In most areas of life, you shouldn't be hoping for like the miraculous save, right?
The one thing that's going to turn your business around or the person who's going to meet you and just give you that opportunity.
Just hand it to you. But there is an exception.
All right, Sean. I want to make you feel good.
I want to make the world feel good.
I saw an inspirational story this weekend and I want to share it with you.
And it's going to involve some audio and it involves pop culture, which you don't know anything about.
So I think that some of our listeners might know about the story, but I think it'll be particularly cool for you.
All right, so there's this singer, songwriter guy I love.
His name's Noah Khan. Have you heard of Noah Khan?
Noah Khan. I can't say I have.
He describes himself as the Jewish Ed Sheeran.
So he's like a good songwriter.
He's great singer. But it's got a little folk in his in his sound.
Almost like Muffered in Suns, Meets, Ed Sheeran, but based out of Vermont.
Like do you know anything about like do you know anything about like New England like folk music?
Yeah, yeah, yeah. I've been to that kind of music actually.
So he graduated high school.
I decided not to go to college and was able to get a small record deal.
The record deal, it was only okay.
That sounds like a big deal.
But it's like you just kind of barely get by and they're almost like buying an option on you that you're going to be like a big deal.
He has a couple songs that are kind of hits.
I think one time he got to go on the Stephen Colbert show and play one of his songs.
I mean, that's a that's pretty awesome, but if that's all you're known for is doing it one time, you're still kind of like, oh shit, like I gotta go get a job.
I'm not sure if this is going to work.
So the pandemic hits. He's living in LA at the time trying to make it big, but he's like, shit, what am I going to do?
I guess I'll just go back home to Vermont where my parents live and I have a little bit more space.
And he kind of like gets depressed where he's like eating bad food and smoking weed all day and he's like, what the hell do I am I going to do with my career?
I can't go out and play like I'm a nobody right now.
What am I going to do? So he's like, well, TikTok, I guess seems kind of neat.
Let's try that. And so he starts posting some of his songs on TikTok and a few of them do okay.
I think he gets like 50,000 followers or something like that.
So again, it's like a mediocre success.
But then one night he comes up, it took some 20 minutes and he writes a verse to a song.
The song is called Stick Season.
And he plays this one verse on TikTok.
All right. So this is just a 20 second video that he posts on TikTok.
It's good, but he posts it and like two or three hours later, like no one replies.
He's like, this sucks. I'm just going to delete this thing.
But let me finish kind of getting high because he was said he was eating nettle when he posted this.
He's like, let me finish getting high and up passing out and sleeps to the night.
And he wakes up and this video gets like 200,000 likes and like 100,000 comments.
And he's like, shit, I better finish this song and actually complete this song because it sounds like people like this verse.
Now he plays the rest of the song and you can actually see the full song that he plays.
As you promised me that I was more than all the miles combined, you must have had yourself a change of heart like I played through the drive because your voice showed off exactly as you passed my exit sign kept on driving straight and left off future to the right.
I know I'm stuck between my anger and the blame that I can't face and memories or something even smoking weed.
All right. So this all happened in about 2021.
So he finishes that song.
It blows up. Now, discussion from New England, last week, he sold out Fenway Park, the stadium for like, you know, whatever, 50,000 people.
I'm bad. I can't stop. I'm just like, everything from dad to I'm no longer one time.
So he writes that song. He puts it out.
It blows up. It goes viral.
The guy, in a matter of three years, goes from just a dude in his parents house playing on TikTok, posting a verse of his song.
And what's funny is that in 2019, right when he was doing this, he tweeted out, he goes, I'm probably not going to ever sell out Madison Square Garden.
In fact, I'm probably not even going to sell all the shows that I have for this tour.
But as long as you'll have me, I'll keep writing some songs.
And he played Fenway Park and sold it out.
And actually, a few days ago, he sold out Madison Square Garden three nights in a row.
And I wanted to share this story with you because it makes me feel awesome.
It also shows that if you put your shit out there, this is what the internet's for.
If you put your stuff out there, even if it's incomplete, people love seeing progress.
Dude, that's right up my alley.
So I have two or three things that that reminds me about.
The first is, I kind of who it was we were talking to recently, but we were, I was having a discussion and the idea came up that in most areas of life, you shouldn't be hoping for like the miraculous save, right?
The one thing that's going to turn your business around or the person who's going to meet you and just give you that opportunity.
Just hand it to you. But there is in content and exception, which is that in content, you really want to hit away.
And just because your earlier stuff hasn't taken off, doesn't necessarily mean it's bad.
So you get a lot of false negatives.
But then sometimes you get these breakout positives.
And this is an example of that where, you know, the guy goes to sleep, no, you know, he's basically planning to just delete the video, thinks it was a bust.
And he was just one hit away from his entire life changing.
And there's something that's pretty magical about that when it comes to only a few areas of life.
Like I think this is true in all the arts, so movies, music, content, but also even games when we had Dan Porter on, he was talking about his company and his company was failing.
