There's one thing you can do if you don't want next year to repeat what happened to you in 2025, and that is to change the way you plan for goals and execute on them.
Today, we're going to break down how to make 2026 your best year yet.
How do you set your goals so you actually achieve them this year?
I'm going to give you guys my step-by-step process that I've been doing for 15 years so you can steal my homework.
Because, like TS Eliot said, only those who will risk going too far can possibly find out how far they can go.
I always think about this line that Dave Chappelle said at any given moment the one with the bigger dream wins.
And then he talked about this story where he always tries to control the dream.
And he said, I am a very powerful dreamer.
But I think the trick to that is you actually got to know what you want.
Otherwise, you will be in somebody else's dream.
And so this big goal that you have today, if you don't take the right steps to hit it, you will never have the life that you want.
You will be living in a series of maybes, potentiallys could haves, should haves, and never actually achieved.
But my goal is that you steal my homework today, and you don't live anywhere near that.
There's a couple concepts I want you to steal today.
One I call the goal gravity.
So this is the force that pulls everything in your business and life towards whatever your target is.
Because your goal actually means nothing if your habits stay the same.
And so you can't have, first of all, small goals.
Like TS Eliot said, you need a big goal because that allows your priorities to sharpen, allows you, even if you miss and you probably will you land somewhere you couldn't have reached playing at small.
So i want you to think about your goal is this big, huge planet that's just pulling all of these things to it because the gravitational pull is so dramatic.
If you want to achieve something really tiny, you're never going to have the gravity to do it.
So write down a goal but make it big.
That's Then, a lot of times I realize you have to actually change your mindset to hit that goal that it's actually scary to write down those big huge, over the top things that most people will tell you you will never be able to achieve.
And so the fork in the road is that most people never go big and they do what I call exploitation instead of exploration.
So exploitation is when you just kind of keep repeating what already works.
You iterate a little bit better, a little bit better, a little bit better, until your life kind of looks like everybody else's because you've never done something really, really big.
You've just exploited the status quo.
Exploration is you only obsess on what might work, that you've never done before.
You explore the unexplored.
Both have utility, but the catch is exploitation just gets you efficiency a little bit better.
Exploration is where you get breakthroughs.
And so right now, almost everything, schools, jobs, nudge us towards being better exploiters, right?
Like memorize the right answer, optimize for what's worked before.
Don't question the playbook.
Definitely don't risk looking dumb.
And so they're trying to get you to refine but not rethink.
And that's OK until you realize your whole business or life is built on habits.
You stopped questioning years ago.
And right now, I think the world is full of exploiters.
And so we have to get you to actually become one of the few explorers if you want to live a life that most people will only ever dream of.
And this is the time to do it right now towards the end of the year.
So I thought I'd tell you how I set my huge goals.
And then I'm gonna give you tricks from the biggest goal setters in the world that I have learned and implemented in my life.
And it kind of starts with this five step process.
So I've done this for, God, 15 years now.
Step one, i have learned to use the words impossible with the greatest caution.
This is actually von braun who said that, and i like to steal from my first step this idea from jeff bezos, which is called regret minimization.
And how do you do that?
So regret minimization means that bezos didn't set annual goals early on.
He set irreversible direction goals.
So what does that mean?
In 1994 he used what became known as this framework.
I'm going to tell you, and he said Every time he thinks about a goal, he asks himself when I am 80, will I regret not trying this?
His goal wasn't, I wanna make a million dollars, I wanna build a company, I wanna do a startup.
It was, I wanna build the world's most customer-centric company in the world.
I want to be the fittest person ever at 40.
Something that at 80 you will regret if you do not try.
That makes everything else sort of a branch on a tree, right?
So your first question in goal setting is like, what will you regret?
Not what do you want, but what will your soul scream at you for not having tried?
The second thing I do is I say every year has a name.
So if you go back through my actual goal journal every year, I name my year first because I think names are really powerful.
And if you name it, you can frame it.
And if you frame it, then you can actually achieve it.
And so, for instance, I wrote down some of them for you and I'll actually I'll show you what it looks like here.
2024, I called my full send year.
And after I write a name for my year, I write a sentence on it, which is what I think you should do next.
So that year, for me it was the year I fully send it on being myself taking big swings on periods of sprints and rests and doing it my way, with joy and fun and brilliance.
So what is your year?
In 2025, this year was the year of flow.
And that was more of what we want, less of what we don't.
So in the past, you know, I had written down, these were my words.
It was kind of fun to look at them today.
In the past, I had listened to too many others.
I'd done all the work myself.
I hadn't given the hard feedback in the moment.
I'd been the one pushed and shepherding everyone.
And this year I said no more.
Now I am the one who gets to receive and have others push for me.
I'm no longer at a fight or flight and instead able to conduct the orchestra without playing every instrument.
So 2025 was my year of prose and flow.
And you saw that probably in my business.
I hired a bunch of pros to do things that I was doing every single aspect of it before and it was feeling like a little bit too much.
