Hello lovely, I'm Maria.
My name is Rory and we are the hosts of the IELTS Speaking for Success Podcast.
The podcast that aims to help you improve your speaking skills as well as your listening
skills along the way.
We're starting this podcast to give you gorgeous grammar and super vocabulary for a high
IELTS score.
Your bandline score.
So Rory, shall we advertise our phrasal verbs course, what do you think?
Oh, again, people must be sick of that kind of advertising by now.
Oh, shall we talk about advertising, then, Rory?
Yes, let's talk about advertising.
Oh, do you listen to IELTS' side fits about this advertising topic advertising, advertising?
What could be more annoying?
Well, we have to talk about it for IELTS.
So let's talk about advertising.
Do you like online advertising?
And how much, really?
Mostly because it's pretty boring and repetitive and you can see it everywhere all the time,
especially with pop-up adverts.
That also interrupts my viewing experience and distracts me when I'm trying to work.
What's your favourite online ad?
I quite like this one for flowers that's always on between YouTube clips.
I'm not a big fan of watching that kind of thing in general, but if I'm going to do
so, then it should be something calming like that one.
Do you stop watching things because of ads?
Yeah, I'd basically stop doing so right after they start, so I don't die of boredom.
I have to stop watching the thing and then click an icon to clear them.
I really don't like it.
It's all marketing propaganda and I can't be bothered with it.
Is there much advertising in your country?
Oh, far too much if you ask me.
You can see it everywhere from ads on the street to the ones on TV.
Usually I ignore both kinds and all the others.
I don't find them particularly eye-catching to be honest with you.
What advertising do you have in your country?
For different kinds, really?
Including slots on TV and inserts on the internet and newspapers.
I don't build boards in the street now I think about it.
We have our premium episodes for you where Rory and I are discussing speaking part
two and three.
We use fresh, IELTS, speaking topic.
What are we discussing this week?
And this week in speaking part two we are describing a person Rory knows who likes to talk
a lot.
And in speaking part three we are talking about talking in general.
Yeah, so the link is in the description.
Do check out our premium episodes.
Okay.
Hey, thank you Rory for your answers advertising, dear listener.
I am a typical IELTS speaking part one topic.
So Rory, tell us.
What's going on with advertising, adverts, ads, commercials?
So broadly speaking, all of these things are the same.
Commercials are something that is quite common in American English but it is still correct
for IELTS and ads or adverts or advertising is more common in British English.
But we are all talking about the same thing, which is companies advertising or showing off
their products in order to get people to buy them.
And when they say commercials or adverts or ads, I mean all sorts of advertisements, right?
What TV on the radio, billboards, so like any kind.
Anything that tries to persuade you to do or to buy something is advertising.
Yeah, what's the difference between advertising and advertisements?
That's a good question actually.
As far as I'm aware, advertisements is the noun that describes the individual things.
And advertising is just the concept as a whole.
Is that right?
Yeah, absolutely.
So when you mean individual ads, adverts or commercials, you can also say advertisements.
But advertisements, this is a very long word.
So usually people say ads, adverts.
Advertising is this industry like biology, marketing, advertising.
And listen, yeah, and advertising is good.
And also the examiner asks question, like, is there too much advertising in your country,
meaning like do you have too many adverts?
And the answer is always yes if you're someone like me because I hate advertising.
I mean, unless I'm doing it ironically for things that I may can sell, but I don't like
it in general.
And we say that advertising is pretty boring.
But if you say advertisements or adverts are boring and repetitive, like advertising is
repetitive, repeats again and again when you watch your favorite show.
Yeah, especially if you're like me and I have a very narrow set of things.
That I watch on YouTube.
So the algorithm only selects these very specific adverts with these specific products.
And so I just end up seeing the same advert again and again and again.
And it's very repetitive and monotonous and tedious and I don't like it.
Yeah, so repetitive monotonous, all the same and tedious, tedious, the same as boring
dull.
And also advertising interrupts my viewing experience.
So it's kind of like stops my viewing experience, whether you watch it on TV or YouTube.
You could just say it interrupts what I'm watching though.
I was just trying to be fancy.
Yeah.
And what do you call these adverts?
This annoying little adverts when they're like, oh, on the screen.
Oh, pop-ups.
I hate them.
Right.
Pop-ups or pop-up advertising or pop-up ads.
Usually on like what?
On YouTube.
So whatever you are reading, well, they're everywhere now.
I, to be honest, I think we even have one on our website or we did it one point.
Yeah.
So pop-up ads.
