How Nicole Phillip Built a Brand with Truth, Research & Unshakeable Confidence | Negotiate Anything

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Have you ever noticed how travel changes you?

You leave home thinking that you're just going somewhere new and you end up learning something about yourself.

That's what today's conversation is all about.

Identity storytelling and the kind of confidence that comes from seeing the world through your own eyes, not through somebody else's lens.

My guest is my friend Nicole Phillip.

She lives right at that intersection.

She's a journalist, popular travel influencer and brilliant storyteller who helps travelers explore the world.

And she does it with humor, honesty and a perspective that makes you think we talk about what it really means to show up as yourself online, in new cultures and in life.

And without further ado, let's jump into the interview.

You know, what's funny, Nicole.

So I did.

So, when I was getting started speaking, I started to do this exercise where I would say, all right, I want to see, I want to kind of test myself.

And so what I would do is, when I'm driving, I would just see random things, and I would force myself to talk about that random thing for two minutes nonstop.

It's like, OK, grass.

Well, let me tell you about grass.

It's like as if I'm presenting on this.

You know, I see a cow.

I'm in Ohio.

So I see a cow.

I'm like, well, let me tell you about cow.

You know, and it's.

It's funny to see how a lot of these little training things that I would do in the from way back when are helping me day when it comes to public speaking.

It's awesome.

You are a great speaker and it has encouraged me to try to speak more, I think, be more intentional as I speak, so that I am more smooth with my delivery.

Literally, just listening to your voice, I was like, yeah, he's good.

I'm like I got to get better at this, especially if I'm trying to be more in the public speaking world.

So you are inspiring.

Thank you.

That means a lot.

And actually this is funny because this gives me an opportunity to go back to an unintentionally controversial post that I made a few months ago.

And listeners, trust me, there's a segue coming from this too.

So I made this post where I said –

Hey, listen, when I speak, people say, hey, Kwame, you're very articulate, articulate.

You speak so well.

And I know that there are some people who take that as an insult where there's an assumption.

Oh, you're a black person.

And then you speak well.

And then that's why you get the compliment.

And I say, yeah, there are some times where that's true.

And also there are some times where you as a person or a black person have you have these skills.

And then we deny the compliments because we assume racial intent behind it.

And so my thing is if I have an opportunity to feel good with an interpretation of a situation, I'm going to feel good about it.

So yes, thank you.

I do speak well.

That was very controversial online, which I found to be very fascinating.

And it kind of segues into you and what you do, because you don't talk just about travel.

You talk about the nexus between travel and race.

And some of your posts have been kind of unintentionally controversial.

So it's it's a very interesting space to be in, first of all.

And, you know, as they say in the world, like there's no such thing as bad publicity.

So I guess for some people they're always.

It doesn't really matter what the reason is that something takes off.

They're just happy that it took off.

And the Internet unfortunately though, is a very terrible place.

The internet is very toxic.

It's a very terrible place.

Though i have had a few videos where i will post my my thoughts on something.

You might think that, or i might think that it's completely benign.

No way this can be controversial.

I'm giving, or i'm giving, an opinion.

How can someone be so against my opinion?

And i'll share that, and then it'll blow up, and then there'll be people telling me all sorts of vile and crazy things, and it it can be difficult, especially when the topic is very specifically tied to race.

Now, one thing about me when i do my content, i never post anything that i cannot stand ten toes down on.

That is my baseline, because i know how the internet responds.

So if i'm going to post an opinion and i always tell people this i'm like i don't care about your thoughts and feelings, because when i post, post an opinion, or and i post some sort of like factual information

When I say it is based in research, these are well thought out opinions, based on not just experience, but information that I have gathered through my research, through talking to experts within this field.

And so when people comment and they're like well, I think that you know when I went and I felt this okay, let's compare that to the Harvard study that I read.

That also corroborates my feelings on this particular thing.

Because, before I decided to just say this is how I feel, these are my thoughts, I made sure that there was something backing this, that it wasn't just something, I guess, maybe irrational, that I was feeling or thinking or whatever it is, that there's actual support for what I experienced, what I observed, what I noticed.

And I think that when you're able to do that in the space that I'm in that involves this intersection of race culture, travel when you're able to do that, it makes it a little bit easier to deal with the vitriol in the comments.

Because then you're like, I mean, well, I'm right.

You can be as mad as you want to be.

Or I feel good.

I feel confident in what I said.

You can be as mad as you want to be.

And it's so important.

Too many people and this is the last I'll say on this too many people post without doing a lick of research, without doing any thoughts.

They move very quickly, which I understand the desire to do so, because Internet moves fast.

It's a 24-7 world.

I get it.

But I think a lot more people should sit back breathe, read a little, you know, read a little something before you give an opinion.

So your opinion can be educated.

Not enough people give educated opinions.

Let's say that.

First of all, what is an educated opinion on the internet nowadays?

It's so rare, except when we see people like you who have a journalistic background.

I think that's one of the things that separates you as an influencer, because you're not just coming here shooting from your hip.

It is grounded in research and there are some standards that you need to meet as a journalistic expertise and standard to what it is that you do.

And then you also ground it in experience that nobody can take away from you.

And I think that's what has led to this incredible rise that you've had in such a short period of time, since you've transitioned from being a journalist full time to bringing the journalistic background to your career as a travel influencer.

So, yeah, I have this journalistic background.

I started off in the television news industry.

For those who are familiar with my my progression, i was working at abc news and i moved into the digital world and i was working at the new york times.

I actually worked on the 1619 project at the time and i was really, really big.

I was working on the digital publication of that and i transitioned into social media.

So when i first started out, social media wasn't a big thing as big of a thing as it is now in terms of needing people to actually man the social media channels for some of these big brands.

And Once that started becoming more of a thing, I started dabbling more into the world of social media.

And it was around 2021 when I decided that I wanted to start getting my feet wet in that world.

And I was sharing my opinions.

I wasn't traveling yet.

I was just sharing my opinion.

And the one thing that has always remained true when I share my opinion, share my thoughts, is that I cannot post a video without feeling like I'm on solid ethical ground, without feeling as though I can support the things that I'm saying with some sort of research, some sort of reputable source.

I'm not just talking out of my behind.

I want to make sure that if anyone ever tries to combat me, tries to fight me on my opinion, it's no.

I actually can reference some places for you to go and read, beyond TikTok or beyond Instagram, some places where you can actually go and read things so that you can understand what I'm saying.

You don't have to agree with me, but if we're going to debate, let's let this be a little bit more of an elevated, educated debate and not just an I feel I think you know, like that.

And now when I decided I wanted to get more into the travel world, this was top of last year.

Now, I left my job with no plan, mind you.

I did not have a plan as to how I was going to get this done.

I just decided that it was time for me to do my own thing, become a freelancer within the world of social media and journalism.

And as well as become a influencer, a travel influencer.

How does one, just think about how nonsensical that sounds right now, right?

I'm going to leave my job in the middle of a white collar recession.

That's what we're calling it now, right?

The white collar recession.

And I was working in tech at the time.

So that was actually the worst place to be trying to find a job in the middle of a white collar recession.

And I'm going to become an influencer.

What?

It's a very nonsense.

If a friend told me I'm going to quit my job, leave my job and become an influencer in the year of our Lord 2025, I would be like that sounds actually crazy.

And I mean, I need you to sit right there in that job.

But it just felt like the right time. the stars aligned in the way that it needed to.

So I did that.

Uh, and one thing that had always been kind of the bedrock of everything I do within this world is my opinions and my commentary.

So that's something I kind of, like I said, I did before.

And then I also mold that into the travel content that I do.

And it's always been something that people come to me for.

I started off doing reviews.

Reviews are heavily opinion based, right?

But even in those reviews of different cities as people you seen Kwame, with my Italy review, I was sharing articles like.

