I just finished a conversation with Devin Ericson who recently blew up on Twitter and social media with his harsh, truce, and deeply articulate insights.
He is also the author of a new science fiction book titled Theft of Fire, and this is the first fiction book that I've read in almost 10 years, and I think that is a testament to the quality of this conversation as a whole.
Now I came across Devin after Naval Ravakant re -posted one of his tweets, and I was instantly hooked.
I followed him, I continued reading his content, and it was incredible.
He was saying the things that I knew deep down but did not know how to articulate.
Then naturally, I instantly bought his book, I burned through it, and now we're here.
So in this conversation, we talk about how to future -proof yourself going into the age of AI, what's wrong with the current school system and how people learn skills as a whole, white agency is the most important trait you can develop to become free, white intelligence is not a good predictor of overall
success, how to find direction in life and remove dangerous self -limiting beliefs, how Devin left his career as a software engineer, built an audience, and became an independent author and creator, and much more.
I hope that you enjoyed this conversation with Devin Erickson.
I This I want to start with that very first post of yours that I came across and it was you responding to You've all know our Harare like a clip of him saying that nobody knows what to learn Because nobody knows what will be relevant.
Yeah twenty years from now.
Yeah, and then you started it With that's because this dude doesn't know what education is that that caught my attention immediately Hammerly.
And, you went on to say this.
In my opinion, the seven liberal arts of the modern world are logic, how to derive truth from known facts, statistics, how to understand the implications of data, rhetoric, how to persuade and spot persuasion tactics, research, how to gather information on an unknown subject, parentheses practical psychology,
how to discern and understand the true motives of others, investment, how to manage and grow existing assets and agency, how to make decisions about What course to pursue and proactively take action to pursue it this will set us up for the entire podcast So I want to start with this question What do
you find wrong with the current education system?
And why are we not teaching what you call these liberating arts?
Well The root cause of what is wrong with the education system is that a third party is paying for it know, we could go on all day, sort of nitpicking the symptoms.
But that is the disease.
and when something is being paid for the person who pays for it is the customer and it is the customer who gets served.
So when you don't pay for your education, when the government government pays for your education through money that it has taken from other people, then the government decides on some level what you are going to learn and you do not have so much as a veto power.
Because if you, if you pack your bags and go somewhere else to some other college, you're getting the same thing.
Because the government is paying that for that either either through these kinds of education grants, through the Stafford Loan Program.
You're not writing the checks so you don't decide the curriculum and when somebody else decides the curriculum that you are going to be educated from, then they are going to give you the education that is going to make you useful to them, not specifically the education that is going to make you useful
to you And this is something that Cicero talked about when he talked about education and I would highly recommend giving those bits of his writings a read, because we don't really have an organized version of what Cicero would have considered education.
You know, what we call education today is mostly actually training.
And that is the kind of education that in Rome would have been given to slaves.
A slave is essentially a human machine where he's property.
He's going to spend his whole life doing one task.
So you give him job training.
Job training is not education.
It is preparation to do a specific task.
If in in that era of history if someone was a free man, a roman citizen with the full rights thereof who could you know carry weapons and do all the things that roman citizens could do He was expect it was expected that he would probably need to be able to do, many different things in his life Because
he would be acting in his own interest.
He was not a slave, he did not exist to serve someone else.
He existed to benefit his society but also to serve himself and hopefully the two would align.
So that meant that you couldn't teach, you couldn't possibly teach him everything he might need to know.
Because you had no idea what he might need to know, he had no idea what he you might need to know.
So you taught him how to train himself.
You taught him how to learn.
And education is not about how to do a task.
It's about how to learn a task.
And we do not have systematic education.
education in this society, in the modern West, about how to learn and educate yourself because the people who are determining what goes into education are really more focused on, ok, what's going to make this person a useful worker for the monied interests that I actually serve?
Exactly beautiful With that it seems like Agency is a massive part of that equation the last art so to say is yes, could be the glue between it all so in your eyes, what What is agency and what is the importance of it in the well?
Agency is is really sort of the the one most rare factor that determines highly successful people in life.
You know if we look at someone like Elon Musk, we can say, oh he's very smart, and clearly he is you know, IQ probably 150 plus.
But there are lots of people banging around with 150 plus IQs, thousands upon thousands of them in the United States alone.
And a A lot of them are cloistered in academia.
And they come up with these sort of postmodernist papers, or maybe they're doing something slightly more useful, like physics.
But they don't get this magical effect where everything they touch turns to gold.
And that's because the bottleneck is not intelligence.
Intelligence is only one of the things that is needed for success.
It's necessary, but it's not sufficient.
And intelligence is a very narrow thing.
So, what agency is, is it is the tendency to initiate action to achieve your goals.
And we don't solve the world with intelligence.
We don't look at the world, and think very smart thoughts, and, oh, I understand everything now.
That's not how it works.
Because, when we look at the world, and we think very hard, we get a few things right, and we generally get most of it wrong, and then what we do is we try something.
and then what we do is we try something.
We have our guess, we test it, some of it fails, maybe it succeeds but usually it fails.
We refine that guess and try again.
So, what applying raw intelligence to the Universe is missing is that feedback loop.
What AGENCY does, what this tendency to initiate action, what the belief that you will eventually be successful, which is what agency is, what it does is it makes us willing to take risks and it makes us resilient to failure.
Because if you're trying something that really is is an achievement worth having, that somebody hasn't done before...
The first time you try it you're going to fail no matter how smart you are.
You're going to get a lot of things wrong so you have to keep trying again until you eliminate all of the errors from your model, or from your plan.
And you can't do that with pure intelligence, because intelligence is just the ability to analyze, it doesn't give you data, it doesn't tell you what the universe is like.
So you have to go over and over and over and over again, and you have to you have to have this notion.
If you're going to do that, if you're going to persist in that, you have to have this notion that gosh this problem is too hard for me to solve right now, but if I keep at it, I will learn how to solve it and I will succeed.
Notice that word learn, you have to teach yourself.
Education is how to teach yourself, then when you go and do a hard task, you have to learn how to do the task.
If you don't learn how to learn, then you can only do things that somebody already understands how to do.
So what's special about the Elon Musk's of this world is not intelligence.
It's intelligence coupled with a very high degree of agency.
And what that reminds me of specifically with Elon or people in general who have who like the thought of achieving a very high goal, but since it seems impossible to them, they just write it off as if they can't do it.
Elon, on the other hand has this massive vision.
He knows that it's not possible right now and it wasn't before, but he built the steps.
Do you reach that? Yeah, he's going to make it possible.
And this is why I think agency is so important, because you can't make yourself more intelligent.
Intelligence is biological.
I know that in some of your videos, you disagree with that.
But I think I wanna talk about it.
I think you're defining intelligence more broadly than I am.
The narrow sort of narrowband analytical ability IQ type intelligence, you can't increase that.
That is determined very early on in your biological development and it is a physical and chemical feature of the brain.
There's not much you can do about that.
But agency is a skill.
You can learn it and more importantly, you can teach it to your kids.
