Joy Dolo, the host of Forever Ago, has officially announced the launch of the Smarty Pass, a new subscription service designed to enhance the listener experience across the entire Brains On network. This initiative provides dedicated fans with a premium way to engage with their favorite shows while ensuring that the original, free listening experience remains unchanged.
The core value proposition of the Smarty Pass is centered on convenience and exclusive content. Subscribers gain access to ad-free episodes of popular programs including Forever Ago, Brains On, Smash Boom Best, and Moment of Um. Beyond the removal of advertisements, the subscription also includes a bonus episode of one of the shows every month.
Crucially, the team has prioritized accessibility, noting that listeners can enjoy these benefits directly within their favorite podcast apps, such as Spotify and Apple Podcasts. Joy Dolo emphasizes that for those who choose not to subscribe, the original free feeds will continue to remain strong and fully functional, ensuring that the community remains inclusive regardless of subscription status.
To celebrate the launch, the podcast provides an immersive "sneak peek" into the inner workings of the Brains On Headquarters. This segment serves as a creative demonstration of the type of behind-the-scenes goodies that Smarty Pass holders might encounter. During this tour, listeners are guided through the facility, visiting creative hubs where shows like Smash Boom Best and Forever Ago are "cooking up some new stuff."
During the tour, listeners are introduced to various colorful characters and facilities, such as:
Upon arriving at the "Labra Kitchen," the host meets Ruby Guthrie, who highlights the season-appropriate content available to subscribers. With Halloween approaching, Ruby teases a special story regarding "the teenage girl who invented the genre of science fiction." This serves as a prime example of the high-quality, educational, and engaging content that subscribers can expect from the bonus material.
Joy Dolo concludes the announcement by expressing deep gratitude to the audience for their continued support, noting that the listeners are the reason they are able to "make this show." Whether listeners opt for the Smarty Pass or continue with the free feeds, the Brains On team reaffirms their commitment to the "Brains On Universe." Those interested in exploring the premium offerings are encouraged to visit smartypass.org to subscribe and gain access to the full, ad-free library and bonus content.