Today we're going to talk about how to become a millionaire in your 20s because I am now 28.
I achieved millionaire status for whatever that is worth at the age of 26.
And I feel like I have a unique perspective to share here, because if you're anything like me, you were raised in an environment where money was frugal or you had to budget or you were told to invest your savings or in order to get rich, you heard all of the advice about investing in real estate and I
did not take that path and I do not think that path is wise for most 20 year olds.
I don't even think school is wise for most 20 year olds, but we'll get to that.
The reason I'm making this video is because I always hated doing so much for so little.
Waking up at 3 a .m.
for a morning shift at my minimum wage job, going to school for eight hours a day, knowing in the back of my mind that I was spending all this time to make as much or less than the average person in my future, putting in my all for someone else's company and making the same amount, no matter how hard
I worked. I adopted this mindset relatively early in my life and when I explain this to people, people say that I was very observant as a child.
It seemed that everywhere I looked, people were just unhappy.
They were unhappy with their jobs.
They were unhappy with their spouses.
They were unhappy with what they did when they came home.
They were just unhappy all around and when I thought about it, it usually all went back to the job and everything revolving around money, right?
So we have this desire to become the millionaire and we have to work in order to survive in this modern world, but most people start working a job that they got because their parents told them to or the status of a degree, got the better of them as a child or they just found themselves in it, right?
They went through life unconsciously and then eventually woke up and they're like, what am I doing here?
Why am I working so long for so little and why does this lack such meaning?
And I see these other people over here on the internet or just in general that are doing these things that I would like to do that seem a lot more fulfilling.
But how do I get there?
So as I observe these things in society in general, you can go to the grocery store, you can look at your co -workers at your job, you can look at your fellow schoolmates and talk to them and see if they're just regurgitating the things that their parents told them, or if you speak to someone and you
can predict what they're going to say and you can just tell they're not an original thinker when you speak to someone, you're speaking to the TV or the news or the latest memes on social media.
And so you can tell that this mass programming, this mass conditioning of your mind is what is leading to unhappiness and it can go much, much deeper than that, which we'll probably talk about in the next video on how to live a meaningful life or the meaning crisis.
Because of all of this, I always had the dream of becoming a millionaire.
It sounded so enticing, something about that label, millionaire, the status, the freedom, the lack of stress.
But now, as a person who has become one, I can tell you that all of those things are true.
I'm not going to downplay it.
I would rather be in the situation I'm in right now with being financially stable than I was in college, living with seven other dudes, scraping by to pay a measly three hundred dollars for my seventh room of rent.
And it's just nice to not have to worry about ninety nine percent of the purchases that you make.
Of course, there's a thing called lifestyle inflation, and you can easily get trapped into buying a lot of cars.
I've done that. Or you can get trapped into wanting to go even further and buy a yacht or a jet.
I haven't had that desire yet, and I hope that that desire never comes.
But even if it does, more money allows for more mistakes.
And if you're a conscious individual, you can fix those problems that exposes you to more experience in life.
So you become a more well rounded person because you have the experience of mistakes to correct.
If you were to never make a mistake in your life, then how are you going to grow?
So money, in my eyes, it goes hand in hand with personal development in how you make money and how you make more by starting a business and needing to expand your skill set and your mind and your personal growth to meet that entrepreneurship is a very spiritual thing.
If you perceive it that way, but just because you are a millionaire doesn't mean that you have other areas of your life developed.
You can develop the financial domain and you can ignore the other domains like mind, body, spirit.
And even your social life.
In fact, if you look around, life is pretty terrible for people who only focus on money.
So before we begin, keep that in mind.
This may be positioned as a shallow video, how to make a million dollars in your 20s.
But hopefully I can bring a bit more depth to that.
And if you watch my other videos, you understand that the depth and meaning behind making money is there.
So understand that making money will only solve your money problems.
And it will also make you realize that money problems aren't money problems.
They're psychological problems.