And he basically had a few weeks left.
And he's like, let's make one last game.
And I'll make it this time, even though I'm not a game designer.
And he just made draw something.
This is like stupid, simple app that just took off like wildfire.
And so being one, being one hit away, it's sort of a last bullet in the chamber that you can, that you can think about and sort of continue to operate with some hope on.
I think that's pretty powerful.
Which implies, by the way, that you're taking lots of shots.
Dude, so my most viral Twitter thread was that Clubhouse thread when Clubhouse was like, you know, all the rage and I came out and I posted this like really long thread, like 30, 40 tweets long about how I thought, you know, everybody thinks Clubhouse is going to take off or is the next big thing, but I don't think it's going to work.
And the very first comment was this guy who worked at Facebook.
And when we were getting acquired by Facebook, he was like the principal engineer who was like vetting all of our team.
And I post this thread. And you know, when you, you know, you push stand, it's like that male chimp gift where the finger is shaking right above the button.
And you're like, you know, you're putting yourself out there a little bit.
And his first thing is like, dude, this is way too long.
Like nobody's going to read this.
This is too much. And he said it in a way that wasn't even like a hater.
He was just like concerned.
Like, what are you thinking, man?
Like this is ridiculous.
And I was, I was straight up about to just delete the whole thing.
And I just decided, let me just let it ride for like a couple more minutes.
And then it started to just like immediately get a bunch of other positive replies.
But I was very close to just deleting the thing right there.
And that was a thread that went so viral that all of a sudden Malcolm Gladwell's following me.
And there's all these crazy things going on in the next, you know, three days of my life, because at 10, 20 million people read that.
And so it's just a reminder of them count yourself out too early.
If it doesn't have the, the initial, the initial success.
That's the first thing.
Second thing. You found my fetish.
I am a sucker for amateur singing talent.
I have entire folders on YouTube and TikTok.
I don't want to see like famous people on stage polished.
I like, you know, when it's like the seventh grade boy and he just starts singing.
And like the rest of the class is like, what Jacob?
What you could sing? And like there's all these clips on TikTok that are like that.
And I'm a sucker for that stuff.
And you know who has a moment like that?
Who? Justin Bieber. You know, right?
Discovered on YouTube.
You know who else got discovered a very funny way like that?
You said this guy's the Jewish Ed Sheeran Ed Sheeran himself.
Have you heard the story about Ed Sheeran?
No, I didn't, I didn't know he was discovered that.
I know that he's been famous since he was like 16.
So I guess it must have been when he was young.
So there's a couple of interesting things.
We should play this clip.
But there's a clip of Ed Sheeran on a talk show and he's like, everyone's like, oh, Ed, you're so talented.
blah, blah. He goes, listen to me when I was 14.
He's like, I kind of started to blow up in my like, you know, 17, 18, 19, age range.
I got discovered. But here's me 13, 14.
And he plays an audio clip on his phone of him singing.
And it is awful. And it sounds like if I pick up a guitar right now and I genuinely tried to sing, it sounded that bad.
He's like, yeah, I just, he's like, that's how I started.
He's like, it was really bad.
And he's like, I kept practicing.
So what what ended up happening with Ed Sheeran is he knows he wants to make it.
And he has like a little bit of a small following because he's from the UK.
So he comes to LA and he's like, I'm going to, I'm going to just come to the mecca and just try to figure out how to make it in this scene here.
And he does, he gets a couple of fortunate breaks.
So he's, he goes to like an open mic night type of thing and he performs on stage.
And you never know who's in the crowd in the crowd is Jamie Foxx is like business manager.
And he sees him and he's like, oh, this white boy is good.
He's like, he's like intrigued by him.
So he tells Jamie the next day he goes, Jamie on your, Jamie was doing a radio show in the morning.
He's hosting it. He goes, I have a guest for you.
I want you to have this guy come on five minutes.
So Ed Sheeran comes on, Jamie Foxx's radio show.
He plays his like, you know, five minute bit.
And Jamie Foxx is like, all right, I'm interested.
He's like, what's your deal, man?
Who are you? You signed with, with your situation?
He's like, no, I mean, I'm not only may not sign.
I'm homeless. I just came out here to LA.
I don't have money. I don't have anything.
So Jamie's like, come sleep on my couch.
Yeah. And Jamie Foxx has actually done this with many artists that have, have gone on to make it.
But he would just, he's like, if you have talent, you got something, he would just be like, just come stay in my house.
I got tons of extra rooms.
Just come stay here. And Jamie Foxx is notorious for throwing epic parties.
He's got, he's like, one of the most connected guys in Hollywood, because he's a movie star.
He's a musician. He's just, he's a comedian.
He's very funny. And so he would throw these almost like salons where he'd get people from movies, from music, from comedy, all come hang out at his house.
Neville, Madora and No Kagan went to one of them and they told me all about it.
What did they say? They said he has a piano there.
And in the other room. And like, people just slowly work their way towards the piano.
