So this Christmas tree thing is kind of crazy.
The story is this article that I read in curbed.
Basically, it's talking about the brutal mafia style business of Christmas tree sales in New York.
I feel like I can rule the world.
I know I could be what I want to.
I put my all in it like days off on the road.
And I'm just going to read you a paragraph here that just captures it.
It goes, Christmas trees are a big business in New York.
A lot of people see the quaint little shacks that appear on the side of the road just before Thanksgiving with a bunch of trees.
And you think, oh, these are probably independently owned, maybe by jolly families of lumberjacks looking to make a few holiday bucks.
That's what I thought anyways.
In reality, a few eccentric, obsessed, and sometimes ruthless tycoons control the sale of almost every tree in the city.
They call themselves tree men.
They spend 11 months a year preparing for Christmas time, which to them is a 30 day sprint to grab as much cash as they can.
I'm in. You're in, right?
Yeah, yeah, yeah. This needs to be a Netflix show, right?
Yeah, and is this the one about this guy named Scott?
Well, there's a bunch of guys.
So it talks about like the different guys because they basically carved up the territories.
Like you got Harlem, this one guy gets Manhattan.
This other guy's got the east side and they all have different territories and they all have crazy names.
So it's like George Nash and Kevin Hammer.
And it's like, oh yeah, Nash got Harlem.
He's a smooth talking hippie from Vermont.
Hammer is a Brooklyn born Scientologist.
He was a powerful force in the business.
He's the one who shaped it.
Hammer's rumored to own half the tree stands in Manhattan, bringing in more than a million dollars every December.
The lore is Hammer lives on a yacht somewhere in the Atlantic and he visits New York only at Christmas time where he holds up in a Midtown hotel room with a pile of cash on the bed and a pit bull squatting on either side of him.
Like, is this even real?
What am I reading? That sounds fake.
Dude, if you sell a million dollars of trees in one month, like with all your expenses, like that's like a $150 ,000, $200 ,000 a year salary.
Way more aura. You might have a pit bull, but there are going to be piles of cash or a yacht.
But you're definitely - Like 50%.
I can see there's a world where there's like 50 % margin all in.
Well you ain't owning yachts in Manhattan when it fits on 500 grand a year.
You could do it for like 20 years.
This is an old article.
So I think, yeah, it's pretty crazy.
So this it talks about like basically, one interesting thing is it talks about the history of the Christmas tree.
So it says 200 years ago, the idea of putting a tree inside your apartment would be a bizarre decision.
It didn't make any sense.
This is supposed to be shelter from the outside.
Why would you bring a tree in?
And it talks about how like Christmas trees, or trees themselves weren't even really associated with Christmas time.
And then it says, that started to change in 1851.
There was a Dutchman named Mark Carr who was like, I think I can do this.
What's doing this? Like selling trees to people for the spirit of Christmas.
And so he goes, he's considered the father of Manhattan Christmas tree business.
And we don't know much about him, but basically the way it describes him is he was out of work and he realized that he could chop up a tree from the forest, bring it into the city and try to sell it to the people in the city to have like a piece of like, you know, nature with them.
And he goes, he tells his wife, she's like, that idea sucks.
This is the great story of every entrepreneur.
Tell your wife an idea.
She says it sucks and you do it anyways.
I think that's the real American dream.
And so he comes in and he basically tries to associate these trees with Christmas spirit, with the jolly winter time.
And he goes, and he got a permit for $1 to sell it inside Washington market, which was like their wholesale bazaar.
And he starts to explain to people there that these are trees that you can stand upright in your house and it signifies Christmas.
And he sold about a day and that kind of started the trend of indoor Christmas trees.
Again, assuming this article is not fake completely and the onion.
All right, so when I ran my company, The Hustle, I think we had something like 2 million subscribers and we made money through advertising.
We didn't actually make that much money per person reading the newsletter because advertising in general is kind of a crappy business model.
And so I remember sitting down and I'm like, what are all the different ways that I can make money off the hustle that aren't advertising?
And so to make sure that you don't make this mistake, Sean, me and the Hustle team, we went and looked at a bunch of different ways to monetize your business.
And we put it all together in a really cool document where we lay it all out along with our research.
And we call it very appropriately.
We call it the business monetization playbook.
Go to the description of this episode and you're gonna see a link to that business monetization playbook.
