Ladies and gentlemen, welcome back to the channel.
If you read these four books that we're going to talk about in this video, they will give you an incredible firmware update in your brain and will drastically help you on the road to achieving financial freedom.
If you're new here, hello, my name is Ali.
I'm a doctor turned entrepreneur, and this is Freedom Fridays the weekly-ish series where we talk about strategies tools ideas, books that you can use to achieve financial freedom, time freedom and creative freedom so that you can ultimately live life on your own terms.
So the first book I would recommend you read is The Millionaire Fastlane by MJ DeMarco.
And I apologize on MJ's behalf for the clickbait title, but it's actually really good.
I actually have done a book club episode where I summarized my learnings from this book.
A couple of years ago, we'll link that down there and up there and all that kind of stuff.
And it's quite like a dense book.
Like there's a lot going on here, which is why I would recommend, if you struggle to focus and like actually just read stuff understandable, I would just recommend getting the audio book on Audible and just listening to it.
Now what this book will do is that it will give you a firmware update in your mind around how to think about making money.
MJ's whole argument here is that there are three routes to making money.
There is the sidewalk, there's the slow lane, and then there's the fast lane.
Now the sidewalk is basically where he argues that, like you know, they're living paycheck to paycheck, basically living in poverty.
That is probably not you if you are the sort of person who watches this video.
You're probably a professional.
Maybe you've got a job.
Society thinks you're successful.
You're probably very good looking.
You're probably not living paycheck to paycheck in poverty if you are like the average person who watches my stuff.
But where you might be is that you might be in the slow lane now.
Mj describes the slow lane path to building wealth as basically being the thing that your parents probably have taught you, which is go to a good university, get a good job, stay at that job, work your way up the corporate ladder.
As you're working your way up the corporate ladder, you're gonna be slowly getting raises and salaries.
You save a lot of money.
You try and keep your costs down and then you take the money that you've saved and you invest it into things like stocks or real estate.
And then theoretically, you become rich when you are 65 and you've got osteoarthritis in both of your knees.
Now this actually used to work.
This was totally viable a few decades ago, when you could stay at the same company for decades and you could get raises reliably and you were able to support a family on a single paycheck and houses were affordable.
And you're staying put in one place for your entire life.
But especially the way the world is going, and especially if you want to become financially free Before the age of 65.
This slow lane approach of like let me just save money and I'll invest it over time and hope that by investing my money I'll suddenly become financially free that isn't really the path.
What he argues for is the fast lane approach which is why it's called the millionaire fast lane where you can get rich quick.
But quick he defines as within a 10-year period.
And I think this is really nice.
This is not like you're gonna get rich overnight.
It's not like you're gonna get rich in two years.
It's that if you do sensible things, if you follow the fast lane approach to building wealth rather than the slow lane approach to building wealth, you could totally become financially free in the next, let's say, five to 10 years.
And the key thing that separates the fast lane from the slow lane is that when you are in the slow lane, you are working for someone else.
And when you are in the fast lane, you are working for yourself.
And a fun story about this book.
I recommended this book to a friend of mine, Sahil, who actually featured on the channel recently.
Sahil quit his job and within two years has now a business that's doing 13 million a year in annual recurring revenue, because he built like this software that helps video editors save time in their video editing.
And this was the first book that I recommended him to read once he quit his job.
And he messaged me after he read this book and he said whoa, I can never get a job ever again, because now I see how money works.
Oh, by the way, if you're watching this before Black Friday 2025, we have a special mega discount available on the YouTuber Academy.
So there'll be a link in the video description if you want to check it out.
See, the thing is you can never really save your way to financial freedom unless you have like an insanely high paying job and you're making millions as an AI researcher or as like a sort of 10x software developer.
Then yes, you could probably save your way, save and invest your way to financial freedom because you just got so much money coming in.
But again, if I think of most people who watch this channel, you probably don't have a job that pays you 900000 a year or 15 million a year.