They just pop-up, pop-up, just a bit, a bit.
For the IELTS purposes, you should have your favorite online ad.
Okay, maybe like Nike or Guinness or I don't Google to say having an advertising
Google.
I've seen any advertising for Google, but I imagine.
Amazon.
Amazon is actually just, you know, like a game play in terms of like advertising industry.
So Amazon is just like, how much are they paying you to advertise?
No, nothing.
Not, you see, I'm already advertising Amazon.
So do listen.
Yeah.
So what is an ad that you like online?
Right?
Maybe you don't like it, but you can say just you like it.
And Rory mentioned some flowers.
Well, I wonder what they are.
And you can say that I'm not a big fan of watching online ads.
Yeah, or I find online ads annoying, or you can say I don't have my favorite online
ads because I hate them.
I really dislike them.
And then you can say that like if I do watch them, if I do watch online ads, they should
be calming.
You can say that I basically stop watching a film when ads start.
So I don't die of boredom.
So die of boredom.
So it's too boring, so I can die.
And usually we watch things on YouTube.
And you can say that like you should click on the icon to clear it.
Clear it just to remove the ads.
From YouTube, you click on the icon.
Unless you have an ad blocker, in which case it does this automatically, which is very
nice.
But most of the time you have to stop and then clear whatever it is, stop watching it,
and then go back to what it is you're watching.
Yeah, and an interesting trend is that video ads, video advertisements are becoming shorter
because usually people like close them after 10 seconds, like on the TV.
So I've read some statistics, you know.
So yeah, like 10 seconds, it's, you know, close it.
For example, some people like mute them because lots of video ads have sound.
So they have their sound on and then you're watching a film and then I'm like, it just
pops up and it's very loud.
So it's very annoying.
So now the trend is that the ads don't have any sound.
You know, what would you call such ads?
Mutate or just silent ads, they're usually ads have some kind of sound, but maybe that's
muted automatically.
You can say that there is far too much advertising in my country.
So far too much, like too much, a lot.
So we use just far to intensify like really too much.
For example, Rory is them much fast food in your country.
Oh yeah, far too much.
Like we have all kinds of fast food here.
I'm trying to think of something we don't have, but we have it all and people are not
well because of this.
Yeah, me.
I'm right.
And then you can say that's okay.
Different kinds of from advertisements, ads on the street.
Okay.
We have ads at the adverts on the street like our street advertising, adverts on TV.
And you can say like I ignore everything.
You ignore adverts, all kinds of ads, but maybe Diel is saying you kind of enjoy adverts.
I don't know.
And what's the adjective that we should use about ads?
Annoying.
Oh yeah, no, I was a positive one.
Well, I used it in a negative way, but eye catching is something that makes you focus
on it when you see it.
But I said they're not particularly eye catching, which means this does not happen.
It just, I just see it and out of the corner of my eye or I glanced at it or have a small
look and I understand, oh, it's advertising.
I'm not interested.
Yeah, I have glanced at it.
You just like, you look at it for a very short period of time.
Oh, okay, ads.
Okay, I'm not looking at it.
And usually we say that effective adverts should be eye catching.
Okay, so they catch your eye, they grab your attention.
What you can say, like they are not eye catching.
Or you can say, oh, I really love ads.
I know on the billboards or like big billboards because they are really eye catching.
Now, what else can you say with this eye catching because it's like a very topic-specific
vocabulary?
Well, just advertising.
I don't know.
I think those can be eye catching or a piece of jewelry can be eye catching.
Mm-hmm, and about ads.
Well, don't ask me.
I hate adverts.
I'm like a market researcher's worst nightmare.
It's funny actually because I get paid to fill out or complete market research surveys.
And every time I have to do this, I always say this advert is boring because people know
it's an advert and they can tell that you're just trying to sell them another thing.
So you need to not do that.
And I do it every time and this poor market research person who has to filter these results,
whatever they are, has to read my comments over and over again.
And then the final question is about what kinds of advertisements do you have in your country?
I think it's like all over the world we have the same ads.
And Rory said like different kinds, kinds of adverts, slots on TV.
So adverts have slots on TV so special time?
Yeah, and it's like a time slot.
Yeah, and we call it broadcast advertising.
Do you listen if you want to use a specific term broadcast advertising on TV or on the radio
and adverts is broadcast on TV.
So it's kind of a shown on TV.
Oh, is it passive voice?
Oh, yeah.
Oh, my.
Yeah, but we just call it broadcast advertising and then ads on the internet.
So online advertising and Rory, which what did you use like in search?
Oh, yeah, in search.
