This is the Business English Podcast Episode 92.
Four phrases in English to talk about your personal brand.
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What's up, Michelle? Hey, Lindsay. Not too much.
How are you? Yeah, I'm doing good. I want to ask you a quick question.
Are you ready? I'm ready. All right. So do you believe in building a personal brand?
Just like in your personal life? Kind of, well... Or just how people see you, basically, you mean.
I'd say not as much personal, but a professional brand for yourself as a person, in a way.
As a professional, is what I mean. Okay.
Do you, like, you know, let's think, for example, your LinkedIn profile, maybe, do you believe in the importance of having a personal website?
A lot of professionals have their own website where they can list their experience in their field, they can upload their resume, your...
Do you worry about all this stuff? Do you think it's important?
I do think it's important. I don't have a personal website, but I have LinkedIn.
And I also think of not necessarily the online version of yourself, but just developing yourself as a person in the professional world and thinking of yourself as a brand.
Just thinking of yourself in that way is like, what do you have to offer?
Yeah, that's personal branding 101, right?
That's what it is right there. Do you spend a lot of time on LinkedIn? um i should spend more time but we all should yeah i should i should spend more time i think um but i i have i haven't really so much i think people tend to like think about these things when they're looking for jobs it's true yeah but like there's no like i should i'm not looking for a job but like i should i should update it just yeah as because it's my brand now you're you're you're encouraging me a There you go.
There you go. I mean, it's true. I just had someone say to me last week, I've been meeting a lot of new people, having meetings, learning about different parts of our industry.
And she said, Oh, you should connect with that person on LinkedIn, connect with all these people on LinkedIn, you know, build your network now, you know, just to build, you know, you never know when you have to go to your network, or you can help them.
It's always good to build your network. And I never really think about that.
I don't think automatically about connecting on LinkedIn.
Same. And now I should. Well, guys, in today's episode, this is what we're going to talk about, right?
We're going to give you some vocabulary to talk about yourself as a personal brand.
It's kind of a unique episode here. Yeah, I like it.
Yeah. Speaking of unique, Michelle, that leads into our first vocabulary word for our listeners.
Yeah, uniqueness. So this is what stands out, what's different, what's not like everything or everyone else.
So for example, show them your uniqueness.
I mean, this is so big for the personal brand.
I mean, that's why you're doing it. You got to find what makes you stand out.
If you're going to be like everybody else, how is that your brand?
Yeah. And, you know, there's a lot of reflection.
We could go into this on another day. Tools we can use to understand our uniqueness.
As a team, we've done StrengthsFinder. We've really gone into this stuff.
And there's also intuition involved, right, Michelle?
Right, right, right. Exactly. You know, just having this feeling.
So I think that, you know, uniqueness is definitely important.
That's an important word. The next one is to differentiate.
And that's about showing the differences between one person and another person.
So in a way, it kind of ties into uniqueness, showing that what's unique. between you and another person.
So highlighting what's different. So you need to differentiate your skills from the skills of your competitors.
Sorry, Lindsay. No, why are you apologizing?
Nothing to apologize about. So these two go together as a noun and a verb, right?
Uniqueness, differentiate. You have to paint the picture in people's minds.
We're not even talking about applying for a job here, right?
We're really just talking about creating a personal brand in the world.
Maybe this means how you design your website, right?
Maybe this means what you put on the homepage of your personal website.
Michelle, for you, I feel like your voice is a huge differentiator.
Your voice, you have a big, clear voice and a big personality.
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Exclusions apply. See details online. Um, so that's what, you know, and there's other things too, but these are things that we want to hone in on that not everyone can replicate, right?
It's all about how do we not replicate things in the world?
How do we be totally unique? Yeah. Interesting.
Interesting. What's another one, Lindsay?
All right. So to point someone towards something.
And again, this is about if you're maybe you're doing a, oh, let's say someone who has a position.
Eventually, maybe you want to work for them and you take them out for coffee.
You say, hey, can I pick your brain on this topic?
I'd like to take you out for coffee. You want to point them towards something.
And what would that thing be, Michelle? Well, for example, my website points my visitors toward my email list.
So you're pointing them in a direction like towards a goal or just somewhere that you want something you want them to do.
Yeah. I mean, maybe, for example, if you finish up that business lunch with that person, you could say, I'd like to point you towards my site on there.
I have some case studies about some consulting work I've done.
Right? Right, right, right, right. Yeah.
So point someone toward and then dig into is a good expression too.
What does this mean? There's a lot of ways to say this.
Delve into or to enter, delve, to enter on a deep level or to get into something, to explore, to examine, to look into, to go deeper than a surface view.
What's an example, Lindsay? Yeah. I mean, you could say, let's dig into this advice or you could say like, let's dig into this industry.
Like you're trying to learn a lot about an industry.
I'm trying to learn a lot about the podcasting industry, you know, so we can get better.
We can improve. We can make new friends out there.
No, it's true. Right. Dig into an industry.
I love it. Absolutely. Absolutely. So, Michelle, are you planning to go to any?
Let's see. I mean, have the network. Well, let's see.
Are there a lot of networking events in New York?
I imagine there are like professional networking events.
Yeah. There are tons. I mean, I remember when I moved to New York and I and I do.
I do remember going to a networking event.
And I don't think, I think maybe if I had worked on my personal brand better and really known, like, okay, this is like Michelle.
I think it could have gone better. But instead, I was so shy.
I was so shy. It was right when I moved and it was really, I know that I podcast and so I don't seem like a shy person, but I can be.
And I remember I like ended up like, And I like hanging out in the bathroom a lot.
Oh, yeah. Well, hey, you know what? I'm glad that you shared that because I think our listeners, some of them can relate.
We've all had those moments where you're like, oh, I think I have to go to the bathroom again and again and again.
I'm just going to walk out here for a second.
Yeah, yeah, yeah. Yeah, they can be really scary.
But I think the fact that you went to the events is huge.
You know, you got yourself there. And hopefully every time you got a little bit more brave, right?
I mean, it comes with age, too, and just getting older, that kind of thing.
Yeah, right, right, right. Yeah, that's cool.
Guys, if you have one bad networking experience where you're hanging out in the bathroom or outside, don't worry.
Yeah, don't don't not go back. You know, make sure you go back.
Challenge yourself to go back. Make it a personal project.
But yeah, don't do too many of those events.
They can get tiring. Yeah, I agree. And then you kind of just end up with like a thousand business cards.
I think there's better ways to do it. But it's important still.
You're right. You're right, Michelle. Make sure you don't come on with all those business cards.
And then they don't, you know, sometimes those people don't really relate to your industry.
I think it's better to go to an industry conference or something like when I went this year to the podcast conference.
I mean, that was huge meeting all these people in podcasting, learning things.
That's a good use of time, something like that.
Right, right, right. Exactly. Awesome. Yeah, cool.
All right. Well, let's wrap it up for today, guys.
Make sure you hit follow on this podcast.
Don't miss a single episode. In the next couple episodes, we're going to be talking about how to keep a gratitude journal in English.
So good to have gratitude. Love that. Okay, I'm excited.
Okay, Michelle, take care. Bye. Bye, Lindsay.
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