That's probably not what's going on, which means there is a cap to how much money you can actually invest every year if you, if the only way you have to make money is your job, and so the whole argument here is that if you start a business, then a business is basically where you work for yourself, and there is no cap on how much money you can earn when you have a business.
No cap if you wanted to and if you had the right skills, you could build a business that makes you a hundred thousand a year, or two hundred thousand a year, or five hundred thousand a year, or a million a year, or two million a year or five million a year.
The only cap to that, the only ceiling, is your own skills, Which is super nice, right.
There's no artificial constraint of if you're trying to get a raise at work and they say sorry, you're only allowed to ask for a raise every three years.
Or if you're trying to campaign for a raise with your manager and they're like well sorry, we've got all these bans and you have to stay within this particular band and we can only raise your salary by inflation plus 2 every year.
These are all artificial caps on the amount that you can earn, but if you are doing your own thing, if you have your own business, then those caps go and it's entirely based on your own skill set and the market that you choose.
And so the whole book is basically a guide on like how to think about this, because the way that school teaches us about money and about how to get rich, how to become financially free i mean firstly, school doesn't really teach that stuff to us, And if it does, it very much hammers on the slow lane.
It's like, make sure you get a good job, make sure you save money.
But actually, this is not how people get rich.
This is not how people become financially free.
And by reading The Millionaire Fast Lane or by listening to the audiobook for The Millionaire Fast Lane, I can basically guarantee you will have a massive firmware update in your mind.
It would be like going from the original iOS on the iPhone all the way up to iPhone 17 or wherever we are now.
There's a lot that's changed.
And so it will give you like, it's like installing new firmware in your brain about how money works.
Honestly, I think this book should be required reading for literally everyone in the world, because it will help you see how money actually works.
And so could not recommend this more highly.
The Millionaire Fast Lane by MJ DeMarco.
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So thank you Hostinger for sponsoring the video and let's get back to it.
Okay, so Millionaire Fastlane would be book number one I would read in this order.
The next book I would read is probably 100 Million Dollar Offers by Alex Formozy.
Now you've probably, or maybe, maybe you've seen Alex Formozy's stuff here on YouTube.
It is really very good.
Well, I watch basically every video that him and his wife Layla put out, because it's amazing content if you want to start a business and become financially free.
Now 100 Million Dollar Offers.
Yes, you could listen to it on Audible, but it's actually a really easy read.
It's got like big text.
It's got lots of pictures. and it's got lots of like photos of stuff to illustrate things.
And the thing I really love about Alex's stuff is that he writes very, very, very simply.
Millionaire Fastlane is like a little wordy.
It can be hard to get through.
I would recommend you push through and get through it because, like I said, it'll give you a firmware update.
But 100 Million Dollar Offers is such an easy book to read.
It's so nice.
You know how to charge double, 10 times or 100 times more than your competition without changing anything about what you sell.
This will teach you the concept of an offer.
Now, the concept of an offer is something that beginners to the world of business find very difficult to understand.
The offer is kind of like if you imagine a book, the book is the product, but the offer is sort of like the front cover, the title, the subtitle.
It's sort of like the packaging around the product, right?
Like the offer is the thing that people are buying and the product is the thing that they are getting, to use that particular terminology.
And so when you read 100 million offers, it starts to help you realize what are the different factors that are associated with people valuing different things.
So if you wanted to start a business to become financially free or whatever, like you probably like right now, if I were to say you've got to charge 10000 for some kind of service mostly people in my audience, people in our Lifestyle Business Academy kind of program.
Mostly people feel really scared about charging 10000 for anything, because you probably have not paid 10000 for anything before, maybe except like a car or a house, and you probably haven't charged 10000 for anything unless you already have your own business or you're a freelancer or you work with a lot of B2B clients.
But it's actually a lot easier to build a business when you're selling small numbers of very expensive things.
Like it's so much easier making 100 grand if you sell 10 things for 10000 compared to if you sell 10000 things for 10.