The year before that, I was okay with it.
I needed to do it all because I was fully sending it.
So this year for you, what is your year?
Name it.
Tell us in the comments.
What is one sentence example of how you want to see that year for you?
Then I like to steal this idea from Elon Musk for my third one.
He calls it first principles and backwards timelines.
So here's how he sets his goals.
Musk starts with what physics says is possible, not what society believes.
And I love this.
I say to my company right now too, somebody will come to me and they'll say hey, we can't do X Y, Z.
And I'll say, hold on.
I hate that word, can't, by the way.
Be careful if you ever say can't to yourself.
And I'll say, by can't, do you mean, is it physically impossible, aka against the laws of physics?
Is it illegal to do it, aka you'd go to jail?
Or is it contractually obligated you don't do it?
Otherwise that's just a preference or a resource issue.
Can't only means it's illegal, it's physically impossible or it is against some sort of contractual terms we have written down in ink or blood.
And if it is not those three things, then can't's not the right word.
Choosing not to could be the right word, but it's not can't.
And so, Musk starts with physics.
That is first principle.
Then he sets a target outcome.
So he would say that reverse engineers every dependency backward to present.
Meaning, if he says i want to take a rocket to go to the moon, i want to make life multi-planetary, as he would say, then he would map okay, i need rockets.
Then i might need reusable ones, because it'd be way too expensive if we're not reusing them.
I need to land that rocket if i want to reuse it, which means that i need to cut costs, which means i need to manufacture these bad things, which means i need this much capital or money.
So he turned the biggest goal multi-planetary, into the first constraint.
Now, how do you do this for you?
I would do the same thing.
First principles, let's say it's i want to make a million dollars this year.
I would say okay, maybe that's big enough, maybe it's not, but first principles, i want to Free my family financially from ever having to work again.
Maybe that's a million, maybe that's 10 million.
Okay, now work backwards.
Well, how much money do I need?
How much money do I spend?
What is my skill stack?
How long would it take me to get there?
Could I do it faster?
What mechanisms are real to get there?
Instead of just telling me what you want, why don't you tell me what is the path to get the thing that you want?
Then I'm gonna make you tell me what are you willing to sacrifice to get it?
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And so let's talk about how I do these goals in my life.
I like to categorize them.
I'm not so unidirectional as Elon Musk where I'm like multi-planetary or die.
I have a couple that are important to me.
My first one is always my relationship.
So this is literally what some of mine were last year.
It was we're happy and we argue well.
I think it's ridiculous to think you're not going to argue.
Just learn to argue fairly.
Walk.
I want to go on a walk every day together.
I think that's like a beautiful moment that we have.
I want to have, quote unquote, our version of work life balance, which means we live in Austin for most of the year and we have a house by the water and we can go there in aggregate for two to three months a year.
Then work.
That's the second most important to me after my relationship.
That means I want to hit a certain revenue target.
It means this podcast.
I wanted that to become a top 50 podcast in the world.
By the way, ah, yeah, we did.
I wanted to have a bestselling book.
I literally wrote down a book that is a New York Times bestseller and I sell a million copies and have a sold out launch date in person with 200K people signed up, and you know what else happened.
We fucking did it.
And so you write them down and that's fun to look back and see what you did or didn't.
Uh travel, you know, i said i want to live somewhere with a view of the ocean for one to three months.
I did that in aggregate.
I wanted to go on a bucket list trip we did.
We went nicaragua uh, surfing.
I wanted to tour around the country, create a movement.
We did that with main street millionaire.
Then i think you should have some fun in life.
So my last category is fun, and so for me that might be some silly things.
Even i wanted to feel more sexy and feminine.
Look at the shoulder see, look at that.
I'm nailing it.
I wanted to play with makeup and hair.
I've actually never cared about any of this stuff, but I thought I was like maybe becoming a bit too masculine.
So I thought let's get back into this feminine nature.
I wanted to be sleepy and really well and wake up happy and refreshed and not anxious and thrilled with my life, which means that I drink less now, because red wine makes me crazy.
I don't know about you guys.
Tell me in the comments.
I fucking love it, but I don't sleep well.
And then I really wanted to focus on my enjoying the journey.
I don't know if you ever feel like you've achieved some of the things you want in life, but you don't enjoy the journey to achievement.
I didn't like that.
So I was like, I wanna be really happy.
I wanna feel like I have so much to accomplish, but I'm enjoying it and thankful for it.
Okay, so now you've got your buckets.
I like having three to five, that's all I allow.
The next thing though, you gotta figure out what are the things you wanna say no to.
Say no to the things that aren't a fuck yes.
That was really big for me.
And so my say no list included, like things I wouldn't do with my mindset and things I wouldn't do with my health, which comes back to health being No more alcohol.
I didn't nail that one, you guys.
I didn't nail it.
If you follow me on the Internet, you probably know that.
I said I wanted to do hard 75 again.
Also did not nail that.
And then I wanted no more bread or processed food.
And that, my friends, that's the tragedy.
