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What advantages does pretty privilege give attractive people?
Thanks for asking.
Of course, as the old saying goes, beauty is in the eye of the beholder.
But even as children, we all kind of realize who's seen as physically attractive and who isn't, don't we?
Let's take a moment to consider that the global beauty industry was worth 430 billion in 2022, according to a report from McKinsey.
That was up from 300 billion in 2015, with projections suggesting the 500 billion mark would be reached by 2025.
Spending all that money on skincare fragrance, makeup and hair care?
It must be for a reason, right.
Exactly.
It kind of follows that we do so because we realize there are advantages to be gained from being attractive.
And science has already proved the existence of pretty privilege, which is also known as lookism.
Writing for Timecom in June 2024, journalist Sable Yong outlined some of the ways in which pretty privilege manifests.
People will buy you drinks at bars randomly, do nice things for you, give you gifts and generally go out of their way for you.
Economic advantages abound too.
Attractive people are more likely to receive raises, promotions and be heard in the workplace, and the perception of their productivity and value to a company is outsized.
There is indeed data there to back up the idea of a beauty premium in the world of work.
Back in 2015, a study by Polish economist Iwa Sieminska, published in IZA World of Labour, found that people deemed to be attractive earned up to 15% more money than those seen as less attractive or unattractive, especially in client-facing roles.
Of course, no pretty person wants to have their success or achievements attributed to being solely down to their appearance, and they may well have worked really hard to get where they are.
But just like with white privilege, it's important to be aware of potential biases at play.
Pretty privilege even exist, and how can we overcome it?
It's got a lot to do with the halo effect.
Writing for VeryWellMindcom, journalist Noma Nazish explains that the halo effect means our initial positive impression about one attribute of a person, such as their physical appearance, influences our perception of their other unrelated traits.
So we might see someone with attractive physical characteristics, like a symmetrical face, as also being healthy intelligent, friendly and self-confident, even if there's no other evidence to support thinking that.
Pretty privilege can definitely be something of a self-fulfilling prophecy, too.
Glamour magazine spoke to author Emily Lauren Dick about the phenomenon in 2022 and she explained that pretty people are perceived to be happier healthier, more confident and successful.
An attractive person is more likely to be confident because of their socially accepted looks, so they present well in interviews and stand out.
To counter pretty privilege, Nazish recommends embracing body neutrality.
Practicing self-acceptance, surrounding ourselves with positivity, being genuinely kind, reflecting on our biases and challenging norms.
There you have it.
Now you know what advantages pretty privilege gives attractive people.
In under three minutes, we answer your questions and help you understand the true meaning behind the trends, concepts and acronyms that are making headlines.
Listen along and you will really know for sure.
Mike and Alyssa are always trying to outdo each other.
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