As someone who's been in the workforce for a long time, I get a lot of can I pick your brain?
Emails from young people.
Some of these emails are even written by their mothers fathers aunts colleagues, godparents.
On behalf of these young people.
But that's another story.
In any case...
This always reminds me of when I was starting out.
I remember all the people who graciously fielded my early career questions and now, decades later, I really do want to pay it forward and help out the next generation.
But often when we do have that pick your brain conversation and I ask them to tell me a little bit about themselves, there's a lot of rambling.
So much that sometimes I wish I had never asked.
It's not their fault.
It's just that the art of introducing yourself is a skill and a crucial one at I'm Madhu Pakinola.
This is TED Business, a podcast from TED.
Our speaker today, communication consultant Rebecca Okamoto, gives us five ways to introduce ourselves in a dynamic and concise manner.
Five.
Lucky us.
Five.
Her tips apply to everyone, from early career go-getters to longtime leaders, because we all need a refresher from time to time.
Then after the talk, I'll give you tips on how to practice.
But first, a quick break.
And now, Rebecca Okamoto takes the TED stage.
Tell me about yourself.
Four simple words that can make anyone ramble or freeze.
Even people at the top of their game can go blank when they hear those dreaded words.
So what does that mean?
Does your introduction really make that big of a difference?
I never thought it did.
I thought my introduction wasn't nearly as important as my qualifications.
For example, right after I started my business, I had the perfect opportunity to shine.
I was interviewing as an instructor for a supply chain institute and I knew I was the ideal candidate.
I had over 20 years of expertise leading supply chains for one of the world's largest consumer products companies.
As I prepped for my interview, I didn't want there to be any doubts about my qualifications.
I created an elevator pitch and included a complete list of my accomplishments.
When I heard tell me about yourself, I was ready and I proudly explained everything that I could do.
When I finished, the interviewer said uh, instead of talking about yourself, it would have been more effective if you had explained what you can do for me.
My interview lasted five minutes.
She rejected me on the spot based off of one answer.
That was my wake-up call.
I realized it doesn't matter how smart you are, it doesn't matter how perfect a fit you are, if you can't capture someone's attention.
After that, I became laser focused on cracking the code on introducing myself.
I studied the science of first impressions.
I researched viral headlines and what made them so irresistible.
And then I discovered the secret of introducing myself perfectly in 20 words or less.
Fast forward about six months.
I'm having coffee with the executive director of a business development program.
She asks me, what do you do?
I answer her in one sentence.
I'm a communications consultant, and I help people with something to say, but struggle to say it.
She leans in and says three magic words.
Tell me more.
Fifteen minutes later, she hires me to give workshops for new entrepreneurs.
But here's the thing.
I was the same person who blew that interview just six months before.
But this time, I got the job, even though I had way fewer qualifications.
And the only thing different between success and failure, between that door of opportunity opening or slamming shut in my face, was my introduction.
From that point on, I started to see my introduction in a whole new light.
It wasn't just a way of grabbing someone's attention.
I thought about all those times when I would hear no and my inner critic would tell me that people didn't see me or hear me because I wasn't good enough or smart enough.
But that was wrong.
It wasn't me.
It was my introduction.
All right.
Are you ready to introduce yourself in 20 words or less?
I'm going to start with two secrets of getting people to say, tell me more.
Secret number one.
Think soundbite, not data dump.
That's because, with today's multitasking, attention deficit audiences, it's been said, you have a better chance of engaging with a goldfish than the person that you're talking to.
A 20-word introduction is designed to grab someone's attention and get them to say, tell me more.
Secret number two.
Do you remember what that interviewer told me?
Don't talk about yourself.
Instead, explain what you can do for them.
I called the difference between an about me versus an about you introduction.
An about me introduction sounds like this.
I'm an award-winning, best-selling author.
Compare that to, I help new authors get published faster.
Can you hear the difference?
One describes me, the other describes what I can do for you.
Now that you know the secrets, here are five ways to introduce yourself perfectly in 20 words or less.
I'm going to start with a straightforward about you introduction.
The formula is, I help my target audience achieve a benefit they desire.
For example, I help worried job hunters confidently explain why they're the ideal candidate to hire.
Now, here's a tip about your benefit.
A benefit answers your listener's question, how will my life be different?
For the second framework, let's go beyond offering a benefit.
Let's promise a breakthrough.
The formula is the same as the benefit one, but you're going to add the word without.
I help my target audience achieve a benefit they desire without negative consequence.
I help establish brands in competitive markets, rapidly reach new audiences without increasing marketing spend.
The word without is so powerful because that's how you explain what makes you unique.
For the last three frameworks
Here's what to say if you don't want to focus on your career.
For example, you're mission-driven or you're on a career pivot.
Maybe you're a student and you don't have a lot of work experience.
In this case, you can use your passion, your mission, or your strength.
I'll start with your passion.
I'm passionate about something I value to achieve something my target audience values.
I'm passionate about helping people in need and creating opportunities that change lives.
Next, instead of your passion, you can use your strength.
I'm known for my strength to achieve something my target audience values.
I'm known for my critical thinking and turning information into actionable insights.
Last, you can use your mission.
I'm on a mission, too, to achieve something my target audience values.
I'm on a mission to bridge the healthcare divide and make a lasting difference for vulnerable communities.
And that's how you use your passion, your mission, or your strength.
Now that you've seen the five introductions, your next step, try them out.
Don't be surprised if you find yourself using more than one.
That's because different audiences value different things.
So what works for one may not work for another.
But that's okay.
You'll see there are multiple ways of getting people to say, tell me more.
I'll close with this thought.
Have doors been closed in your face?
Do you struggle to be seen and heard?
Does your inner critic tell you you're not good enough or smart enough, or that you're an imposter and something is way above your pay grade?
Before you buy into your inner critic's narrative, let me challenge you.
What if?
What if that voice inside your head is wrong?
What if you are good enough and smart enough?
What if the best way to describe you is impressive, not imposter?
And what if...
The only thing between you and being seen, heard, and recognized is your introduction in 20 words.
That was Rebecca Okamoto at TEDxNorthwesternU.
You know I love a talk with some really concrete tips and action items.
When Rebecca said, soundbite, not data dump, that alone is worth remembering.
We're often taught how to create an elevator pitch for a product or a company, but it's not always so intuitive to give ourselves the same treatment.
So I'm going to give a little advice of my own.
Don't be afraid to try your introduction out on your friends, people who you feel really comfortable with.
It might feel a little silly at first asking, hey, can I run something by you?
But it can be a good dress rehearsal for the real thing.
And you're doing it in front of people who already know and love you.
They can offer some much-needed edits, like mentioning strengths you were too modest to include, or helping you cut down on unnecessary detail.
Your introduction improves with practice, just like everything else, and sometimes having a live and supportive audience helps.
So get to brainstorming.
You have your homework, thanks to Rebecca, and you didn't even have to pick her brain for all this great advice.
That's it for today.
TED Business is part of the TED Audio Collective.
This episode was produced by Hannah Kingsley Ma, edited by Alejandra Salazar and fact-checked by Julia Dickerson.
Special thanks to Maria Ladias, Farah DeGrange, Daniela Balarezo, Tansika Sangmanibang and Roxanne Heilash.
I'm Madhupe Akinnola.
Thanks for listening.