And it's almost like an open mic night.
He'll just start performing, right?
Yeah. And like, Hills, Jamie starts and someone like raises their hands and someone else pops in.
And like, it's oddly, a salons a great way to describe it.
It's like a place to discover one another.
Exactly. And so he Ed Sheeran's there.
And he's, he, I think he does that.
He like plays at one of the parties at nine people.
Oh, it's kind of cool. So the next night, Jamie's like, all right, I'm going to test this guy.
So he takes him to some club.
That's basically like a all black club.
And every artist on stage is like either slaying poetry, rap, R&B, hip hop.
And then here you have this like red head freckled teenage boy holding a ukulele.
And they're like, and next Ed Sheeran and Ed Sheeran comes up on the stage and he's literally with a ukulele.
And and little Jamie Foxx like I was in the crowd.
He's like, and the, my guy was like, and Jamie, come on, why you got to fuck up the vibe?
Like, who's this guy? Why you got to put this guy on the stage?
And so he improvises and he starts off doing his own song.
And then he's like, all right, read the room a little bit.
So he transitions into a three style version of 50 cents in the club.
And while he's on his ukulele, basically, and he plays like a Ed Sheeran version of a 50 cents rap.
And literally during his performance, people get so hyped that the, the MC who was like pretty, you know, skeptical, which gets on stage with him starts performing.
This girl gets up on stage, starts performing with him.
And it just turns into this kind of thing.
And Jamie goes, that's what I knew.
If he can win over this crowd, he's going to win.
And they made introductions and end up getting him signed.
Dude, I love those stories.
Doesn't that make you feel good?
Yeah. That makes me feel so good.
I love those stories. You have another inspirational story about my favorite thing on earth, the Olympic.
Yeah. So the Olympics is going on right now.
The opening ceremony just happened.
And I saw this story that I hadn't heard before.
You might know it because you're an Olympic guy.
Have you ever heard of Eric the eel?
No, I haven't heard this one.
So there's this guy, Eric.
And Eric is from the Equatorial Guinea, which is, I guess, a country.
And at the 2000 Olympics, it's happening in Sydney.
There's this footage. So I, let me just work out.
I don't know who this guy is.
I just see this footage.
The footage is this. It's the Olympic swimming like trial.
And you see a guy, the black dude's guy, Goggles on, trunks.
And he's just feeling nervous.
And there's two people next to him.
And it's about, they're at the starting blocks.
And they're about to say go and the two other guys fall start.
They just jump in too early.
This guy doesn't move. And so now this is the qualifying heat and his two competitors are disqualified.
And so you're like, oh, this guy gets a free run.
But what you don't know is that this guy, Eric, who's about to have a free pass into the thing, it's not a free pass because this guy basically doesn't know how to swim.
Yeah. And like some background, basically, in most cases, the qualifier, the Olympics for the running or anything that's timed, there's a qualifier.
So you have to hit a certain time.
But for some countries, I don't know how they decide who they just get to have like, it's just a wild card draw.
So it's like a lottery raffle.
Yeah. And they go to the country.
They go, just send us your best.
And so he wins this thing.
And he has eight months now to prepare for the Olympic Games.
Can you just imagine that?
You randomly win this draw.
And at eight months, you're going to be swimming in front of the whole world.
This is a guy who's never left his home country.
He's never swam before.
And so he gets at he's given access to a hotel.
And in the hotel, there's a pool that he could swim in for an hour a day, 5 a.m.
to 6 a.m. The pool is 13 meters long.
He's swimming in the 100 meter freestyle.
So he's training in a 13 meter pool.
He's going to have to swim 10 times this distance and the thing in the real Olympics.
And he has one hour a day to train for eight months.
Now, pretty quickly Eric realizes, all right, one hour day, not going to be enough.
So he starts just going to like rivers, oceans.
He's just trying to learn to swim.
He doesn't actually know how he doesn't have a coach.
And so when he's swimming in these rivers, there's literally fishermen who are watching him.
They're like, son, you got to use your legs.
What are you doing? And they're trying to teach him how to coordinate his body on a float.
And this is what's happening.
So fast forward eight months, it's go time.
He shows up at the Sydney Olympics, take some three days to travel there.
He's never flown before.
He gets the Olympic facilities jaw drops.
He sees the pool size. He's like, oh, my God, I've never swam in a pool this large.
And so he's preparing for the event.
And basically the other coaches and swimmers are like, why is this guy saying nervous during the practice?
He's not even going in the water.
He doesn't know what to do.
And so the South African coast starts helping them.
These other guys start helping them.
And they're like, do you need goggles?
And they're he's like, yes, and then they give him goggles.
And they're trying to show trying to teach him like in the day before the event, he's cramming for the exam.
Cramming for the exam for a language that you just learned two weeks ago.
And everyone in the world is watching you take the exam.
And if you fail the exam, you drown.
And so that's the problem because when the other two guys fall start, he's going to get a free pass.