You can raise your kids with the correct attitude that is going to enable them to go out and do cool stuff that is hard and fail and fail and fail and fail until eventually they succeed so it's about beliefs and it's about emotional resilience yeah yeah so for those who haven't watched the video, I
kind of tried to paint a connection between in Susan Cook Ro Basser's stages of ego development and intelligence with each of those levels, and so the way that I thought about it in this sense when I read your article on what is intelligence and you defining it as the ability to tell stories, what that brought
to my mind maybe intelligence wasn't the right word for me to use, but perspective and the ability to collect, integrate and widen your perspective to notice more opportunities through some kind of skill or self -development and so with that the way that I think about it with perspective is that kind
of increases your ability to maybe not tell a story but to create a story because you can see further what do you think about that well I think I think that the concept whether you call it intelligence, defining intelligence broadly or whether you call it something else, is about effectiveness.
The question you're really asking is, what makes an effective human being?
A person who can go out and accomplish significant goals that contribute both to his own life and to his entire civilization.
And I think we would both agree that IQ is not enough, because we are constantly birthing people with high IQs and a lot of the time when you read about somebody who has, you know, an IQ of 180 or 200 or something and we enter a few of them for a magazine or something, you never heard of this guy.
like, who, who the fuck is Chris Langlin and why do I care?
And the only reason we really care about intelligence is because it's a component of getting things done.
And I think what's very important is to realize that there are other components of getting things done that we as a civilization could be making a much better effort to teach to people who are born with this high IQ thing.
Instead of just shoving them into government schools, and then you know shoving them into postgraduate education, and then saying, gosh, why is the only thing that's coming?
many. Why does academia produce nothing but criticism of old literature because it was written by dead white males.
Or you know, Michael Foucault constructing rationalizations about how he wants to sodomized young boys.
So, you know, it's because we have not – we've confused the conditions of necessity with the conditions of sufficiency, you know.
For this kind of the groundbreaking civilization progress, high I .Q.
is necessary, but it's not sufficient.
And we are not grooming our high I .Q.
children for success.
And that's where the what education really is comes in.
Yeah. So in that case where, if you want to take a stab at it, or if you have some idea about it, how education could start to shift to shape that thing.
But more importantly, you mentioned that the one of the most important things you can teach your children, is agency.
Yeah. Is that the first step is on an individual parental?
Yes, yes, yes. Because if children have agency, then even if there's something you miss, they can address it themselves as an adult, because they believe they can.
And I like to characterize agency as belief in the existence of hard problems.
nice ah what do I mean by that well, there's there's three kinds of problems there's easy.
and these are the things that we can do .
the moment we turn our hand to them with the intelligence, the skills, the knowledge, the resources that we already have.
you know, if you wanted to to go down to the store and buy a carton of milk.
That's an easy task.
You already know how to do it, you already have the resources, you already have the techniques.
So then there's impossible tasks.
Things that you not only can't do with your capabilities and resources, but things that you don't know how to, you don't know how to overcome the distance between you and that, and there's no meaningful attempt.
If I told you to eat a bicycle, you wouldn't try.
Yeah, because you know, you can't do it, your teeth don't work that way.
You know, you're not I'm not going to be able to hype you up with enough motive else motivational speeches that you can tunnel to Java.
You can't you can't dig through the center of the art.
Some tasks are impossible.
So the trick is to raise children who believe in a third category of tasks.
Those are hard. And those are the tasks where you can't do this right now.
But you can learn if you keep trying.
And the way that we educate children in government schools erodes this ability because what is the definition of success in a government school?" Well you got an a on the test, that means that you answered all the questions which all were selected for having a difficulty determined by the lowest common denominator.
And you didn't make any mistakes.
So if you are raised in this government school environment, and if you are sent to public school in America in your childhood, you spend almost as much waking hours there as with your parents.
So this really shapes people's personalities.
You know? Your definition of success is avoiding failure except in the real world the real definition of success lies on the other side of a whole lot of failure.
Yeah so when you create a so -called educational environment that makes children risk averse, and especially when you do it to high IQ children, you are crippling what, you are psychologically crippling, what could be the next generation of hyper productive people.
Right. So in that case with, I'd like to summarize that in my own head as the greatest mistake is no mistake at all.
and in that case for people that have already gone through the school system who are at least have the curiosity to listen to this and actually be open minded to it, what is something that they can do or think about to practice this the agency the how to learn?
Well, start thinking about your own emotional makeup, start thinking and trying to notice ways that you are risk averse, and that you are too afraid to do something, where there's something you want that lies on the other side.
And you know you can watch a bunch of YouTube shows about success and motivational videos those and whatever.
But the first thing you have to realize is that is that belief in your ability to succeed is like a muscle.
It has to be trained, you don't You don't go into the gym and bench 300 on the first day.
So what you can do is you can first be aware of this.
And you can make a plan to where you can set yourself goals that are achievable, that are things that you can't do right now, but they're achievable in steps.
And lifting is actually excellent for this, you know, lifting weights is excellent for this because you go in as a beginner, you pile a bunch of weight on the bar, you lift it till you can't lift it anymore.
And then the next time you go into the gym, you can put on like three or five more pounds.
everywhere and I'm like, wow, I I got better and this this is not only making you stronger, but it trains you in the belief that if you work at something you can't do now, you will eventually succeed because you have to teach yourself to believe in the possibility of success and you have to teach yourself
not to be ashamed of the distance between who you are and what you can do and who you want to be and what you want to be able to do.
Because if you are ashamed of that, if you allow yourself to be ashamed of that, a small amount of it can motivate you.
But a lot of it will make you avoid the very kinds of tasks you should be seeking out.
In other words, you have to go do something and give yourself permission to suck.
Yeah, give yourself permission to suck at it.
Awesome. With Okay, so tying this back around to I have so much to talk about but in terms of agency, intelligence, the connections between those, making mistakes, looping back to the original post by Yuval of people not knowing what to learn.
Is it possible to know what to learn, or is it just the process of Making mistakes until you cultivate enough vision through that to move in your own direction well, I Think the further into the future you have to look The harder it becomes to get everything right So I might know what I need to learn
in the next two months.
I I don't have any idea what I'm going to need to learn in the next 20 years.
Yeah, I'm going to find that out as I learn what I need to learn in the next two years.
So if you decide in the beginning when this child is, you know, it's five years old or whatever, and he's entering kindergarten, this is what this child needs to learn.
No, you're going to get it wrong because the world is going to change.
in order to follow a moving target, you have to have a feedback loop.
So what you want to do, the way you want to structure how you learn is not I make the best plan at the outset.
No, my plan sucks, because I don't know anything yet.
I need to I need to get moving.
I need to get moving and learn as I go.
And so you know, what we really need to be cultivating in children and calling it education is the tendency to move and the ability to learn as we move.
Yes. Get started. We need to figure it out.
Get started. Do something.
Time in the market beats timing the market.
Yeah. You're not going to get it.
All right, you're not going to be perfect.
You know, you're not going to make a million dollars in your first year as an online content creator.
You know, you're not you're not going to be the most popular show on YouTube.
You know, you're not going to write a book no matter how good it is that sells a million copies in its first year when no one's ever heard of you.
You just have to get going.
You just have to move forward and make your mistakes and learn as you go.
And agency is the willingness to do that.