So in order to make more money, if you want to do it ethically and meaningfully, you're going to have to develop yourself quite a bit in the other domains of life.
So we have to get started with what they don't teach you in school.
If you're watching this, you are raised by people who lived and were conditioned by the old economy.
Let's take a few examples.
Invest your savings in your 401k and the stock market, said mom.
Real estate is how 99 % of people become millionaires, said the random wealthy guy in Scottsdale.
Be frugal, save every last penny, collect coupons, don't make impulsive decisions, said the person with a boring life that nobody wants to live.
Go to school and study something you don't care about to get a job, said almost everyone who doesn't understand the model of our public school system was adopted from a Prussian military state reflecting the education given to slaves and was created to keep people narrow.
Minded and dependent on the dominant social system while discouraging generalism, exploration and building toward a unique vision.
No, thanks. We're living through a second renaissance happening in the digital space.
The new rich understand that ideas are the new oil in a world where anyone can learn and build anything.
And if you've been keeping up with something like indie hacking, you know, non coders are building MVP apps over a weekend with new tools.
If you're not on X or Twitter or really paying attention to this space, it's pretty cool how apps like Replit and other AI assisted coding assistants are helping kids like 11 year olds are literally building apps.
Of course, that's not all there is to app development, so there isn't much to worry about.
For people that still specialize in AI assisted coding and just building a ton of apps, you still need to be a generalist.
You still need to understand business marketing, sales user retention and everything that makes a business a success.
Most programmers fail with building a startup because they don't have the marketing side down.
They can't get users and with more and more apps and more and more people being able to create things like content, the users or the audience is reserved for those who are more developed and more skilled.
The new rich also understand that new generations are building wealth in the idea space, not the physical space.
The physical space still matters, but it exists at a premium now reserved for those who have already built cash flow.
Digital space is infinite.
Physical space is finite.
So there are three things that you need to know about this era where people are becoming millionaires by posting their knowledge on the Internet.
The first is simply understanding the digital landscape.
Now, this took a while to click for me because I was raised to think that I should just save and budget every penny.
But that never really sat well in my mind because I was raised in the time where YouTube was becoming a thing in social media, myspace, Facebook, that whole transition and everything like that.
And you could see people making an income in another type of life.
I could see someone else's lives in the vlogs they were posting to YouTube, and I could be like, wow, that is drastically different from my life.
They're doing something that I never thought someone could do to make an income.
Now I know it's possible.
Now the belief is there.
So that's what I hope to do with a lot of my videos is to show, hey, people are actually doing this.
You don't need to be stuck in the path that you were raised to go into your entire life.
The first thing here about the digital landscape and just making an independent income in general is that if you want to make money outside of a job, you need to build and distribute the product.
I will continue repeating this until everyone and their mother realize how dependent they are on the dominant paradigm for their survival because they didn't continue to learn after or before leaving the school system.
If you kind of just walked through life or were dragged through life and went to school to get a job for the sake of status and then got to the job and realize, hey, I am only able to do this because I was trained into this specific thing, then you don't understand how business works.
You don't understand the big picture of how you can make an independent income because when people try to go from a job to making their own income, they're usually lost and realize that they have to learn an entire new skill stack, that they have to become a generalist after being trained into being a specialist
for so long. The point here is that if you don't create a product to sell, you will continue selling a product for someone else.
The only reason you are making any form of an income right now is because you play one specific role in a company that makes said money by selling a product or service.
So here's a graphic to kind of explain this.
On the left, you have an employee and you can see a little system.
And let's think of this as like how the company makes money, right?
You get a customer, they go here, here, here, here, and then they pay you.
If you see in the top left of the employee side, there is a circle with a black center, an empty center on the right side.
The entrepreneur that circle goes around the entire system, meaning on the left, you play a specific role in the process of the company.
On the right, you control every process of the company.
So in order to do that well, you have to either hire people or you need to do it yourself.
But either way, as a founder, CEO, whatever it may be, you need the vision.