And this is sort of like the price to people, like value discrepancy kind of thing, where Beginners to the world of business just don't appreciate that it's so much easier to sell small numbers of an expensive thing than to sell large numbers of a cheap thing.
And the single biggest mistake that I see beginners to the world of business make is trying to sell lots and lots of something really cheap.
Now you can sell lots and lots of something really cheap, but you have to have a massive audience to be able to do it.
And if you're watching this channel, chances are you're probably not that famous.
You probably don't have hundreds of thousands to millions of subscribers on your social media or on your email list.
So it would probably be unfeasible for you to become financially free by the vehicle of selling large numbers of a cheap thing.
Probably.
Money is just an exchange of value, right?
If you provide enough value to someone and they're willing to pay you for that value.
That is how you make money.
But what Hormozi does in this book is that he defines what value actually means, and he defines it in terms of the value equation.
So value equals a dream outcome multiplied by perceived likelihood of achievement, divided by time, effort and sacrifice required to achieve that particular dream outcome.
And that is a really really, really helpful equation, and don't worry if it sounds complicated.
Read the book.
He will explain every single thing in copious detail and he works you through various different examples of let's say you were selling weight loss as a coaching program or something what would be the difference between weight loss packaged as a 10 thing versus a 100 thing, versus a 1000 thing, versus a 10000 thing versus a 50000 thing?
You can actually sell the same general thing for way more money than you think if you just understand the principles of what makes a good offer.
Now, this is something that we take our students in the Lifestyle Business Academy through.
When they come into the program.
We give them a lot of feedback on figuring out their niche and figuring out their offer.
But, to be honest, if you just read this book and just do every single thing he says and apply it, the stuff that you will sell for your business, which will be the vehicle that gets you to financial freedom, will be drastically better and drastically higher priced.
And so this book breaks the mind of anyone who reads it.
Also, you should absolutely read the book.
If you want to become financially free, the least you can do is read a couple of books.
But also there is a free version of this book as an online course on Alex Hormozy's website at acquisitioncom.
We'll put a link down below if you want to check it out.
It's free.
There's no opt-ins.
But you really should just read the book.
It's absolutely fantastic.
And every time we want to make a product, we literally take the physical copy and actually just go through it like a workbook and use that workbook to help us figure out what is the offer for the product that we are making.
Now there is a major mistake that we see a lot of our students in our Lifestyle Business Academy do when they come into our mentorship program and we give them feedback on figuring out their niche and figuring out their offer, which is that they decide to base their business on what they want to do rather than what the market wants.
And that is called a hobby.
It's called a hobby if you're trying to build a business around what you think is cool.
Whereas if you build a business around what people actually want and they are actually willing to pay you money for it, it just massively lubricates the whole process.
It starts to make business feel like you're playing on easy mode rather than you're playing on hard mode.
So, for example, one of our students in the academy you know came in and they were thinking of like hey, you know, we really like public speaking.
And so we want to build a public speaking program that helps immigrants learn how to public speak.
And we were like okay, maybe there's a market for that, because okay, like and but in.
In the process of them going through our training on offers, which was fairly heavily based on the stuff in hundred million dollar offers, they realized that actually they could add so much more value by switching like pivoting niches and instead helping accounting firms drastically speed up their onboarding process for new clients.
Now that sounds boring.
It sounds boring to say yeah, my business helps accounting firms speed up their onboarding for new clients.
But that is a very powerful dream outcome that all the accounting firms want, because it takes freaking weeks to onboard a new client and they lose so much time and so much money in the process of doing it.
And so these guys in our program realized wait a minute, we can just help them with that because we've got experience in that particular niche or whatever.
And now they have a far more compelling offer and it will be way easier for them to build that business compared to build the business where they're trying to convince immigrants that they need a very expensive coaching program to become good at public speaking or whatever.
