If you look at the game of capitalism, the game of trying to get rich, there are essentially two ways to play it.
There's hard mode and there is easy mode.
Hard mode is what society romanticizes, like you know, the struggling artist or the passionate entrepreneur selling handmade candles at the local farmer's market, or the guy lovingly crafting tote bags and hoping someone on Etsy is gonna buy them.
We love these stories.
They're authentic and they're also a terrible, terrible strategy for actually getting rich.
Trying to get rich on hard mode is like trying to convince a stranger to take their hard-earned post-tax salary and spend it on something that they probably don't need.
You are fighting against their rent and their student loans and their crippling financial anxiety.
And so every dollar they give you is a dollar that they are literally taking away from their future.
Now, getting rich on easy mode is different and almost no one talks about it because it sounds way less romantic.
You get rich on easy mode when you follow one simple rule, help other people make money.
That is it, help other people make money.
That is the entire thesis of this video.
Here's how this video is gonna work.
In part one, I'm gonna try and convince you that this is actually true, that the way to get rich on easy mode is to help other people make money.
And then in part two assuming you buy the thesis I'm gonna share the four principles that you can apply to actually get rich on easy mode.
And those will apply whether you have a job or a side hustle or you are thinking of starting a business.
So the uncomfortable truth behind how the economy works is that the economy is functionally a giant pyramid scheme.
The value gets generated at the bottom of the pyramid and it's captured at the top.
So money tends to flow upwards through society.
Now, if you, for example, think of starting a business, the place where you're probably gonna start is by selling to consumers, ie people at the bottom of the pyramid.
But this is actually where the money is tightest.
This is where people are drowning in debt and people are living paycheck to paycheck.
And so trying to build any kind of business or even any kind of career serving consumers, people at the bottom of the pyramid, is unlikely to get you rich on easy mode.
Like if you take Amazon as an example, you and me will think of Amazon as that place, online shopping place where we go to get our groceries and toothbrushes and books and stuff.
But actually for most of its existence, Amazon barely broke even on selling very cheap things to normal people like you and me, to consumers.
The way Amazon makes most of its profits is through a thing called Amazon Web Services, where they basically sell like web and cloud infrastructure to other businesses like Netflix and Disney Plus, ie it creates the infrastructure for them to make money.
And there was an enormous list of businesses that are essentially powered by Amazon Web Services, which is where Amazon makes the majority of its profit from.
Similarly, if you look at the Fortune 100, like the top 100 companies in the US, like 70 of them, you can basically summarize what they do as we help businesses make more money.
If you take the example of something like Google or something like Meta, which is the company behind Instagram and Facebook, again you and I think of Google as a search engine or like Gmail, and we think of Facebook and Instagram as social media platforms.
But the way they make money is through advertising.
And the reason they make money through advertising is because Google and Meta help other businesses make money.
We pay $20,000 a month to Meta to run Instagram ads to sell my courses.
The only reason we do that is because those ads generate customers, which makes us more than the 20000 we spend each month.
I have friends who give Meta and Google upwards of a million dollars a month in order to run ads on those platforms.
And there are way bigger companies that are spending literally hundreds of millions of dollars every year on Google and Facebook advertising because it helps make them more money.
Let's take banks for example, you've got like JP Morgan, you've got Goldman Sachs.
The way these banks make money is not because you and me are putting our 1000 or 10000 into the bank, into like a savings account or whatever.
The way they make money is by facilitating transactions for other businesses that help those other businesses make money.
And so the point of all these examples and the point of this video is to basically just explain that, if you want to get rich on easy mode, you build something or you do something that helps other people make.
If you're trying to get rich doing anything else, anything other than helping someone make money, or maybe even save money, anything other than that, you are playing getting rich on hard mode.
There is nothing wrong with that, but I just want you to be aware of that.
Okay.
So this idea that like, basically easy mode equals help other people make money and hard mode equals basically everything else, this idea directly leads to a handful of principles that I wanna talk through in this video.
Principle number one is that if you wanna get rich on easy mode, you need to tie your work directly to revenue.
Now let's say you have a job, ie you are working for someone else rather than working for yourself.
Most people actually have no idea how their job makes money for the business.