Beautiful. In Theft of Fire, when Marcus is describing the robot guard spiders of Miranda after being attacked multiple times on the ship, He describes them at or it may not be them exactly But the artificial until the quote is simple reactive predictable artificial stupidity.
Yeah, I Feel how do I set this up?
With the talk of intelligence and agency and this artificial stupidity And people going through this regimented education system that many could say leads to that definition what makes us human what is the thing that if we're so afraid of this artificial intelligence and what it is right now yeah how
how do we make a sense of our own place.
OK. So I think that the reason people are afraid of artificial intelligence right now is they don't really understand what artificial intelligence right now is.
We do not have an artificial human.
We do not have something that can replace a human or do the things that a human can do.
that out what would you choose to do ,bersday to out abroad, because the defining capability of a human is the ability that look at your environments I said ,I need to learn this.
and then go learn it.
and do it. So we can make an artificial intelligence that can play chess better than us.
We can make an artificial intelligence that can draw better than, well, not all of us, but certainly draw better than me.
I can't draw. I haven't devoted the Time to Learn had other priorities.
But, you know, these are task specific machines.
And there no more a threat to our central humanity than a machine that can lift more than we can is.
And you know, I'm sure that a lot of people in the in the industrial revolution thought Oh no, you know, human beings are obsolete.
Because machines can now lift and move more than us.
And it's, it's not true.
What human beings do, is navigate their environment and learn things and decide what to learn.
It's that executive function.
It's that ability to tell ourselves stories to look at the universe and say, Oh, all these things I see fit together into a story.
And now I'm going to tell myself another story, which is my plan.
And I'm going to make my plan happen.
And of course, a plan is a list of things that don't happen.
But that just means you have to make another plan midway through.
And eventually you you hit the moving target if you if you have your feedback loop running, and you can chase it.
But when I call these things artificial stupidity, when I call these machines artificial stupidity, they've assumed they're essentially a robot with a neural net that's been trained on one set of tasks.
Okay, I'm going to protect this person.
And there's numerous instances in this story where they do something very counterproductive to Miranda's real goals because they only know how to do this one thing.
They can't think about the broader context of what's going on.
and so a real human being is able to outwit them despite the fact that he doesn't have the speed or the strength or the processing speed that they have, you know, because he's able to understand and the broader context that he's operating in and to act appropriately?
When you were talking about ego development in this other video, one of the things that jumped out at me is I don't see these as levels you move through.
I see them as tools you add to your toolbox because even someone, on what you would call the highest level of development, you know, your philosopher king or whatever.
If you drag him out, and you stick his head in the horse trough, and you hold him down, he's going to act on ego development, level one.
I want air, I'm going to fight you.
And that is not a regression or a failure.
It's just he's pulling his earliest tool out of the tool box because that's what's appropriate to the situation.
So Marcus, the human real intelligence versus the robot, the artificial stupidity...
Marcus can decide what tools to use based on his understanding of the total context that he's in.
The robots only have the tools that have been provided to them by this neural net training data set and they're unable to say, okay, my whole paradigm no longer applies, so I need to learn to do something totally different.
They can't make that jump.
And the way this ties back to what we see with artificial intelligence right now is that it is this kind of artificial stupidity.
And what it's revealing is, you know, our research into artificial intelligence has actually discovered natural stupidity.
Because what it's revealed is that a lot of people are only functioning on the level of this this chat bot AI.
A lot of people are only functioning on the level of chat GPT.
You know, because either because they're dumb, or because that's how we've educated them.
Interesting connection.
We have. We have tried we have created an education system that makes human beings into single purpose tools.
And then we feel threatened when we can build computer single purpose tools.
But human beings did not evolve to be single purpose tools.
We evolved to be navigators of an ever changing environment and we need to recapture that ability and rediscover that capacity within ourselves and stop looking to our society and to our so -called leaders for what we're going to do next.
Take responsibility for out own lives, what do I need to learn?
what do I need to do?
What are my goals? What is important to me?" And then we won't feel so threatened by artificial intelligence because artificial intelligence won't do any of it can't do any of that yeah, I like the distinction there where Humans being natural generalists.
They shouldn't be the tool because they build the tools Yeah, the cheetah is perfect for its niche but then you put it in another environment it doesn't survive.
Same with the polar bear but the cool thing about being human is that we are in all of the environments because we created the parka or the coat or whatever it may be so we can survive in that context.
So AI being a tool to help us survive better in some cases do you see that being used as mainly a a tool for the person and two get work done more efficiently or just be more productive.
For the foreseeable future.
Right. Now, obviously, it is at least theoretically possible to make a software entity that can do the things that humans can do.
Because if you were to take a human brain and scan it and simulate the physics of every atom of it in a vast supercomputer the size of a solar system, then this would be able to function like a human brain functions.
There's nothing magical about meat.
So I'm not saying that and that a truly sentient artificial person is not someday possible.
What I'm saying is that what we have right now is a tool that does certain types of thinking like processing, and that's going to be very useful.
And we could use it.
And we can maybe even to some extent integrate with it, where the line between us and the tool starts to blur.
As we incorporate these capabilities into ourselves technologically.
And that's fine. But what a human being is really for is that executive function is deciding what do I want?
What are my goals? What do I wish to achieve?
Okay, how can I do that with the tools I have?
And if I can't do that with the tools I have, what kind of new tool do I need to create?
And when you are able to navigate your life on this level, then chat GPT doesn't feel like a threat to you.
You know, if you are, for example, an artist, you know, people prompting Dolly through chat GPT is very threatening to you.
Oh my god how will I get work?
I am an artist and all these authors are making book covers out of AI art and they're stealing bread from my mouth and we need to boycott them and shame them so we don't do this.
Well, the problem you have there is that you have defined yourself as a tool.
Don't be a tool. When you say, I am an artist, that is a self -limiting belief, because you have defined yourself in terms of this one capability, and now, you are threatened the existence of a tool that has that same capability because you have reduced yourself to the level of a tool.
Right. I'm noticing in terms of that identifying like identification with something that's rather narrow.
I'm noticing a few connections here between different worldviews and one, the thing that I've been most interested in after following you for a good amount of time is just that.
It's your worldview where I wanna talk about Annecap after this and give a brief intro to that because I'm a newbie to it.
But before that in terms of how you make sense of the world, is there any guiding religion, philosophy, already has a label, or do you kind of just have your own way of thinking about it?
Well, again, self limited, you have to beware of self limiting beliefs.
So I would describe my views as somewhat anarcho capitalistic.
But if I call myself an anarcho capitalist, you know, I can do it sometimes for convenience.
We don't want to the Great Linguistic Crusade, but if I do it so consistently within my own head, then I have made my, that I have made that my identity and then, I am unable to critically examine anarcho -capitalism.
Yeah. And to critique it as a tool, and say, does this or doesn't this serve my goals right now?
And And this is one example, you know, so I I describe myself a lot as an anarcho -capitalist or a libertarian, and I get other people who describe themselves as libertarians doing the the sort of the, the favorite hobby of libertarians, which is calling other libertarians not real libertarians.
Yeah. Because I say, well I would like to see seed oils banned.
And they're like, that is a statist position.
No, you have identified with a political philosophy to the point where you are thinking about how to serve the political philosophy, not how to achieve your goals.
