In this episode I go through how you can actually come up with Sora 2 concepts that are going to resonate with people.
Because you want to create an internet audience.
You know that Sora 2, the AI video piece of it, is a key part of that, but you don't know how.
So today I'm going to walk you through my entire workflow for using Perplexity, using Cloud, and how you can actually write prompts that give you Hollywood-level output that have the highest likelihood of success.
And this is for anyone who wants to go viral, wants to build an audience, but doesn't know how.
Here's a tutorial that, within five minutes, you'll be able to get 10 incredible concepts for whatever it is you're working on.
This is the sort of thing that is going to help you go viral.
This episode is all about that.
Enjoy the episode and I'll see you in there.
Today, we're going to talk about how to use Sora 2 to actually come up with viral videos.
And why does it matter?
Because if you're able to create viral videos using Sora 2, then you're going to be able to own a lot of attention.
If you have a lot of attention, you'll be able to create startup ideas that sell to that attention.
Consumer mobile apps, SaaS products, micro SaaS, and it'll make your life a lot easier.
It actually is an unfair advantage, right?
Everyone says that distribution is the new, And today we're going to talk about how to use perplexity, how to use Claude, how to use Sora 2 to actually come up with ideas that are going to rip.
And I think that you know, if you stay to the end, you will have an unfair advantage around success how to actually surgically come up with prompts for Sora 2 that have a higher likelihood of success.
And that's the sauce, right?
If you understand how to do that, your startup will more likely work.
People who understood how to use YouTube in 2006 to 2012 did better than people who didn't.
People who understood how to use Instagram from 2012 to 2019 did better than people who didn't know how.
People who understood how to use Twitter in 2019 to 2023 didn't. you know, created massive, massive media empire.
So today's episode, I'm going to share everything with you, how I would do it, my entire workflow.
I'm going to go through an example of how I created an ad for my startup, ideabrowser.com.
And yeah, by the end of it you'll be able to copy this and start.
You know, I wouldn't say going viral, because this is a framework for going viral.
Obviously, not every one of these are going to go viral, but it's going to give you the muscle for how to create videos that have a higher likelihood of success.
So let's get into it.
The first thing is you're going to want to go to perplexity.
So for perplexity, we basically want to use perplexity as a research agent.
So what we're going to do... is we're going to say, I run a startup.
In my case, this is what it does.
Gives validated startup ideas, trends, et cetera.
It's called ideabrouser.com.
I need to create short form video that will go viral.
To do that I need scroll stopping concepts for my audience of entrepreneurs building mostly software.
The ones who long for the idea of owning a SaaS that spits out cash.
What kind of short form will get this engagement for this audience?
Show examples and give frameworks.
By the way, in this entire episode, if you go to the show notes, I'll include notes so you can download these notes, so you don't have to have the prompts for you.
And you can just replace Idea Browser with whatever it is you're doing, right?
And the other important thing about this prompt is it says the.
It says like what the audience actually wants, right.
Like what do they, what, what is the main goal of the audience?
Like the people who sign up to idea browser.
One of the thing that you know, we learned is that they the people you know they want to build software products.
They want to build mobile apps.
They want to build SAS.
They don't know how, or they're looking for ideas to get their creative juices flowing.
So, whatever it is for you like, what is the main motivation for why people are signing up to your product?
So you use Perplexity as this research agent, and it spits out... By the way, deep research.
I should mention that.
So if you don't know, the deep research button is over here at the bottom.
You don't necessarily need to use Perplexity.
You can use ChatGPT, deep research.
You can use Grok, deep research.
I just find that...
You know, this one, Perplexity Deep Research is a little better for this specific use case.
So now that you've got it says, like your core psychology, behind viral entrepreneur content, high arousal emotions, validation seeking, FOMO pattern recognition it starts giving these scroll stopping video frameworks.
So it says...
The contradiction hook.
This leverages the brain's attraction to unresolved tension.
I'm broke, but I'll show you my 50K MRR SaaS.
Zero coding skills, but built 100K SaaS in six months.
So it gives you all these different frameworks that, if you're listening to this, probably resonates with you in some way, or you know you've seen it, at least before.
And it basically breaks down, okay, here's what's most likely to go viral.
Micro tutorials, set up a SaaS analytics in 60 seconds, real numbers reveals.
So, you know, Stripe MRR growth charts.
So it, you know, the point is it breaks down all these different frameworks.
It gives you ideas and different content formats.
And then what you're going to do is you're literally going to copy this and you're going to ingest it into Claude.
