Hi!
Before we start, get the transcript at speakenglishpodcast.com slash podcast.
Okay, let's start.
This episode is for my English students who work in finance.
But don't worry if you don't.
I'll explain marketing and accounting in a way that's easy for everyone to understand.
Understanding marketing.
Marketing is how businesses tell people about their products or services.
Imagine it as a four-letter word, PPPP.
Product is what businesses want people to buy.
It could be a smartphone, a pizza, or anything they sell.
Price is how much money you need to buy the product.
It can attract or discourage customers.
Place is where you get the product.
It can be in a store, online, or at a market.
Promotion is how companies advertise their products. like TV ads or online banners.
Let's explore some common marketing terms.
Advertising Advertising is the commercials you see on TV or the banners you click online.
Branding is a company's personality.
Think of a famous fast-food restaurant and its logo.
Market research is understanding what people like and want so companies can meet their needs.
Now let's talk about accounting.
It's like a financial diary for businesses.
There are two things in accounting.
Income and Expenses Income is the money a company earns, like from sales or services.
Expenses are business costs, like paying employees or buying materials.
Let's learn some basic accounting terms.
Revenue Revenue is the total sales or money a company makes.
Expenses are the cost to run a business.
Profit is what's left when you subtract expenses from revenue.
A positive number means making money.
A balance sheet is like a financial snapshot of a company's asset and debts.
Let's learn about the connection between marketing and accounting.
Marketing and accounting are partners in business success.
Marketing attracts customers, increasing revenue.
Accounting measures this success, ensuring a company is profitable and healthy.
Think of a business as a ship sailing towards success.
Marketing acts like a wind in its sails, driving it forward, while accounting is like the compass that keeps it on the right path.
Marketing efforts such as advertising and promotions bring in customers.
More customers mean higher sales or revenue, which is excellent for a business.
Think of marketing as a way to gather a crowd around the ship.
However, it's not sufficient to gather a crowd.
You must also ensure the ship stays afloat and profitable.
This is where accounting comes into play.
Accounting checks the ship's financial health.
It helps you determine if you're making a profit or if adjustments are necessary.
Picture accounting as examining the ship's supplies, making sure it has enough fuel and ensuring the crew gets paid.
So marketing and accounting cooperate to help businesses succeed.
Marketing attracts customers, while accounting closely watches over the ship's finances, ensuring it remains on the correct course to our success.
Okay, let's summarize.
Marketing spreads the word about the products.
Product, price, place, promotion.
PPPP.
Accounting tracks money, income, expenses, profit, and balance sheet.
They work together for business success.
Great!
Let's continue with a surprising point-of-view story.
I will tell the same story twice, so make sure to focus on the changes.
You can find these techniques fully implemented in my premium courses at speakenglishpodcastcom slash courses.
Okay, let's start.
Once upon a time, in a small town, there was a unique businessman named Leo.
Leo had an unusual idea that made everyone around him laugh.
He wanted to sell air from different parts of the world.
People thought it was funny.
Who would buy air?
They laughed.
But Leo didn't give up.
He believed in his unique idea and began his adventure.
Leo traveled to many places, from the snowy mountains of the Himalayas to the Amazon forest, collecting air in special bottles.
Each bottle had a label showing where the air came from, sharing the unique feel of each place.
Back home he started a small online shop called Love is in the Air, where he showed off his collection of air from around the world.
To everyone's surprise, orders came in from all over.
People in busy cities wanted fresh air from the countryside.
Others, missing their home, wanted to smell the air from the homeland.
Some collected the air bottles as keepsakes or gifts for friends and family.
Love is in the air became a big success.
The man once laughed at became a lesson for marketers.
Leo, always full of new ideas, was already thinking about his projects.
Love is in the water and love is in the soil.
This time, everyone was sure he would succeed.
What a funny story, right?
It's hard to believe that anyone could sell air.
However, Although my character Leo, is fictional, I've got inspired by this real-life story published on a CNN website.
Great.
Let's listen to the story from a different viewpoint.
Once upon a time in a small town, there would have been a unique businessman named Leo.
He would have had an unusual idea that would have made everyone around him laugh.
He would have wanted to sell air from different parts of the world.
People would have thought it was funny.
Who would buy air?
They would have laughed.
But Leo wouldn't have given up.
He would have believed in his unique idea and began his adventure.
Leo would have traveled to many places, from the snowy mountains of the Himalayas to the Amazon forest, collecting air in special bottles.
Each bottle had a label showing where the air came from. sharing the unique feel of each place.
Back home.
He would have started a small online shop called Love is in the Air, where he would have shown off his collection of air from around the world.
To everyone's surprise, orders would have come in from all over.
People in busy cities would have wanted fresh air from the countryside.
Others missing their home would have wanted to smell the air from their homeland.
Some would have collected the air bottles as keepsakes or gifts for friends and family.
Love is in the air would have become a big success.
The man once laughed at, would have become a lesson for marketers.
Leo, always full of new ideas, would have already considered his projects.
Love is in the water and love is in the soil.
This time, everyone would have been sure he would succeed.
Great!
I like these kind of stories because they're easy to remember and help a lot with learning English.
Humor also makes learning more enjoyable.
You can find this method in my premium courses.
Take a look at speakenglishpodcastcom slash courses to get my premium courses.
They are designed for learning by listening.
Also, If you want to help me, share the podcast with your friends and family,
That would mean a lot.
Thanks.
See you soon.
Bye-bye.