It's not like if I say this thing happened to me, that I had a negative experience in this place.

It's easy to say that's just you, but what's not easy to say is it's.

What's not easy is to write off the experience of that first black minister within the Italian parliament who had an epigee made of her banana stone at it.

Or that black athlete who was assaulted with eggs and her eye was injured.

All of the other black athletes who have bananas thrown at them while they're playing soccer.

It's harder to dismiss all of these different cases.

And so, when I started doing these reviews, I started making sure that I was able to pull on other reference, other experiences, or reference other news articles, reference other things that make it more difficult to say no, Nicole is just wrong.

It's just a Nicole experience.

And the reason why I do that is because I was inspired to do what I do, because there was a time when I thought I was the only one.

Now we got to bring it back back.

We actually got to bring it back back now.

So this year is 2013.

That's how I'm choosing to start this.

We're here now.

The year is 2013.

I was a young lad.

I'm just like, okay, let's stop.

Okay.

I was probably 19, 20 years old.

I decided that I was going to study abroad in Italy.

I went to NYU and kind of the thing to do.

You don't go to NYU without studying abroad.

It's known as the global campus.

It's a whole thing.

And I decided I was going to go to Italy.

Now I had never crossed the Atlantic.

I'd only gone to the Caribbean a few times.

I had this my first time crossing the Atlantic.

So my thoughts on Italy were what I saw on TV.

I was thinking about the Lizzie McGuire movie.

I was thinking about Vespa and pizza and pasta and just like romance.

And it was just, cute.

Like, that's all I was thinking.

I had a few roommates who were also, they had studied abroad in Italy.

They had a great time.

They were telling me about.

Oh my gosh, you have to go to this panini shop that's around the corner from the school.

It's going to be so great.

Oh, and this other girl was talking about how she had her little Italian boyfriend.

And it was just like an amazing, just whimsical European story that you think about that, you read about that, you eat pray, love all that.

That's what I was hearing.

Now, when I finally get my chance to experience all of this wonder and splendor of Italy.

It was the complete opposite of anything that I had imagined up to this point.

I had been prepped by my school for Italians being bold.

No one said anything about racist.

I think bold is one hell of a euphemism for racist.

They're not politically correct.

Oh, racist.

Now I know what that means.

And so I to kind of run down the incidents quickly.

I had had beer thrown on me and I was called a disgusting black woman while I defended a black woman who was being manhandled while she was on the beach.

I had people cross the street on me screaming my face because they're afraid in broad daylight that I'm going to mug them or something.

I've had people ignore me.

This is back when I was studying.

I had people ignore me while I was walking on the street and asking for directions.

Literally just turning their nose up at this point.

I spoke very good Italian, so it wasn't that they didn't understand what I was saying.

There was just this overall feeling of being unwelcome.

I had to ask children for directions on the bus because adults didn't want to speak to me.

I'd never felt so terrible at this.

I remember actually this is another thing that I hadn't shared in the article that I wrote, nor did I share in the video but I remember recently when

I went to a party at some point and this is after a few different incidents had happened.

I thought I looked so good.

I felt so good about myself.

I had a beautiful black dress on.

And I remember sitting on a couch and crying.

And I remember I was crying.

And I was like I was crying because at the day that I felt the most beautiful I'd ever felt in that country.

I also felt the most unwanted ugly, disgusting because of how people treated me.

Because that's how they treat.

They did not want to interact with me.

They were moving away from me.

Like, you know, you're dancing and then they kind of go over to the corner like that.

I had never had that happen to me.

And I just sat there and I cried.

And I don't remember at what point in my journey or my time in Italy that was, but it just had recently came back to my memory that time that I like I, was the girl crying in the club.

Oh my gosh.

Like I'm, I really, like, that was me.

Now I understand.

I understand why someone would do that.

And so that's just some quick hits on the types of things that I experienced while I was in this country.

And now, these different incidents, they didn't just happen in the city of Florence.

I always want to make that clear to people.

I was traveling up and down the country.

I never felt welcome in any part of the country.

And we fast forward now about five years later, and I'm working at the New York Times.

And I... felt like I really wanted to share this story.

So I reached out to, this was really just to be cathartic and make some money.

They pay you too.

Like, even if you're a staffer, they'll still pay you to write.

Let me get some rent money.

And then also write this story.

And, you know, they took the pitch, they were down with it.

And so I decided, okay, I'll write this.

This essay was really just for me.

And as I'm writing the essay, I'm looking trying to find, as I mentioned, when I write my thoughts, share my experience, write an opinion, I try to find things to corroborate.

You know, here like, let me do some research on these different types of things.

So I tried to look for other people who had my experience and I wasn't finding anything.

I think I found maybe came across at that point and this would be 2018 one blog.

And that was pretty much it.

And I had, couldn't really find anything.

I did find the, the, the athlete who had her, I heard harmed by the egg.

And I found the, the black ministers who had the effigy made of her, but just regular stories from other people.

I wasn't seen.

And so I wrote my story.

I got my money.

I was happy.

I kind of was like, okay, this was a good release.

I had moved on.

That story got hundreds of thousands of views.

And it was after that story, you got all of those views or yeah.

Sometimes, like sometime, while the views were building, I started getting all of these comments and messages on Twitter and they were like wow, this happened to me.

Thank you for sharing this.

I'm, I'm, an Asian woman, and this happened to me in this country.

I'm so-and-so, and this happened to me in that country.

And there were just more and more stories of people telling me that, thank you, I'm no longer alone.

I just felt like it was just me.

Thank you for sharing this.

And there were also some study abroad programs that had reached out to me and said wow, thank you for sharing this information.

We're going to build this into our curriculum now to make sure that we better prepare students.

And I was like here I was just trying to get my rent money and a little spending money and kind of get to some feelings out there.

And I started a whole conversation.

The mayor of Florence was reaching out to me, trying to invite me to speak with him.

Yeah.

No way.

Yeah.

The mayor of Florence reached out to me to speak with students about racism.

And I never took him up on the offer.

And it wasn't even a direct, it didn't feel like a real invite because he just kind of I think he said it to a newspaper.

We invite Nicole to come out.

If you really want to invite me, you reach out directly to, you know, I work at the mirror.

If you really want to reach out to me, you could have.

He was like Oh I, we invite her to come speak to students about, about racism and all that.

And I was like I you know I could have found a way to try to reach out to him myself, but I was like I don't want to be his Kanye.

And if you remember at the time how Kanye was being used in 2018, I was like I don't want to be with Kanye.

And so I just kind of let that, yeah.

So I never took him up on that offer.

I was being dragged in tabloids or Italian tabloids, I guess.

I was interviewed for Vanity Fair Italy.

It became a whole thing. off of this story that I thought was just me getting my feelings out there.

I didn't know what to do with this though, right?

I didn't know what to do with this understanding and knowing that there's clearly a gap here in what travel is like for black people.

I didn't actually know what to do with this information.

Or not just black people because, like I said, there were people of other races reaching out to me to tell me.

So I didn't really know what to do with this.

This was before social media was really popping.

Like YouTube was like the thing. in terms of content creation.

And so I didn't really know what to do with this.

So I just kind of let that be what it was an interesting moment in my life where I felt like I did something important.

And then that's when TikTok came around and I told you all about that and how I came to where I am today.

And so why I do what I do and I'm actually kind of forgot exactly what started me on this little backstory.

But why I do what I do is because For so long I thought I was the only one.

And I hurt for five years thinking that my story was an anomaly.

And thinking that maybe I had done something.

Maybe it was because I looked to this, looked to that.

Maybe it was just so many things going through my head.

And that is what encouraged me.

Seeing the response to that story. story and people still reach out to me today about that story.

Or someone will talk to me and be like, that was you.

I read that, you know, like that after they find out.