I actually call it Claude because that's the French way of saying it.
But just so the comment section doesn't yell at me for this video, I'm going to call it Claude.
You win.
You win comment section on this one.
So you basically want to copy and paste all that deep research to start generating concepts with Cloud.
And we're actually going to use Cloud.
Damn, I said Cloud.
We're actually going to use Cloud to write the Sora prompts.
So basically, that's how we're going to do this.
We're going to use Perplexity for the research agent.
We're going to use Claude to write the Sora prompts.
And then we're going to use Sora to actually obviously produce the content.
And then you can always go back to Perplexity and Claude to refine your prompts over time.
So let's go ahead and into clod.
I literally copy and pasted the perplexity deep research spit it out, that would it spit out and i put it in here.
Uh, you can do that with with clod, so don't worry if it's super long.
And then it literally just throws out 10 scroll, stopping video concepts because uh, basically what i said was I said you are a skilled social media content strategist and short form video expert.
I will provide you with some research insights about my target audience and platform.
Using these insights brainstorm 10 creative short form video concepts for your industry or brand.
I put the goals, the requirements, the psychological triggers.
So I basically yeah, I just copied and pasted this and I just said hey Claude, act as a social media content strategist.
And you can see these are all, this is all the data from Claude.
You get some actually killer ideas for videos.
Now these videos could be used for ads, right?
Or they could be used if you're building an organic audience.
If you need stuff short form for LinkedIn or X, Instagram, you can go ahead and use that.
So, you know, I'll just read one.
Refresh Stripe 47 times today.
Got this and said screen recording starts on a Stripe dashboard refreshing repeatedly cuts to a specific tactic and tool that actually drove the sales.
Quick transitions between dashboard tool and interface and result numbers.
And with the exact MRR number appearing on screen.
So it's got these really... clear, clean ideas.
My 80K SaaS mistake in 23 seconds.
These are things that would go viral.
POV, you just got your first dollar on Stripe.
Cloned $100 million SaaS in four days using these three tools.
It's legal.
Your SaaS onboarding has a 14-second problem.
So now you have 10 ideas that... have a good chance of resonating.
But this is the mistake that people make, is they just kind of stop there and then they they put it into um, But what you actually want Claude, to do is to evaluate it.
So what I usually do is I say evaluate each of these 10 concepts against our key engagement criteria.
Specifically for each idea, rate one to 10 and briefly comment on hook strength.
So the first three seconds, how attention grabbing is the proposed hook.
Pattern interrupts and pacing.
Emotional curiosity trigger.
Does it invoke an emotional response?
Algorithm fit.
How likely is this concept to lead to high completion rate or shares?
Is it trend friendly?
Engaging enough for TikTok and Reels?
This is so, so important, because this is the stuff that we talked about in the beginning, which is it's going to help you increase your odds of success.
So then what it spits out is the evaluations.
We're using it as basically an evaluation agent.
So it tells us, you know, what is the best uh the the, the yeah, the highest rated or lowest rated uh, of these concepts.
And you can see there's a lot of eights and nines.
There's lots of, you know, there's a, here's some tens.
Um, And what I like to do is, now that we have this list that's all rated, is I basically ask it to give me a recommendation?
So the top three concepts overall, it gives it to me.
So everyone says build an MVP.
I did the opposite and hit 25K MRR.
You can see that the average score is 9.75.
It tells you why it wins.
And I always read this.
It's important to read it.
Perfect storm of controversy.
Social proof and trending format.
Leverages an existing popular content remake strategy.
Drives massive comment debate algorithm gold.
You should read this to make sure that you agree with it.
Right.
If you get one of these concepts and it's rated high but you're like this is kind of cringe for whatever reason, or you know, I don't feel comfortable sharing this, for whatever reason, change it.
Change it.
But maybe you want to keep the format and just sort of change some of the content.
So it gives you a recommendation.
It says start with concept three as your first video.
It has the highest viral ceiling.
Follow up quickly with concept seven, clone tutorial for practical value that converts.
And now you basically have a few videos that you can start testing.
You're not sitting in a blank page and being like, what should I use Sora 2 for?
No, you've got something that's validated that you can actually use.
So then you have to actually prompt it to get the prompt, right?
So instead of you coming up with the prompt, you want to prompt a cloud to come up with the prompt, so it's optimized.
So you say, I want you to make sure this is Sora 2 optimized.
Basically, how can I use Sora 2 to its advantage to make this scroll stopping?