It's completely free.
You just click the link and you can see it.
Back to the episode.
My parents used to do this for a living.
They owned a fruit stand.
You're just sitting on that fact for five minutes while I'm making up shit about the Christmas trees?
No, so to this day, I've told you, my father's a produce broker.
So basically, these are made up numbers, but hypothetically, he'll buy a million dollars of onions from a farmer and then organize a truck to go pick him up.
And then sell that load of onions to Walmart for $1 .1 million and hopefully make $100 ,000 in profit of which 50 goes to the truck or whatever, made up numbers.
But the way he got into that was my mom and dad owned a fruit stand, on the side of the road.
And that fruit stand made a lot of money every October by selling pumpkins and every Christmas selling Christmas trees.
And my mom would tell stories about getting up at 5 a .m.
in the morning in order to flip the pumpkins because I guess they can't rest on one side for too long, otherwise they get lapsided.
And they would package up these trees and they would just sell a shitload of Christmas trees and that would make their Q4.
I am fascinated by these once a year businesses.
Michael Girdley came on the podcast, he's talking about his fireworks business, where 99 % of the revenue happens the day before July 4th, right?
Like July 3rd is 99 % of the revenue.
And it's like what a make or break, what a high stress, but also peak season versus off season style of business.
And those kind of fascinate me.
We've talked about before, like I think one of the great side hustles is going around the neighborhood and basically saying, hey, like, do you want us to put Christmas lights up for you?
We'll put Christmas lights up.
Like I think you can make, you know, tens of thousands of dollars in a six month sprint if you just wanted to go knock on doors and ask the same question over and over again.
And I think that like there's a guy in our neighborhood who basically does that, you know, he hits up.
He gets like 50 houses to say yes to this thing.
Each one of us pays, you know, I think I paid like 1700 bucks for like a basic Christmas lights thing that took him, you know, and the guy who was knocking on the door wasn't even the guy who put the lights up.
So I don't even know if he was just like a lead gen guy.
I don't know who he was, but you know, I respect the hustle.
What's this health startups that have wild traction?
So there's a couple of health startups that just caught my eye as, normally there's a bunch of these ideas that sound really great.
And then they just never work.
And a lot of them are like, and they're all the things that, you know, basically a rich, smart San Francisco, LA, New York type of person does or wants in their life.
And they think that everybody does and wants that and that it can be accessible to all of them, but actually it's too expensive and too hard to do and too bespoke and all this stuff.
Ideas that fall into this category where like music discovery and then there's like.
Let me give you a good example.
This was a headline in Business Insider.
Billionaires plan to launch a media brand around the zeitgeist of Brooklyn.
Exactly. A billionaire launching a media company about how Brooklyn is where it's at.
That's the worst. I'll take how to lose $50 billion for $100 Alex.
You know, the Instagram co -founders after Instagram, their like revenge company was this news reading app.
So they basically, they quit Facebook and they were like, ah, Facebook is kind of bastardizing Instagram.
They're just copying Snapchat and like all the shit.
They were kind of like making these low key, like passive aggressive remarks.
And then they were like, we're doing it again.
And they did this photo shoot of them in their like, you know, like in their vacation home where they get away when they want to be creative.
And they say they're gonna like try to change the way that we consume news and make news, you know, less biased and more like easy to consume and all this stuff.
And like, of course, you know, two years later they shut it down because that's again, this kind of like smart, wealthy, well -meaning person trying to solve a problem that they have but not a lot of, it's not, it basically is not junk food.
Like people want junk food, people want Cheetos and they want the Cheeto dust on their fingers.
And anybody who's like, I'm gonna take the Cheeto dust off their fingers, they just don't find out a lot of demand, typically.
Okay, so this is like what I, this is like one model of the world I have.
And then there's, but then you always pay attention to what's gonna break your frame.
Where am I too biased?
Where have I locked in?
And maybe the world is changing underneath me.
And so there's two health startups.
And so Daniel Ek, who's the founder of Spotify, who is awesome guy, but he checks a bunch of the boxes, right?
Billionaire who's, you know, coming off of a huge, you know, life altering, you know, win of a company.
And he's been rich since he was 21.
Been rich for a long time.
Obviously is at that Huberman phase where he's like, you know what, I need to like take care of my health.
I need to get a protocol.