But what I do today, when I talk about my experiences as a traveler, when I review these different cities, when I when I dig deep into cultural cultures and histories that people don't really think about or talk about, I do it because of my past experience and wanting to feel more connected to the, to the travel community, in a way that made me feel seen.

Right.

So I want to create content for other people out there who are like I want to go to X Y, Z place, but should I like?

What would it be like for me as a dark skinned black woman or or a woman of Asian descent, whatever it is?

How will it be for?

What will it be like for me?

And that's who I make content for, and anyone else who wants to be privy to what life is like when you might look a certain way, or whatever that is.

I have a very wide ranging audience, which is what I love to see.

There are people from all walks of life, all backgrounds, all races, all cultures who enjoy my content because, at the same time as I'm sharing this information so that I can help people to be better prepared than I was that's at the baseline better prepared than I was for what life would be like abroad.

While at the same time I'm doing this, I'm also just providing historical information and cultural information and humor.

I like to make people laugh.

In between all that, I like to make people laugh.

So I'm happy to see that audience that I've built over time and to see that I'm helping to.

I will also say there are a lot more resources now than when I was traveling, but I'm happy to be one of those resources now for people who are looking to travel so that they can, as I mentioned before, be better prepared than I was.

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There's so much to explore here.

So first of all, thank you for telling me the story and your experience.

And I realize also this is like a public good that you've created with the information, because it's so important for people to have appropriate intel going into a situation.

Because like you said before, you thought you were the only person who experienced this.

And it wasn't until you shared that story that other people came to you to share more about the fact that they had similar experiences.

But- going into it, even if you still, if you could have had the opportunity to read your piece from somebody or a piece from somebody like you before going, at least you would have been able to go in with a little bit more of a heads up like oh, this is not just going to be, you know vespas and aperol spritz, you know there's going to be some bold behavior that is way farther than bold, like flagrantly racist right, so you could actually be more uh, more prepared.

Yeah, and i remember.

Here's an example.

It doesn't really – it's slightly different.

But I remember when I did my TED Talk, there was somebody – they had a series of mentors that you could talk to before going into.

And there was a guy who was a gay male who was talking about his experiences, a gay man.

And so he said he was so excited about his TED Talk, he was very proud of it.

And one of the first comments he got was – man, I can't even hear this because he sounds so gay.

And he's like, me and my partner, we were devastated.

We were so excited sharing that out to everybody that we knew.

And then I saw that comment.

I was just, I felt ashamed.

And so I knew, they coached me.

They're like, listen, you're going to get some comments.

And so going into that, I knew I was going to get it.

So it changed the impact that it had on me. you know?

And so that's why it's so important for you and people like you to share these stories.

It's not spreading negativity.

It's spreading information that, like we said, going back to your background as a journalist and somebody who cares about the truth and sharing experiences accurately, you have the data to substantiate it.

And then you also have your experience and you treat the topic fairly, right?

And so it's.

I just want to make sure that I check that box to let people know why this is so important.

And I also want to talk about how you handle the folks who are ignorant who comment on your post.

I remember in particular, there was somebody who commented on your Italy post, who said, I think, and I'm quoting here I'm sorry that happened to you.

And my experience was much different.

And the way you handled that man in the comments was just a masterclass.

Can you tell us about that?

Yes, this mysterious man.

Oh, wow.

If only we knew who he was.

So yes, the man, the comments, the comment section is the worst place on the internet.

And I kind of handle it similarly to what you just described is like knowing.

This is the type of, or commentary that you're going to get when you go into certain spaces, looking the way that we do, being who we are.

You can be talking about butterflies and rainbows.

It does not matter.

Sometimes people who want to be ignorant are going to be ignorant.

And having that knowledge, because after Italy, as you've seen, I continued to travel.

It's not that racism never stopped happening, right?

It didn't just stop.

I was so much better prepared for it that it didn't have to ruin the entire experience.

So that's important to to know.

Like in the in the beginning, comments are really hurtful and and it can be kind of harsh.

But then I started realizing this is the way of the internet.

I expected it.

I can kind of anticipate at this point the type of comments I'm going to seek, And they're like for every video.

There are three types of comments and people reword them in different ways and post them a hundred different times right,

They're not original.

They do not share original thoughts in these comments.

And so I've come to anticipate the types of comments that I'm going to get.

And so I am for the most part ready.

And, like I said, because I research before I post, I can stand 10 toes down on everything that I say.

So the comments don't really bother me.

Now the types of comments.

That would bother me is a comment that's like well, actually this piece of information is incorrect.

And then I go back and find out that piece of information actually is incorrect.

And I'm like, dang it.

You got me.

You are actually right.

Man, now I got to take the whole video down.

Those are the types of comments that would bother me.

Because that means I failed.

I didn't do my part.

You're right.

I actually messed up.

I shared incorrect as a journalist, especially this bothers me.

Some people don't mind being wrong on the internet or like sharing misinformation on the internet.

I do.

And so you've told me now I did not do my, my due diligence as a journalist.

Now I either have to like, do an edit, you know, in the caption, you know this is new information, or something.

I'm going to thank you for whatever, depending on how you, how you share it.

If you're mean to me, I'm just deleting your comment and I'll add my edit, but I'm just.

You don't get to be mean to me in my comments.

But, but.

Those are the types of comments that would bother me, the types of comments that show that I did not do my due diligence as a journalist.

But that means I need to do something.

I need to correct.

The other types of comments, I'm quick with the delete, block, restrict, whatever.

I am quick to hit that button.

You can use this or not if you want to, but I am not the U.S. government.

I do not owe you freedom of speech on my platform.

If you say something I do not like, if it's mean, if it's hurtful, whatever it is, I do not owe you the right to stay in my comment section.

I don't owe you that.

And freedom of speech does not, as people say, does not mean freedom of consequence.

So if your speech gets you blocked, that was the consequence.

And so I protect my peace in that way.

I monitor my comments very, very, very strictly.

And so I am always on top of it, but I'm.

I have rarely seen a comment that actually hurt me in recent, like in the past, like year or so.

I haven't seen a comment that actually hurt me in any way.

Cause, like I said, it's the same three comments over and over again, written in different font, follow the same.

It makes sense.

But the thing is too, Nicole, because you do – which I think is smart.

You block, restrict the people who are toxic.

There are some toxic comments that are meant to be intentionally hurtful.

But then there are just ignorant comments that you still entertain.

I don't want to say entertain in terms of you consider it legitimate.

But you at least are – you're willing to respond in a way that is oftentimes much more respectful than the commenter deserves.

And I want to talk about that ethos too, because I think that's unique.

Yeah.

So that's, I'm working on being nicer commenter, like no spawning nicer to comment.

So that's a, that's a new thing.

I usually.

I mean, I have no problem being a little spicy if I need to be spicy, but I'm always very just aware of like, digital footprints and things like that.

I'm not going to say anything insulting, anything that I would have read if you, if someone, took a screenshot of that and sent it to a partner that I have a partnership with, like a brand or something like that.

I don't want to feel like, oh yeah, now I gotta explain that word, like I don't ever want that to be a situation that I'm in.

So I I think a lot of it has to do with just understanding, like I said, the digital footprint aspect of things, and then also being mean doesn't necessarily get the response that you want.

I usually just respond with facts.

Like, oh, that's actually incorrect.

Here's a fact.

Sometimes I'll just ask my favorite response to people.

When they say and it's always when someone's obviously not Black, I say this, but whenever someone says that's incorrect like, let's say, it's a review about Italy,

Let's go back to that.

Oh, that's incorrect.

That's not right.

Italy's not a racist place.

My favorite way to respond to that type of person is are you black?

Mind you they, their profile picture will be as white as can be.

It'll be very clear that they are not and i'll say are you black?

And that usually, like it gets the point across are you black?

It gets everything across.

I don't have to say anything more and i do my best to not respond to a comment to like more than maybe twice to a person like they'll respond.