You need a generalized understanding of everything that goes on within a company and how to move that in a proper direction.
So I always recommend starting out as a one person business with freelancing, coaching, digital products, building an audience on social media because that's the highest leverage way to do things nowadays.
And it's not a dogmatic or ideological business model.
It's just you posting your ideas and insights online to attract an audience like the people you already follow and are already immersed in every single day.
You're just not one creating.
It's that simple of a flip consumer to creator.
You're not making this realization that you are leeching off of this online creator economy and not contributing to it to take your piece of the pie from it.
You're only operating from the mindset of a consumer, not a creator.
And once you round that out, that's when you start to become some kind of a business owner.
In other words, if you want to earn your freedom, first, you need a business and second, you need a product by which people voluntarily trade their money for the value encapsulated in said product.
Long story short, build something you can sell or your survival and those stress and emotions will be like uncontrollable waves determined by a company, not yourself.
The first point was you need a product.
That's like how else are you going to make money?
The second point is the Internet made business and education accessible to anyone with a Wi -Fi connection.
If you are watching this, you can learn anything in three to six months.
And that's even less time.
If you're obsessed, you can learn something in two weeks.
I learned to animate the life is a video game video in two to three weeks.
I learned almost everything, the principles of animation at least so I can create most things.
It may take a bit more time, but I can create most animations now simply because I went on this intense binge of learning and practice and building out a project because learning isn't just about memorization.
It's about building and practical application.
I did that and I learned a new skill in two to three weeks.
And if I wanted to continue with that skill, I could go even longer and become very good at it in three to six months.
The next thing is you can write about your interest and attract an audience.
Then you can teach your interest as a product or service with zero money to your name.
You don't need money to start making money because you already have something valuable inside of your head.
You don't need to build anything physical.
You need to put the value you need string together the value in your head from your experience and interests and the things that you already find valuable.
That's why they're in your head and that's why you stored them in your head because they're valuable to you.
So you take those skills, interests, ideas, whatever they are and you put them into a digital medium by learning how to write and learning how to sell.
Or you can freelance with a marketable skill until you feel the need to productize and teach.
So if you feel like you don't have any expertise or skill in your head that you use in the domains of health, wealth, relationships and happiness.
If you're not into fitness, if you're not into nutrition or health, if you're not into business or any kind of skill like productivity or programming or you don't have anything to teach other people.
And if you learn something from someone else, then you can also teach it.
Or if you're not a very social person or you just suck at relationships or other, you probably have something that you can sell.
But if you don't then go the route of learning a marketable skill and starting a freelance business or an agency and do done for you work until you realize, hey, this isn't too leverageable.
I built myself into a second nine to five.
I don't like working for clients because I want to work on my own projects.
I want to create my own videos.
I want to create my own writing.
I want to create my own designs and you do that under a personal brand.
So if you want to become a millionaire, you can take the long route that your parents and teachers taught you.
But most of them aren't millionaires.
So why are you listening to them?
Every single skill that I actually use today did not come from my degree.
Sure, learning to speak and refine my handwriting and maybe some skills here and there.
Most of the skills that I use today were learned from courses over the time scale of two to three years where I spent building and failing at businesses while supplementing with specific courses related to those like a dropshipping course, like a copywriting course, like whatever it may be.
You just take courses and then you practice them and eventually you string them all together into a business because you need as a one person business, you need at least a general understanding of every single skill that goes into that.
So if you take the route of the one person business that I teach, where is building a personal brand with content and writing and then building a education product, whether that be coaching, consulting courses, digital products, whatever it may be to build cash flow until you can invest in building
physical products or software or whatever you want to build.
And so in order to do that, you need to understand one branding, two content, three product for promotions and other auxiliary or complimentary skills within those like copywriting and other things.
So by starting a personal brand or as a creator on whatever platform you choose, you then have something to actually help you learn the skills you have a business to apply all of your learning to.