The political philosophy was made to serve you, not the other way around.
So, the reason I describe myself as an anarchist, or a libertarian, is that I want to see people be freed.
And when I understand that that is my motivating goal, to see people having control over their own destinies, eyes.
I can say well, y 'know, does what move in this specific situation allows people more control over their own destinies which is more important.
The freedom to poison people or the freedom to not be poisoned.
Right. I think that's one of the things there were we can go over some of the principles of an cap but yeah with that you are the nuance here is that the thing that makes a person most free isn't always absolute freedom.
It's not It's having those limitations like the C toil as an example.
If someone doesn't have the choice, or they don't know.
Then that's not to be understood as tools not as goals you know we don't we don't do classical liberalism to achieve a classical liberal society we implement ideas from classical liberalism because it is good for people's quality of life because it good for the economic productivity of society as a whole.
But any tool that you have that you're using to do part of a project, you have to know when to set it down and when to pick up another tool.
So anytime you say to yourself I am an artist, I am an author, I am an anarcho -capitalist, I am a Republican, I am a white, I am male, you know, all of these things are useful ways to describe yourself.
But you have to. Be careful with them because any of these can become self limiting.
You know, even even something like I am male.
Well, it's a biological fact.
concept, but I'm writing the sequel to Theftform right now.
And Miranda for part of the book is a point of view character.
So, now I have to write from the perspective of a woman and the fact that I am male is the truth.
But I have to set that tool down and pick up another tool, oh, this is my mental model of how women work and how, what it feels like to be one in order to achieve the task that I want to achieve.
So one of the biggest reasons why people are unwilling to take risks and try new things, one of the biggest things that can be a real risk to someone's agency are these self -limiting beliefs.
I can't do that. I can't try that because it threatens my sense of identity, my sense of who I am, from where I get my sense of value.
And if you're running around saying, I am an artist and I am worthwhile because because I am a great artist, then you're not only threatened by AI that can draw.
You're also threatened by doing things that aren't art.
Because no, you're an artist.
You know, ultimately, we are not a tool for doing any particular task.
We are here to navigate our own lives in a way that makes sense to us.
And what it really means to develop as a human being is to have this tool box, have the ability to expand the tool box and be able to express whatever part of our capacity helps us to do what we want.
Yeah. When I say I'm an anarcho -capitalist, that's not about the methods I want to use.
It's about my goals.
It's about I want to eventually make government obsolete and get rid of it.
I know there are certain things we do with government now that we don't know how to do in other ways.
So I need to build a new tool or I need to help my species build a new tool.
We don't have all the tools yet.
It's a long -term goal.
It's a hard problem that we will fail and fail and fail and fail at until eventually we learn how to succeed.
Yes. Really well said.
And that ties it back to we can't do it now, but exactly, we can build the tool.
So the entire argument of, oh that's not possible or like that's crazy for thinking that way.
it's an ideal that we're working towards to and Building the tool so that it becomes possible and at that point in terms of what you want or what that goal is It's a goal that once you achieve it may change when you realize.
Okay. This was a mistake Oh, yeah, absolutely Absolutely, and we have to develop all our technologies along the way We as a species recently figured out how to do money without a government but we haven't yet figured out how to do criminal justice without a government.
So, we need another tool.
What's it gonna be?
I don't know. Yeah.
But let's work at it.
Yeah. On that point of doing what you want, it reminded me of a common thing that comes up with my audience or even young people, anyone in general.
If, Let's take an example of identifying with a goal, something that you really want to achieve and that you love and you want to dedicate your entire life to.
Let's say artist or art or being an artist.
With how the world is changing, do you see that as a worthy goal to pursue or would it be a different kind of goal?
The question I'm asking here is the underlying question is, How does one find fulfillment in what they do, if what they do, may not be relevant, or allow you to survive in the future?" Well, the simple answer, the base -level answer to this, is whoever said you had to do one thing.
Whoever said you had to do one thing with your whole life?
life, I've done many different things with my life and each one of them has been very fulfilling at the time that I was doing it.
Our wants change and that's okay.
And we leave behind some of the goals we have achieved or the goals that we abandoned because they weren't quite right for us.
But we take with us all the learning, and all the learning how to learn that we pick it up along the way.
So we become deeper, richer, more developed characters, as we as we go through this process.
So even if you learn to draw, and then an AI comes along and draws better than you.
You still learn something from that process, you've still learned how to learn to draw, you've learned how to pursue an ambition, you've learned a lot about envisioning a scene and creating it, that you can now do with AI tools.
So that's the simple answer.
But there's a deeper level answer to this, which I think is a little more difficult to grasp but it's very important.
is that what is the real reason why you had that goal?
Why did you want to be an artist?
Did you want to give vent to a creative impulse?
If so, there are still lots of ways to do that.
Did you want to entertain people?
Did you want to show the world what exists in your head.
Did you want to be famous and make a lot of money?
That's just as good as any other goal.
That's that's fine.
You know, that's not shallow.
You know, what is it that you wanted out of that goal?
What is it that you wanted to experience in your own life in your own psyche that made you decide I want to be an artist, I want to be an author, I want to be an entrepreneur.
Because when we boil it down, most of our goals are about the core things that make us happy.
You know I spent many years as a software engineer and I was told I was very good at it.
I had a lot of other software engineers saying, wow, how did you figure that out?
But I always found myself having this sort of friction with the people that I worked for and I always experienced them as very shortsighted We need to be building this or that thing for the next five years.
For the next ten years.
And they would be like okay here's a list of features that we need to get done by our next two month release cycle.
And why are you going off the rails building all this foundational cryptography toolkits to support our next five years of programming, just write the login page or whatever, and what I realized was that eventually was that yeah, these people didn't trust me because I did what was good for them rather
than what they said to do, but also that I was giving vent to a creative impulse And it's like, if I had said, Well, my life goal is to be a really great software engineer, I would have been stuck there, it would have been a self limiting identity belief.
And eventually, you know, it took me some time I got gray hair, but that, you know, I eventually figured it out that I'm doing this because software is the ultimate set of Lego blocks.
And I can create things.
And I want to create things.
I want to bring new stuff out of my imagination and into the world.
But working as a software engineer, they don't want that.
Because, you know, they don't want to, most people don't want to take risks.
Most people don't want to do greenfield development of something that's never been done before because that's scary unless you have a whole lot of agency and then it's still scary but you could stand it.
So I was like, what is my real goal?
No, my real goal isn't I am a software engineer.
My real goal is I want to be creative.
My real goal is I want to imagine something That no one has imagined before and make it real so I said, okay, I'm gonna I'm gonna retire early and I'm going to start writing science fiction and It's tremendously satisfying and now it's blossomed out into some of the political opinion writing and the sort
of the sort of the philosophical musings that people find interesting, but it's, it's all, I take something out of my brain, and I show it to people.
And I go, Look, and they go, Ooh.
And that is, that is what I really wanted out of being a software engineer all along.
So maybe, if you're if you're, you know, you're your skills that form your identity, run up against this dead end, either because the skills have become obsolete, or because they aren't serving your real purpose.
You sometimes have to stop and say, well, what is my real purpose?
What is it that I wanted out of this?
And how do I find some way to get it?