Then maybe i'll respond again.

I do my best not to respond more than twice, but that's something that I'm currently working on, because sometimes I will start going back and forth and I'm like actually, this is stupid.

This person is just saying words.

Now I'm going back and forth with someone who's just saying anything that comes to their head.

They're not actually doing any ounce of research.

They're just going to stick to their thoughts and feelings and call it a day.

Eventually I will just stop responding, but I do try my best and something I'm really doing more and more.

Now back to that mysterious commenter that left that comment, and who knows who that could be.

That was actually a time when I was practicing how I respond specifically to that sort of comment, that comment of where the sentiment is essentially.

That didn't happen to me, so it doesn't happen.

There's different variations of that didn't happen to me so it's not true.

And I've been trying to work on how do I respond to that because I get that a lot.

That when you do reviews and you talk about your experiences especially when you're a black woman talking about your different experiences you will come across a lot of that didn't happen to me, so it doesn't happen.

And when I, the way in which I was responding before was not getting the right response.

People would just say, well, that's just their opinion.

Why can't they just share their opinion?

And that's, and I'm like, oh no, it's not just about, it's different.

It's different to genuinely share like an opinion, maybe in your own video.

I've seen other people have this such and such experience, but here's my experience.

But you kind of like to hijack my video to now say, this is my experience.

You're kind of invalidating.

Even if you don't do hit a little, I'm sorry, But anyway, this didn't happen to me.

The way I equate this is, and I actually saw originally saw someone say this in a thread post that I posted

And I was like this is a perfect way to articulate this is that when someone shares a bad experience when they're traveling or from travel, and you say something like oh, I'm sorry, but that didn't happen to me.

It's equivalent to saying, you know, I'm sorry that your leg is broken.

Both of mine still work.

So you're looking at someone's pain and you're saying well, I'm sorry you're in pain, but I'm actually, I'm perfectly fine.

I feel great, actually.

And if you think about it in that respect, it makes you hopefully makes you, the commenter rethink.

Why did I say that?

Why did I say that that way?

It does kind of invalidate this person's very real experience.

My two legs working does not mean that their leg doesn't work.

Me having good experience does not mean that they did not have a good experience.

And to add to that, some of the frustration I feel when coming to those sorts of comments is that if they would just scroll a little bit, they'll see so many other comments of people having a very, very similar experience to me that you can see it's not just me.

And then, mind you, like in the video I provided other examples.

But, like I'm like, if you just scroll just a little bit, like you'll see so many other people saying yes, this happened to me.

You'll see Italians saying yes, this is how my country is.

You'll see Black Italians saying, yes, this is how things are.

So it is frustrating, which is why I used to respond more harshly to people like that.

And then I've decided, OK, that's not working, though.

Let me try a different approach.

So there's so much to explore here.

I think, from a very practical position, your source of confidence it comes from being able you're able to stand 10 toes down on what it is that you're saying, because you did the work.

And when you think about all of the tough conversations we might have day to day, if you take the time to prepare and make sure that your arguments are unassailable and they're rooted in fact, and also you can, whenever possible, base it by citing sources that are outside of yourself, not biased in your own favor, then it makes it so much easier for you to have those conversations.

Number one

And number two, it doesn't feel like a personal threat because a lot of times if you're not as prepared, the that people might have or the criticisms might seem scarier because you yourself don't know how to respond.

But you've done the work.

And for that mystery commenter, I was so impressed with how you handled it because I was able to go back and see how this clown embarrassed himself, because I was able to look at my book and how to have difficult conversations about race and say this is what he did, and this is what he did and this is why he was wrong.

And that person was me.

I was the person...

Who said that?

It's me.

And what was funny is that I just like like a week before I came back from Italy and had a nice time and I was like, oh no, Italy's racist too.

And then I just gave that comment and passed and moved on.

And then, as soon as you responded with hey, that's like saying hey, I'm sorry, your leg is broken, but mine work fine.

I was like, oh, my Lord, I am a case study that for my next book.

Right.

And the thing – but again you handled it so well and in a way that allowed me to just accept responsibility.

I wrote like the longest apology in two separate comments.

But I wanted to make sure that people could see the error in my ways, but also how well you handled it too.

Because if you would have – let's say it's somebody else.

And if you would have responded harshly then they – feel bad and focus on their own feelings, without evaluating their thought process and their beliefs and what it is that you're saying.

So I just want to give you kudos because it was a masterclass.

And it's not... the best way for relationships to start.

But here we are, we're friends now.

It's good.

It worked out in the end.

But I think the reason why it did was because you handled yourself so well in that interaction.

And instead of giving me the smackdown, which I fully deserved and you would have been well in your rights to do, you chose a different approach that was far more persuasive.

And now hearing this thought process and how you're saying Hey intentionally, I want to.

I want to practice responding in a way that is more aligned with my ultimate goals, because you you might want to clap back at somebody harshly and it might make you feel good in the moment, but it doesn't further your ultimate aim.

And so you're just.

I just wanted to make sure that we I give you your flowers on that because you're doing it in such a really, really powerful way with that, and i'm glad that it turned out the way that it did, even though there were still people that were like no need to be mean or rude or whatever.

You have so much attitude, whatever it is like you can't win.

I was, i was so upset nicole, i was like i i spent, i gave like a 30 000 word dissertation on why i was wrong.

Do not come in here and support me in my ignorance.

It was wild.

People are.

People will read whatever.

They read things the way they want to read it, interpret things the way they want to interpret it.

I can only do my best to respond in a way that that educates as best I can, instead of pushing people away.

I think that, I think that we've lost the recipe in how to do that a lot, just in general.

And I'm trying, I'm just saying I'm perfect.

So next, you know someone goes through my comments, they're like wasn't she saying she was being nice to people?

And she was.

She was trying to educate.

I people a couple of pick me's in the comments.

You might see some of those.

But I do feel like we have lost the the ability to kind of have some of these less the escalated conversations and to be a little bit more.

I don't know, maybe the word is is empathetic.

I think also It was easier for me to give you that sort of response because your comment wasn't angry.

It wasn't hateful.

It was just, I didn't have that experience.

And to me that seemed like it was coming more from a place of just not realizing what this says, what this does.

And so I was like, okay, I think this person wasn't trying to bring harm.

They just truly did not really think about this.

So I think this is a good opportunity to respond in this way.

And I think that as we go through life, as we're having negotiations, as we're communicating with people, I think practicing a little bit more of that de-escalation, you know, maybe try to like speak to people with here.

Here are some examples.

Maybe they might not understand if I just curse them out.

So maybe I should try giving an alternative example for them to understand why this might sound like this or how this can come off, and kind of helping people to understand how you feel.

I think that's what that comment did, let you know how I feel.

Because it was a way that I hadn't been able to articulate in a while, until I saw that person on my threads post say that.

As to why it bothered me so much when I read that.

And again, my initial responses to people were, you're invalidating me.

You just want everybody to see you as like some, you know, one of the good ones.

Like you just think you're so great.

And then I was like, this is actually a much better way.

Let me tell you how I feel.

And I want you to, and I'm going to explain in a way that maybe we can all relate to and see where that takes me.

And it brought me here.

Here we go.

It's so funny.

It's like, what what are the odds you have a persuasion technique you want to try out?

And it's like, oh, let me try it out on the CEO of the American Negotiation Institute.

What does he think?

Well, chef's kiss.

It was perfect.

And I think this actually gives us a good opportunity to pivot too, because when we look at the arc of your career now as an influencer, one of the things that is part of that life is the brand deal, the art of negotiating brand deals.

But more even before the actual negotiation, it is how you're able to make yourself attractive for the brands who ultimately want to work with you.

When you think about your background as a journalist, how has that impacted the brand deals that you've been able to attract?

