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[Highway Signs, Jane Fonda’s Workout, and the Idealized Greek Foot: A 99% Invisible Retrospective]-[Mini-Stories: Volume 19]

99% Invisible · B2 · 2024-12-17

Technology
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📋 Summary

The Unexpected Power of Highway Humor

The podcast highlights the creative efforts of departments like the Ohio Department of Transportation (ODOT) to engage drivers through humor. Press secretary Matt Burding notes that while the primary goal is to share emergency information, agencies utilize the "free space" on electronic signs for jokes—such as "Don't drive star spangled hammered" or "Four eyes in Mississippi, two eyes on the road." These signs, which often rely on pop culture references, are designed to make a "bigger impact" than standard, dry warnings. Despite pushback from the Federal Highway Administration, which worries about driver distraction, proponents argue that humor increases message retention, ultimately helping to save lives.

Jane Fonda and the Financing of Activism

The episode explores a surprising connection between 1980s fitness culture and political organizing. Producer Vivian Le details how Jane Fonda and Tom Hayden, founders of the Campaign for Economic Democracy (CED), needed a steady stream of income to fund progressive local political efforts during a recession. Inspired by political figures who utilized private businesses to fund their campaigns, Fonda launched the Jane Fonda Workout. The venture became a massive success, with millions of tapes sold, effectively bankrolling the CED’s efforts, including the passage of rent control laws in Santa Monica. This serves as a testament to how an unexpected commercial success can leave a lasting, tangible impact on local government and social policy.

The Legacy of the "Merchant of Death" and the Nobel Prize

Stephen Johnson discusses how Alfred Nobel, the inventor of dynamite, underwent a profound transformation of his public image. After a newspaper mistakenly published his obituary—labeling him the "merchant of death" for creating a technology that caused catastrophic violence—Nobel was horrified by his legacy. Influenced by his friendship with peace activist Bertha von Suttner, he altered his will to establish the Nobel Prizes. This shift successfully pivoted his historical narrative from an arms manufacturer to a benefactor of global peace and scientific achievement.

The Aesthetic Standard of the "Greek Foot"

In a lighter segment, Joe Rosenberg investigates the "Greek foot," a condition where the second toe is longer than the big toe. Often mocked in contemporary society, the Greek foot was actually prized by ancient Greek artists as the "platonically ideal form." From the Boxer at Rest to Botticelli’s Birth of Venus and even the Statue of Liberty, Western art has long held this foot shape as an aesthetic standard. The segment concludes with a humorous realization that those possessing this rare foot shape, despite being labeled with the medical term "Morton's toe," are essentially carrying a piece of classical, idealized art history on their own bodies.

🎯Key Sentences

1
the key to being rich is knowing what counts.
2
humor is subjective.
3
It's goofy.
4
I would be disappointed if you did not.
5
it's kind of high risk, too.
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📝Key Phrases

1
count on
2
make an impact
3
work with
4
go viral
5
get the joke
Expand All

📖 Transcript

What does it mean to be rich?
Maybe it's less about reaching a magic number and more about discovering the magic in life.
At Edward Jones, our dedicated financial advisors are the people you can count on for financial strategies that help support a life you love.
Because the key to being rich is knowing what counts.
Learn more about our comprehensive approach to planning at edwardjones .com slash find your rich.
Edward Jones, member SIPC.

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