So even if you're not starting out right and just going super hard on creating content and creating a product or creating a freelance service or whatever it may be, start the personal brand and then start learning so that you can actually practice what you're learning on the personal brand by writing
content, refining, getting better over time.
Now, the second point before we get into how to actually make a million dollars is that the labor theory of value doesn't work.
This is extremely important because you need to shift your mindset.
Your mindset or your worldview is what allows you to perceive certain opportunities in the world.
And that alone influences the actions and the actions you take and your behavior.
So you aren't acting and you are distracted simply because your worldview isn't complete.
Your perspective is partial.
You aren't seeing the opportunity.
You don't have the motivation to wake up in the morning.
You don't have the clarity to actually get what you want done because your perspective is missing pieces.
And so in order to round out that perspective, we need to add in this piece of it, which is that the labor theory of value doesn't work.
The thing you were conditioned into your entire life doesn't work.
You can work hard at anything, but that doesn't mean it's useful to the progress of humanity.
This is the delusion of hard work.
You can put four years of work into getting a degree.
You can put 10 years of work into climbing a corporate ladder and still you won't be paid anywhere close to what you want.
So rather than taking your future into your own hands, you whine and complain.
Maybe you don't, but most people whine and complain.
I deserve to be paid more.
I've spent 14 years working hard and this is all I get for it.
I barely have any time for my family.
I don't have enough to take a vacation.
I slave away with no light at the end of the tunnel.
But the complainers of the world are missing one crucial piece of the puzzle.
The labor theory of value is that you should be paid for the amount of work you do to feel as if you jump through hoops to feel like you deserve something.
But that's not how reality works.
Money is a unit of value.
Value is a measure of how much people care about what you do.
How valuable you are equals the magnitude of problems you solve.
The results of the solutions you create and your ability to get people to care about your creation.
That's worth screen shotting or highlighting somewhere.
If you weren't happy with how much you make, it may be time to take a brutally honest look at what you contribute to the world.
It does not make sense to pay someone based on the amount of work they do.
It does make sense to pay someone based on the level of problem they solve.
Why? I can work hard for one year at writing to become an author, but one year isn't enough to justify a hundred thousand dollars or more of compensation.
Many times that writing can be perceived as less valuable than a burger flipper making minimum wage.
It's not what you do.
It's how you do it and who you do it for.
I can write a book, but if nobody actually likes the book, then why should I get paid for the time I spent writing the book?
This is why jobs pay you so little is because you're doing work that they determine valuable for you.
You're not creating the value.
They created the value that people are paying for.
And you're just helping execute one specific piece of that.
You only make as much money as other people care about what you've done within that year of, say, writing the book.
That is how your creation benefits them so that they use it to solve a problem, change their life, and bring progress to humanity.
Complaining about not being paid enough is not going to get you paid.
In fact, it will probably get you fired or ignored or just hated by anyone you come into contact with because they are thinking, OK, what are you going to do about it?
The only option is to take matters into your own hands.
The third thing we need to talk about and we're getting into the actual real money making advice here or really the key to becoming a millionaire.
And that is passive income versus cash flow.
And for most people that hear that, they're like, oh, I want passive income.
I want that so bad.
I just want to do nothing all day.
I don't want to work.
It's either I want to work and make money according to how long I work or I don't want to work at all and make a ton of money just so I can do whatever.
I do just be distracted all day and live a meaningless life.
But for 99 percent of people, passive income is a pipe dream, especially if you don't have cash flow to invest in building passive income.
If you want to invest in the stock market, if you want to invest in real estate, if you don't have an exorbitant amount of cash flow in order to do so, you're probably not going to make as much as you think you are.
Or it's just going to be a long, slow grind and you are better off spending your time anyways, just building cash flow that is more than that.
Like as an example, I have been investing in Bitcoin and other crypto for however many years now since it started to get hyped up, not at the very beginning of Bitcoin because then I'd be rich.