All he has to do is finish, but he's never swam 100 meters consecutively.
He's trained in a 13 meter pool.
And so he jumps in and he starts okay.
And he's going and he's going and he starts getting really tired before he even hits the turn.
The 50 meter turn. And he finally gets to the turn.
And at the turn, he stays under for so long.
There's literally like gasps in the crowd.
They think he's drowned.
Like he's just caught in like a rip tide.
Basically, it looks like finally he comes up and he's going so slow.
It looks like he can't make it.
He is so exhausted. And the crowd just starts going nuts.
They're like, oh, go, go, go.
They don't know why this guy's going so slow.
Why is this Olympic? They don't know at this point, but they know something's wrong.
And they just want to like get on his side.
It's like a Jamaican Bob Slid moment.
Exactly. He finishes in a minute and 52 seconds, which is like, you know, like an extra like, you know, minute past.
What it should have been, which is a very long time for something like this.
You know, these races are decided by tenths of a second.
And so he qualifies. And so he gets into the actual Olympic trial.
He obviously then, you know, loses.
But this guy embodies that Olympic spirit that anyone anywhere in the world can, you know, do something amazing.
Crowd goes nuts. He ends up becoming the national coach for his country, you know, decades later.
And that's the story of Eric the eel.
Did they ever produce any legit swimmers?
Well, let's keep the story inspirational.
No comment that one. I don't know if there's ever been a medalist from Equatorial Guinea.
That's awesome. No, I remember washing this years ago.
And it is inspirational.
Do you want to do your sleep at thing or do you want me to tell you about a car thing?
Let's hear your car thing.
All right. So I'm buying a, I want to buy a new car.
And I want to tell you about two interesting things that I've discovered.
We'll start with carage.
So it's a pretty genius business idea.
And these guys have been quietly building up a pretty epic business.
So the story of this business is that it was started by a father and son duo.
The father's name is array.
The son is Zach. The father, he basically managed car dealerships for years.
And he was like, oh, there's like, I know the ins and outs and his son, I think, was 24 or 25 at a time.
And his son always wanted to start an internet business.
And he also liked YouTube.
And he was like, Hey, Dad, what if I just asked you some questions on YouTube about like, you know, how do properly negotiate at the car dealership or how much profit car dealerships make?
So we know better what to ask for.
You know, things like that.
Love it. It's going to work.
Yeah. And within, I think something like eight weeks, they got 13,000 followers on this YouTube page.
And they were like, you know, we were going to buy all these fancy cameras.
But then we just got like our iPhone and made it kind of janky.
And it just, people kind of liked it.
And it was during the pandemic.
So people were watching a lot of that stuff.
And so they parlay that into starting a business called car edge.
And so if you go to car edge.com, what's it say?
Do you see the headline?
Yeah, it says your personal car shopper is here.
No hassle. Oh, it's fair prices.
So basically they will help you buy a car.
So the way it works is there's this thing called an auto broker or a car broker.
I think you got your car now from a friend of ours who's a car broker.
The industry is typically like mom and pop.
And a lot of times if you Google like car broker New York City, you're going to go to like kind of a mom and pop website.
And you get on the phone or send an email to this person.
You tell them what type of car you want.
And they have relationships with tons of dealers.
So they know, they know the ins and outs of the car business.
You pay them a fee, $500 to $2,000.
And they typically will go and buy the car for you.
But the savings that you get in the price of the car is typically better than the fee that you pay them.
And so it's no big deal. And they do all the negotiating for you.
So it's not uncomfortable for you.
Whatever. Cool. What these guys did is they took like kind of a startup e internet vibe.
And they created a nice website for it where you go to their website.
And they you can you can search different cars and they will rather they have a variety of products.
So like one they have got this thing.
It's I think it's like 80 bucks a month or 50 bucks a month.
And they will just like give you tons of information like a database on what the profit margin is on different cars.
So you can go negotiate themselves or you can spend $1,000 and tell them the car that you want and they go and buy it for you and they'll even organize it so it gets shipped to you and they do all the organization and all that work.
And if you don't save at least $1,000, you just get your money back.
And they built this massive business because if you go to their YouTube page, I think they now have 600,000 subscribers on their page.
And it's this really cute dynamic between a father and son.
All the pictures on the site, by the way, are like the dad given the son a nookie.
It's like just just wholesome just so wholesome.
And that father and son like dynamic for the brand.
It makes you like them a lot.
And they they're like, you know, there were a bunch of car podcasts, but we basically what they described what they wanted to do is they probably have no idea who we are.
But it's what you and I do.
I've just kind of like riff in a little bit less professional.
You're the father. I would assume.
And I you're older than me.
You could be the dad. You know how there was this big viral thing was like, you know, Pewdiepie versus T series.
Like who can have the most subscribers on YouTube?
Yeah. So these guys currently have 533,000 subscribers.
Your boys have 529,000.
We are 4,000 subscribers behind car edge.
I'm just going to leave that there for our loyal army who doesn't want to see us lose that his father son carbying duo.