And most people will think of their jobs as like completing tasks or filling in forms, or attending meetings or sending emails or looking busy, depending on who you speak to and what corporation they work for.
But that is not what you are being paid for.
The only reason your employer is paying you money is because, somewhere in the chain of logic, you are helping them make more money than they are costing.
So if you want to get rich on easy mode and you have a job, the first step to do is to do a revenue audit.
You want to ask yourself, how does my job help my employer make more money?
And crucially, can I put a number on it?
So, for example, if you're in customer support, you might initially think that your job is answering emails or like replying to support tickets.
But it's actually not that.
Your job and the reason why they hire you is because, by virtue of you answering emails and support tickets, what you're doing is you are preventing customer churn.
You are keeping customers from canceling their subscriptions to whatever the thing is.
And this is something called revenue retention, which is a very measurable thing in which the CFO of your business really cares about.
Similarly, the people who are making the most money in customer success are the ones who are able to upsell the customers, ie to generate more revenue from existing customers.
If you can do that and if you can demonstrate you can do that, you're far more likely to get rich.
Now, if you think about it in the context of jobs, like what are the highest paying jobs?
Generally, if you have a job in sales, that tends to be a very high paying job.
In fact, the salespeople in a company are often paid more than the CEO is, because the salespeople can directly tie whatever they are doing to revenue.
As a salesperson, you can say, hey, I brought in $200,000 of revenue this month.
Therefore, you know, I should get my $20,000 commission or whatever the thing might be.
And because you can tie it to revenue, it's got a very clear return on investment for the business.
It's a lot easier for you to get that raise or get that promotion or get that commission, because it's just really obvious how you are adding value.
The way that most people ask for raises is thinking that like oh, I worked really hard and therefore I should get a raise, or like inflation is up 3 and therefore I should get a raise.
And all of these things are working against the current of capitalism.
If you can say hey, I have so far generated X amount of value to the business and I'm gonna continue generating X amount more.
Therefore, I should be able to capture a slice of that value.
That is a much easier decision for an employer to make.
Okay, so at this point, you might hopefully be thinking that YouTube would like to go all in on your dreams.
And maybe one of those dreams is starting a business, which is where the sponsor of this video Stan, comes in.
Now, if you haven't heard of them, Stan is basically the dream toolkit for creators and solopreneurs.
It gives you a super easy to set up digital storefront where you can sell courses and digital products and memberships and coaching calls and pretty much anything else you could wanna sell online.
We absolutely love Stan and we have been recommending it wholeheartedly to the students of our Lifestyle Business Academy, which is sort of like our online business school that helps people start lifestyle businesses.
And in that context, like especially if you're someone who doesn't have a lot of time on your hands, especially if you're someone who doesn't know how to code and doesn't want to spend all of the time and the faff of building your own custom website to be able to sell stuff online.
Using a service like Stan we have found for our students is like by far the simplest and quickest and easiest way to get up and running selling stuff on the internet.
And they are currently actually running a very cool campaign called Dare to Dream, where they're giving one winner 100000 to quit their job and start their business.
So if you're watching this before the 31st of January 2026, that campaign is still open and you can totally enter to win.
So if you would like to join and take the first steps on your journey towards becoming an entrepreneur and maybe even reaching financial freedom, head over to daretodreamstanstore or check out the link in the video description.
So big thank you to Stan for sponsoring the video and let's get back to it.
If you think of the other fields that are like really highly paid finance, why is finance so highly paid?
It's because basically everyone working in finance is somewhat directly helping other people make money, which is why working in finance tends to get you rich.
But even within finance, like there are certain roles that get paid way more than others.
So, for example, if you're an algorithmic quantitative trader or something like that and you're literally writing the algorithms that are making the firm more money, you can make a lot of money because you're very, very close to the revenue.
If you're an investment banker and you're front of office, ie you're like interfacing with clients and like developing a relationship with clients.
Those clients are really really rich people, like ultra high net worth individuals or like pension funds, or like banks or whatever.
And so they are literally giving your firm money as a result of the connection that you have with a client.
Therefore you, as the investment banker there, are incredibly valuable because you're managing that relationship with a client so that your firm can make more money.