I think that That has been incredibly helpful in the brands that I attract, because I'm talking about pretty for some could be controversial topics, things that could really go left, depending on who is delivering the information.

And I can only imagine that for some people it makes it more difficult for them to be attractive.

Two brands, because they might be kind of nervous about the reputation or this might be a little too spicy, or whatever it is for us.

But because of the journalistic background that I have and the fact that I weave that into the work that I do, I'm able to present information in a way that is not super controversial.

It's not going to get me canceled.

I'm not sharing any sort of unfounded opinion that is going to make a brand look bad for working with me.

And I think that's been one of the biggest drivers of the engagement that I've seen, the popularity that I've seen, the growth that I've seen.

And Because I'm brand safe, it makes the content that I create brand safe, even though I'm still in this lane that can so easily become not brand safe, depending on which direction you want to go in or how you deliver the information.

I'm able to use my journalistic background to create brand safe content.

That still makes me attractive to the different brands who want to work with someone who reaches these different communities, who can speak to these difficult topics, who can be someone who is a trusted source and is authentic within these spaces.

While still, you know, telling it like it is and whatever it is, while still being able to have the the again, the brand, the brand safety in this that brands do look for because that's important for them.

They want someone that like if you attach our name to this person, how does this make us look?

And I, and because I tried to be very ethical, I tried to make sure that all of my opinions are are well-structured, founded in in research and all of that.

It helps me to be able to stay true to who I am, deliver the content in the way that I want to deliver it, while also making sure that a brand can still see themselves working with me.

So smart.

It makes, it makes a lot of sense.

And I want to double click on on one phrase that you said, one term, you said well-structured, and that it that really set off, uh like uh, not an alarm bell, like a siren in my head.

That's what it is that makes your content stick out so much because it is so well-structured.

There's an intentionality behind the delivery in a way that is rare in the industry too.

So can we take a little side quest here to get a masterclass on well-structured content?

Because I feel like the art of structuring ideas and communication in a high-level way.

It's becoming a lost art.

So when you talk about well-structured content, well-structured writing, what does that really mean?

Ah, yes.

Let me, let me put you in journalism 101.

Let's, let's do this because I actually that that is how I have developed my content over time, to mirror that of the things that I did while I was a full-time journalist, working within these journalism companies.

And I look at it, and you can look at it the same way, whether you're doing a video or you're doing an article is You have your lead or your hook, whichever you want to call it, your nut graph, which is your paragraph.

That kind of encapsulates everything.

And if people want to keep going forward, they'll keep going to read more information, as you're doing this.

We look at it as like an inverted pyramid, I believe it is.

And then the information distills itself.

And then at the very end, we have what's called a kicker.

So it's just like a little bit of information.

Maybe it's just a little humorous quip, whatever it is, kicks you out of the story.

If you're in journalism 101, that is the basics of an article.

Lead nut graph kicker.

Everything in between.

Like people should be able to read your nut graph and know everything they need to know.

And then they read everything else.

If they want a little bit more information.

Your kicker is just one last bit of something that maybe didn't fit in the rest of everywhere else.

It's just a little bit of extra information.

If you're talking about a video, maybe it's just like a little funny ender, whatever it is.

And that is how I tend to structure my videos.

Now the most important part for me as a social media strategist, as a journalist, as a person, as a content creator, is the lead the hook.

It's always the most important part.

I always suggest that people spend 75% of the time on that hook.

Maybe you could do like 50% of the time on the hook then, but 25% on the nut graph.

So that first 15, 10, 15 seconds, the majority of your time should be spent there.

Right?

The rest of it can kind of be...

Oh, this is brilliant.

Okay.

Because when I hear other influencers and you're more than an influencer, because you actually teach people how to do this

You do consulting as well.

I want to make sure that we shout that out as well.

So many people just focus on the hook, and obviously the hook, the lead, that's important, but then the rest of it kind of is forgotten.

Let's dig into the nut graph because first of all, it's a term I've never even heard before.

So what What would be the anatomy of a good nut graph after we get past the lead?

So you get past your hook.

You got people in.

Your nut graph will have your who, what, where, when, why, and how.

So this is if you're doing like an article, you'll say the fire on 13th Street involving three kids was extinguished by the fire department at 5 pm today.

If you read nothing more, you know the story.

Oh, man.

That should be your nut graph.

If you read nothing more, you know the story.

And then you disseminate, as you continue to go down, you have more information.

Maybe they're really curious about this fire.

They're like, wait, is that the one next to the halal cart that I used to go to?

I need to know because that's where my kid's school is.

Now you're going in deeper.

You're giving more information to that person who cared enough to read past that, because they really want to know.

Most people probably aren't reading past that net graph.

Now that net graph, and when we're talking about that, that can be either you're directly after the hook Or it can maybe be like a second paragraph down.

It just needs to be up there at that top.

Usually it's directly at the top.

But sometimes you get away with it being like the next paragraph down.

But you want that to be in there, the who, what, where, when, why, and how.

And if no one watched anything more or read anything more, they've come away with enough.

Now, when it comes to video, most people are really only watching a few seconds.

So they might... That's how people... stick so much to the hook, the hook, the hook.

And that's why I say also to put so much information into the hook, because most people are choosing within those first five seconds that they want to watch.

They're probably not watching past like 20, 30 seconds.

And that's when you start looking at your analytics and you'll start seeing what your drop-off rates are.

How long are people watching?

Most people are not watching to the end of the video.

And that's also why, when you read an article, those extra details are for people who are super interested in, the ones who are really going to watch till the end or read till the end.

Most of them aren't.

That's why you want to make sure that the cruxier information is somewhere closer toward the top.

It makes so much sense.

This is really good because now I'm evaluating some of the posts that I did that went well.

Now I'm understanding why.

And now I'm getting a better understanding of the ones that did not do well.

Why did they not do well?

No, that's great.

Now let's get back to the brand deals too because I think this is really interesting.

When you think about...

If you're talking to people who want to become an influencer and they see a future in that for them.

What were some of the most surprising things that you ran into in this journey that you didn't see coming?

Are you referring to working with brands or just in general?

In general.

Let's see where you go with this, Nicole.

Some surprising things.

I was surprised and I don't know if this is unique to me or if this is something that other people would experience.

I was surprised how much my network was going to come through for me.

My non-content creator, non-influencer network was going to come through for me in the sense that I did not go into this being like who can I reach out to as I do this influencer thing?

Like, who can help me?

I did not think that I had anyone who could really help me in this arena.

All I do is post my content.

And then suddenly, people who I had worked with years ago, five years ago, almost 10 years ago, started reaching out to me.

And they're like, hey, I no longer work at ABC News.

I now work at this place.

And we're actually looking for some creators to do XYZ thing.

And I've been watching you.

And that was just such a reminder to me.

And this is a few times that this has happened now.

And I should back up.

That's how I was able to get a partnership with TripAdvisor.

That's how I was able to get... that is how I was able to get the essay with the Today Show.

The Today Show reached out to me to write an essay about what I've been doing as a content creator, because someone else who had been following me from years ago had threw my name out there and was like hey, you should reach out to this person.

Right?

So one thing that was it feels so obvious to say out loud, but one thing that was still surprising to me is that you really never know who is watching, And that was something that I it's like yeah, you never know.

But then like, you really never know.

At one point the US government reached out to me in 2024, in November, to come to a travel creator.

Open house.

I was one of eight creators that they asked to come out to this travel creator open house to like get a tour of the state department to learn about passport safety.

Now I have like friends at the state department.

I like to brag about that.

That's my little flex is I got friends at the state department.

And it's really like you really never know who is watching you at any moment.

I've had SZA commented on that same Italy video.

SZA commented on that Italy video.

Why?

Oh, my goodness.

Why is the name Questlove?

Questlove commented as well on that same video.

I had posted a video about a Jamaica resort.