And like, I'm gonna start taking these like, you know, I'm gonna start taking drugs that nobody can pronounce.
And like, I'm gonna do all these things, right?
And that's like a normal thing that like, you know, I'm sort of biohacking and like.
The protocol phase of life.
But like, yeah, exactly.
So he's in his protocol phase.
And so he launches this thing called Neko Health.
And it even had like the other kind of like, uh -oh warning signs where it's like, he's not really running it.
He's like a part of it.
But he was like, wait, you're running Spotify.
So how are you gonna do this?
Like, oh, there's like a team that's running it.
Okay, so maybe this operator model, who knows?
We'll see what happens.
So, you know, there was some warning signs.
Instead, there's this post that came up.
So he posts on LinkedIn.
And Daniel posts, over 60 ,000 signups in just 12 weeks.
It's been only three months since we launched Neko Health in London.
The response has been nothing short of incredible.
Over 60 ,000 people have signed up for a scan, which reflects a growing shift towards preventative health care and early detection.
And I think it's sort of like, you know, maybe pre -nouveau -esque.
Dude, by the way, I think that's bullshit.
Getting 60 ,000 email subscribers.
I don't think that's particularly...
Maybe. Because like, if you go to the website, like it's the craziest, awesomest thing you could imagine.
It's a $250 scan, right?
So let's just say, you know, the full value of this is $15 million pipeline in three months.
Now, you're saying, okay, some of you will just looky lose.
Sure, of course. So not all of these people are gonna convert.
Okay, fine. Even if it's 1 15th of that, if they booked $1 million in bookings for this thing in 12 weeks for a single geographic location in London, that's kind of interesting to me.
That's not nothing, right?
That's not like this pie in the sky thing.
What's it do? I think what they're trying to do is they're basically, they're gonna scan your body.
They're gonna look for moles and they're gonna look at your arteries and your cholesterol levels and all this stuff.
And they're gonna be, it's like a better health check, okay?
So it is preventative.
It's not like normally, you know, normal healthcare system is you have symptoms.
We sort of tell you to take two Advils.
You come back, you're like, hey, I still got the symptoms.
And they're like, okay, well, let's check some basic things here in the office.
And then you're like, dude, I really think something's wrong.
It's like, all right, go get a scan, right?
So when you're broken, you get scanned.
And the idea where healthcare is going is like, you get scanned before you're broken to tell you where you might break or what's starting to break so that we could fix it earlier.
Obviously, like anybody can agree with that idea.
But actually doing it and making it work, both technically and building the brand around it and getting consumers excited about it and getting enough funding or getting enough revenue in the door for this to be a real business, it's pretty impressive to me.
Okay, so that was the first thing that happened, that little post.
The second thing was I'm an investor in this thing called Super Power.
Have you, are you an investor in this?
I think you told me about it and it looks amazing.
So superpower .com. So it says a new era of personal health, the world's most advanced digital clinic to help you live longer, prevent disease and feel your best.
Okay, ignore all that.
Ignore all that. All it is, is a 10 times better version of an annual physical.
Okay, I like that. Okay, you're getting an annual physical anyway.
If you're bought into the idea of I should get an annual physical, here is a better annual physical.
And they're like, okay, what's a 10X experience of the annual physical?
And by the way, I love that idea.
The simplicity of that pitch, of that mission, I think is really, really powerful.
And the thing costs like, I don't know, like 400 or 500 bucks.
So it's like, I would be willing easily to pay.
Dude, you're on their homepage right below Mark Zuckerberg's sister and right next to the Winkle Voss twins.
Oh, hold on, Mark Zuckerberg's sister?
Well, still pretty cool.
My excitement went up and down.
You're right next to Mark Zuckerberg's sister.
Shout out to, was it an Ariel?
Cool, actually, I met her at a party.
She was actually very cool.
All right, so a while back, we had Gary Tan.
He's the president of Y Combinator, which is the most successful incubator of all time.
We had him on the podcast and he said that the future of businesses is creator -led.
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Again, it's called Creators Are Brands with Tom Boyd.
All right, back to the episode.
Okay, so let me just tell you a little bit about this.
So they sent this investor update.
I think I'm allowed to share this.
So Jacob, one of the founders, he sends us an investor update, and I invested in this thing like a little while back, didn't kind of hear about it.
They were like working on it.