Maybe it's a cameo by Sam Altman or someone else.
Look into Sora to make sure you are optimizing and then give me the prompts for Sora for your two best ones.
So it researches Sora 2's capabilities, and it optimizes it based on that.
And pretty much instantaneously, you get, you know...
Well, actually, not instantaneously.
So here you can see it researching how to optimize Sora 2 for SaaS content.
So it's gone ahead and done that.
And then what I did is I said, make it 15 seconds long.
I think Sora maxes out at 15 seconds on web and on mobile.
I think it maxed out on 10.
Obviously, they're going to increase that over time.
So you want to get good at it now because yeah, the truth is 10 and 15 seconds.
You don't have enough time.
It's really not enough time to do tons of high quality content.
But obviously, it'll increase over time.
So that's why now is a good time to get used to it and get good at it.
And there are people who are getting millions of views on their 10 second pieces of content.
Reminder, Vine was six seconds back in the day, right?
And early days in TikTok was just 15 seconds.
So what I said was I gave it, I wanted to be 15 seconds instead of 10 seconds.
So I made it 15 seconds.
Use quotes for the exact line I want spoken.
So Sora 2 is capable of generating synchronized speech.
So the character in the video might actually say that line out loud.
Describe the key visual elements, person at a desk, timer.
Put a spoken dialogue label just to be safe to indicate that lines should be spoken.
This may or may not be necessary.
And mention on-screen text explicitly for the ending.
Sora can render some text in the scene it prompted, although quality may vary.
So sometimes the prompt includes some of this stuff.
Sometimes it just completely ignores it.
But having this in there does overall, when you're creating a bunch of content, help.
So you put that in there and then you get the Sora 2 prompts for your top two concepts.
And it's pretty long.
I know what you're thinking.
I generally, you know, use Sora 2 on the web.
And a lot of people think of Sora 2 as a... as a mobile app, you can use Sora 2 on the web.
It's just, you do need to be a pro member, I believe.
So just double check it there.
I like it on, on the web is you can, you can just, you know, it's just easier to copy and paste.
You can.
You can do these really long, really long.
You know sorry, you can do these really long.
Prompts here.
And you can see at the bottom here, you can actually change the duration.
Oh, see, it's not letting me do it right now.
I guess you know they're probably overloaded with traffic, but this is a little hack that you can sometimes change the duration from 10 to 15 seconds on the web here.
So I ended up the prompt over here and ended up creating a 10-second video.
So I actually think it's a pretty good ad because it generates curiosity.
And when you generate curiosity with an ad, your click-through rate goes up, and sometimes the platforms are willing to basically have a lower cost per click if you do that.
So this isn't you know.
I think it does this.
It basically shows notion and then it's like i clone this, do you want to clone this um?
And then it basically says, like there's these tools, how to do it?
Go to my link in bio um, it's not perfect, right?
You can see, like this is like bubble io up here and like the.
You know the, the.
The writing's a bit like sketchy, but I think uh overall, like I wouldn't be surprised if this ad worked and you would have to pay someone hundreds thousands of dollars to actually like conceptualize this, build this.
Um, and now you can do this, uh, you know, pretty simply.
This was one of my prompts and this was.
This is a second video.
Uh, that had the most likelihood of of success.
I think it's interesting.
It's completely different.
Um, I have a feeling that this notion one will perform better, but that's just based on my gut.
Um, but that's the beauty about Sora, right?
You try it out and you see, you see if it, if it works and that's kinda, that's kinda it, right?
Like um, this is hopefully giving you a workflow for how to research ideas uh, how to come up with concepts um, how to score concepts, how to iterate with them.
And uh, How you can basically use Sora 2 to your advantage.
You basically just want to keep going back and forth and iterating and seeing what it prompts out.
You may say, hey, this Notion video is pretty good, but what if you change the visual style?
What if you made it more cinematic?
Ask clawed, to give you advice on how to prompt it and uh, good things will happen if you continue iterating, continue posting.
I think that this is a?
Um, just a massive opportunity to get started today.
Um, for the, you know, because i think the people who are going to write incredible soror prompts um, you know, will have the power of hollywood in their hands.
And, And how valuable is that?
So I hope this episode has been interesting.
I can't wait to see what you build.
Have a creative day, friends.
And if this has been even remotely interesting to you, please like and comment so I know to keep creating episodes like this.
Thank you for listening to the Startup Ideas podcast.
And for more startup ideas and trends, go to ideabrouser.com and sign up for free.