And so that's just like an example of how you might come in with one idea of like I reckon maybe I want to start a business selling hoodies, and then you'll go through the process and 100 million offers And you'll actually realize that you know you read these books, you'll get the firmware update and you'll realize it's really really, really hard to build a business trying to sell hoodies.
You probably do not want to do that as your first business, especially if you're a beginner.
And so this is where just literally reading a bunch of these books can literally save you years and years of your life that you would have wasted pursuing a very, very difficult business idea, because you just didn't take the time to spend a few hours listening to these on Audible for basically zero money at all.
Now we get to book number three, which is Dot Com Secrets by Russell Brunson.
It's quite a big book.
You could just listen to it on audiobook, but there's lots of pictures and lots of images and lots of diagrams.
So I really would recommend reading this as a legit book or on Kindle or something.
It's also very easy to read.
Russell's a good writer.
He gets it.
And there's like lots of cute little diagrams, like, for example, this.
And it just sort of helps you just really appreciate how businesses work and stuff.
Now Dotcom Secrets.
The subtitle is the underground playbook for growing your company online with sales funnels.
Now the idea behind this is that Millionaire Fastlane teaches you basically like okay, how does money actually work and what are the characteristics of the business that you want to start if you want to become financially free?
Easy enough.
100 million offers.
Teaches you how to make an offer so good that people feel dumb saying no.
Ie how to package up the thing that you are selling so that people want to buy it.
Now Alex Hormozy actually does have a new book called 100 Million Money Models, which sort of covers similar ground as Dotcom Secrets, but I think Dotcom Secrets because there's more stuff in there and it's sort of like OG.
There's just a lot of value in understanding the concept of a funnel.
So, what the hell is a funnel?
A funnel is basically a process that takes someone from hearing about your stuff or not hearing about your stuff to hearing about your stuff, and then they're more interested and then they click to buy the thing and then maybe you've got an upsell or an order bump.
You sell them a cheap thing initially and then, maybe a few months into, using the cheap thing which they feel really great about because the cheap thing is really good, they then upsell into your expensive thing, and your expensive thing is how you actually make your money.
So there's all these different ways that online businesses in particular, and if you care about building a lifestyle business, which is, you know, an online business based around fun freedom flexibility, fulfillment and financial freedom
If you want to build a lifestyle business, actually understanding how funnels work is incredibly helpful.
Russell Brunson got his start selling, I think, a guide on how to make a potato gun, like how to put like PVC pipes and stuff together in order to sort of get like a aerosol propelled like potato gun that shoots out potatoes as like a little bit of fun.
Then they realized, wait a minute, we can make way more money if on the thank you page once, once someone buys the potato gun guide, we also sell them.
Be like hey, you know, for an extra 100 we can actually just send you the material directly, so you don't even need to go to bnh to buy the material and stuff.
And that was when they realized that, wait a minute, you can actually make way more money by having multiple options for people to buy as part of this funnel where it takes people from one step to the next.
Similarly, one of the examples that I really like is how, if you imagine McDonald's drive-thru, they actually don't make any money on the burger that you buy from the McDonald's drive-thru because of all of their costs and all of their marketing costs and everything like that.
But you buy the burger and then they say, would you like fries with that?
They make all of their profit on the fries and on the drink.
And if they didn't say would you like fries with that and you just bought a burger, mcdonald's would have gone out of business long ago.
And so this kind of is a very basic example of a sales funnel where the business owner or the business is guiding the buyer from a step of like A to B to C to D And some of those people are only gonna want the burger.
That's fine.
But some of them will want the burger and the fries.
Some of them will want the burger and the fries and the drink.
Some of them will want the burger, the fries and the drink and upgrade to the extra large combo.
Some of them will want the happy meal on top of that, you know, that kind of idea.
The nice thing about this book, the nice thing about Russell's stuff is that it's, yes, it's long.
So yes, I'm afraid you do have to spend longer reading it but, like you know, you're trying to become financially free, right?
Like this is not an easy process.
It's fairly simple, but it's not easy.
