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Welcome to Before Breakfast, a production of I Heart Radio.
Good morning. This is Laura.
Welcome to the Before Breakfast podcast. Today's episode is going to be a longer one, part of the series where I interview fascinating people about how they take their days from great to awesome, and any advice they might have for the rest of us.
So today, I am delighted to welcome Lisa Camuso -Miller to the show.
Lisa is a long -time communications expert who also hosts the Friday Reporter podcast. Lisa, welcome to the show.
I'm excited to have you here.
So Lisa, why don't you tell our listeners a little bit about what you do?
So I've been in Washington, D .C.
now for 24 years, which would surprise my younger self because I swore I would be here for two.
But I have been now in the communication space for a long time.
I spent time working in the federal government, I spent time working in politics.
And I'm lucky enough now to be working as a consultant in the private sector.
So a lot of times what happens is companies and corporations and special interests will come to Washington, DC and want to advance their issue amongst legislators and policymakers.
And so anywhere else in the world, we call it public relations.
But in Washington, DC, because we're not actually trying to influence consumers, we're trying to influence legislators and lawmakers and regulators, we call it public affairs.
And so I've been in that space now for 24 years.
Yeah. And you've had your career when I first came across you years ago, you were doing things like—you were being a spokesperson for various people and officials.
What does that actually mean?
For people who are wondering, you know, we hear like somebody's spokesperson said this.
What is involved in that job?
Oh boy. Well, it's involved a lot since I got started.
But a lot of times the spokesperson ends up being, you know, when you elect someone to an office, or you have someone that is the CEO of an organization, they'll have a spokesperson to be an extension of their own voice.
So if in fact, you can't get the voice of the actual person that it is, whether it's an elected official, a governor, a senator, a member of Congress, they would get the voice of the spokesperson.
So the spokesperson typically is the person that will speak on a variety of different issues, but it's always reflective of the voice and the opinions of the person that you're working for.
So there are plenty of spokespeople for big corporations that talk about the way that the issues and the the products or whatever it is they're trying to move are affecting people's lives.
That's the job of a spokesperson.
And that can be, it can be a really super rewarding job because if you believe in the person that you're working for you get to advance their issues and their causes in a way that maybe you might not otherwise have an opportunity to.
Yeah, and then, you know, the communications field in general, I mean, I've heard it said, it's often about telling stories, right?
that we're trying to communicate our opinions and our ideas through stories in general.
Is that how you would think of it?
I mean, yes. It starts from a very, very early age, right?
We love to know stories, and we love to know why it is that a big issue matters for us.
What is interesting to me about storytelling is that it actually makes it more palatable for people to understand why the issue and why it is they should care about it.
And so storytelling to me, also really makes us better communicators, because not only we're trying to, we could tell you lots of facts and we could tell you lots of reasons why you should care about a particular thing.
But until you can figure out how to internalize it and understand why it means something to you, it really is difficult to conceptualize and maybe is something that maybe isn't even perhaps interesting enough for you to want to learn more.
Yeah, well, you know, we have a lot of people listening to this who's like, well, I would like to, you know, raise my profile or be known more for something.
And I've heard that part of this is about storytelling or something like that.
But how can people think about this and come up with ways to tell stories that are authentic, that don't feel like, you know, we just made something up in order to put it out there?
Oh, that is the greatest question, Laura.
Thank you for asking it.
I think to me authenticity is key to really landing any message you want to communicate.
Finding something that you truly believe in, finding something that you truly care about, and then sharing it in a way that is uniquely yours.
The one thing that I find when I consult, because I do a lot of consulting now for people that are trying to build their brand, the one thing I try to emphasize more than anything else is that you yourself have your own unique story.
Lot of times we'll look around and say, oh I probably shouldn't do a podcast because Laura has a podcast or I probably shouldn't do a blog post about this because someone else wrote about it.
The truth of it is is that there are so many people in your unique universe that care about your specific thought about an issue that you should always feel good sharing it because there's space for all of us to have points of view and thoughts.
But the thing that makes it authentic is sharing it in a way that's uniquely special to you and your own point of view.
Because people naturally want to listen to those stories even more because it's something that is specific and unique to your own experience, and perhaps is one that you didn't realize really would be special and important for someone else to hear.
So how can you go back and sort of mine your past and mine your thoughts for the stories that might resonate with other people?
Oh boy. I mean, for me a lot is journaling.
I spend a lot of time just sort of writing in my own journal I mean I'd never go back and read it.