But if you are working in HR within the context of a finance job, you're probably less likely to get rich because what you're doing is less directly tied to revenue.
Of course, if you're asking for a raise, you're gonna make a case for how it is directly tied to revenue.
But if you're working in HR, if you're working in admin, if you're working in customer support, those roles are just sort of generally less well-paid compared to the roles that directly touch revenue.
Why do people in tech make so much money?
The reason people in tech make so much money is because tech companies make a shit ton of money.
And the reason tech companies in general make a ton of money is because in general they help other people make money.
But there are tons and tons and tons and tons of tech companies that you have never heard of that are making millions, tens of millions, hundreds of millions or even billions of dollars every single year by offering B2B business to business services that help other businesses make more money.
You, as an individual, probably have never used Salesforce, but Salesforce is an absolutely enormous company that helps other businesses make money.
As consumers, we tend not to know what are all the companies out there that are offering B2B, make money type services.
But that actually makes up the majority of the economy in most developed countries.
The other example here is that why do law firm partners make so much money?
Why do partners in management consulting firms make so much money?
It's not because they're particularly good lawyers or particularly good management consultants.
They are not being paid insane amounts of money because they are good at the task of law or at the task of management consulting.
They're being paid insane amounts of money because they are bringing in new clients into the business, ie they are helping their firm make more money.
Like if you wanna make partner in a law firm, you generally have to come with a book of business.
Like, you know, you've been doing networking and playing golf with people over the decades.
So now you have this enormous list of people who are also, you know, high up executives at different companies.
And the idea is you're gonna try and bring them as clients into your law firm.
This is why law firms and consulting firms don't like it when a partner leaves, because generally when a partner leaves, you know they're not supposed to, but often they'll take their personal relationships with them, which can directly result in the firm losing money, which is why they're willing to pay insane amounts of money millions of dollars a year, including like profit share and equity and the whole shebang just to retain people who come with existing books of business.
So even in that world where you're a lawyer or a banker or a management consultant, when you make partner or when you're on route to making partner, it is actually your ability to help your business make more money.
That causes you to get rich, not your ability to do the work that you are trained for.
It's literally your ability to be a salesperson and to bring money into the business.
Oh, and quick thing.
If you're trying to figure out a way of tying whatever you're doing for your job or your career or your business to revenue, me and my team have actually trained a custom GPT based on this video that will help you do this completely for free.
And there'll be a link down below in the video description if you wanna check it out.
This point you might be thinking but like, what about the doctors?
What about the teachers?
What about the social workers?
Their work isn't directly tied to revenue, so what's up with that?
And in that case you would be absolutely right, and that is why most doctors and teachers and social workers find it very difficult to get rich.
I don't like this any more than you do.
I think this is a bad system, but unfortunately it is the capitalist system that we live in, that your value to the market is not necessarily the same as your value to society.
Teachers and social workers and doctors obviously add a lot of value to society, but because they don't directly help someone else get rich, they are unlikely to make a lot of money.
And in fact, if you look at the doctors that do get rich, it tends to be doctors.
In the us, which is a private healthcare system, it tends to be the doctors who are the business owners, so the ones who own the clinics or who own the hospitals, rather than the ones who work in the hospitals, ie they are helping the business make more money through insurance and billing and stuff, or they have a very, very specialized skill set that customers in the american healthcare system are willing to pay a lot of money for.
For example, if you're a really amazing neurosurgeon, The reason you get paid a lot of money is not because you add loads of value to society as a neurosurgeon.
It's because you add a lot of money to the hospital's top line and bottom line as a result of them being able to bill out your services as a neurosurgeon.
Unfortunately, in this game of capitalism that we're in, the people getting rich are the ones helping other people get rich.
The point I'm making in this video, I'm not saying that you should play on easy mode or hard mode.
What I'm saying is that if you want to play on easy mode, you got to recognize that you got to tie whatever you're doing to revenue generation in some kind of way.
So I'm not saying you should stop being a teacher or stop being a social worker or stop being a doctor, but If you wanna get rich on easy mode, you might be thinking okay, how can I shift from public school teacher to something like corporate training?