Go to YouTube and subscribe.
All right. Yeah. Factors.
They this business is now doing so he has a video where he breaks down the revenue.
So he pulls up their quick books and you can see it.
But he blurs out the numbers and I messaged him and I was like, Hey, I have this thing as podcasts like he goes, Yeah, you know, I've heard of it.
I go, just can you tell me the numbers and I can talk about it?
And so he did. And so this business is now doing roughly $10 million a year in revenue.
I think it's only two years old or so.
And it seems like a great business.
These things could be really cool, I think.
Honestly, I thought it'd be almost bigger because looking at the traffic, they get almost like two million visitors a month to their site.
And so that is a huge amount of traffic to your website for this thing.
So I'm I'm extremely impressed.
This is only two years old.
Ish. Yeah, it could it could be three, but yeah, something like that.
Is this something you normally do when you buy cars?
You use car brokers? I haven't, but I've heard of them.
We actually talked about it years ago of people who, you know, we bought the supplement in the early episodes.
I've never actually used it.
But I remember last time I bought my car, I was in the dealership for like four hours, like signing paper, where what wiring the money it took forever.
And I was like, I'm never doing this again.
And so I just started googling car brokers.
I was like, I want to try one.
And that's how I found these guys.
And were the YouTube first?
So it was an audience first.
YouTube first. Yeah, YouTube first.
Did they even plan to launch this as a service or just start as just let's make a YouTube channel?
The kid Zach has a blog where he's been blogging since he was 22.
And previously he ran some small information business that was doing like 150,000 in revenue.
And it's cool. You could see him blogging as he goes.
And he's like, I've always wanted to learn how to make money on the internet and start an internet company.
And so you could see like he had like two or three businesses that weren't huge or anything, but it was very promising for a 21 year old.
And I have a feeling I kind of like click their LinkedIn and looked around.
I think the mother passed away from cancer.
And so I think there was like a feeling of like Zach the kid was like, you know, I want to be with my father more.
Let's see if we can do something together.
And he's got some cool blog posts.
So you're getting your first customers is really hard.
And he talks about the getting their early customers for this.
And then another one is from 10 to 14,000 subscribers in three weeks.
Here's what we learned.
Here's what happened. And here's what I learned.
And then I haven't read these yet.
But I'm just looking at the title.
These are cool. I'm going to check these out.
Yeah. This is a cool kid.
I think now I think he's only 25.
I think he's young. And it's just a really promising business.
And on some of the blog posts, he talks about how he's like, now I have to project financials so we can decide when to hire people.
And so you're actually seeing him do this in real time, but it's not in you and I's world.
And so it's a really fun business to pay attention to and see what this guy, what is he going to build?
Isn't how cool is this father son businesses like or just like you know, parent kid, but in not in a succession, you know, hand me down type of way.
So a couple examples of this.
We had Al Don come on and talk about Missouri star that the biggest quilting store on the internet.
And it's Alan is mom. He's like, you know, Alan, I think his name is Debbie.
And I don't know. He's like, yeah, like it's the same thing.
YouTube channel where she makes content and she's the star.
And Al was the like cool.
I'll figure out the internet and like e-commerce part of this.
And let's make this a thing.
And this is a nine figure business that sells quilt supplies to other moms across the country.
It's amazing. And it's Alan's mom that do that that business together or and Al does a thing that I love when he refers to his mother.
He doesn't say my mom. He goes, yeah, I was just hanging out and mom wanted to like quilt.
You know, like when they use mom as like as a proper down.
I love like whatever I hear someone do that.
That like when they just refer to them as mom, not my mom.
Yeah, Jenny. It's very cute.
So it's Al and Jenny. They basically created and she and her YouTube videos are great.
By the way, I've like randomly watched it.
I have no I have no interest in quilting.
But I'm interested in her videos because she's so wholesome and she's so good on camera.
So I think that's a great example.
We had the guys from farm con and eggswagged.
Same thing. Father and son doing business together, but not in a legacy, you know, you could take over my business.
But they started new businesses together.
And I just think that's so cool.
You know, if my kids want to do something like that, that'll be a blast.
I would love that more than anything.
I think if I had to bet more often than not, it turns negative.
But if you get the right, if you get the right parent child relationship, it's like magical.
It seems like the greatest thing on earth.
Yeah, but they say they're about everything like doing business, doing a business with your friends.
Like, oh, don't mix business and friends or family.
Like I've done both. I've done business with my wife with my sister in law with my best friends.
Like I've done businesses with all of them.
But it's high risk high reward.
When it works, it feels like a cheat code because the trust is there, the fun is there.
And it's like, well, why wouldn't I want to do life with these people, of course.
And when it goes wrong, you're like, what the hell was I thinking?
Well, do you know who Coco Gough is?
She's the tennis player who was the flag bear in the Olympics.
I was reading about her last night because she's she's been inspirational lately.
And her father was like, man, when she was like nine, we're like, wow, this our little girl is like very promising.