And why is everyone's name Keenan Ivory Wayans?

I liked that video.

It's it's very, it's just interesting, the different people who are seeing my.

It just blows my mind like yes, i understand, like the internet exists for everyone, anyone can see it, and like anyone can, can experience the internet.

But it's just like it just really blows my mind to see it in practice.

It is kind of weird.

It is kind of weird when you see as like a blue check, like your thing or comment, and you're like wait, who you, what?

Why are you watching me?

What you're like you are what the Keenan Iverman saw, something that I made, like that's that blew my mind um, and so that's something that I was really just not prepared for.

And then also another thing when it comes to just working with brands in general is just the understanding that not brands are still very new to working with influencers.

A lot of brands are still very new to working with influencers, and so things aren't always as smooth as you might assume them to be, because you're like oh, this is a, a big brand or whatever it is.

They aren't always as smooth as you might expect, simply because they're still learning.

This is a very new space in terms of working with influencers.

Maybe in the past few years people have really started taking influencer marketing more and more seriously, as we see that this is the direction of marketing.

And so that was one thing that I found interesting to learn as I was doing this.

And that brands heavily rely on your expertise As the creator.

And they're very open.

To what do you bring.

You know your audience.

We want to know what you can bring.

Give us your ideas.

And it's not so much.

Here this is what we need you to do.

Say these lines.

And get the video done.

They're really open to your ideas.

Because you know what best to do.

To work with your audience.

And I think the best brands.

Tend to be more hands off with that.

Because of that understanding.

Rather than making a bunch of tweaks.

They'll be like.

You know, you know your audience.

This is good.

And those make for some of the best collaborations.

Makes sense.

And it's I think it's an important note to focus on and kind of expand to because I think a lot of times we can devalue our own expertise and cower in the face of people who seem to have more power and authority.

But that's the distinction.

I'll put my negotiation nerd glasses on real quick.

It's the distinction between power and leverage.

Both are tools of influence, but power comes from something that's more easily observable and more fixed.

But leverage that strategic advantage.

And a lot of times we don't acknowledge or appreciate the leverage that we bring to the table.

And it might be expertise, it might be audience, whatever it happens to be that is your uniqueness.

Let's bring that to the table and stand on that and be willing to shape these relationships too.

Because a lot of times people would just say, oh, well, this is TripAdvisor.

This is today.com.

I'm just going to do what they say.

I'm grateful for being here.

Thanks for the opportunity.

It's like no, I actually you brought.

You're working with me because I have something that you don't have.

I have access that you want through me.

So yeah, this is a partnership and I'm going to say my piece and I'm going to shape the direction of this partnership, because there is some value, a high degree of value that I bring, a high degree of expertise.

And I feel confident enough to stand on that.

Yes, yes.

I always talk about your unique value add as a creator.

You always have to present that to the brand.

What is your unique value add?

Because there are a bunch of creators out there.

There are a bunch of people doing the same thing and talking about all the different topics.

But what makes you stand out?

And that's important for your branding.

Make sure your bio on Instagram, on LinkedIn, wherever it is, really explains what your unique value add is.

That's something that I've been making sure to shape for myself as well, making it clear to people that I am also a journalist in addition to being a travel content creator.

So it's very clear that I'm not just making content.

I tell people it's not just about aesthetics and vibes.

I'm not just making aesthetics and vibes content.

I'm also trying to educate and bring some more information and be a voice within this space.

And so that aspect of all of this is who are you?

Why should we work with you?

There are 10 different creators that on paper, might look Just like you.

We don't know any more information about you.

So you need to be doing your best to make sure that who you are is always clear.

It's always presented.

When you're doing your pitches, make sure that your background and your unique value add is always at the forefront, especially before you start getting brands.

Because in this world, just like in the working world, it's like in the career world, you have to have experience to get experience.

Yeah.

So, before you have all those big brands under your belt and you can say well, I've already worked with such and such and this person and that person, you need to be able to prove yourself even more so with just who you are and the type of content you create and why you should be the one, why you should be paid thousands of dollars to promote this brand.

And so that's when it becomes even more important.

Yes.

And listeners, if you're saying, man, I need to listen to more of Nicole on this particular topic.

Nicole was featured in Forbes.

So...

You can get access.

By the time this comes out, that article will be out.

So we'll link to that too.

And, I think, a cool place for us to land this plane is kind of coming full circle talking about the big leap that you took or, as we would say, the big swing.

When you were leaving a great career to start something new.

I want us to just take a zoom into your mind and and walk us through what you were thinking, why you wanted to do it and what courage was necessary to do it.

You want the truth, the real answer?

Let me keep it real.

I am so vehemently anti-corporate America.

I am so anti, I'm so over it.

I...

And I just kept thinking to myself, Oh, it's just, let me leave this job.

It's just, it's just the job.

Let me go to another job.

Let me do a different role.

Let me try a different, maybe it's Mark.

Let me go to Mark.

And I kept thinking it was all of this corporate America and you can feel free to use this or not use it.

But my genuine thoughts are corporate America was not necessarily designed for women who look like me to succeed.

It was not designed for us.

We were not, in mind when they were deciding what office politics would be.

We were not who they were thinking about when they decided what climbing the corporate ladder looks like and who can be at the top, and all of those things.

It is a particularly hostile circus for Black women.

It is an increasingly difficult place to be able to succeed and I found myself trying to climb this ladder and I was like climb this ladder, to what end?

I'm not good at I shouldn't say I'm not good at it.

I have no desire to play the game.

Not in the corporate sphere.

I have no desire.

A lot of what it takes to succeed in the corporate space requires you to shrink yourself, to make yourself smaller, to allow yourself to be put into a box, to not share your thoughts and opinions.

I've said this before.

People will hire you for your expertise, but then they don't want to hear your opinion.

And it requires you to be able to kind of grin and bear it a lot.

And I say this and again use this if you want to or not.

But one thing I always jokingly say to people I was like my problem was I don't know how to shut the fuck up.

My problem was I never always, I was going to say something.

If it didn't look right, if it didn't smell right, I was going to say something.

And that was my problem.

You're too honest for corporate America.

You're like, this honesty thing is killing me.

Yeah, okay. want you to be honest.

They don't actually want you to, like, say how you feel, say your thoughts, and things like that.

That's, like, not actually... That's not how you play the game here.

It's when they say to do something, it's yes, amen.

They say jump.

It's how high.

You don't question.

You just do.

And I started realizing that and then I was like oh, but you know, sometimes it just gets so hard because you're like but that's so wrong.

It's not... Like, no, that doesn't actually make sense.

I don't need to do it.

Okay.

And so...

That made it increasingly difficult for me.

I also was just tired of the circus.

The whole performance of it all.

Having to be a different person.

As soon as COVID happened and we started working from home, I got two nose rings.

I got my nose pierced twice.

I started trying to lean more into being myself.

I started wearing those circle glasses more often, like quirky, my quirky circle glasses, more regularly, and I started feeling like wow, like I, actually I like this, this sort of freedom, a little taste of freedom, being able to be myself, being able to to come to come to work because I'm sitting in my office in a way that did not feel like I had to be wearing something.

From Ann Taylor Loft there was a pretty.

There's a quote that sticks with me um, And I mean I shouldn't say necessarily a quote, but there there was an instance that really sticks with me.

And there was a friend of mine.

She's a very close friend of mine.

And she said something to me a few years ago.

I was like, just in my little antelope loft walking around the office.

And she just looked at me.

She's like, why are you dressed like that?

Very, like, very, like, direct.

Why are you dressed like that?

And I said, got to dress for the job you want.

Right.

That's the phrase.

Just the job you want.

And since she looked at me, she's like, is that the job you want?

And I said, ah, shot, fired.

What?

Is this the job I want?

A job that requires me to be an antelope and my little mules or my kitten heels?