A lot of times it's just sort of formulating thoughts and getting ideas together for myself and that alone I think helps me understand sort of how I feel about a specific issue.
So if I care about education, if I've decided that I'm worried about my kids education, I'll spend some time writing what it is and why it is.
it's passionate to me, it's making me alive, it's waking me up, it's making me want to know more about it.
I'll also spend time socializing, whether it's getting a cup of coffee with a neighbor or a friend and asking them how they feel about it.
Sometimes, having those conversations, not only writing your own unique thoughts, but then hearing how others feel about it can help you really distill that thought a little bit more and understand better about how you feel about it.
The more conversations I have with others about how they feel, the more I tune into how I care about and why I care about an issue.
And then I can tell the story in a way that's unique to me in the words that I feel like are the ones that make the most sense.
And since you've had such a varied career in communications and talking about different issues and seeing different people trying to advance their stories, I wonder if there's an example you can give of somewhere where smart communication really made a difference in how something was perceived or in what happened afterwards.
Boy, I've seen a lot of bad examples.
Bad examples I guess.
There's that too. No, no, no. And I only say that because I feel like reflecting on the poor and not well -executing examples make you better when the time comes to really do it right.
The one thing I say, Laura, to just about anybody is that, especially at a time when you are asked to speak up about an issue that's passionate or an issue that is personal, you have to lead with emotion and you have to lead with your own sort of feeling about the issue.
So if you're advocating on behalf of an organization, you have to lead with why it matters to you.
You can start in with all the facts.
We have a million dollars and this is why it matters.
Well, that sort of falls on deaf ears.
people tend to lean in and listen more in a communication, regardless of what it is you're trying to convey if you make that personal connection.
So if you're advocating on behalf of the animal, you know, the animal welfare community in your local town, you talk about how you're a dog owner and how you love your dogs.
And you know, in a house full of teenagers, nobody's more happy to see me come home than my two dogs.
And that's why I'm here today to advocate on behalf of this wonderful organization that does great things for our pets and pets in our community.
It's an example of, you've seen it before, and you'll see it now, I tend to tell people after they've had a conversation with me that you'll consume news and people's way of sharing information a little differently.
But it's because the people that share and make that connection, that personal connection with you, even if they're not sitting in the same room, they're the ones you're gonna lean in and listen to just a little bit more, because now you feel as if you've been let in on a secret.
Why it is you care about it.
Excellent. We're going to take a quick ad break and then I will be back with more from Lisa Camuso -Miller.
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Well, I am back talking with Lisa Kamusa Miller, who is a communications expert.
She's been working in public affairs for many, many years.
She hosts The Friday Reporter Podcast. So, Lisa, I got to know you years ago when you kept track of your time for a week for a book I wrote called I Know How She Does It.
Some of my listeners may have read it, but I talked about how professional women who also raising children spent their time, and Lisa kept a time log for it.
And one thing I noted, and I wrote about in the book, is that you seem to have quite a coffee habit.
Like there were all these coffees all over your schedule.
But it isn't that you are addicted to caffeine.
What was, what was going on there in your schedule?
Well, you know, I think we find that in most of our life, we would like to carve out time to connect with others.
Not everybody does.
My husband is the opposite.
He would prefer to never have coffee with anyone.
He's very, very much prefers to keep his time personal.
I like to socialize in a way that feels warm, that feels comfortable, that feels a way that we can connect.
And there's no better way, maybe it's not just in Washington.
But I do think in Washington, D .C.
we have a pretty good habit of getting out and visiting with people over coffee.
Because it's about a 45 minute interaction.
You can learn more about the person.
For me specifically, I was trying to get to know journalists and communications in my space.
I was trying to get better at my job, really understand how better to pitch a story, how better to interact with the newspaper that cares about a specific issue or a journalist that writes in a specific way.
And so catching someone for coffee is a quick and easy way to not only get your caffeine when you have little kids and even adult kids, but also too, it's a nice warm cozy way to just visit with someone and understand them a little bit better.
And for me it always seemed to make me better at the way that I did my job and did the work that I was doing here in town.
Yeah, just a way to connect to get to know more people in person where that's possible.
And you even had a suggestion, one of the things that people often think is this trade off is like, oh, well moms can't do happy hours, right?
Like you're not gonna go out and do the boozing around and the socializing and late night networking with no time for that, especially as you're working with people in the upper echelons of business and government and many of whom are maybe male and a little bit more old school or whatever it is, but you would meet people for a drink at like 4 .30 p .m. Can you talk a little bit about that?