So both the mom and dad quit their job, moved to Florida where their extended family was to help care for their their their kids.
And they went all in on trying to teach her tennis.
And so the father who was I think a college football player didn't know anything about tennis learned about tennis became her coach.
And she would say, yeah, it was really challenging that relationship.
But we came up with a really good solution.
The center of the court was Switzerland.
And if him and I hadn't argued it, we would come to the middle.
And then mom would come and be the third party and decide who was right and who was wrong and would help us like figure things out.
And so like they built like a good system where they could communicate effectively for the last, you know, 20 years, however long they've been coaching together.
All right, let me tell you one last thing about this car stuff that I found.
So there's this hilarious tick tock series created by car dealership.
This is Mohawk Chevrolet.
Yes, it's called Mohawk Chevrolet.
It's just a normal like Chevy truck dealer.
There's just like the office like what's happening?
Yeah, listen to this. They hired this young woman to be a social media person.
She's 23 from Kentucky or what do you see in the university of Kentucky?
Something like that. And within six months in the job, she films a video where they place or she put a bunch of random ducks like rubber ducks all over the dealership.
And everyone's trying to figure out who put the ducks there because it's kind of annoying.
And she films this office like series of her interviewing people and then showing like cutaways of what's going on.
And it hits on TikTok. And so eventually she creates a 10 episode series about the dealership where it's all they're all improvving.
But it is like in a like an Emmy award winning like series.
Wow, dude, this is such a good find.
This is so cool. So people.
So I think they've got millions and millions of views.
And the young woman who did it is like I said, 23 and Chevy and Geico and all these huge brands are commenting and making jokes on the TikToks.
And so many people are like, for real, this should be on Netflix.
Like I want to wash this.
And some Twitter person, I guess I'll, I think a sub-stacker her name's Rachel Carton.
Well, I want to give her a shout out.
She discovered this and interviewed Grace on sub-stack on her sub-stack.
And she did a really cool interview where she talks about the process.
And she's like, well, me and Ben, my partner, we just come up with interesting ideas.
We don't write scripts.
I just go into the corner of this like as if she's Pam.
She's like, I sit there like Pam and I just kind of babble.
And we like find like a few minutes of like gold and we built a story off that.
And then we go and we make episodes every week.
And she is wonderful. This is the greatest thing I've seen where people are like, hey, what's going to happen next episode?
And the characters are just other people in the dealerships like the mechanics or whatever.
The episodes will be like, today my boss Jim, the owner of the dealership has won me once me to make a video about electric Chevy's because no one wants to buy and because they're afraid of them.
I don't know what I'm going to do.
And it's like the episode is like her trying to figure that out.
It is so good. That's amazing.
Yeah, I want to check this out.
And also Grace, you said her name is?
Is that her name Grace Kerber?
Yeah. I haven't even seen a single video yet.
I just heard about this literally a minute and a half ago.
Grace, I'd like to make you a job offer.
Whatever you're making currently at the dealership, we're tripling it.
Come work for us. You got to do this at a different scale than the local car dealership.
But that is so impressive.
I mean, this is amazing.
He's a really good actress.
She like leans into it. Yeah, I can just see from the thumbnail here.
It's like so good. And the most impressive part is imagine a 23-year-old coming into a truck dealership, which is probably all dudes, particularly like Frat Bros.
And she's like, yeah, we're going to do it this way.
Let's just do it. It's so cool because they're probably like, we're not even doing TikTok.
We have nothing to lose.
When you have nothing to lose, you can try something new here.
You could never do this at the corporate account for Cadillac or whatever.
Someone on Twitter was looking at the search traffic for Mohawk Chevrolet.
And as expected, it's through the roof.
So I guess that's working.
So those are my two car stories.
That was great. Great segment.
Good finds. Okay, I have a cool find for you.
I want to tell you about a wellness and health app that's doing over a hundred million a year.
You might think, is this a health care?
Is it AI? Is it biotech? No, no.
I'm talking about Pokemon Sleep.
Have you ever heard of Pokemon Sleep?
No. Just check this out.
Pokemon, the Pokemon company, has created a sleep tracking app or you just take your phone.
You put it on your pillow right next to you while you sleep.
And depending on how well you sleep and how long you sleep, you catch Pokemon in your sleep.
Anyway, you're in the morning.
And it's a sleep tracker that catches Pokemon based on how how well or how poorly you slept and gamified sleep tracking.
Now this app is blowing up.
It is huge in Japan right now.
I think like 40% of their users are all in Japan.
And they've done over a hundred million in revenue on this app already.
Isn't this insane? What?
How? Well, this in-app purchase is basically what do you buy?
Go look on Reddit. So if you go look on Reddit, you can find people talk about it.
So I'm just going to read you a couple of Reddit posts.
It says to be honest, my true intent with Pokemon Sleep is just to have a consistent bedtime.
And it definitely helps with that.
I was never the type to lay in bed with my phone playing games.