Like, honestly, he was like, all right, we'll see when this thing comes out.
And here's what they said.
They go, the best doctors in the world already offer this today, but having a concierge doctor who does this type of work for you can cost like 100K plus, it's right.
It's only for rich people.
So our job is to make that available to everybody.
Okay, so then. By the way, I'm going to my concierge doctor tomorrow for my checkup, and it's not $100 ,000.
Would it be 20K a year?
No, maybe 5 ,000. A year?
That's it? Yeah, yeah, yeah, yeah.
But that's okay. I don't want facts to - Bottom of the barrel, top of the top.
Yeah, I thought I'm in the yellow pages.
No, I don't want facts - I believe if Landu has Peter Atias's doc, and I think it's a quarter million dollars a year.
So there's a range.
And you're on one side of that range.
You're not the middle, that's the good news.
I'm definitely on one end of that bell curve.
Not the good one. They wrote these stats and they were like, we had 3 million hits to our site during launch week.
Wow. I was like, what?
And they said our wait list has grown to over 100 ,000 people.
What? I was like, what is going on?
And so I emailed them, and their product is, the first product of the membership is a 10x better version of the annual physical.
And so basically it's like - Is that the language they use in their documentation?
Or you just saying, this is just 10x better?
This is what they said to me in an email.
Got it. And they're like, you know, basically you're going to get 100 plus lab tests, a full body report, an hour long consult with your doctor, a limited QA with your doctor throughout the year, additional health consults and whatever at insider prices for 499 bucks.
Okay, I kind of buy this value prop, right?
Like I think that's going to work.
And so I was like, dude, that's pretty crazy.
Like, how can you even offer this for 500 bucks?
Secondly, did you say you had 3 million visits during launch week and 100 ,000 % wait list?
Like, how did you do that?
Because yeah, I tweeted your thing out, but like, you know, as much as I love to pat myself on the back, I don't think I can help anywhere near those type of numbers.
And they were like, yeah, like basically in the first three or four months, 100 ,000 people signed up for this thing.
So superpower .com, their site is beautiful, but the way you can click join, did you say thank you?
Yeah. That's my thing that is.
I'm slipping in thank yous and you're welcomes when people are not trying to give me compliments.
It's great. Or when you're 0 .1 % of the reason why it looks good.
You know, like you.
We have 100 ,000 % wait list.
Is it in person? So like, is the checklist done?
Or sorry, is the checkup done in person?
No. So how do they like, like, you know, like do the thing where I like cough?
I don't know. Cause I haven't been a customer yet.
I'm on the wait list still.
But I assumed it's like those other, like all telemedicine, where basically let's say they send you to a diagnostic, like, you know, a quest type of thing to do the blood draw.
Got it. They'll order your labs.
And then there's a doctor remote who's analyzing your labs, who does the call with you, does the console talks to you, all that stuff.
Understood. Okay. Anyways, I thought that was pretty crazy traction.
Cause I was like, dude, if I was like, let's just take the total potential value of the pipeline you're saying during launch week or during this like kind of first couple months after you just announced the company, you have $49 million of potential revenue in the list, which of course only a fraction of a fraction as
a kind of convert. But I mean, it's still just like really impressive these.
So a lot of these health startups that I thought were kind of like wishful thinking, I think something has shifted in the culture where health startups are no longer wishful thinking and people are legit willing to pay.
And you see this with content.
You see this with Huberman, with Peter Atiyah, with Brian Johnson.
I think you just, I think there's a shift happening where health is cool, health is in, and whatever that next layer of like the market, that next segment of the bell curve that's interested in this, but it's a big like sizable chunk, I feel like another part of the bell curve has gotten unlocked of people
who are willing to spend.
What's the early adopter phase?
Is it like, it's like freaks and then it's like early adopters and then it's like everyone else.
Like what is it? What's like the - We should rename all the segments.
Yeah, like fucking quacks of weirdos.
Yeah, people you hate to talk to.
Yeah, like - You know, it's like - That's the innovators, that's the one you're talking about.
Freaks and geeks. Yeah.
All right, so the freaks and geeks and then there's early adopters, which are wannabes, that's us.
So we keep an eye on what the freaks and geeks are doing and we start to half -ass copy them.
And then there's the early majority.
And the early majority is kind of like, you know, the smart reasonable person.