But most of my investments have just been sitting there and I've been sitting around waiting for people to say, oh, Bitcoin is going to 100K.
It's going to a million.
And I'm sure it will someday.
But for the how long has it been?
Three years since my money has been sitting in there and seeing a bit of growth, but not that much, maybe like 100, 200, 300 thousand.
I don't pay too much attention.
But considering I could just build and launch a product and make two million off of that, if not three years, wow.
OK, never mind. I could make five million off of that.
What's a better option?
Five million in cash flow or three hundred thousand in passive income when I have five hundred thousand in Bitcoin at the time.
So make it make sense.
And you need a big picture understanding and perspective of what's going on with your money because you think investments are going to save you when they're not.
You can make more money just by building and selling a product.
And you're afraid to build and sell a product because you're not as valuable as you think you are.
And you haven't learned and practiced and built things that lead to failures and mistakes that allow you to improve and actually get better.
You're not going through the process of trial and error on a daily basis.
And that is the only way to actually become valuable.
Learning and just reading all day isn't doing anything for you except for filling your mind with things to test.
Now, with the cash flow business, all this stuff I'm saying, I would consider investing in my course, Digital Economics.
It is a more meaningful approach to a lot of the make money online products you see nowadays.
So if you are potentially looking at six figure six figure agency courses or most make money online courses, just check out Digital Economics.
I think you'll enjoy it if you vibe with the more philosophical, spiritual, meaningful, fulfilling lines of work while still being able to build a high leverage cash flow business that we're talking about.
Now, the thing here is, is that most people aren't going to outpace whatever happens with inflation.
If inflation continues, most people aren't going to outpace inflation with their investment.
So your only option is to make excess.
It's to make more. It's to make enough to fuel your ideal lifestyle, plus enough to build what you want to see in the world, whether that be a new product or software or whatever it may be, something a project that you can work on.
You need money to fuel that potentially.
If you just want to make enough to live your ideal lifestyle perfectly fine, you can achieve that quite quick.
And by quite quick, I mean maybe six to 12 months, maybe two to three years.
If you actually dedicated to it for sure, a lot less time than a four year degree.
And most people don't think that is too long to educate yourself.
But most people think, OK, when I start taking a course, oh, two months of study, that's way too long.
I can't stick to that myself because I don't have a little teacher making me show up to class every day and do the actual learning.
That's the problem.
So with this and on the topic of trial and error, a cash flow business comes down to simple cybernetics and mathematics.
We're getting into the good stuff.
Finally, cybernetics is that a system self regulates to achieve a goal.
In other words, when you set your mind on a goal, listen to feedback and correct your actions according to that feedback, you will achieve the goal.
Cybernetics illustrates that low intelligence systems or minds or people are the ones who quit rather than pivot.
They aren't smart enough to realize that any problem can be solved or diverted by evolving the goal they are pursuing.
If you want to learn more about intelligence or how to become intelligent or how to think intelligently so that you can achieve.
More of what you want out of life because the Nival quote, the only true test of intelligence is that you can get what you want out of life.
That's what the video is about.
So watch how to become more intelligent than ninety nine percent of people on my channel.
With that, the goal determining the actions you take and the opportunities available to you, think big, think digital, think infinite and give your mind room to connect the dots because you only have so much time in the day.
You can go off and build a coffee shop or a chain of coffee shops and be limited to maybe a million dollars a year in personal income, whatever that comes out to.
And you have the same you have the same amount of time as someone who went and built a digital online business with a lot higher income cap.
So that's something to think about is if you're wanting to go the digital business route, maybe set the goal of a million dollars a year.
So that way you're actually working to that specific goal.
You're noticing and studying the strategies that allow you to achieve that thing because it frames your mind, it frames what you are interested in and where your curiosity lies.
So that cybernetics is just trial and error and having a big enough goal to move towards.
The next thing is mathematics, which is just a simple understanding of the system itself, the way you're moving, the numbers of the system that you are moving towards the goal.
