์ดˆ๋ž˜ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ๊ณผ๊ฑฐ ์ผ๋ถ€ ๊ธฐ์—…๋“ค์ด ์ œํ’ˆ ์ œ์กฐ ๊ณผ์ •์—์„œ ๋…์„ฑ ๋ฌผ์งˆ์ธ '๋‚ฉ(lead)'์„ ์‚ฌ์šฉํ•˜์—ฌ ์†Œ๋น„์ž์—๊ฒŒ ํ”ผํ•ด๋ฅผ ์ž…ํžˆ๊ณ , ์ด๋กœ ์ธํ•ด '๊ฑฐ๋Œ€ํ•œ ์†Œ์†ก(massive lawsuit)'์— ํœ˜๋ง๋ฆฐ ์‚ฌ๋ก€๊ฐ€ ์–ธ๊ธ‰๋ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ €๊ฐ€ ์ƒํ’ˆ์ด ๋‹จ์ˆœํžˆ ํ’ˆ์งˆ์ด ๋‚ฎ์€ ๊ฒƒ์„ ๋„˜์–ด, ๋…ธ๋™ ํ™˜๊ฒฝ์ด๋‚˜ ์ œํ’ˆ ์•ˆ์ „์„ฑ ์ธก๋ฉด์—์„œ ๊ธฐ์—…์˜ ์œค๋ฆฌ์  ์ฑ…์ž„์ด ๊ฒฐ์—ฌ๋  ๊ฒฝ์šฐ ์†Œ๋น„์ž์™€ ๋…ธ๋™์ž ๋ชจ๋‘์—๊ฒŒ ์น˜๋ช…์ ์ธ ์œ„ํ—˜์ด ๋  ์ˆ˜ ์žˆ์Œ์„ ์‹œ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

์‹œ์žฅ ๋…ผ๋ฆฌ์™€ ๊ฐ€๊ฒฉ์˜ ์ƒ๊ด€๊ด€๊ณ„

์ผ๋ฐ˜์ ์ธ '์‹œ์žฅ ๋…ผ๋ฆฌ(market logic)'์— ๋”ฐ๋ฅด๋ฉด, ์ €๋ ดํ•œ ์ œํ’ˆ์€ ๋” ์ ์€ ๋น„์šฉ์„ ์žฌ๋ฃŒ๋น„์— ํˆฌ์ž…ํ•˜๊ธฐ ๋•Œ๋ฌธ์— ํ’ˆ์งˆ์ด ๋‚ฎ์„ ์ˆ˜๋ฐ–์— ์—†์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋Œ€๋‹ด์ž๋“ค์€ ์ด๊ฒƒ์ด ํ•ญ์ƒ ์ ˆ๋Œ€์ ์ธ ์ง„๋ฆฌ๋Š” ์•„๋‹ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฐ€๋Šฅ์„ฑ๋„ ์—ด์–ด๋‘ก๋‹ˆ๋‹ค. ์†Œ๋น„์ž๋“ค์€ ์ฃผ๋กœ ๋งค์žฅ ๋‚ด 'ํ‘œ์ง€ํŒ(signage)'์ด๋‚˜ ์›น์‚ฌ์ดํŠธ ์ƒ์˜ ๊ด‘๊ณ , ๋‰ด์Šค๋ ˆํ„ฐ ๋“ฑ์„ ํ†ตํ•ด ํ• ์ธ ์ •๋ณด๋ฅผ ์ ‘ํ•˜๋ฉฐ, ์ตœ๊ทผ์—๋Š” '๋ธ”๋ž™ ํ”„๋ผ์ด๋ฐ์ด(Black Friday)'์™€ ๊ฐ™์€ ๋Œ€๊ทœ๋ชจ ํ• ์ธ ํ–‰์‚ฌ๊ฐ€ ๋ณดํŽธํ™”๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.