And then you get to the late majority and then the laggards, which is like, you know, your mom who still has a newspaper subscription and you know, whatever else, AOL email address.
My mom does actually.
And so I would say I'm early adopters.
Sometimes I'm the innovator for some of these things.
And I think what's gonna happen based off of my pattern is I think a lot of these things are one -off stuff.
So I have tested so many different blood work companies just because they're the latest and greatest and it's exciting to try something new.
In general, I've not had a huge amount of repeat purchase for many of them.
For some of them, I've like, for example, do you remember Forward Health?
Something like that, I was like, oh, I'm actually in.
Or you remember One Medical, which is, you know, like popular now, we've been paying, I've been a paying customer of theirs for like five years.
So some of them I become like recurring customers, but I love trying new stuff.
What I think is gonna happen is now it's shifting to now the one pass the early adopters, they are now open to trying this stuff.
And so I think getting a wait list, I actually think it's less challenging than it appears, but making it so you come back every year is really, really hard.
And it's gonna be interesting to see who can pull that off because I've done the pranovos.
I've done, you know, Inside Tracker, have you?
Yeah, like I've done everything and they're awesome.
It's just a matter of like, which ones do I rely on every quarter or every year as opposed to, I just found some new drug and I just want to stick it in my body this one time, just see what's up and I'll like, I'll never touch it ever again.
There's a lot of people like me who do that by the way.
Yeah, yeah. You're in the, on the fitness and health side, I would say you're in the freaks and geeks category, right?
You were telling me about like, you know, dude, I injected this stuff in my butt and I don't have cravings anymore.
And basically you were talking about Ozimpic before Ozimpic had like a brand name.
You're like, I read about it on a forum and it's amazing.
I don't eat candy anymore.
This is going to change the world.
I think I told you about that in 21.
I think it was summer, I think it was summer of 21 and or something like that, maybe 22.
And I remember telling you when I was like, when I put this stuff in my body, it feels like people who have alcohol and addiction issues.
I think that's gonna go away.
And then actually last week, my friend Jason went to a conference and the CEO of Eli Lilly, I think it is, the maker of one of the semi -glutide or Ozimpic competitors, he announced that it has been officially approved for alcoholics.
So like, I do put weird shit in my body just to see what's up.
And I actually texted you eight months ago, I think.
And I said, this new one, I forget what I called it.
It was like, it started with a T and I was like, this one, this is the gonna be the one.
What was I called? Yeah, I remember thinking I should buy Eli Lilly stock when you told me that because I was like, who makes this?
I'm in, I learned my lesson the first time, kind of writing off your weird health experiments.
And I was like, okay, I'll just blindly follow this.
But Eli Lilly is already a $750 billion company.
So I was like, okay, I don't know how much like upside is left on that.
Like even if it became a $2 trillion company, it's like, what am I really thinking is gonna happen here with this thing?
So I think I missed that.
But if you look at like a five -year span, Eli Lilly is up 10x almost in the five -year span, 8x.
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All right, back to the episode.
Do you do any health stuff today that you think...
Doesn't it show? The sentence was not ending, do you do any health stuff?
Do you do any health stuff today that you've...
Trying to die. Do you do any health stuff today that you think is considered a freak and will one day be the norm?
Yeah, two things. I don't think these are like in the freak.
I guess they are. I guess if I took a population of a thousand people and I said, how many people are doing this?
I think the number would probably be zero.
Even if I went to a CrossFit type of like health community, thousand people and I said, who's doing what I'm doing?
I think the number is zero.
You, I think have done one of these things, but there's basically two things I do on a daily basis and have been doing now for probably two years.
The first is breathwork every morning.
Yeah, that's awesome.
So I do breathwork every morning.
It only takes me six to 10 minutes.
I use the OtherShip app.
It's the best breathwork app.
I think you might've invested it.
I invested it too, but this is not a shill.
I don't even think the app is their product anymore.
Like the app is like their side thing.
They have like physical locations in New York and stuff, but their app is so good for breathwork.
So I do that. The second thing I do is I workout, but I don't do what most people do when they work out.
So, you know, I would say conventional workouts are either cardio or weightlifting.
And then some people will do like a yoga, Pilates, something that's flexibility, pliability based.
And my trainer got really into something and I'm into whatever he's into because he's my trainer for life.