Yeah, I used to call it wine o 'clock.
My kids were really little, and I would really everybody in this town and probably lots of other places would really love to get together, We'd love to get together for a drink before heading home for the day.
And I didn't have time to do that.
I mean, I had to be home when the kids got home.
So I was always trying to be, you know, back to my house and ready by 5 .30, 6 o 'clock with dinner ready and everything to go.
So we would meet for an early, we would call them source meetings, or wine o 'clock if you will, because, you know, after a certain point in the day, there's no time for coffee, right?
You got to wind up and then you have to wind down.
And so we'd meet for an early glass of wine and do really the same thing.
I mean, it was really just an opportunity to connect with colleagues and friends, but also give me an opportunity to be home in time for the kids to get home from practice, have dinner as a family, and then, you know, wind down and get ready to get everybody off to bed and start our next day.
Yeah, I love that. Just so you know, instead of saying like, well, I just can't do that because I have to be home as, you know, somebody who wants to see my kids in the evening, you found a way to make it work.
probably there are a lot of people who are excited to meet you to get out of work a little bit early, like no, no. I have to leave by 4 30 today because I'm meeting up with Lisa.
And there are plenty of people that aren't drinking.
I mean lots of us have given up drinking, too.
So now it's like a froyo meetup for French fries.
It really doesn't matter what the vehicle is.
They all really are the same sort of social connection 45 minutes because it's not long time.
You have to be on your way.
But you give your time and enjoy it, right?
It's an enjoyable, social interaction, but it's one where you can sit and have a little something to visit over and then get on with the rest of what you have to be doing.
Yeah, and I wonder if you've seen a difference in sort of in -person socialization and building networking, you know, one's network that way over the past few years.
Because, you know, when I saw this on your time log, obviously, this is like 2013, 2014, it was it was a long time before the the And, I mean, to me, this is not either or, it's great to socialize in person.
There's also ways we can connect virtually.
I mean, as we are doing right now, but I wonder if you've seen any sort of change in this kind of post pandemic.
Oh, no question about it.
First off, true confession, I no longer get up at five o 'clock in the morning to work out that pandemic killed that for me.
So I'm more of a do -it -over -lunch kind of girl.
You know, Laura, the one thing I'll say is that I think people are finding it more difficult to maybe get to a specific place.
So I do actually schedule calls, I schedule Zooms, I'll schedule really regardless of whether it's in person.
In fact it's why I started my podcast. Because I wasn't getting the opportunity to visit with journalists anymore over coffee because they had to be at their desk or they had to be on location but they could pull aside for 30 minutes to have a quick conversation with me over a podcast conversation about why it is and how it is they do their work.
So actually it ended up being the catalyst for my own podcast. Fascinating.
Well, let's talk a little bit about morning routines because again, when I interviewed you the first time, you were waking up at 5 a .m. in order to go do CrossFit before reporting to the office.
Now, I will tell you, I've never done that.
So I'm impressed you were doing it at one point in your life but I'm curious what your mornings look like now.
They're a little slower, which is cool for me.
I actually have taken a little more time in the morning to do a little bit of journaling.
I do a little time to sort of...
I read less news lately because it feels a little heavy.
So I consume at least one or two small moments of what's going on in the day and then I'll spend some time journaling.
And I actually have started to...
At least two or three times a week, I have tried to schedule a workout for 930 or 11 o 'clock.
And I'll schedule it as if I'm a consultant.
I'm lucky enough that way that I can be wherever I need to be for client and client work.
So I actually try to schedule time in the early morning for that workout.
So 930 is like my favorite time to workout because I've had a little coffee.
I've reflected on all the things I have to do.
I've gotten all the early deadlines out of the way.
I'll go get a one -hour workout, and I'll come back and get a quick shower, and I'll be back on my day and I'll be back at my desk until six o 'clock.
And also, here's a big secret.
I like to call it MMH on my calendar.
It stands for My Mental Health.
Because it gives me just one hour a day for me that I can step away and go get a little fitness in and then come back and get started with all the rest of the things that have to happen.
Now that's fascinating that you choose 930 or 11 o 'clock those are like the two times of day that I would actually never choose.
And that's because I tend to do a lot of my writing in the morning and I try to go for as long as I can before pulling myself away.
And so I've learned like not to schedule 11am dentist appointments or anything like that.