That is more directly related to what i really want.
Yeah, so that was the one of the what was the thought process there?
Unless that was it of choosing to do the fiction writing, instead of let's say indie hacking and building a tool that you could share in a similar way if you had the same audience.
Because i felt like ultimately stories meant more to me a, when I started doing this self examination, I realized there's something that a a lot of people think that sort of genre fiction is this very frivolous thing.
And this is something that this attitude that you see in a lot of the sort of, you know, sigma hacker grindset bros, I haven't read a fiction book in 10 years, I only read check manuals.
Well, that's how you lose the culture war.
That's how you lose the culture war because stories are the DNA of societies.
I mean think about it, Elon Musk did not grow up reading Little House on the Prairie.
I don't know for sure, but I bet he grew up reading, Heinlein and Niven and Cornell.
And then he went, I'm gonna make that real.
You know, if you think about the history of the 20th century as a whole.
All the inventions of the 20th century, all this stuff that humans figured out in that 100 year period, name four that didn't happen in science fiction before they were real.
I can't. Well, yeah, maybe you could do it if you search the internet enough.
But the point is that this is a hard task.
So science fiction is the person is in some sense very important to our future because it is this technology that allows us to think about new technologies before they're real.
It allows us to decide how we feel about true artificial intelligence before it's real.
It allows us to think about how we feel about genetically engineered post -humans and what we want to do about that possibility before it becomes real.
It allows us to lay the groundwork for how we're going to deal with new technology, and it fires our imaginations to create it.
So I felt like, yes, science fiction is entertaining but it's also important in ways that people people don't realize because, you know, people don't, people don't start these tech startups and, you know, build reusable rockets and catch the first stage, with a giant pair of Mecca chopsticks.
And then somebody sticks a microphone in their face and he says, well, you know, I was really influenced by the writings of Marcus Aurelius and Nietzsche, No, he's like, I read Ring World yeah stories are important because they appeal to the part of our brain that does the actual thinking.
intelligence is stories consciousness is stories.
So stories influence us in important ways.
Yes on that subject.
in fact, we previously talked on the call, prior to this call, about how Theftifier was the first fiction book that I'd read in the first, in the last 10 years.
And you asked me why that was, you asked me was that just because there weren't any good books out there.
And, when I thought about it it's, Yeah, nothing really grabbed my interest.
So over those past 10 -years, and with a lot of the things that we've talked about with the education system the stories being put out there how dangerous is that and why why is it happening yeah it's it's very dangerous and I I completely understand why you haven't been reading fiction and I don't mean to
mock you for it because you know you talk to you for 30 seconds and anybody can realize you are an alpha male type with a four -digit testosterone level.
You know, that's readily apparent.
And if you were to go to a bookstore and try to find some fiction that appeals to an alpha male with a four -digit testosterone level.
you ain't gonna find much.
Right? Because and I think what happened there was that was this attitude that I have just been denouncing where conservatives and people who were intrest, who were pro western civilization, they somehow decided at some point that art was for sissies, that because a lot of artists were, you know, sort
of long -haired, noodle -armed hippies, Because, that art must be for long -haired noodle armed hippies, and we are going to cede that entire battlefield to them.
But see, children read stories.
Children read fiction.
And if they're not reading your cultures fiction Whose fiction are they reading?
Yeah And this hit me one time when out of sheer curiosity in boredom, I was watching one of Steven Crowder's YouTube shows and You know, he says Conservative stuff and he he talks about politics and it's all okay.
I guess but then he does this weird thing where he says, I don't read fiction.
And this one particular show he goes, I don't read fiction.
And he said it like he was proud of it.
And he said it like this was a point of pride.
Like, I am a serious person who doesn't go into frivolous pursuits.
And then he starts talking about how that's childish.
And then he does this cartoon voice like, tell me a story, Daddy!
and it's like you moron, you moron.
You sit here whining about how you're losing the culture war and then you go on this whole rant about how culture is for sissy's, well why do you think you're losing the culture war?
You know if your children say tell me a story daddy and you're not telling them a story, then who is?
and what values will your children absorb from that story?
So any political philosophy, any cultural philosophy that doesn't have art and stories associated with it, that doesn't have a coupled artistic aesthetic, is doomed because it will not be able to propagate itself.
every human life. So, you know, it's like, yeah, there's nothing there's very little fiction for you as an alpha male type with a four -digit testosterone level to read.
But if we don't have that, there isn't going to be a next generation of you.
And people like you.
There's going to be a next generation of guys who are very high anxiety and low agency and nothing feels right and they don't feel comfortable in their own skin.
And they decide they're going to put on a dress and call themselves a woman.
That's where this comes from.
Yeah, is we haven't, we you know, generation X, we stood by and let this happen.
The Boomers made it happen.
But we, as a society, have not created or maintained the, the cultural and artistic scaffolding for a healthy, strong, robust masculine identity.
Right. In that sense, did you when you wrote Thefti literature, And even when you right now, do you did you feel a sense of responsibility with that in contributing?
Some new way of looking at the world, or potentially some unpopular way of looking at the world because of how many of your values were baked into the book and are in the writing?
Yeah. Well, when you write you're essentially tying a rope to a bucket and you're throwing it into your subconscious and you're dredging it across the bottom.
and you'd take up that bucket and you pour it out on the table.
And so it's a very psychologically vulnerable act in some ways because the fiction you write is who you are.
And I felt like this, when I'm showing other people who I am inside and making it into a story, Obviously I want other people to approve of this and like it, but also it has to make sense, it has to resonate.
You know, the goal of writing is, is to communicate something in a clear and interesting way.
If it's not clear, they won't understand it, if it's not interesting, they won't read it.
So, the responsibility I felt was, OK, I need to be clear, I need to be interesting.
I need to entertain people and it has to resonate with who they are So I wasn't setting out to convince the world of any particular thing.
I Was just saying this is my story.
The Responsibility.
I felt was to make sure that it was a story people would like Yeah, I think there's a lot of of unfulfilled hunger for these kinds of stories right now because you know we're sick of post -apocalyptic despair you know we're sick of fiction which is a thinly failed excuse for discussions about pronouns.
You know science fiction used to be about how we were going to go out and conquer the galaxy Yeah, and I think I think we're we're ready to do that again.
We're ready to work toward it You know, there's a whole bunch of stuff.
We don't know how to do that.
We're going to need to learn but we're ready to start doing that instead of sitting around and winching about how everything is unfair so we need stories that that have that attitude.
We're going to naturally loop around around to this, but I want to read a quote from Theft of Fire.
I'll go straight into it.
It was the equal share thing.
Guess I got that from my dad.
He talked about ownership a lot, about his plans for us, said the reason most people spend their whole lives making someone else rich is that they sell their time, get paid for the hours they spent on the job.
See, if you're running a business and you make some money, you can reinvest it.
Buy more equipment, hire more people, scale up, but if you're selling your time, no matter how much money you earn, you can't buy more time to sell.
It doesn't scale. Was this belief also a part of your decision to write the book and contribute In this fashion?
Yes. Yes, on the topic of ownership as well.
Yeah, I'm not too sure I understand that fully?
Yeah, well, when you the basis of all civilization, is property rights, which we should probably call investment rights because the basic idea is that you invest in something, and if there's anything you own it, you have the right to control it.