That's a bad way of putting it, but you get the point.
So if you want to make a million dollars in one year's time, just break it down so you can start actually creating the system.
A million dollars divided by 12 months equals eighty three thousand three hundred thirty three dollars per month.
That amount divided by 30 days equals two thousand seven hundred and seventy seven dollars per day.
Now there are a few ways to actually make that much a day.
First is sell eighteen one hundred and fifty dollar products a day.
You can sell one hundred and eleven twenty five dollar products a day.
You can land one five thousand dollar client every other day, or you can land one ten thousand dollar client every four days or a combination of both.
So one to two clients a week and a few product sales a day.
Now, of course, these things take time to build.
This isn't some get rich quick video.
This is my video for if you've watched me like we're not about that here.
So this alone determines a lot of your decision making because you need to generate the traffic and you need to build the product that would allow you to do those things to either make how many was it eighteen hundred and fifty dollar product sales a day or a combination of a five thousand dollar service
plus like the five product sales a day, something like that.
So that's going to determine how you write content, what platform you post to like YouTube or a podcast or the ecosystem of how you are getting your readers or your followers to your products or services and what you need to learn accordingly to get there.
So I can't tell you exactly what to learn.
I'm just saying, what's your goal if it's a million dollars a year.
OK, how can you do that?
And now how can you start working and learning towards it?
So let's assume that you are skilled at social media and you know how to generate traffic.
You can get fifty thousand to one hundred thousand views per YouTube video or one to five million impressions on social media like Instagram or X per month.
And of course, you'll have the occasional anomaly of more or less impressions.
Right. So your baseline is like fifty two hundred thousand views and like a million impressions to make eighteen sales a day on a one hundred and fifty dollar product.
You would need to send seven hundred and twenty people to a product page or sales page with a two point five percent conversion rate.
So now it becomes fairly digestible.
You need a product to sell.
You need a landing page with copywriting and sales jargon on it that results in a two point five percent conversion rate.
That means two point five percent that are going to that page when they two point five percent of them buy.
So if you get seven hundred and twenty people to that page every single day, then you are going to make a million dollars in a year more or less.
So if you have a million impressions on social media per month or even ten thousand views per video, do you think you could get if you get ten thousand views on a video every single day?
Which sure, it takes time to build up to that.
But if you can get seven hundred and twenty of them to just click on your product page, then you make a million dollars a year by mathematics.
So if you can't do that with four to eight videos a month or a few posts on social media a day.
And build up to that over the course of one, two, three years, then I don't know what to tell you.
That is skill issue.
The question now is how do we do this?
So we need to talk about the two levers that lead to making one million dollars in your 20s.
You need a product or service and you need distribution in audience.
Beyond that, the entirety of your success comes down to experimentation and iteration, trial and error.
Now, you can supplement with courses like To Our Writer or Mental Monetization for audience and product or distribution and product.
That's why I built them is because they're the two main things that you need.
But you have to understand that courses are simply processes to experiment so you can extract what works for you from them faster than finding it on your own.
That's an important point of what a course actually is.
A course isn't a band -aid.
It's not a cure. It's education.
It's discovery. It's something you can dive into and go through and realize, OK, these are the things that make sense to me.
I'm going to implement them now, but that's not the end of the road.
You don't go to college and take one class and then expect to get a job.
The same goes with this.
You don't go into the new economy where education is based on courses that teach the jobs that those people created, like social media.
You don't just take one course.
I've taken maybe when I got into programming, I took maybe like 20 or 30 programming courses.
I took about four to five business courses.
I haven't read any business books.
A lot of it came down to just actually doing the thing and building something.
And that's when I actually started to learn.
But it was nice to have processes to experiment with.
So the first one, product, which is the only way to make an independent income, you need a product, you need a product or service.
When I say product, I'm also encapsulating service in that you just need something to sell.
If you don't have something to sell, nobody is going to give you money.