But that's if it's on the internet or in a magazine, these are just things that are added
to advertise something really.
It could be a flyer in the magazine or a tiny segment of a web page.
So pretty much adverts online.
Okay.
So we can say print advertising so everything which isn't like magazines, newspapers and
also on billboards.
So we call it outdoor advertising.
So billboards advertisements which are seen in public places and also like on the sides
of buses inside the cars, taxes, like trains.
So outdoor advertising.
Do you listen billboards?
Yeah, this is the word to mention like ads on billboards in the street.
I can't do this.
Then if you want to be super educated, there is now we have social media advertising.
We have emails.
Okay, Rory, do you get emails?
I do.
And most people find them annoying and they send them to their spam folder, which is
like an email folder for filtering your email.
But I like having them because whenever I'm at the gym and I need something to distract
me from whatever I'm doing, I clear my emails from these companies.
I don't read the emails.
I just clear them.
So it's kind of useful in that sense.
It's a useful distraction.
Therapeutic.
So this type of advertising is called direct mail advertising.
So the examiner asks you like what advertising do you have in your country say, well social
media advertising broadcast advertising print and direct mail advertising.
You see how cool you sound.
Also you can mention brochures and flies.
What are they?
They're basically pieces of paper with the advertising on them.
Yeah, it doesn't sound very sexy or exciting, but that's what they are.
Also mobile advertising, do you listen like on mobile phones and podcast advertising.
Okay.
Maybe you would never catch us advertising on this talk.
Yeah, like we were never advertising companies.
They've never done that.
No, no.
McDonald's, McDonald's, Ducky Pantache, please.
We can kind of advertise Nike also if you're listening Google.
Yeah, we're just ready to advertise Amazon also like come on.
Okay.
Let's be partners.
And also the trend worry today in advertising is organic social media advertising.
Oh my God, I don't even know what that is or where to begin explaining that.
What is that?
No, because you were saying that ads are annoying.
And once you recognize it's an adverts, it's like, oh no, I'm not reading.
I'm not watching.
But now they have this organic ways like organic food.
They kind of they write an article and indirectly, Rory, they kind of advertise their stuff.
And you don't even like notice that it's advertising.
Okay.
It's really cool.
It's kind of like they also, I think there's this thing which is called like natural advertising.
Really cool stuff.
If it's only this is not annoying, then it's fine.
Actually, that's a terrible principle to live by.
But for the moment, we're talking about advertising, which I hate.
So it shouldn't be annoying.
Yeah, also, listen up, this is useful for your speaking part three.
If they ask you about advertising and stuff like this, you can also say that in game ads
are super popular.
So ads, which are used on mobile gaming apps.
So because billions of people play games on their mobile phone and there are lots of ads
there.
All right.
And actually people who play games on their phones, they do watch these ads.
So kind of in game display ads, they're called.
I don't think they have a choice.
Yeah, afterwards the adverts, it's awful.
What's our like banner ads?
I have no idea.
Are they like the inserts that you have there as that appear at the top of a web page or
something?
Yeah, like inside the game on your mobile phone.
Do you listen?
I don't know.
I don't play mobile games on my mobile.
No, no, okay.
All right.
And also there are like ads, ads stopping points in the game.
So kind of there's a break and then a palm, like a pop up ad or some ad.
There you go, do you listen them?
Now you know everything about the trends in advertising.
You're welcome.
I guess you don't need to consult anyone else about this.
Thank you very much for listening.
We're sending you hugs, love and joy.
Bye.
Bye.
Do you like online advertising?
And how much really?
Probably because it's pretty boring and repetitive and you can see it everywhere all the time,
especially with pop up adverts.
That also interrupts my viewing experience and distracts me when I'm trying to work.
What's your favorite online ad?
I quite like this one for flowers that's always on between YouTube clips.
I'm not a big fan of watching that kind of thing in general, but if I'm going to do so,
then it should be something calming like that one.
Do you stop watching things because of ads?
Yeah, I basically stop doing so right after they start, so I don't die of boredom.
I have to stop watching the thing and then click an icon to clear them.
I really don't like it.
It's all marketing propaganda and I can't be bothered with it.
Is there much advertising in your country?
Oh, far too much of you ask me.
You can see it everywhere from ads on the streets to the ones on TV.
Usually I ignore both kinds and all the others.
I don't find them particularly eye catching, to be honest with you.
What advertising do you have in your country?
Well, different kinds, really?
Including slots on TV and inserts on the internet and newspapers.
And on billboards in the street.
I think about it.