์ €๊ฐ€ ์‡ผํ•‘์˜ ์ค‘๋…์„ฑ ๋…ผ๋ž€

์ €๊ฐ€ ์ƒํ’ˆ์„ ์ฐพ๋Š” ํ–‰์œ„๊ฐ€ ์ค‘๋…์ด๋‚˜ ๊ฐ•๋ฐ•์ด ๋  ์ˆ˜ ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด์„œ๋Š” ์˜๊ฒฌ์ด ๊ฐˆ๋ฆฝ๋‹ˆ๋‹ค. ์ผ๋ถ€๋Š” ๊ฐ€๊ฒฉ ๊ฒฝ์Ÿ๋ ฅ์„ ์ซ“๋Š” ๊ณผ์ •์—์„œ '์—”๋„๋ฅดํ•€(endorphins)'์ด ๋ถ„๋น„๋˜์–ด ์‡ผํ•‘ ํ–‰์œ„ ์ž์ฒด์— ์ค‘๋…๋  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ณด์ง€๋งŒ, ๋‹ค๋ฅธ ํ•œํŽธ์œผ๋กœ๋Š” ๋‹จ์ˆœํžˆ ๋‚ฎ์€ ๊ฐ€๊ฒฉ์„ ์ฐพ๋Š” ๊ฒƒ๋งŒ์œผ๋กœ๋Š” ์ค‘๋…์˜ ๋ฉ”์ปค๋‹ˆ์ฆ˜์ด ์ž‘๋™ํ•˜๊ธฐ ์–ด๋ ต๋‹ค๊ณ  ๋ถ„์„ํ•ฉ๋‹ˆ๋‹ค. ์‡ผํ•‘ ์ค‘๋…์€ ๊ฐ€๊ฒฉ๋ณด๋‹ค๋Š” ์‡ผํ•‘ ๊ฒฝํ—˜ ์ž์ฒด์—์„œ ์˜ค๋Š” ์ž๊ทน๊ณผ ๋” ๋ฐ€์ ‘ํ•œ ๊ด€๋ จ์ด ์žˆ์„ ๊ฐ€๋Šฅ์„ฑ์ด ํฝ๋‹ˆ๋‹ค.

๋ฏธ๋ž˜์˜ ์†Œ๋น„ ์ „๋ง

๋ฏธ๋ž˜์˜ ์†Œ๋น„ ํŒจํ„ด์— ๋Œ€ํ•ด ๋Œ€๋‹ด์ž๋“ค์€ ์ธ๊ตฌ ์ฆ๊ฐ€๋ผ๋Š” ๋ณ€์ˆ˜๋ฅผ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค. ์ ˆ๋Œ€์ ์ธ ์ธ๊ตฌ์ˆ˜๊ฐ€ ๋Š˜์–ด๋‚จ์— ๋”ฐ๋ผ ์ €๊ฐ€ ์ƒํ’ˆ์„ ์ฐพ๋Š” ๊ฐœ์ธ์˜ ์ˆ˜์š” ๋˜ํ•œ ์‚ฐ์ˆ ์ ์œผ๋กœ ์ฆ๊ฐ€ํ•  ๊ฒƒ์ด๋ผ๋Š” ์ „๋ง์ž…๋‹ˆ๋‹ค. ๊ฒฐ๋ก ์ ์œผ๋กœ ์ €๊ฐ€ ์ƒํ’ˆ์— ๋Œ€ํ•œ ์„ ํ˜ธ๋Š” ๊ฒฝ์ œ์  ์ƒํ™ฉ๊ณผ ์‹œ์žฅ์˜ ๊ตฌ์กฐ์  ๋…ผ๋ฆฌ์— ์˜ํ•ด ์ง€์†๋  ๊ฒƒ์ด๋ฉฐ, ์†Œ๋น„์ž๋Š” ์•ˆ์ „๊ณผ ํ’ˆ์งˆ์ด๋ผ๋Š” ํ•„์ˆ˜์ ์ธ ๊ฐ€์น˜๋ฅผ ๊ฐ„๊ณผํ•˜์ง€ ์•Š์œผ๋ฉด์„œ๋„ ๊ฒฝ์ œ์  ํšจ์œจ์„ฑ์„ ์ถ”๊ตฌํ•˜๋Š” ๊ท ํ˜• ์žกํžŒ ์‹œ๊ฐ์„ ๊ฐ€์งˆ ํ•„์š”๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.

๐ŸŽฏKey Sentences

๋ชจ๋‘ ํŽผ์น˜๊ธฐ

๐Ÿ“Key Phrases

1
common denominator
๊ณตํ†ต ๋ถ„๋ชจ
2
make a quick buck
์‰ฝ๊ฒŒ ๋ˆ์„ ๋ฒŒ๋‹ค
3
wind up
๋งˆ๋ฌด๋ฆฌํ•˜๋‹ค
4
on one's hands
์ˆ˜์ค‘์— ์žˆ๋Š”
5
market logic
์‹œ์žฅ ๋…ผ๋ฆฌ
๋ชจ๋‘ ํŽผ์น˜๊ธฐ

๐Ÿ“– Transcript

Hello, hello Daly's and welcome into speaking partthree.
Consume mybehavior, buying cheap things and just buying things ingeneral.
Rory here is anexpert, as youknow, on buying things because his mom is a frugal and she smells a deal from a mileoff.
I thought you were going to say something elsethere, something about how my mothersmells.
No,no,no, she is good at finding the best deals and can she lovesbargains.
So now we're going to be talking about buyingthings, sellingthings, consumer behavior ingeneral.

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