So if you don't have a product or service, you're not on your way to a business.
That's like that's what you need to do.
Now, I want to go over a conversation that I had with someone in the Cortex free community.
Cortex is my software writing app and second brain.
It's like a notion competitor, but we're not going the notion route.
We're going the creator route.
So if you want to check that out, go to cortex dot CEO.
But the community is that community dot cortex dot CEO.
Cortex is with a K.
So the conversation I was having started like this.
I'm not confident in my abilities to sell a product.
I have results, but I didn't use a framework or specific steps.
I kind of just did it.
So I'm not sure how he could help someone else.
And this could apply to mental health, fitness, programming, any skill, whatever it may be.
What the what he's saying here, the person I had the conversation with is that he doesn't feel confident in his ability to sell a product because what he would sell in the product, the skill or the expertise, the results that he's gotten for himself in his own life, they didn't come from step by step
or a framework. It was unconscious competence.
It was him just doing it.
And this is the same for a lot of people.
They think that they can't sell a product because they've gotten results, but they don't have a processor system to replicate those results.
But what you don't realize is that's where you start building a product.
How does anyone create a product?
You don't just plagiarize someone else's framework.
You create your own.
Creating your own requires real world feedback from customers after you experiment for yourself.
So you create an MVP or minimum viable product.
You get a first round of customers or free users.
You listen to feedback, engage results, and then you implement feedback and attempt to make your product better.
Then once you have results, you can market harder and be confident you are able to do this.
And this is the same thing with a beginner freelancer landing clients.
If you ever doubt your ability to sell a product or service, just think of what you would do as a freelancer.
What does a freelancer do?
You reach out to friends and family.
You say, hey, I'm a web designer.
Can I I need to get work under my belt?
Can I do this for you for free or at a very low cost to you?
And then you start practicing your skills and you get better and you see if your web design is actually valuable to the other person.
And then you start branching out more.
You start doing more direct outreach on social media or cold email.
Then you build an audience by teaching web design.
And then you have clients coming to you.
And eventually you're so good at that thing that people just are paying you 10 to 15 thousand dollars for a website at a time.
So you don't start at the 10 to 15 thousand dollar market.
You start in the beta phase.
You start in the testing phase.
You start with building something and expecting it not to be valuable.
And then you have to persuade people to try it out and help you out by giving you feedback.
And then with that feedback, you improve it.
And then you start charging and then you get feedback again and then you improve it and you start charging more.
So on and so forth.
My entire product philosophy is this.
Build a product you've used before but better solve your own problems and sell the solution.
Build a product you want.
But doesn't exist. Most people should start with the first one advance to the second.
And once they have cash flow move on to the third.
Again that one is important.
I would rewind screenshot or just write it down.
But you have to realize that you can create any product you want.
How many planners can you find on Amazon a billion.
So you can create one to buy purchasing three to five planners using them and noticing what doesn't flow and writing down that problem or roadblock.
Then mapping out your own planner.
That is a bit better using it and improving it over a week or two.
Then packaging it up and selling it.
Then you listen to customer feedback make it better.
Simple. Now you have the ability to make money because you have a product.
But you need one more thing in order to sell that product sustainably and reach the one million dollars in your 20s which is distribution which is how to survive going into the future.
We will start with a quote from Jack Butcher.
Build distribution then build whatever you want.
What he's saying is you build a distribution channel which there are many types as we'll go over.
But an audience in the case that we talk about the highest leverage is just building an audience building an email list from that audience.
And then you have people to promote to based on what you talk about and can help those people with distribution is your potential to get what you build in front of people who care.
Now that we have a product we built we need to get it in front of people.
The most accessible way to get in front of people is on the Internet.
The front end of the Internet is media.
And since legacy media is dying you have a few options.
With this there are three types of distribution built borrowed and bought.
You build distribution by growing an audience with Internet content.
Then you can and should take it a step further by deplatforming your audience.
You deplatform by funneling your audience to community or newsletter.
