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[The Art and Joy of Cookie Week: Baking, Traditions, and Holiday Spirit]-[Sunday Special: ’Tis the Season for Cookies]

The Daily · B2 · 2025-12-07

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📋 Summary

The Origins and Evolution of Cookie Week

What began in 2020 as a modest, virtual response to the isolation of the holidays has blossomed into a beloved annual tradition at The New York Times. According to Vaughn Vreeland, the event’s emcee, "Cookie Week" was initially a "handheld operation" designed to keep people engaged. Since then, it has evolved into a celebratory staple of the publication’s holiday coverage. Melissa Clark, a veteran food writer with 45 cookbooks to her name, notes that the event is now a "codified" and highly anticipated ritual. The team highlights seven specific recipes each year, often centered around a creative theme—this year's being "But make it a cookie," which encourages transforming familiar flavor profiles into biscuit form.

The Great Debate: Defining the Cookie

A recurring theme throughout the discussion is the philosophical question: "What is a cookie?" Melissa Clark argues for a "broad definition," especially during the holidays, famously stating, "If Melissa says it's so, it is so." This inclusive approach allows for the inclusion of brownies, such as her "Vietnamese coffee brownie," and bar-style treats. The panelists agree that if a recipe brings joy, it qualifies. This spirit of experimentation is evident in Vaughn’s "popcorn bucket cookie," a nostalgic creation packed with movie theater candies like Raisinets and Sour Patch Kids, though he cautions that "gummy bears" are a disaster in the oven, describing the result as the "10th circle of hell."

Expert Tips for Holiday Baking and Hosting

Beyond the cookies themselves, the guests share professional strategies for holiday success:

  • Base Dough Versatility: Kathleen from Dallas asked about efficiency, to which Melissa suggests making a large batch of shortbread dough and dividing it. By adding different spices, shapes, or fillings (like jams or buttercream), one can create variety without repetitive effort.
  • Savory Alternatives: Addressing the issue of "cookie fatigue" among recipients like firefighters, the guests suggest savory options such as "cheese straws" paired with pimento cheese or "spiced nuts" seasoned with rosemary and lemon zest.
  • Storage and Longevity: Vaughn emphasizes that the secret to keeping cookies fresh is an "airtight container" and using crumpled parchment paper as insulation. While some cookies, like chocolate chip, are best eaten on "day one," spice-heavy cookies like gingerbread can last for a month if stored correctly.
  • Batch Cocktails: Melissa promotes the "make-ahead" lifestyle, suggesting that hosts create simple syrups infused with aromatics like rosemary and lemon. This allows for sophisticated drinks that can be served with or without alcohol, preventing the host from being stuck in the kitchen "a la minute."

The Joy of Shared Traditions

The conversation underscores that baking is fundamentally a social act. Whether it is the "mortadella cookie" that sparks conversation due to its meat-like appearance or the "Dark and Stormy" cookie that captures a favorite cocktail, these recipes are designed to spark connection. As Melissa concludes, the goal is to create a festive atmosphere that is "low stress," allowing hosts to enjoy their own parties rather than feeling trapped by the oven timer. The episode serves as a reminder that the holidays are about fun, creativity, and, most importantly, sharing something sweet with the people we love.

🎯Key Sentences

1
I read this in your bio.
2
cookbooks are a volume business.
3
it's taken off.
4
I'm behind the scenes pulling the strings.
5
we're spinning it a little different.
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📝Key Phrases

1
take it up a notch
2
not to toot my own horn
3
run with that theme
4
learn the hard way
5
harkens
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📖 Transcript

Welcome, everyone, to the Sunday special.
I'm Gilbert Cruz.
The holidays are upon us and that means so many people are doing a lot of cooking and baking and hosting parties, all of that fun stuff.
Here at the New York Times, it's cookie week.
We all love cookies.
Cookies are great.

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