But this does help me just put away my phone, put it on the pillow.
And even though it's not super accurate, it is helping me.
And the other one is like, you know, I did move my bedtime from 2 a.m.
to 10 p.m. daily because I was getting frustrated having to wake up with so little sleep.
I tried so many things they all failed.
Pokemon Sleep managed to make a lifestyle change that $2000 in therapy has not.
I'm even willing to spend money on occasionally buying bundles in the app because it's actually cheaper than what I was paying to try to improve my sleep before this.
Oh my god. This is insane.
Is this owned by like Nintendo or the whoever?
Yeah, it's owned by Pokemon.
Like if you go to the sites Pokemon company international, it's like corporate.pokémon.com is like the thing behind it.
It's got 10 million users, only 17% are in the US.
So I think there's an opportunity to basically what they're obviously going to try to grow in the US.
But I think there's an opportunity to just replicate the same idea, which is I've had this thought, which is health tracking right now is all quantitative.
And nobody really just does a remix of it.
That's fun. Step tracking is a super common thing.
Everybody likes step tracking.
But step tracking has just been the same.
So everybody just looks at, oh, did I get my 10,000 steps today?
And it's just me versus me really and a step tracking.
And even the ones that try to make it social where you might be able to add friends and whatever, there's not really a social thing to do.
And I had this idea years ago of like, why don't they just make it look like Mario Kart, where it's me and my eight friends at the starting line each day.
And then as we're taking steps, like we each have a little car that's ahead or behind the other person.
And it'll tell you if you get passed by somebody during the day, like, oh, Sam just passed you.
And then you look at that map, you're like, oh, shit, Sam's like, you know, a thousand steps ahead.
I'm going to actually go get some more steps in and you would have your car that would, you know, you could buy your skins or whatever, make it, make it look however.
It's like take the same idea, but just make it more do the fun variants, do the social and fun variant versus the hardcore data tracking version.
Me and four friends a few years ago, we did it a couple years in a row where I think it was every January, we would wear it was in a whoop band.
And we would, the person who burned the most energy for the entire month, one.
And so it becomes like this crazy competition where it's like, shit, I can't, I can't go to sleep right now because John and me, I got to go burn some calories like John's winning.
And it's just who can exert the most energy in January.
And it's exhausting. It is so exhausting.
I think Joe Rogan does that with his friends, right?
Yeah, we definitely stole that idea from him.
What is he call it? So, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so,
so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so,
so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so,
so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so,
so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so, so my first muscle challenge again, except, well, tell people when it's happening.
I think people will, I mean, I know I would train to get because I hadn't if you don't work that energy system, it's quite hard.
Like I would train for it.
Did you, um, you're with Nick this weekend.
Did you meet any other people at this event?
I mean, it's other people.
Um, what would you like to know?
So, uh, here's a fun way where you can maybe do this.
So, I came home and I brain dumped all of my notes into this doc, but I did it almost like a Twitter thread where I did it.
Um, they're not, it's not like a long blog post with one coherent message.
I just bullet pointed like, you know, 30 bullet points.
So, I want you to pick a number.
Let's do three of them. I won't do too many of them.
Pick three of them. Just pick random numbers and I want between one and 30 and I'm just going to read you whatever that bullet was.
And these are notes to myself.
So, I'll have to add some context.
But, uh, but go well, I can't see them.
That's all right. Yeah, you can't see them.
Just say the number. Well, one.
Okay. The best advice is free.
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And I was like, oh my God, no, do not do that delete delete delete that is not what I met.
Oh, dude, I also had a lesson learned.
So I gave a I gave two talks at this event.
I had one good talk. And I had one dog shit talk.
And that was a great lesson to learn of just eating shit and realizing five minutes into the talk.
Oh, I've made a huge mistake.
So the first one was just a breakout session.
And she was like, well, you could just do whatever you want.
And I was like, cool. I'm not even going to have a topic going in.
I'm going to talk to the people there.
And we're going to we're going to like figure out what do people want to talk about.
And then we'll improvise will riff.
So I'll tell you about the good one and then the bad one.
So the I actually I'll tell you about the bad one first.
So here's what went wrong.
With the bad one. These are lessons learned in public speaking.
So I get up on the stage and I grabbed the microphone.
And I can't help myself, but try something that I've never done before that I have not prepared for.
But I just want to see what happens.
I go for that, which was actually that part was okay.
So they had Matthew Dicks, the storytelling guy give like the opening talk at the event.
So he he was like the 9 AM and I was like the 4 PM.
So at the 9 AM thing he gets on there and he tells great story.
And he's got he's like a perfect.
He does these speeches.
Everywhere. So like he's ready to tell us how in business storytelling can be super valuable.
So I'm writing a ton of notes and I'm inspired.
I'm already a believer in storytelling.
So you're pretty sure to the choir, right?
It's like the cool aid man burst through the wall.
And I already had my cup ready poured on in.
And so he convinces us the how important storytelling is.