These can be free or paid.
The thing here is that social media platforms can go poof at any time.
So you kind of want to secure yourself right.
If you have a hundred thousand followers and you get suspended you're kind of screwed.
So you should be funneling them into your newsletter so you have direct contact with the people that want to receive what you talk about.
You borrow distribution by leveraging other people's audience community or newsletter.
So you can be hosted on someone else's podcast when they have an audience and listeners of that podcast.
And when you talk about your offers or promote your offers people are probably going to go search them up and buy them or in many cases if your ideas are so unique and they're so good.
You may be mentioned on people's podcasts or in people's newsletters without you even being there.
Right. I quote Nival and Jack Butcher and other people quite often.
And when I quote people I guarantee that some of you go and research those people.
And this is the game you eventually want to play is you just want the ideas that you post as content or in your newsletters or in your videos to be so good that people share them for you and you build an audience that way.
The third method of distribution is to just buy distribution.
And there's a few ways to do this the various methods of paid ads Google ads Facebook ads YouTube ads etc.
Those are the obvious ways.
But you can also buy sponsorship spots on newsletters and podcasts and other things of that nature or even on YouTube channels right.
And then you can also buy paid shares on things like X or Instagram.
And this is more like under the radar.
This isn't an official thing that you buy from the platform like Facebook.
You buy it from the creator.
So it's always interesting to me when people say like oh paid reposts or shares like that's not authentic and it's like a paid sponsorship is and having someone share my post if they would.
Anyways there's I've taught I've broken this down a lot before.
Go watch my other videos like how to grow on social media without an audience or how smart creators build an audience.
One of those things how to build an audience that topic.
So those are the types of distribution that you can get your content and your products spread so people see them and buy them when I remember I talked about earlier 2 .5 percent conversion rate on a landing page with your product and you need to get 720 people to that.
You do that through the distribution methods that we just listed out.
But the thing here is and the thing that most people forget is that your audience is not just your audience.
I wanted to think about it like this because I don't only have access to my following.
I have indirect access to every single person that follows the people that are following me.
So if I have 100000 followers and those people each have 300 people following them 300 times 100000 I now have indirect access to 300000 people.
So that's your plan is to get your content and products spread throughout that network that you're building.
So a small audience that is a thousand followers and most people have on average 300 to let's say a thousand followers the people following you also have an audience of consumers that you're trying to get in front of with shares and repos and creators follow other creators.
So I have access to my audience but Gordon Ramsay and John Cena follow me.
So with the right placement of an idea or a product and them seeing it can get spread to so many more people or just open up opportunities for me to partner with them or promote with them which I don't think I'll ever do.
But then that's like super massive high scale celebrity.
But there are many more within the 300000 to 5 million follower range that are following me because they like my ideas and I know many of you can go to my profile and think hey I could write that too.
So my question is why aren't you.
I'm not saying take the ideas and copy them I'm saying just start putting out your interest and ideas on the Internet.
So we will end this video with my biggest business lesson which is imitate then innovate.
This is something I want you to remember anytime you decide to start something new whether you're building a product or writing content to build distribution you only need one heuristic to guide your decision making imitate then innovate sell what's already selling right.
What's already performing at a dash of personal experience and perspective to make it unique stick your hand in the attention that's already flowing learn what works learn the principles have another product or piece of writing open as you build or write pay attention to the structure not the content
of the product or writing.
You aren't plagiarizing a single word you're emulating the essence of what works you're extracting the lesson from those things and trying to replicate it.
Once you see results and if you're doing this correctly with awareness you will once you see results and if you're doing this correctly with awareness you will then attempt to create something of your own that's it for this one if you want to check out to a writer to learn high impact writing a high
value skill check out to our writer if you want to learn how to build a digital product with the knowledge you have in your head check out mental monetization if you want a life's work master class that includes both courses of the ones I previously mentioned check out digital economics.
Thank you for watching see in the next one.