Is that what I want?

That is what I believed I was supposed to want.

I was supposed to want the corporate ladder.

I was supposed to want the climb.

I was supposed to want the corner office with the kitten heels and the blazer and the da-da-da.

What I did want was my crop tops and baggy pants and my nose ring and my circle glasses and my long dress.

That's what I wanted.

That's the job.

I wanted the job that lets me look like that.

And she doesn't... To her, that was just like a flippant little comment.

She was being smart.

That's my friend.

You know that friend you have that you're always making little smart comments to?

To her, that was just a little funny, smart comment.

She moved on.

For me, it basically... it rewired the way I thought about things.

And that was like some, like maybe 2018, something like that.

And that just rewired the way I thought about things.

And then, once I no longer had to dress for that job and I could dress for the job I wanted, which was around 2020, when we started working from home, I just started moving more into the Nicole.

I actually am the Nicole I've always wanted to be, but could not, because I thought that I had to act a certain way and want a certain thing, because that is what is so ingrained within us and taught to us.

And then, when the opportunity arose at the top of last year for me to truly be the Nicole I wanna be and to jump into the world that I actually want to be in, I took it.

And I think I might've mentioned, I really had no plan.

I did not have like a backup job.

I was not saving for a long time.

And I had a mortgage.

I'm in a house.

I have a mortgage.

I had not been saving for this particular moment.

It was just do or die.

And it calls back to how a lot of people will tell you, don't wait until you're ready.

You have to just start before you're ready.

You'll never be ready.

And sometimes you just have to start before you're ready.

And that's what I did.

And I actually wrote about this for PopSugar about the toxicity of corporate America for Black women and how I started before I was ready.

And I just took that leap.

I got ready on the way.

I'm a woman of faith.

I had a very strong faith that God would catch me.

And I had all didn't even realize, as people say, the.

Well, actually I don't know if people say this.

I was about to give people an answer.

I don't know if people say this.

Many people don't say this.

But where I was, all the things that I had done in my life, all the people that I had met, all the things that I had learned was preparing me for that moment.

And I didn't know.

All the journalistic skills, all the skills I learned about how to put together a video package, all the people that I had met along the way, all the ways in which I learned to present on camera.

The way that I speak is because of the journalistic skills that I have.

All of the ways in which I think about storytelling and what's a good story, and all of that, all these things that I had learned along the way.

I didn't realize were going to come so much in handy now, as I just took this leap.

And, as I mentioned, all the people involved that i met as well, who had come out of nowhere.

I hadn't spoken to them in years and now they're like hey, by the way, i see you're doing your thing girl, and i just want to let you know there's this opportunity, there's that opportunity.

I, in starting, before i was ready, i didn't even realize how ready i actually was until i just did it, because i was looking for a certain type of ready.

You're never going to have that certain type of perfect ready.

I was, i was ready, i was prepared.

I just didn't realize it until i had nothing to do what.

Just take that leap and figure it out.

And here I am two years later, my house is still my home.

I'm still paying my bill.

I just got back from the Dominican Republic and I'm headed to Brazil.

Just did a partnership with Wyndham and here I am.

Amazing.

This is so cool.

There's so many things I want to highlight here, because one of the things I've heard before and I love this saying is that ready isn't a feeling, it's an action.

You took that action and then you became ready through that action.

And in entrepreneurship, you hear people talk about Cortez and burning the ships so many times.

It's like sometimes the only way that you're going to make that move is when you burn the boats and you say listen, there's no escape now.

I left.

It is sink or swim, survive or die.

And the thing is, you had the skills.

You might not have known exactly how you're going to make it happen, but you were confident in the fact that you could make it happen.

And my wife just told me last night, she sent me a meme.

She said, of course, it said, of course, I'm confident.

I've seen myself make something out of nothing my whole life.

Why would this be any different?

And you brought that expertise and you delivered value.

And that's it's powerful, too.

And it sounds like tell me if I'm encapsulating this correctly.

It sounds like it wasn't so much that you had a drive to be an entrepreneur as much as you had a drive for freedom, and entrepreneurship was the path.

That's it.

That's 100% it.

I had a desire to be 100% authentically myself.

That was the goal.

That is the goal.

Anything.

I feel like my body or my energy just repelled anything that wants me to change who I am.

Unless it's something that I feel like is a positive change for myself.

I am currently on this journey of just becoming a fully self-actualized person, in a way that I don't think I had ever been able to be before.

And so everything I'm doing is just, it's a search for freedom.

It's, it's, it's me trying to move toward being, being authentic to who I am, authentic to myself.

And, and as people say, life maxing, like I'm learning salsa.

Now I'm going, like I'm, I'm outside doing more and more things.

I'm trying to learn a little Portuguese and in time for the black travel summit in, in Brazil.

Um, And I'm trying to just pick up more and more new things and learn new things and just become the best version of myself that I think I can be.

And I don't think that that was possible for me in corporate America.

And it's interesting how you mentioned you know, when you burn the boats you don't have a choice but to figure things out, right?

I'm like, I have talked so much shit at this point about corporate America.

I don't have no choice, but this has to work.

This has got to work at this point.

You Google my name and it's a little too late now.

I'm like, this has to work.

Not that I have a desire to go back into that world, because the freedom that I feel and just how very me I feel.

I don't think there is something that would make me want to trade that, to go back to people telling you what to do and then people not asking you for an opinion but then also not wanting to hear your opinion, and going back to the facade and the performance and all of that.

It does not appeal to me in any way.

And so I, I, I, I, I, I, on one hand, on one hand is like, there is no going back.

But on the other hand, it's like, I don't, I don't want to, I want to continue.

And this, not to say that this path is easy.

It is not easy at all.

This is a very saturated creator field.

And I constantly have to be reinventing myself and constantly trying to figure out new and cool ways to tell stories.

We're constantly battling algorithms.

Oh my gosh, Instagram algorithm is like really difficult right now to manage.

And we're constantly trying to one up that.

But I jokingly said on threads the other day I was like, I was like when the algorithm changes, I'm a Capricorn.

All I'm like is like, all right, challenge accepted.

Like that's it, nothing to it, but to do it, challenge accepted.

And so it's not easy.

And I would be lying to you if I said that there weren't days, weeks where I am anxiety ridden.

I am floating through life in the midst of an anxiety attack, completely dissociated, but making videos, making content, talking to people as if I am fully here and I'm not present at all.

I would be lying to you if I said I didn't have my moments of worry or stress or whatever it is.

The thing that keeps me grounded is my faith, and my belief that God's going to continue to see me through this.

I don't believe that God would bring me this far to let me fall now.

And that's what continues to help me move forward in everything that I do.

And then also just looking at the trajectory of my life.

If you were to look at my LinkedIn, or if I were to just run down my resume and everything in my life, I'm like there has never been a point in my life where God was not seeing me through.

If you were to look at everything, you'd be like, dang, girl, you got it.

You don't know all the times.

And I was like, this job is ending.

They eliminated my role.

I'm about to get laid off.

I need another job.

What am I going to do?

Bam, two days after the role's eliminated, starting a new job.

There are so many times in my life where God just came through and When things were looking bad, like when I first graduated from college I was out of work.

My mom, who at the time she didn't really have a lot of money, was trying to cover my rent.

I had been out of work for two months.

Someone reaches out to me on LinkedIn.

Bam, starting a new job at ABC News now, right out of college.

That's so great.

Everything in my life has always been blessed divinely. to lead me in the right direction.

I just continue to trust that that is the direction, that my if if, if my past is any indication of my future, that I will continue to move in that forward progression and I will continue to succeed.

But, like I said, some days it's easier than others to keep this, keep the smile and you know, keep the faith and believe.

But God said faith the size of a mustard seed.

Sometimes that's all I have to give, and it's working for me so far.