I try to do my workouts more like 2 .30, 3 o 'clock in the afternoon, which is when my brain has kind of drifted southward. It's not doing anything else that at that point.
So I'm curious are you more of like an after - are you able to focus more in the afternoon or is it more that people are willing to go back and forth and chat in the afternoon?
And so that's time you want to protect?
Why is that? The afternoon, around 3 between 3 and 4 o 'clock, is when I come alive.
My writing happens in the afternoon, no question.
it's always been that way.
In fact I could sit at my desk until eight o 'clock at night not because I prefer to be locked to my desk but my productivity level goes way up after about three o 'clock for whatever reason and so that's when my writing really happens is late in the afternoon.
So in the morning I feel like I'm just getting started, there's a lot of calls and there's a lot of confusion I can never write in the morning always ends up being in the afternoon for me.
So that's so interesting because then you're not naturally like a morning person than it sounds like.
Not at all. And so when you were, you had the schedule, when I studied your schedule, that you would go to bed precisely at 10 p .m. to wake up at five a .m. for your exercise.
And was that just more a function of having an in -the -office job and having young kids then?
That was the schedule you had to have. Absolutely, absolutely, yeah, there's no, the kids would get up and they'd be, I'd have to take them to school.
And so I had to be up and ready and out the door and I would drop them at eight then I'd be on my way downtown.
So there was no time in the morning and now it's really shifted.
So I do, sometimes I get to the office at 11, because I've had a quick workout, I've had a quick shower, and I'm on my way to the office that I have to be at, but then I'm willing to stay a little later because my kids, everybody drives around here so everybody gets themselves to wherever they need to go.
Yeah, well it's interesting to hear how schedules change over the course of a life and how people make things fit.
We'll just take one more quick ad break and I'll be back with Lisa for more.
Hey listeners, I am all about simple beauty routines.
That's why I love Merit.
Their products make looking put together effortless.
For example, there's Flush Balm, which is a sheer, buildable cream blush that blends in seamlessly for a healthy, natural glow.
And let's not forget the Minimalist, which is a two -in -one foundation and concealer that's perfect for those days when you need quick, natural coverage.
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Hey listeners, have you heard about Hill House Home?
I absolutely love them.
They created the viral nap dress and it is the most flattering and comfy fit ever with their signature smocking.
Celebrities like Taylor Swift and Mindy Kaling are fans too.
What I adore about Hill House dresses is their versatility.
We're one for errands by day and parties by night.
Plus they offer more than dresses.
Think gorgeous bedding, soft bathrobes and cozy pajamas that make you feel amazing.
Hill House makes fun fashion that makes you feel good.
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Well so, we've talked a little bit with Lisa Camuso -Miller about her life and evolving schedules.
She has worked in public affairs for a great many years.
All right, so we're not waking up so early anymore, we're maybe having a workout in the morning, we're getting at the desk and then working till six or so, cranking away on stuff.
What do your evenings look like?
My evenings are pretty chill.
I mean, I really, I do like to cook.
So at the end of the day, nowadays, it's a little bit less of a full blown meal.
We tend to cook on Sundays.
We'll make a little bit of everything.
A little bit of rice, a little bit of potatoes, all of the things and then the elements of a meal are in the fridge for us.
It's because my kids will come home from practice and my husband will come home from work and everyone will assemble their whatever it is they want and then we'll end up accumulating all of our things at the kitchen counter or the island in the kitchen and we'll visit for a short bit.
And then it's probably about half an hour to an hour of something to watch. I mean I'm always working on something.
I love pop culture.
I've always loved pop culture so I've always got a show that I've got cooking in the background and then I'm still though and closing my eyes around ten o 'clock.
And that's because you like having a bedtime?
Is that something that really works well with your life?
It's because at my age I've prioritized sleep over anything else.
I think that getting a great night's sleep is absolutely probably the biggest priority for me because it just sets me up for another great day the following.
And I like the idea of mindfully consuming pop culture, and one of the things I remember from talking with you for I Know How She Does It, is that you would make a point of watching whatever was hot because you thought you might be having a conversation about it as you're meeting all these different random people and trying to build a network and all your coffees and wine o 'clocks, early happy hours with people that they might ask you about House of Cards or whatever it was in 2013 and you would need to talk about it.
Is that how you think about pop culture to a degree?
I think so. It's a little bit different now because there are so...
When we spoke way back when, it was a little more curated.
There were fewer channels and fewer opportunities to find those streaming opportunities.
