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[The Data-Driven Approach to DEI: Moving Beyond Performative Initiatives]-[Ground Your DEI Efforts in Data]

Women at Work · B2 · 2024-08-12

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📋 Summary

The Data-Driven Approach to DEI: Moving Beyond Performative Initiatives

In a recent episode of Women at Work, strategist Lily Zhang argues that the key to making lasting progress in Diversity, Equity, and Inclusion (DEI) is not found in performative gestures, but in rigorous measurement of outcomes. As organizations navigate a current "backlash" against DEI, Zhang emphasizes that data is the only reliable way to cut through political noise and ensure that efforts actually improve workplace equity.

The Problem with Performative DEI

Zhang observes that many organizations are currently in a "twilight zone" where they are either doubling down on their values or retreating due to fear. This retreat often involves "quietly" deprioritizing DEI or rebranding initiatives to avoid controversy. Zhang identifies this as a critical failure: "The number of companies I've seen that have extremely good measurement and are pulling back on their DEI efforts is very low."

Many companies are caught in a cycle of implementing initiatives simply because they were popular in 2020, without understanding their impact. Zhang notes that some leaders admit they have "no idea why" they are running certain programs. She argues that this is fundamentally unrigorous: "We run organizations because there is a need... if we want to take one away, it's because it's not having the desired impact."

Data as a Tool for Accountability and Growth

Data is often feared because it forces uncomfortable truths to the surface—a phenomenon Zhang calls a "faux-fear of finding out." However, without data, progress is "quite literally impossible."

Zhang highlights how data can uncover "procedural biases" that human intuition often misses. For example, she cites a company that realized women and people of color were dropping out of the hiring process at the second interview stage. By analyzing the data, they discovered the lack of a structured "hiring rubric" allowed for biased, informal assessments. Once they implemented a rubric and hiring panels, they saw tangible improvements in pass-through rates.

Moving Beyond Dehumanizing Metrics

There is a common, often dehumanizing, trend of trying to prove the "business case" for DEI (e.g., how much extra profit a diverse team generates). Zhang warns that this commodification can alienate marginalized employees. Instead, she advocates for using data to measure specific outcomes like:

  • Pay Equity: Addressing disparities by gender or race.
  • Belonging: Using surveys to identify which departments or managers are failing to support specific groups.
  • Career Progression: Tracking whether internal programs actually lead to advancement.

Practical Advice for Small Teams and Limited Budgets

For those starting from scratch or working in environments with little budget, Zhang advises:

  1. Widen the Aperture: If your sample size is too small for intersectional demographic analysis, look at the organization as a whole. Focus on increasing the sense of belonging for every employee.
  2. Prioritize Qualitative Data: "Qualitative data is just as valuable as quantitative data." Open feedback forms and regular, honest discussions can serve as longitudinal data if reviewed consistently.
  3. Stop Ineffective Practices: Zhang critiques "diversity statements" and "blind resume screening" as practices that often backfire. Blind screening, in particular, can remove the context needed to understand a candidate's achievements, sometimes worsening outcomes.

Conclusion

Ultimately, Zhang challenges leaders to stop viewing DEI as a separate, optional department. By using data to identify root causes rather than applying "one-size-fits-all" solutions—like bringing in a speaker when the real problem is a manager's behavior—companies can move toward genuine accountability. As Zhang concludes, "DEI is not about doing more. It's about achieving more."

🎯Key Sentences

1
I couldn't agree more.
2
Can you take us through one of them?
3
They're walking on eggshells.
4
Give me a good reason.
5
Progress is quite literally impossible unless you're able to measure your present state.
Expand All

📝Key Phrases

1
data-driven
2
stay the course
3
double down
4
dial back
5
starting from scratch
Expand All

📖 Transcript

NetSuite by Oracle brings accounting, finance, inventory and HR into one proven platform, helping you reduce costs everywhere.
Back by popular demand, NetSuite has extended its one-of-a-kind, flexible financing program for a few more weeks.
Head to NetSuite.com slash Women at Work.
You're listening to Women at Work from Harvard Business Review.
I'm Amy Bernstein. I have a couple of questions for you.
How are your company's DEI efforts going?

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