Sorry to print on you, but, you know, I got to keep it real.

This is me.

That's the island showing.

That's what that is, the island of bringing.

Because your family's from where?

Because that's another connection we have, too.

Yeah, so my family's from Trinidad.

Yes, that's right.

That's right.

Because my dad's from Dominica, mom's from Guyana.

And it's always cool when you see somebody with that same background, because then for me, what I recognize is that some things start to make sense.

I'm like, oh, I see it now.

Yes, it's because we have the work ethic.

The confidence is like, I will figure this out.

Right.

And I think there's also the authenticity, too. just the willingness to be yourself.

But then also I'd be interested in exploring this with you too, because one thing that I had to, you know, my parents love me very much.

I appreciate the way that they raised me, et cetera, et cetera, disclaimer done.

But also it's like work really hard, get a good education, get a job, keep it forever.

And when it came to you being your authentic self and moving towards freedom and building your own thing, was there any resistance from your family or criticism that you had to work through?

No.

I mean, honestly, no.

I'm blessed in that situation in which my mom has always been very supportive of me.

My sister is the only one who'll be like, as long as you're making money.

As long as that's not happening, get yourself back in the job.

My sister's the only person Who would be like, now it's time to go back to corporate.

If at any point she felt like it wasn't doing what she thinks it needs to be doing.

But no, my mother thankfully has been super supportive of me this entire journey.

And she's very.

She's one of my biggest like supporters fans, like of my content.

She just loves sharing and she loves telling people about, about.

Oh, my daughter, you know she's a travel influencer.

Let me, let me show you.

She'll tell us to the hairdresser you should follow her on instagram and she'll tell us to like the people at her job.

So she's been really supportive.

Uh, because and i think part of it is because of she knows who i am as a person and that i, i'm gonna make this happen.

I'm, i'm going to.

I will have sleepless nights.

If an algorithm changes and i'm realizing my videos aren't doing well, i'm gonna be up figuring out what I can do.

I'm always going to pivot, I'm going to figure something out, and if I was one of those people who you know they have a new career every every two months.

They're trying something new every you know, whatever they don't stick to anything like that she would probably have a different feeling.

But as she's seen me and watched me grow all my life, she knows that when I put my mind on something, I'm going to achieve that something.

Yeah oh, that's powerful.

That is powerful.

Okay, well, what's next?

What's the big plan for 2026 and beyond?

Well, so what's immediately next is the Black Travel Summit for me in Brazil, because I am a finalist in the Black Travel Film Festival.

Yes, for a social video.

That's about a video that I did about the origins of reggaeton and how it started as reggae en español, in Panama.

And then 2026, at the top of the year, I do have my first group trip to Cartagena.

I'm taking 13 people with me.

And if there are people out there who'd like to sponsor some goodie bags.

If you have any products or anything like that that you would like to have promoted on my channel and would like to have me share with some of my guests or all of my guests, depending on how much you're willing to share I'm definitely open to that.

And then, yeah, now all my travel, I kind of, plan very last minute.

So I'm like month to month, like I just I'm going to Brazil next month, just booked my flight last, last night.

So that's still TBD.

But my hope is to continue to grow my platform, continue to grow with the different brands that I am working with and then figure out exactly where I want to take everything that I've learned and the platform that I have into the next phase.

I'm going to be growing my newsletter as well.

And taking that into the next phase.

Wait, wait, wait, wait, wait.

So wait, you're doing like, you're taking other humans with you to Cartagena.

Yeah.

That's a thing you do now.

Yes.

I'm hosting the group trip.

That's so cool.

Okay.

So yeah, we need to get an idea of what this, this travel schedule is like.

That's, that's, that's a, Brilliant idea.

Very, very cool.

Yes, I'm hosting a group trip powered by Tour Hero, which is a company that works with different creators to host trips.

So they'll facilitate everything.

I was able to make sure that this trip was, as is the kind of theme of the last 10 minutes here, authentic to myself, my experience, what I enjoy doing.

So I tell people I'm not the type of creator that and I am done feeling ashamed about this.

I'm not the type of creator who enjoys like art galleries.

I'm not.

I don't enjoy that.

I don't enjoy walking tours.

I don't enjoy art galleries.

I'm not really a foodie.

I'm not going to pretend.

I say that all the time.

I'm just not.

I don't enjoy that.

I find it so boring.

If you put barbecue sauce on some cardboard, I would eat that.

So I can't even be qualified as a foodie.

And I'm done feeling ashamed about that.

But yeah, so I was like, none of that.

I don't care for any of that.

I want it to be authentic to the things that, when I first went to Cartagena, what I enjoyed, what I liked and the things that I did.

And it did not include art galleries and walking tours.

So I made sure that they put in all the different activities that I did, like going to having an island beach day, going to the Tutumul volcano and doing a mud bath and a few other different things.

There is a dance class in there.

And usually I'm not super into dance classes, but I'm like, this is fine.

I am learning the salsa.

So maybe there'll be some overlap.

Maybe I'll learn, I don't know, something a little quick.

Um, but yes, so I'm really excited about that.

My group trip sold out in like two weeks.

That goes to my that's just shout out to my ability to really connect with my community and people that actually really want to hang out with me and have this experience with me.

It was really awesome to see the amount of people who just were like I want in, I want in, I would like to be part of this.

So.

Also last last.

The last point too, because one of the things I do a lot and I love doing is public speaking, and you seem to have a set of skills and experiences that would be perfect for keynote speaking trainings, things like that.

Is that something you do too?

Yes, actually.

So I

I'm really excited to continue to have more public speaking engagements.

So I spoke at the Women in Travel Summit this year.

I also spoke at the social media conference that's hosted by Reagan Communications and PR Daily at Walt Disney World.

So I spoke at that and I also emceed that last year.

So it was great to come back and be able to speak.

This year I'll also be speaking at the Flex and Fly Summit, which is a nonprofit.

And I'll be speaking about travel, entrepreneurship, and then leading a breakout session there.

And I'm just looking forward to continued speaking engagements.

And I'm just looking forward to continued speaking engagements in 2026.

So we'll see what else is in store.

Amazing.

Nicole, this has been so much fun.

Thank you for coming on the show.

And before you go, let the listeners know how they can connect with you and learn more.

Yes.

All right.

Well, thank you so much for having me.

And you can find me on all social media platforms, or at least the big ones, at NCOLPhilip.

That's two L's, no S. Again, NCOLPhilip.

And you can find me on YouTube, Threads, Facebook, Instagram, and TikTok.

And I also have a Patreon as well, where I share monthly itineraries that are tailored to things that I would do.

So if you also aren't interested in walking tours and galleries and like food tours or whatever, then my itineraries would be great for you.

So I sell those on my Patreon.

They're free to my top tier members, which is about 12 or so a month, or you can just purchase them as well.

[Navigating Identity, Travel, and the Power of Informed Storytelling: A Conversation with Nicole Philip]-[How Nicole Phillip Built a Brand with Truth, Research & Unshakeable Confidence]

📋 Summary

The Intersection of Identity and Travel

The Catalyst: A Challenging Experience in Italy

Mastering the Digital Space: Strategy and Ethics

Journalism 101: Structuring Content for Impact

Leaving the Corporate Circus for Authenticity

🎯Key Sentences

📝Key Phrases

📖 Transcript

[Navigating Identity, Travel, and the Power of Informed Storytelling: A Conversation with Nicole Philip]-[How Nicole Phillip Built a Brand with Truth, Research & Unshakeable Confidence]

📋 Summary

The Intersection of Identity and Travel

The Catalyst: A Challenging Experience in Italy

Mastering the Digital Space: Strategy and Ethics

Journalism 101: Structuring Content for Impact

Leaving the Corporate Circus for Authenticity

Deep Learning with ListenLeap

🎯Key Sentences

📝Key Phrases

📖 Transcript

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