Without that, there's no civilization.
Because when you're a porranean ape, there's nothing to own.
But there's nothing out there, but a rock and some grass.
Things only become worth having when you take material from the environment and you invest your time and effort into it and you start chipping out spear points rights.
And no one is going to do that if someone can come along and take it from them, you know, and their their, their effort is wasted.
So property rights are civilization.
Civilization is property rights.
That's fundamental.
Any political philosophy like communism that goes against that is anti civilization.
So when I talk about this, it's like, okay, we've gotten into a rut right now, where a lot of people sell their time because they are low agency.
I am afraid of starting a business on my own.
I am afraid of putting my effort into something that I am going to own and try to make money the money off of.
I want a guaranteed paycheck, so I am going to go to someone who buys my time directly.
And then how to monetize that as their problem.
And I don't have to worry about that, and I can feel safe.
But that makes you dependent.
And it prevents you from getting ahead.
Because That's, you only have so much time and no matter how much money you make, you can't buy more time to sell.
So when you sell your time, you may be safe because it's somebody else's job to figure out how to pay you.
And usually it's not too safe anymore.
Gone are the days where people work for the same company for 50 years.
but when you do that you can't, you can't see that same level of success of oh I own something I'm going to double down on it you can't get that exponential growth you know when I write a book I can sell many many copies of that book I can sell as many copies of that book in the book, as people are willing
to buy, and I can sell all sorts of stuff associated with it.
I can leverage that attention because you know when you get an audience, you start to realize that some people love your stuff so much that they want to pay you, they're happy to pay you.
They're like you know here's ten thousand dollars, put your come, put my company in your next book.
Wow, okay cool. I'm down with that.' And, but you can never, you can never get that until you start, until you take that risk and start making something that can scale you know, you I write a book I can sell it over and over again you you make these these videos and content that helps people think about you
know the a philosophy of business and how to be successful.
And people can watch those over and over and over again.
You produce it once with a limited amount of time and it can make revenue for you forever.
And a lot of people, sort of the socialist leaning types think this is a bug, he only did three hours of work and he's being paid tens of thousands of dollars for it but really that's a feature because we want everybody to be doing things that require very little effort but have tremendous value.
And so capitalism rewards those people.
You know, if you can figure out how to spend four hours shooting a video and make a lot of money off it or can figure out how to spend three hours a day working on something and make 800 ,000 in a year or whatever it is, then what that means is you've figured out how to efficiently produce something
that has a lot of value to people, and when you sell your time, that means that you've taken this safe route which solves that equation well enough to keep you going, but it's maybe not the best or most profitable thing you could be doing with your time.
And don't get me wrong, somebody has to do a lot of these tasks that anybody can do.
You know, the we need certain things done that maintain civilization.
But I think there are people out there who have the potential to produce amazing things and they've been raised to be afraid.
Imagine if Elon Musk had been raised in a way that made him timid and nervous because it's very possible to do that to a child.
If you're not paying attention.
Or if that makes you feel good or if you are a fearful person yourself.
And think of the loss to civilization, not only the fact that it was a loss to civilization, but that we would never have understood what we lost.
We had never we would never have seen.
So I think there are a lot of people out There who have Wonderful things in them and They're selling their time you know for minimum wage making sandwiches or whatever on that topic with The way that people are raised, I was personally I don't know how I I overcame it really But I was raised in a mormon household.
So lds very strict religious Do what you're told.
We're going to church on sundays put on your slacks put on your white shirt.
Yeah, with that uh my parents were They made a decent living middle class, but they were very focused on hey, you need to save your money You need to invest you need to get a job you need to go to school.
You need to do exactly these things.
And after speaking with a lot of other people, and it's just a general thing that you can observe, is a lot of people have a bad relationship with money, and so it prevents them from even thinking about making more.
Or they'll see those the meganillionaires and make an assumption of oh, that's shallow, that's corrupt, that's evil whatever it may be, so they write off.
Even thinking about starting a business no matter how small scale it is.
In terms of perception of money, how do you view that?
And making a lot of it?
well, the, the attitude you talk about reminds me of the discussion we had a little bit, a little bit further back about the sort of self limiting identity beliefs.
You know, I am not a billionaire.
I will not be a billionaire.
Therefor I need to formulate my beliefs And my identity in such a way That I am prevented from feeling bad about that And so I can formulate beliefs like Oh They must have done something immoral to get there And therefor I am not in the place that they are because I am not immoral and I can take pride
in that. Or, ooh, they had a tremendous amount of luck.
Therefore it's not my fault that I didn't have that luck.
Or, you know, their parents provided them with a certain amount of wealth and access that my parents did not provide me with.
Therefore it's okay.
So all of these sort of identity beliefs are designed not to help this person prosper, but to prevent them from feeling bad about not prospering.
And we will always work hardest on what our real goals are If we're focused on defending our sense of identity and who we are right now, and not feeling bad then we won't be focused on these external goals of how do I get ahead, how do I make myself better?
And it may be very true that to reach sort of billionaire level you have to be very lucky or you have to have the right parents, or you need all other, all sorts of other help, you know, thriving is a team sport, no one prospers in a vacuum.
But at the same time, this self limiting belief isn't just about oh, I'm not going to be a billionaire.
It, it prevents any kind of getting ahead.
It prevents any kind of striving.
It prevents any kind The kind of saying I am not as good as I would like to be.
Therefore, I am going to make an effort to become something that I am currently not.
This goes back to giving yourself permission to suck at something.
You have to be, you have to be a business that's just struggling to break even before you can be a business that makes a huge amount of money.
If you are so ashamed of being the business that is struggling to break even then you'll never get where you want to go.
I just finished my first year as a professional author.
And I will disclose that you know, Well, I managed to break six figures, but I did not make as much as I made as a software engineer, and I have to remind myself not to be ashamed of that because this is the first year, and if you don't give yourself permission to start out and suck at something, then
you're never gonna reach the point where you're good.
You know, you're never gonna build that audience or whatever it is you need to do to achieve the success you want to achieve, you have to give yourself permission to not be there yet.
And if people start making excuses you know, these ego defending beliefs for not being there yet then that makes them feel better in that place, but it prevents them from progressing beyond it.
So, you know, money is a measure of Fox Given.
And when you start out, not a lot of people are going to give a fuck about you because they haven't heard about you.
But if you say to yourself, well, I don't want a lot of money.
What you're saying is I don't want a lot of people to give a fuck about me.
Yes. And if you say, well, you know, if if you have a lot of money, then you must have done something evil, then you're saying, you know, a lot of people, only give most people only give a fuck about evil people like what.
No, no, money is just a token that says I care about this.
And it's how it's what we use to persuade the people.
To care, so if you're making money, you know, assuming you're not robbing banks or something or heading lottery or, you know, de -frauding people or whatever, then when the money starts to come in, that is a signal that people care about what you're doing, it's a signal that you're on the right path
it's it's the way people tell you what they like and what they don't like, so when you when you hit on a formula that starts to earn, that's It's not you being selfish.
It's you figuring out what people like and giving it to them.
And that's so personal, right?
Because the people...