And he got really into something called functional patterns.
It's basically a style of training that, I think the way to describe it would be.
Like it helps you pick up a baby when you're old, right?
Where it's like, Yeah, it's like, so it's based around core movements.
So like, if you like sport, this will make a lot of sense to you.
If you don't like sport, if you're just used to going to the gym and trying to get a pump, then this might not make a lot of sense to you.
But like if you play any sport, baseball, tennis, basketball, whatever it is, like the core movement in all of the sports is like, let's say throwing.
It's a, it's a twist motion of your body.
Yeah. It's not like a squat or a bench press where it's a linear lift weight up.
It's, yeah, I understand.
Love the pronunciation of linear there.
That was awesome. That was, that was like European.
Yeah. It was like, I also call it personal finance.
Yeah, exactly. So the collures of this are, all right, so, so yeah.
So if you go to a gym, everything is usually static, it's rigid, or even if it's like a dynamic movement, it very rarely involves like torque.
And if you do that wrong, obviously you can get really hurt, but doing it right matters.
So functional patterns is based around moving in like the four kind of core movements.
So, so run or sprint, throw, which is a twisting motion, jump, and then, I think it's just like walk, like your gait.
And so like, I would literally like my workout when I go downstairs is not to like, I go to my gym and it's not like some like Barry's bootcamp music blasting like go, go, go, push, push, push.
It'll literally be like, all right, let's practice our gait.
And it's like, are you putting the right amount of weight on your big toe?
How's your weight shift?
Let's look at your ankle mobility here.
Let's try to get strong in this position.
It's like things that don't even look like you're doing a workout.
It looks like you're rehabbing from an injury, but it's an injury you never had.
It's like to prevent all your injuries.
And so like I do it, my mom does it.
He trains like NBA players with this.
Like it's, it's that type of training where it's very much for sport and it's, or yeah, it's to prevent like disease and like breakages in your body.
So it's a weird, it's a weird style of training, but that's something that I do, you know, four times a week, basically.
Mine are, I think that in 15 years, we're going to look at whole foods, sort of like a discount grocer where it's like, you know, however you look at like Kroger or Safeway or wherever your regional like normie brand is, that's what whole foods is going to be.
I think that people are going to be like, they're going to think it's nonsense and they're going to, instead they're going to want to buy their meat locally.
So I think that. And is that because it's marketing smoke and mirrors or it's just not the top of the top?
And there is, there's no more levels above that.
Which one is it? Is it that it's not what they say it is?
It's kind of like, it's just a marketing stick or there's, there's even better.
It's not what they say it is.
And also because they were the first popular health food store, we still hold them with high prestige.
But in reality, I don't think they're that high prestige.
I think maybe it's a lot more expensive than other alternatives, but I'm not convinced that it's actually significantly different than anything else.
And I - And what makes you say that?
Because if you go and look at the ingredients of the hot food bar.
So if you go to the hot food bar and look at the ingredients, it's shit.
It's not good. Like they got all types of crap in those ingredients.
And that like, to me is like a signal.
That's a canary in a coal mine type of vibe.
Gotcha. And I also, when you look at the meat, so when you look at the meat, so I tend to buy, during the summertime, I have a farmer's market across the street from my house.
So I tend to buy my meat there and the chickens are like bright yellow.
Have you ever seen like a, like a, like a chicken from a farm that you get?
It's like - I've seen eggs, eggs look different, but - They look way different.
They look way different.
They're look way different.
It's like a bright yellow.
Honestly, it's kind of gross if you're not used to seeing it.
And so all the foods have way more color in them.
And you go to Whole Foods and it's kind of weird to think that a company as big as Amazon can somehow get lots and lots and lots of fresh, healthy stuff.
Isn't it fucking insane how in Connecticut, in December, I can still get a strawberry?
Like that's ridiculous.
When you think about that, like supply chain.
And there's no way that you could do that, in my opinion, in some type of like safe way.
Like, it's better to do like local in season type of thing.
And I think local meat in particular is going to be a huge trend in the next 15 years.
You're seeing it a little bit.
Like there's a lot of people in Austin who I know that were like yuppie types, not like rednecks or farmers.
And they would buy whole cows and you'd store it in your freezer.
And I think that will be more common soon.
Do you agree or disagree?
I do agree with that.
Because you're right.