But the next 10, you know, five speakers or whatever.
They already knew what they were going to say.
So they get on stage and they don't really tell a story.
And I'm like, dude, we all heard that right storytelling is the shit.
So I was like, I'm going to try to tell a Matthew Dicks story at the start of my talk.
And so 15 minutes before I was just to go on, there's like a little break.
And I decided to like try to write a story that I'm going to tell.
Which is probably not enough time to do that.
But whenever I gave it a shot, I was like, I'm here.
I'm going to get my reps in.
So I got my rapid. I try to give the talk.
I would say. Okay, at least I get credit for trying something new and everybody understood why my story was like, not so great was because I just obviously made it up like, you know, a few minutes before.
Now after that, I decided I'm like, you know what?
Conferences are these usually it's like you get on stage and you're supposed to have the answer.
Like here's how you do it.
Right? Here's how you do X.
And you're supposed to be the know it all genius who like, you know, that's what the guy on stage is doing.
As I decide, you know what?
I'm going to be different.
And being different. The thing that'll tell you about being different is when it works.
Awesome. When it doesn't work, you're just fucking weird.
And so I decided to go on stage and tell people about all the ways that I have failed and lost money.
So specifically the decisions I've made that have been the worst for me in terms of success and finance.
So how I've lost, you know, $100 million to these seven or eight really poor decisions.
And I get on stage, I start giving the talk and what I realized is this is a downer.
This is an absolute Debbie downer.
And even though my information might be good.
And the principles in this might be good.
I am basically making everybody in this room state change downward.
I should be leaving them on a high note.
It's the end of the event.
We should be like, you know, lighthearted.
Everyone's done a full day.
They're tired. They're not looking for something heavy.
And I came in like a weighted blanket on that crowd.
So five minutes and I was like, oh, this is a bad idea.
I shouldn't have done this.
And I didn't have these skills to, you know, pull out of that nose dive and change my topic.
And I'm sure to them it was fine.
But I know in my head what a good talk feels like when I give it, it's, it could be electric.
You know, like people are laughing and they're, they're writing notes furiously and they're feeling good and afterwards they're buzzing.
And they want to run through a wall afterwards.
This was like the wall ran through them.
And so I feel like that was a big mistake on my part there.
What was the winning one?
The winning one was basically the opposite of that.
So I as soon as the talk happened or as soon as they're like, all right, getting breakout sessions.
Everybody and mine was in the main room.
So they were like, people just like stayed in their seat.
And it's like a five minute breaks.
Everyone just like stays in their seat.
They're like kind of on their phone, checking their email.
But and I was like, I don't know.
I got to shift the energy first and foremost.
I doesn't matter what I'm going to say.
I got to shift the energy.
So I had the inside at that point to do it.
I just didn't have it at the other talk.
And so I, I maybe it was like, all right, everybody come over here to this side of the room.
Bring a chair. Let's make a circle.
Like circles have a different energy in general than somebody on stage and everybody sitting in a crowd facing them.
Not seeing each other. And I had to move, bring their chair, come over here, quickly make a circle.
And then I did a little bit of crowd work, almost like a comedian.
There was a guy in the group who, who I had known and had a funny encounter with before this.
He used to be in like a mastermind group of mine before this.
And I kicked him out because I was like, it was like four straight meetings where he would say the same thing and be stuck at the same plateau.
And I kicked him out. I was like, dude, Alex, like, honestly, I think the best thing I could do for you is not even let you come here and say this same story again.
Because you're just like getting into a rut.
Don't come back here until you've doubled revenue.
And I was like, kicked him out.
And actually he's like eight X since then in the like three years since then.
And so he's done incredibly well.
And so I was like, I haven't seen you in a while.
Like how are things going?
Any attention here? It was great.
I'm eight X. It's all good.
And so anyways, and I had I did this thing where people were like, how do you do X?
Whatever. And I had us do like a like a push up thing to like change the energy like in that in that moment.
Like let's get the blood flowing because one of my principles is good decisions come from good energy.
So if you are trying to figure something out, you're trying to make a decision or you're trying to rally your team.
If you're doing it from a state where everybody's tired or stressed or afraid of what's going on or just literally like half paying attention, that is not where great ideas of great decisions come from.
And so the first thing you do is you shift your state and then you make your decision.
Then you try to ask yourself the question of how are we going to make this happen.
And so I showed people like how quickly you can change your energy like watch this like 15 seconds, 20 seconds, you'll be you'll feel feeling different than you are right now.
And so that was a much better thing where it didn't really matter what I said, but crowd work in order to make it more interactive keeps everybody on their toes because they don't know when I'm going to talk to them.
And then shifting the energy first and worrying about information later was the smart move there.
So it was a good trip then.
I mean, I it looked awesome.
I saw the list of people going.
Yeah, it's cool. Tons of great people.
All right. That's the path.
Yeah. I feel like I could rule the world.
I know I could be what I want to put my all in it like a day's old.
So for the road, let's travel never looking back.