The thing that I find funny even before I was doing this, in this business, and I'm sure you have too, when you would go and look at someone else's promotion, like of a book or product, you'd always see the comments like, Oh, you shouldn't be earning money from this or you're like this is a terrible
product, whatever it may be, but it's extremely profitable.
And they're doing extremely well.
And it's just those people that don't give a fuck about that one thing.
But they're in this reactive state and just don't realize that.
They're abjecting to the fact that somebody else cares about something that they don't care about.
Yeah, they're they're essentially saying that everybody should act in accordance with their priorities Not with their own priorities it's sort of one of the most if you dig into it, it's one of the most anti libertarian sort of anti humanity Sentiments that you can think of like, you know People shouldn't
spend their money how they want to spend it on what they care about.
They should obey me Who died and put you in charge?
To expand on the audience part that's something I talked about a lot because I really started off as in terms of business as like a freelance web designer and then when I got on social media I was doing cold outreach before that to when clients and Local marketing and other things like that.
Yeah, when I started to figure out my formula for social media stuff and really See the power of building an audience there was like no turning back for me, right?
Yeah with you Having incredible success for a first year of Theft of failure, that's insane for first year and how much you've grown.
I mean I talked to these creators every day that's abnormal that is absolutely incredible.
So with that, as you've been growing.
Has there been any unique characteristics of the crater economy or building an audience that you didn't see before that now you see as A very viable thing for a lot of people.
Well, I can talk about what I've learned along the way, Which I think this sort of ties into is that I don't like the term content creator.
I don't either. And the reason I don't like the term content creator is it focuses on what you're making.
You know, oh, I'm a content creator.
Well, you know, if you paint something any love experiencing and you and you burn it or you shove it in a drawer.
You're a content creator.
You created some content.
Doesn't do you or anybody else any good, As an author.
you know both fiction and nonfiction short and long form.
But as as a guy who writes interesting things for a living, what I am my primary thing that I'm doing in my business is building and audience and an audience doesn't mean how many people follow you on Twitter because there is an account on Twitter called why you should have a cat and you know he posts
pictures of cats? And he's got 2 million followers.
And you know, that's great.
People like cat pictures.
But that is not they're not following him.
They're following the cats.
They like cats. I like cats.
I follow him. But the point is that an audience is building an audience is about trust.
And audiences is a set of people who trust you, where if you come out with something, you know, like, if I write a book, they are gonna say, Well, I'm gonna spend 20 hours reading this book, because I trust Devin that I'm going to enjoy it.
Or, if you come out with a video that spends 45 minutes talking about, you know, success, and some, you know, obscure philosophy of Marcus Aurelius and how these tie in together you've you've created enough value for them in the past that I that they say I am going to devote 45 minutes of my time to
watching this so really what you're doing is you're creating a people.
You're creating this this group of people who know who you are.
And they trust you.
And in order to be in order to build trust, you have to be trustworthy.
You have to act with integrity.
And you have to act with these people's best interest in heart, because they are not stupid.
They know, when you're trying when you're just interested in what's good for you.
They know when you're trying to scam them.
They know when you're trying to do something that 60 other people have done better, and you're just going to try to jump on the bandwagon.
So you have to be trustworthy and create real value.
And some of it you have to give away for free so that they sample it.
And they say Ah ha, this guy makes good stuff.
I'm going to pay him, because I want there to be more of this stuff that I give a fuck about.
That is the mistake that I see a lot of content creators making.
Now, I focus mostly on fiction authors, but there's a lot of indie fiction authors, some of them who whine a lot about not having success, and then you look at their Twitter feed and every single one of their Twitter posts not go to the real world.
My first is some iteration of, by my book, yeah, by my book, it's a good book.
And none of it is, let me say something interesting right here, right now to you for free to prove that I am an interesting person who can entertain you if you, if you buy my paid products.
So, y 'know, you ultimately, if y're on the internet and that's how you make your money, your product is you, your ability to be interesting, your ability to be informative, your ability to be entertaining, your ability to make something where people spend some time paying attention to it, and they walk
away saying, I liked that.
That was a good use of my time.
I want more of that.
So there's no shortcut.
There's no, here's the six bullet points to a successful internet influencer business where you can make millions of dollars going to cafes and taking pictures of your food.
You know, that's, that's bullshit.
You know, people will click on that stuff.
but they don't care.
They don't care because it doesn't provide any value to them.
You have to actually make something that people like.
And you know, you have to actually be someone who's, who's able to give them a good experience.
And you have to prove that to them.
And you have to not whine about that.
You know oh, my books aren't selling Write something interesting yeah The way that I think about it with building an audience specifically is Bringing back in the topic of agency And if you want to write a book or you want to make music or you want to do whatever creative challenge you want to do.
You want to build something and distribute it but you don't have like you don't want to give up control of that thing to a publisher.
To a record label to someone else who can give you the resources to make some money from that thing but also take a large portion of it themselves.
So the way I view social media now is where most of the attention is.
Attention and social media are a tool to get eyes on what it is that you built or created.
And, you have to approach social media for what it is, which is media, media that people like to watch.
But now it's different from mainstream media, because it's one person, media companies, in a sense all creating content to attract people that they like individually.
With that what in terms of what did you ever want to go with a traditional publisher or the Manhattan - I've heard you say Manhattan before, but I'm not yes I think that's just referencing.
Yes. Manhattan, the word Manhattan emerging from my mouth That is not a compliment of me.
It is not intended as one.
I considered it when I finished my first novel.
I wanted to weigh all my options.
I realized that during the 20th century, There's no Pride delivery.
There was a real need for publishers because you needed you needed to do offset print runs which typically had a 5 Figure cost associated with them.
And you needed to finance here.
So a, a publisher was essentially a venture capitalist during that time.
You know, they were going to, they were going to pay for your printing, they were going to give you in advance, they were going to enable people who were just starting out to make a living as a writer.
And then they were going to make back their money on the ones that took off.
It was, it was a working, viable business model that provided value for everybody involved, authors, publishers, and readers.
So, there were two things that broke that.
And the first was the internet and the second was Gay Race Communism.
because you had a whole bunch of people who, you know, all these publishing companies that were now sort of conglomerated together with offices in the same ten blocks of Manhattan, going to the same parties, you know, participating in the same social circles, and they became less and less interested
in what people wanted to read, and more and more interested in what they thought people should read.
And so they were no longer providing a, a valuable function to the audience Because the function that publishers provided to an audience was we are going to gate keep this media for you and filter out all the trash.
You know, but they were no longer filtering for quality.
They were filtering for aligned political opinions.
So they did not provide the benefit to the audience.
And then lo and behold, their business model started becoming less and less profitable, I wonder why.
And then the advances started to go away and the promotional, you know, expanding, especially for new authors started to go away and they started getting rid of their mid list and their mid -list is an incubator for your future A -listers, that's what that exists for.
So gradually because they weren't able to serve a purpose for the audience, they also lost the ability to serve a purpose for the authors.
So now days I don't think book publishers really serve any purpose at all.
For most genres and types of books, I think that's true.
And as I started looking for agents and looking for publishers, I realized this.
I mean, I was offered some publishing deals at certain points, especially when I got out there on my own and people figured out I could sell.
Then they came knocking, and I was like, what use are you to me?