When I think about the freaks and geeks in my life, a lot of them already do that.
It's like they have a favorite ranch.
Yeah. It's like where do you get your meat?
And I was like, the store, what are you talking about?
Like, you know, I don't have a - I don't like to have farms on speed dial.
I don't have like a personal relationship with a ranch.
But they do. And they have like, they'll open up their freezer and there's all these like kind of like frozen steaks basically that they have - Yeah, you like spend a thousand dollars and you get like a year's worth of beef.
Right. So like, I don't know and understand that.
I also, I don't know if this is true or this was just a one -off thing, but like aren't farmers markets?
Like I've read something that farmers markets got in trouble because the, they looked into where they were getting the stuff and it wasn't like from a farm.
It was like they were taking this safely rejects and like stuff that was about to expire and just selling it at the farmers market as like, ooh, like this is straight farm to table or whatever.
So I don't know how much I trust like, you know, even my local farmers market.
That's the problem with all food.
Yeah, and I agree with that.
What do you trust, you know?
Yeah, my sister one time went to Ghana for some trip and she came back with the souvenir that she bought from some kids on the street thinking they made it and it said made China on the back.
And so that's basically what like this little lady selling chicken at my farmer's market might be doing.
So yeah, that definitely could be a thing.
I think another thing is that in the future, I think a lot of people are gonna have plants in their homes way more than they do now.
I think plants are gonna be a lot more popular because it keeps the air clean.
And I think one of the things in 20, 30 years, we're gonna look back and be like, you had dirty ass air in your house all the time.
That's probably why you start sick all the time.
I think that, here's one, natural fiber clothes.
That's gonna make a big comeback.
So there's one company called Riker, R -Y -K -E -R.
I don't know these guys, they're just thinking it's cool.
They make all cotton workout gear.
Workout gear in particular, oftentimes you want like some type of sweat absorbing, stretchy material.
Typically that's not natural fibers.
And so a lot of people are wearing shorts and shirts and underwear that has plastic in it and has forever chemicals in it.
And I think that natural fiber clothing is gonna be a lot more in fashion in the next 10 to 20 years because of what we're gonna learn about forever chemicals and plastic and foods.
And then the last one is one use plastics.
I think we'll make a decrease.
I think that it's weird how much bottle water we drink.
And so those are some of my predictions.
But the cotton clothing, I would bet a lot that that will be a very popular trend in the next 20 years, a health trend.
Is there like a trade -off, like quality, price?
What's the trade -off here?
Yeah, like look the reason why Lululemon is dope is because when you put on a Lululemon pair of shorts and it has that nice stretchy feel and when you stretch it, it goes right back to how it's supposed to be.
That is man -made material.
So like it's good in that sense.
It's probably cheaper as well.
Like natural fibers I think are probably more expensive.
And they like, have you ever had a sweater that you wear a bunch and it starts losing shape?
Like that doesn't happen with like a Lulu, I call it a swishy material.
What's like the rain water resistant like material for like a range?
Like that shit doesn't happen with that.
So that there is a trade -off is that like some of these man -made stuff are definitely more convenient or a better performing.
That's why they call like.
Performance wear or whatever.
Performance wear. Yeah, it's because it is like better performance.
So there is, yeah, there is a trade -off.
But I do think it's gonna be more popular.
Riker is actually the only company that I've found that is making somewhat interesting, non -toxic workout gear.
But that's like an interesting angle for a company like that to get started in.
Right, right. Okay, fascinating.
Do we wanna wrap it there?
I feel inspired to be a healthier, better, local eating man machine.
Dude, local eating is great, man.
It's great. I got a nice old Russian lady.
He makes great cheese.
You need some cheese?
I got a lady. It's fantastic.
Yeah, I kinda wanna have a guy or a gal for every food that I eat.
I have like a hummus lady.
I got a chicken guy.
That seems like my future to have that.
Dude, I'm down. All right, that's it.
That's the pod. I feel like I can rule the world.
I know I could be what I want to.
I put my all in it like no days old.
On the road, let's travel, never looking back.
Hey everyone, a quick break.
My favorite podcast guest on My First Million is Dharmesh.
Dharmesh founded HubSpot.
He's a billionaire.
He's one of my favorite entrepreneurs on earth.
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It's called Copy That.
You can check it out at copythat .com.