Where could you use your skills of teaching on the side, on the weekends, as a side hustle, as a business, to help corporations make more money by training their staff in something that makes them money?
For example, I have a bunch of friends who run businesses in sales training.
They teach other people how to be better salespeople and therefore make money for the business.
Those guys are making tons of money.
And I wanna share another few examples just to drive this point home.
So I was having a chat with one of my team members, Dan.
Dan is the guy on my team who is in charge of my website.
And Dan wanted to start a side hustle where he's trying to make money on the side.
And I'm like, great, I'm all for my team starting side hustles.
And Dan was struggling because he was like, do I sell website design or do I sell SEO audits or do I sell web development for WordPress themes or any of that kind of stuff?
I was like, well, no, Dan, why do I hire you?
And he was like well, you hire me because I manage your website.
I was like okay, but like why do i want you to manage my website?
And he was like i don't know, because because you know you want your website to be good.
And i was like no dan, the reason i hire you is not because you are managing my website, it's because you're helping me make more money.
So how do we tie what you do to how you help me make more money?
And eventually, what we landed on with dan was that, like dan, my website guy helps me make more money because he optimizes the conversion rates on our sales pages so that customers are more likely to buy my courses and programs and stuff.
And so now that Dan knows this, he recognizes oh wait, a minute his skillset is not in designing websites.
It is.
But his skillset is really in helping businesses make more money through conversion rate optimization on their websites.
And as soon as Dan was able to articulate that and tie what he's doing to the measurable increase in revenue for a business, he was able to land like a 15000 side hustle client, which he'd never been able to do before because he was always selling web design or web development or SEO audits.
Just packaging a thing around helping someone make money helps you play business on easy mode, but choosing to package it not around helping someone make money or save money is choosing to play business in hard mode.
All right, so principle number two is to sell to people who actually have money.
Now, this sounds stupidly obvious and yet a lot of people ignore this, especially beginners to the world of business or to the world of trying to make money.
So if, for example, you're selling something for 50 to someone earning 40000 a year, you are fighting against their rent and their groceries and their kids' school fees and their crippling sense of financial anxiety, where every single purchase is an emotional battle and every sale is a fight that you are fighting, feeling as if you're fighting with a customer to convince them to part with their money.
And that's playing on hard mode and it can be really exhausting.
But compare that now to selling a $50,000 service to a business that's making 5 million a year.
They don't really care about 50 grand.
They care about the ROI.
So if your service helps them make 200,000 because it's, I don't know, improving some aspect of their sales or marketing or fulfillment or like product process, and you send them the invoice for $50,000, they'll probably just like wire you the money immediately and reply with, money sent thanks and this is why in general if you're trying to get rich selling to businesses ie b2b business to business is dramatically easier than b2c business to consumer because businesses buy with spreadsheets and logic and they have money to spend whereas consumers tend to buy with feelings And again, this is one of those like really counterintuitive things about business, which is that, you know, let's say you're trying to make $100,000.
It's a lot easier to make 100 grand selling 10 things for 10 grand compared to selling 10000 things for 10 right.
And this is what we tell our students in the Lifestyle Business Academy that if you wanna get rich on easy mode like if you wanna pick an easy business to start, easier than the alternatives you generally wanna sell something between 2000 and 20000 because that means you need relatively few customers to make a viable business out of it.
And, if at all possible, you want the outcome of whatever you are selling to be essentially I help you make more money.
So, for example, we've got Adam, who's one of our students, who's like I think his offer is something like I help seven figure online course creators boost their sales by 30 through optimizing their sales function.
That's basically, I help rich people make more money.
And that is a lot easier to sell than I help corporate professionals find their purpose or I help people overcome their anxiety or I help people overcome imposter syndrome or things like that.
Wherever possible.
We wanna sell to people with money and we wanna tie whatever we are selling to helping them make more of it.
This is business on easy mode compared to the alternative, which is just a lot harder to do.
Principle number three is you wanna set your pricing based on value rather than on time.
And the idea here is that when you charge by the hour, you are literally capping your income by the number of hours you are physically able to work.
And also you are creating a weird incentive structure where you are incentivized to be slower rather than quicker.
