Hello everybody, my name is Coach Shane and welcome to Easy English Expressions.
Come on, let's master English.
Hello everybody, welcome back to daily easy English Expressions the Podcast.
Hey everybody, a really quick note.
October 2018, today is what?
October 9th 2018, VIP, DDM VIP and PERF VIP are closing for the rest of the year.
So we have a special deal you can join both DDM VIP and PERF VIP at a special price.
$75 a month. That's amazing.
And you get all the benefits if you're interested.
Just send us an email help H -E -L -P at let's master English dot com or visit the website www dot let's master English dot com slash sale slash DDM dash P I R F.
Okay, and if you go there, once again slash sale slash DDM dash P I R F, you will find all of the information and there's actually even more that we should be adding.
But anyway, check it out DDM and VIP PERF both of them are closing.
So it's a great time to join.
Don't waste any time.
Now today's expression is really great.
And it's perfect for today.
Today is Tuesday. And this evening, we'll be sending out our newsletter.
Okay, so usually every week we send out the newsletter.
And you know, finding the subject line for a newsletter can be really tough, you know, because our newsletter has so much information.
So what should we focus on?
What should we highlight?
And we want to make the subject line interesting, but we have to be careful too.
Sometimes, have you seen the subject line that says top 10 reasons you need to pop up up or you are stupid if you that that that or if you want to lose weight, do this and absolutely lose 20 kilograms, that that that.
And then you open the email or if it's a website or an advertisement, you click on the ad, you go to the website, and then you see this information.
And sometimes it's good.
But sometimes it's just a sale.
They're trying to sell you something for $900 and and it makes you mad.
Once again, sometimes it is good information.
But many times, it's a waste of time.
Now when you see subjects like that top 10 reasons to dot dot dot dot dot.
We call those things click bait.
And that's one word.
See, L, I, C, K, B, A, I, T.
Just like when you go fishing, you need bait.
B, A, I, T, could be worms, could be corn, could be something else, whatever the fish want, that's bait.
And then you catch a fish.
Well, this is click bait.
The website people are using interesting words to catch you.
Check out the dialog.
Check this out. Earn $1 ,000 a week from home.
Don't waste your time.
Why not? $1 ,000 from home.
It's click bait. No one really makes that much.
Well, actually, maybe some people do.
But yeah, generally, it's click bait.
So don't worry if you see our newsletter coming tonight, it is not click bait.
There's always useful, wonderful, excellent images and information in there.
And if you don't have the newsletter, get it.
It's free, www .letsmasterenglish .com slash free.
That's today's expression.
You guys have a fantastic Tuesday.
Have a great week. Stay warm.
For me, it's pretty cold.
It's two degrees Celsius right now.
I love it. Take care guys.
I'll see you next time.
And together, let's master English.
Check this out. Earn $1 ,000 a week from home.
Don't waste your time.
Why not? $1 ,000 from home.
It's click bait. No one really makes that much.
Check this out. Earn $1 ,000 a week from home.
Don't waste your time.
Why not? $1 ,000 from home.
It's click bait. No one really makes that much.
$1 ,000 from home.
