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[The Strategic Unveiling of '100 Million Dollar Money Models': A Major Launch Event Preview]-[My next book is here: $100M Money Models.]

The Game with Alex Hormozi · B2 · 2025-07-02

Business
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📋 Summary

The Strategic Unveiling of '100 Million Dollar Money Models'

A Gigantic Milestone

The speaker is gearing up for a significant professional milestone: the release of his third book, titled 100 Million Dollar Money Models. Describing the endeavor as not just a "small deal" but a "gigantic deal," he emphasizes the scale and effort invested in this project. Having previously "broke the internet" with a prior launch that garnered over 500,000 registrations, the author sets high expectations for this upcoming event, promising that it will be "even bigger" than before.

Unprecedented Investment and Experience

To ensure the launch is a memorable experience, the speaker reveals he is "spending millions of dollars" on the event production. The objective is to "blow you guys away," suggesting a high-production-value broadcast designed to provide immense value to his audience. The event is scheduled for August 16th, starting at 9 a.m. Pacific/12 p.m. Eastern. Interested participants can secure their spots by registering at register.acq.com, a process the speaker characterizes as "absolutely for free."

Incentivizing Early Adoption and VIP Status

Beyond the free registration, the speaker introduces a compelling incentive structure for those who choose to pre-order the book. By purchasing the book ahead of time, attendees gain access to "four amazing bonuses" and "VIP status at the event." The speaker frames this as a "no-brainer," arguing that if a reader intended to buy the book regardless, they should capitalize on the additional perks and the "better experience overall" provided by the VIP tier.

The Exclusive Live-Only Reveal

One of the most intriguing aspects of the announcement is the mention of a "secret thing" that will be revealed exclusively to those who attend the event live. The speaker describes this as a "project I've been working on for over two years" and labels it as "super sexy." This element serves as a strategic incentive to ensure real-time attendance rather than relying on later recordings. He frames this as a "trade," noting that the live attendance requirement is essential to making the experience "that much better" for the community.

Conclusion

The launch of 100 Million Dollar Money Models is positioned not merely as a book release, but as a massive, high-stakes event. By blending free access with high-value VIP incentives and a mysterious, live-only project reveal, the speaker is creating a sense of urgency and exclusivity. Prospective attendees are encouraged to visit register.acq.com to ensure they do not miss what promises to be a transformative event in his professional journey.

🎯Key Sentences

1
This is not a small deal for me
2
It was wild
3
just to blow you guys away
4
You won't want to miss it
5
I'll just say that
Expand All

📝Key Phrases

1
not a small deal
2
break the internet
3
blow you away
4
you won't want to miss it
5
VIP status
Expand All

📖 Transcript

I'm releasing my third book, 100 Million Dollar Money Models.
This is not a small deal for me, it is a gigantic deal.
The launch event is August 16th, and you can register absolutely for free.
Two years ago, we broke the internet with the last launch.
We had over 500,000 people register. It was wild.
And so this launch is going to be even bigger.

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