That has absolutely not been accomplished.
So, OK, didn't nail all my goals last year, but I nailed more of them than I did before.
Then I write a more of less of list.
What does this mean?
Well, every year I want to talk about the things that I loved, that I did, and the things that I wish like a little bit of less of that.
And so Warren Buffett kind of famously did this another way.
He called it the anti-goal method.
So how he sets goals is he uses a 525 rule, which is, he would say to you write 25 long-term goals, circle the top five of yours and avoid the other 20 at all costs.
And he believes that more goals equal more failure.
And I love this story.
He was talking about his pilot.
And his pilot was saying all these things that he wanted to accomplish this year.
And Buffett had him do this.
He said, write down these 25, circle the top five.
And he was saying, OK, well, how are you going to choose which one of these to do next?
And the pilot said, well, I'm going to do this one, this one, this one.
And he just took a big pen and just X'd out all 20 of his goals that weren't in the top five.
Instead, if you're actually serious about the top five, you have to be completely relentless of cutting the bottom 20.
This is called ruthless focus.
So every year i write a list of things i want more of in the year and a list of things that i want less of, because the truth of the matter is you can't keep adding.
Always the world requires subtraction.
This last year some of mine were less respect seeking.
You know you try to get people to respect you who you honestly don't respect at all.
You know you get upset when somebody belittles your accomplishment.
Silly partnership deals i wanted less of those this year.
Like last year, i did really really two bad partnership deals that cost me seven figures and time and i was like i am so tired of being a workhorse for somebody else's reward.
So no new friends if they want partnerships and then chosen struggle like Do you ever feel like you get off on hard things?
Be in the way.
This year I was like, no, no, I wanna see what it's like to paddle with, not against the current.
So those are my less of, what are yours?
Then my more of, it's like, I wanna be more feminine.
I wanna take big swings.
I really focused on the fact that I was going to try a few more big swings and sprints and then rests.
And then fun.
I talk a lot about serious things money ownership, saving our country but I wanna focus on the fact that we can have fun while we're doing it.
And so, like some small things here, even at the company this week we had this big event.
We had top tier attendance.
And so I was like, how about attendee award?
Well, really Chris came up with the attendee award.
Cause we all know my husband's funnier than I am.
And he's like let's get 200 chicken tendies for the guy who drove attendance more than anybody else.
And we'll give him the annual attendee award.
And I was like, that's hysterical.
Let's do that.
So I want you to think about what is your year going to be?
Now of the final questions becomes how do you actually follow through on these?
Because your life is going to be your daily actions, multiplied and compounded.
And so a long time ago, i read a book by sam walton, the creator of walmart.
It's an incredible book and he talks about obsessively measurable daily goals.
So how he sets his goals.
Well, i think you guys have your big goals already now.
You have your more of less of list, and instead of setting like a bunch of corporate objectives, walton would set daily numeric targets that everybody could see.
So for his company, that might have been like sales per square foot inventory turnover, store growth, shrinkage reduction.
He believes everything improves when everyone knows the score.
I think that's the same in business and in life.
So the question for you is What are you tracking every day to make sure that you actually know the scoreboard?
And one of the ways I do this that I'll show you right now, I use an app called Streaks.
I'm not affiliated with it, but I should be because I use it all the time.
And basically this app shows you kind of like each day if you hit your streak or not on the small things you care about.
And so on.
Here it's like workout for me probiotic sauna sun, focus on something to do with revenue blah blah, blah.
You can have one just like this.
He told this story that I loved.
If you haven't read the book, it's super good.
But Walton would basically talk about how he drove 100000 miles a year with one goal to visit the stores and ask managers what is your goal today?
Not this quarter, today.
And then he would ask them often if they hit it.
How do they know if they're going to hit their goals or not?
So today, go follow my little chart for you, because I know that if you obsess on the thing you want every single day, you're more likely to get it.
And so let's talk about some patterns here.
What have I seen from the greatest people in the world about setting goals?
There's really only five patterns, and if you hit them, you will achieve your goals more often.
Pattern one, they set far fewer goals than normal people.
Two or three directional goals, thousands of executive decisions continuously over time.
Pattern two, their goals are binary, not incremental.
So make life multi-planetary.
Dominate microprocessors.
Become the most customer obsessed company on earth.
Become a mom, find a husband, grow your business.
Binary goals.
They are qualitative in some ways, but they lead to massive quantitative outcomes.
They will change the trajectory of your life.
Pattern three, they all use time horizons that scare normal people.
Bezos famously talked about seven-year flywheels.
Gates is known as a multi-decade architect.
Walton, he did daily execution, but on decades-long wins.
And then Musk does 20 to 50-year targets.
Pattern four, they don't confuse goals with tasks.
So they set direction and then build systems.
And five they document and they track, because what gets measured, gets managed, just like Peter Drucker says.
The great thing for you guys to know this year it takes 21 days to create a habit, but I think it takes 90 days to create a totally different lifestyle.
Start your timer.
It is now day one.