Yeah. I can have a direct relationship with my audience where I can more responsive to them and I can be more appealing to them and I can get better feedback about what I'm doing wrong and what I'm doing right, directly from them not only from what they say but from their actions.
And, what do I need this middle man for?
What value do you offer?
and I've had a lot a lot of push back from this attitude at things like science fiction conventions and such I had I had I said that I I said something like in one conversation where I don't think publishing houses at any value for new authors.
And he absolutely blew up, and through a temper tantrum and called me a sociopath for some reason.
And I later learned that he was an editor from a major publishing house.
So I was standing between this man and his bread.
But of course, he had this self limiting belief, I am an editor from a major publishing house.
Yeah. And, you know, but I very quickly learned that the value wasn't there, it was just this useless buffer in in the relationship between author and audience that that actively disrupted the quality of feedback loop.
And, you know, I there was the moment there was a particular moment where I decided that I was going to be self published.
And that was when my editor, who I hired myself enthusiastically shoved some sample chapters from my book in front of a sort of an acquisitions guy from one of the major publishing houses, and he looks at this folder, he reads like the first three to three sentences, he holds it out to me like this.
As if I had offered in third person you do know how to write in third person, don't you?
And more or less that tone of voice.
And I realized that this this man had no idea that perspective and tense are tools in an author's tool box.
And I would have had to help assess how many peopleup Teach him how to correctly employ these tools and why theft of fire is written in first -person present tense and the precise technical craftsmanship reasons why that unusual choice was made.
If he could even be taught because he had the self -limiting belief, I am an editor with 20 years of experience.
Well, that's great.
you repeated the same mistakes for 20 years and called it an experience.
Go, you. And I realized that this industry was full of people who were very full of themselves and who were very full of self -limiting identity beliefs where I wasn't going to be able to get them to look at things in a new way.
I had to go and prove that I could sell, and so I did.
And then they came with the publishing deals and I said, well, you know, the deal you're offering me isn't very good because the only additional feature that this offers to me is, you get paid.
You know, from my perspective, that's not a future, that's not a feature.
You know, there were people who offered me like a five thousand dollar advance to sell them the audio book rights, like really?
Wow. And so I was like, no, I'm gonna do a Kickstarter.
So I did a Kickstarter to fund the audio book.
I raised, I think $43 ,000.
Nice. And thank you to all the Kickstarter backers out there.
You're amazing people.
and I was able to get three very talented professional actors one for each Major role and Just do it with all the bells and whistles and So we're gonna put out the audiobook pretty soon all the major recording is done And I think we've produced something really special and it just confirmed again this belief
I had. I I don't need someone to give me permission to create.
I can just create things.
And if they're good enough, people will be interested.
That's that agency again.
You don't wait for someone to say, you can create, do so.
You say, I can create.
And I will do so, whether you wish it or not.
and And there are so many new authors who are so much in doubt about whether their work has value That they will offer up 80 % of their earnings To you know tore books or something in exchange for what basically amounts to a pat on the head.
Yeah So, you know if if there are any aspiring authors watching this I'd like to speak directly to you for a moment.
I know you're afraid.
I was afraid, too. Everyone is afraid.
You stay afraid even as you start having success.
And the fear is constant.
But you don't know if your work has any value.
And you may be a few of your friends of Reddit and a few of your relatives of Reddit.
it, and there are some other people who say, Wow this is really good, but you know, you're not sure if that's true or if they're just trying to be nice.
So you're in this difficult place where you're trying to sell something but you don't know what its actual value is.
Well I'll tell you something, the way you find out is to try to sell it yourself.
Because if it actually has value to people, and you start getting out there and vlogging it and persuading a few people to read it, if it has value, then they will start saying, wow, this is really good and recommending it to their friends.
It won't be a fast process, but it does work, and that is so much better as a measure of value than whether some acquisitions guy at a publishing house is gonna compliment you, because they don't know what sells.
They don't, they don't have any special magic knowledge or insight that you do not have.
So people are out there, they want good stuff, and they will buy it if you have the courage to offer it to them.
You know, it's not your decision, whether your work is good enough, it's theirs.
Give them the opportunity to make that decision.
That is a great way to end because I was going to ask was your advice for aspiring authors that want to reach that.
So we'll end on that because those are beautiful.
I think we touched on a lot of great topics.
In terms of the audio book you said that's finished recording?
Yes. Is there I know we're dealing with other things is there a date that it may be pushed back to or that you're hovering around?
We are, our sound editor is booked up to about January and that was because we were unable to look at the time that we wanted to complications from my wife having cancer, so that was that it is what it is.
So we're looking at maybe changing there but you know, maybe we wanna stick with that.
So it's probably gonna be first quarter of next year.
And then, also working on the sequel again, you know, life has intruded, so there have been some delays.
But we're looking at maybe spring of next year for the sequel.
And this is, this will be the second book in what is planned out as a four book series.
Like it is. Awesome, I'm very much looking forward to both of those because audio books are my thing.
So not only was it like the first time I'd read a fiction book in a while but I very rarely read unless it's like a physical book that I just burned through.
And so I think I think there is a big future in audio books and I think there is a big future in a certain type of audiobook like this this high effort, high production value, kind of audio book.
Because they started out, being called books on tape.
And, it was just like, somebody read the book onto tape, because, you know, you wanted to be able to listen to the book, and there was, there was nothing beyond that, it was just kind of, somebody reading the book out loud.
And, what we're starting to discover really resonates with people is good narration.
And moving over into it being an audio production with real acting.
Something akin to a sort of a 1930s, radio play where they're really trying to make it into an acted piece of media.
And I went with that and And when I went and I found some some really very, very talented voice actors who I really felt like I went from saying, oh, I suppose I should do an audio book to we're going to make something special so, you know, all the roars are done.
We're just waiting on sound engineering, But I directed every moment of it personally and we had a lot of fun with that and we're very proud of what we put out.
So I think I think it's either I'm completely delusional or this is going to be good.
It's going to be good.
That's one last thing that I respect is it seems like in every piece of content, even on Twitter, like something that could be as short as a one sentence tweet on Twitter, there's a lot of quality and thought that goes into it.
And same with Twitter and140.
the audiobook it seems like that's a driving factor in your decision making yeah it goes back to the integrity thing you know you can't you can't just try to to cheat people you can't you can't just you take pictures of your food and put it on Instagram and pretend you're a success you have to offer
them real value and I try to proceed from the assumption that people are smart yeah because I want an audience of smart people because smart people have more money alright so with that I'll have links to everything in the description the book the sub stack the Twitter account all of them are great follow
them hopefully I'll follow up with you on how that does because actually, I want to say absolutely.
And then outside of that, any thing else you want to plug website?
General things that people can find.
Well, I'm not sure I want to plug it yet, but we may have we may have another special collaborative project in the works with those voice actors.
Oh, cool. So, Okay.
Yeah. you do if you do let me know yes yes sweet Devon thank you so much I got more out of that than you know so very excited to get this thank you for having me on it was it was it was a really good conversation I love doing these things and it's it's so good to be able to talk about what I do to interesting
people who really have have been there and have an insight into what that whole journey is like yeah the audience will benefit a lot from it too so thank you