And just by reading this book and just looking at the pictures in the book and understanding, you'll again.
You'll just have a massive FOMO update and you'll start to appreciate like, oh okay, this is how businesses actually make money.
And so, when it comes to thinking of your own business idea and figuring out what your niche is going to be, what your offer is going to be, what your products might be, is the fact that you've seen a bunch of different examples from a bunch of different niches just by reading a book.
It's just incredibly helpful.
Now, Russell Brunson has a whole trilogy.
The next one is Traffic Secrets, and then there's Expert Secrets, maybe the other way around.
Both of those are also really, really, really good.
I would also recommend you read every book Alex Ramosi has come out with.
So far, $100 million offers, $100 million leads, and $100 million money models.
But if I really had to boil it down to just four books in this particular video, I would say Dotcom Secrets would be on that list.
And when I read this book I was like whoa, had I read this book when I first started selling stuff on the Internet, I would have become a millionaire way sooner.
I would have become financially free way sooner.
I would have saved years and years and years of like trying to learn things the hard way, because I could have just read the book from the guy who's been doing it for way longer than I have and made way more money than I have.
And he literally tells everything to you in like a very, very cheap book.
So again, it's just the power of learning from the people that came before us, standing on the shoulders of giants.
And if you're not going to do that, you're just signing up for a lot of years of like mistakes that you really could have avoided by just reading a very simple book.
Okay, ladies and gentlemen, so so far we have talked about the millionaire fast lane and how this is like the first book that you want to read, because this is going to give you a massive massive, massive firmware update.
Secondly, we talked about the value of 100 million offers in terms of like helping you understand what an offer is and how you can package and price stuff so that you can charge way more money than you think you can for it.
We have just talked about dot com secrets by russell brunson and how he's going to give you a ton of examples around how to actually build a business that makes money.
And then finally, these three books were quite theoretical.
So I'm now gonna introduce you to Million Dollar Weekend by Noah Kagan.
I also have separate dedicated video about this book, which will be linked up there and down there.
This is nice because this is very action oriented.
The other three books were quite theory oriented, in that you could feasibly read those books and get the theoretical firmware update in your brain without ever having to actually take action, which is amazing for people that I know are in this crowd or in this audience who just love the idea of learning skills without actually taking action.
Because taking action is the hard part.
That is where the rubber meets the road.
That's where you have to face your imposter syndrome and analysis paralysis all of the emotional hurdles associated with becoming a business owner and becoming an entrepreneur.
Most of you will still probably watch this and choose not to take action. which is fine.
You'll never be financially free if you don't take action.
That's okay.
But for the minority of people that read this book and actually do what Noah Kagan says, and you take action.
This is how you can build a business.
You can start a business in just a weekend.
That's like the whole idea.
And there's all, you know, the first chapter is literally called just fucking start.
Begin before you are ready.
Now, the danger with recommending all these books is that it creates the illusion of progress right.
When you read these books and I do recommend you read them you will get a firmware update and you will start to feel as if you are making progress en route to starting your business.
But until you actually start that business, nothing is going to matter.
And so you kind of need to begin before you are ready.
And that is Noah's key point in the book.
I love Noah.
He's a good friend of mine.
Stayed in his house for like a month when I was in Austin.
Great guy.
He knows his stuff.
I've been consuming his content for way longer than I've actually known him as a human, because I used to listen to his podcast back in the day before I started my business, et cetera, et cetera.
But yeah, he really knows his stuff.
And this is a very nice, very readable, very simple book that really just encourages you to take action.
It helps you figure out what is your business idea going to be, how you can validate your business idea and kind of basically how to make money from it.
And you can get started in just a weekend.
So if you would like to find out more information about this book, check out this video over here, which is my book club episode, where I break the book down in much more detail.
Thank you so much for watching.
Have a lovely day and I will see you hopefully in the next video and all the best with building your lifestyle business to get you to financial freedom.
Bye-bye.