Now there's so much. So, I've taken to watching what I'm interested in, but I am always listening and reading and consuming something that is popular, not only out of my own curiosity, but also too because it's a conversation starter.
There's nothing harder than walking into a room, I've come to find this too, there's nothing harder than walking into a room and saying, what do you do?
Because it's like, and then here's the report out on what I do.
So I've tried to be a little more thoughtful about asking a question, what's the most exciting thing you've done this week?
or how was your, you know, not how was your weekend but what was the one thing that you most enjoyed doing this weekend?" And that also can turn into what are you watching these days?
Because I'm also keeping a list in my phone of what other people have said was worth watching, because it's sometimes really fun and it's also in a heavy, heavy news environment with so much news happening all the time, it's also a really nice way to step away because not only do I spend about 45 minutes to an hour watching something before bed.
I'm also pretty careful about making sure that I have about 20 to 30 minutes to read before I close my eyes.
Yeah, and, you know, actually asking for book recommendations or TV recommendations or movie recommendations can be a great way to turn something that if it's a networking event, you're realizing it's not quite getting you what you were hoping out of it.
At least you can leave with a recommendation for something because you can always ask people about that.
That's right, it's not a total waste of time.
So, Lisa, I always ask people, what have you done recently to take a day from great to awesome?
There are so many things that you can do to take a day and go from great to awesome.
But I would say the one thing that I am more mindfully doing is I am promising myself to get out into nature.
Whether it's just a short walk in the neighborhood, whether it's taking my two not -so -well -behaved dogs for a walk around the block but getting outside leaving my phone behind no watch no nothing like making sure everything is left behind and just stepping away from the chaos of the day something about that makes my central nervous system chill out it makes me feel like I've seen the cherry blossoms I have seen something else outside of the four walls of my office and my computer screen and it just makes It improves my own point of view just so much that that to me is something that I am promising
myself that I'll do every day is get outside into nature and it makes my day pretty great.
Yeah, and what are you looking forward to right now?
I'm getting ready to take a trip to the west coast with my 17 year old daughter.
We're going to see my cousin, who I have not seen in several years.
And we are just, we have no itinerary.
We don't really have a lot of things we're planning to do.
we're just going to get up and get out of Washington DC and see another part of the country.
Sounds exciting. Sounds like a lot of fun.
Well, Lisa, where can people find you?
I have a website. It's fridayreporter .com.
And it shows just about a little bit of everything.
It's got an opportunity for you to see a little more about my podcast, about the work that I do here in Washington DC.
I do a lot of reputation work now, Laura.
So I'm giving people a lot of counsel about how to build their brand, how to understand how to be part of the community that they're in in a thoughtful way.
And so fridayreporter .com is where they can probably find out the most about what I'm doing now.
Well Lisa, thank you so much for joining me, thank you to everyone for listening.
If you have feedback on this or any other episode, you can always reach me at Laura at LauraVandercam .com.
And in the meantime, this is Laura.
Thanks for listening and here's to making the most of our time Thanks for listening to before breakfast if you've got questions ideas or feedback You can reach me at Laura at Laura Vander Kim comm Before breakfast is a production of I heart media For more podcasts from iHeartMedia, please visit the iHeartRadio app, Apple podcasts, or wherever you listen to your favorite shows.
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Hey, listeners, I am all about simple beauty routines.
That's why I love Merritt.
Their products make looking put together effortless.
For example, there's Flush Balm, which is a sheer buildable cream blush that blends in seamlessly for a healthy natural glow.
And let's not forget the Minimalist, which is a two -in -one foundation and concealer that's perfect for those days when you need quick, natural coverage.
So if you're looking to streamline your beauty routine, too, head to MeritBeauty .com.
You'll get their Signature Makeup Bag free with your first order.
Simplify your routine and feel beautiful with Merit.
Hey, listeners. Have you heard about Hill House Home?
I absolutely love them.
They created the viral nap dress and it is the most flattering and comfy fit ever with their signature smocking.
Celebrities like Taylor Swift and Mindy Kaling are fans too.
What I adore about Hill House dresses is their versatility.
Wear one for errands by day and parties by night.
Plus, they offer more than dresses.
Think gorgeous bedding, soft bathrobes and cozy pajamas that make you feel amazing.
Hill House makes fun fashion that makes you feel good.
So go to HillHouseHome .com and get 15 % off your order of $100 or more with code BREAKFAST15.
That's BREAKFAST15 for 15 % off.