And the only reason people tend to think this way is because probably the first couple of jobs that you had when you were a kid, you were paid hourly for them.
And probably in the job you have right now you have an annual salary but you can calculate kind of like your hourly rate, because you've got to be at work from I don't know nine till six or whatever the thing might be.
And so if you're trying to get rich on easy mode, the thing again that we want to figure out is what is the value that our service or our product or our business is offering, and how can I quantify this value?
Because if what you do will help your client make an extra 100000, then it would be a bit dumb for you to charge only 500 for it.
And there is a good rule of thumb here if you are thinking of starting a business.
It's a rule of thumb.
It's not a rule of law, but as a general rule of thumb you wanna charge about 1 10th of the value that you helped create.
So if whatever you are doing, your service or your product or whatever will help someone make an extra 100000, then you would charge 10000.
Because they would feel like they're getting a bargain, because obviously paying 10 grand to be able to make 100 grand is an amazing deal for them.
And then you will feel like you're getting rich.
And so everyone wins.
Principle number four is to build skills that sit close to the money.
And the idea here and the unfortunate truth is that not all skills are equally valuable in the marketplace.
Some skills are nice to have skills and other skills are print money type skills.
So, for example, learning the skill of sales is a very high income skill because it sits very very, very close to the revenue.
Because if you can bring in revenue for the business that you work for, then you are way more likely to make money or commission or be able to start a business off the back of that.
Similarly a lot of things within marketing.
If you can directly tie them to the amount of revenue that the business creates as a result of that skill again, it's a lot easier for you to earn more in that career or charge more if you're a business in that particular domain.
But then there are skills that are also like a few steps removed from directly making money.
So for example, graphic design.
Graphic design and making stuff look pretty is a nice to have skill.
And unless you are tying it to, I don't know creating advertisements and stuff that directly increase revenue or things like that, it's difficult for graphic designers to make a lot of money.
Similarly, writing as a skill, creative writing, analytical writing, content writing these things tend to be less well-paid, but the best paid writers tend to be the copywriters, ie the people that are literally writing the sales pages that help convince customers to part with our cash.
So it's really more of a marketing function rather than a kind of writing function.
And so basically, whatever the skill is, whatever you do, the harder it is for your employer or your client to draw a line between what you do and how much money you make them, the harder it'll be for you to make a lot of money in that particular space.
So with all that said, here is the uncomfortable truth that I wish someone had told me years ago.
You're probably already helping someone make more money.
That is literally what a job is.
Your employer hired you because you help their business generate more value than they pay you.
That is the deal, that is the entire arrangement for like everything other than roles that are funded by like the state.
For example, doctors working in the UK's National Health Service, where it's like a lot less of it.
Clear correlation.
And so this gap between what you create and what you capture, that is the profit margin for the business.
And for most people, that gap is higher than you would think.
And so there's a few different things you can do here.
Number one, you can like increase the amount of value that you actually add to the business.
And so then be able to say to them like, hey man, you know, I'm adding so much value to the business, quantified by XYZ. therefore you know i'd like a raise of like some percentage of that and so that's generally an easy sell for an employer alternatively maybe you're already creating a lot of value for the employer or the client or whatever and you just need to make the connection between what you do and how they make money you just need to make that connection more clear like being just making things more visible and making the visibility of what you do more directly tied to roi like return on investment And so the key message of this video is that getting rich in all these contexts isn't really about working harder.
The people I know who are doctors, who are social workers, who are teachers are working a lot harder than friends of mine who work in finance or like have businesses that help companies make more money.
But it's like in the capitalist world that we live in.
Like we said, market value is not the same as societal value.
And so if you wanna get rich on easy mode, you try and find a way to help other people make more money.
And every other method is kind of trying to get rich on hard mode.
Now yes, you could sort of get rich through having a job, but it is way easier to get rich by actually having your own business.
And if you are wondering what sort of business you should start, what's the easiest, most profitable business for a beginner to start this year I have a video over here that kind of breaks down my thesis on what business I think you should start if you are, for example, a corporate professional and you're looking to start your first business.
So that will be right over there.
Thank you so much for watching and I'll see you in the next video.
Bye-bye.
