Over the past few years, I've made $100,000 in profit multiple times online.
But if I had to do it again from zero, here's how I do it.
Today, I'm going to go over the easiest online business to start to make $100,000 from the business model to marketing to finances.
To help guide you along, I'll be creating a brand new business alongside you.
And at the end of this video, I'll tell you exactly how I made my first $100,000 online.
Step one, business model.
You've probably come across a bunch online promising you 1000 a day, 10000 a month, 100000 a year.
The truth is many of them are complete lies.
And of the business models that can get you near 100K, not all of them are made equal.
Some can get to 100K much easier than others.
Which ones are those?
They're the ones that check off the three S's.
Number one, they solve a big problem.
The bigger the problem, the more money there is to potentially make.
If you want to make 100000, you need to solve a problem that's worth at least 100000 to a market of people.
So, while your amateur paintings of your cat are priceless to you, don't expect you'll get rich selling them.
If you come across a business model that seems to solve a small problem, yet promises big returns, that's a red flag.
Business models like taking online surveys, clicking on ads, day trading, and meme coins.
They're not gonna make you much money.
Number two, scalable.
A scalable business model is one that can easily expand and make more money without needing a lot more effort or resources.
A good example is digital products.
Digital products are made once, yet can be easily duplicated and sold an infinite amount of times.
An example of a less scalable business model is agencies.
Agencies are tough to scale because they require directly trading your time and knowledge for money.
Your profits can only grow so much because well, you only have 24 hours in a day and you can't clone yourself.
While you can hire employees, you're gonna have to train them and manage them, and they can get expensive.
That's not to say agencies can't make 100K, they definitely can.
It's just not simple, which leads to number three, simple.
Remember, we're talking about the easiest online business to start.
While there are some great business models out there that can make tons of money, like running an agency or starting a YouTube channel, they require a lot of skills to execute well.
If you have those skills, you're in luck with more options.
But if you don't, I suggest you stick with the business models that check off all the three S's, which are essentially any business model under e-commerce selling a product online.
This includes digital products, print on demand, drop shipping, private labeling, white labeling wholesaling, subscriptions and just straight up making your own product to sell.
These are the easiest business models to start and grow while offering the highest potential return.
Keep in mind, easy is relative.
Like all business models, these still require lots of learning and hard work.
As for which one you should choose, it depends on your interests and strengths.
Maybe you're good at graphic design and you create digital products.
Maybe you have an eye for fashion and can do print on demand.
Maybe you're one hell of a knitter who can hand knit luxury sweaters.
Choose a business model that complements you.
For the e-commerce business that we're creating together.
I'm going to go with a classic drop shipping business.
To keep things simple, I'm just gonna focus on one product, this water bottle brush I found.
I don't know about you, but this looks insane.
A problem I face every day is cleaning my water bottle.
With all its nooks and crannies, it's kinda annoying.
This would be super handy to have.
I think it has potential, especially since it looks cool.
Let's call it the Bottle Brush 4-in-1 Cleaner.
Sorry, I actually haven't bought it.
Just imagine it's here.
With my product chosen, it's time for step two, platform.
There are two main platforms to sell on.
The first is a marketplace like Amazon, eBay, and Etsy.
Marketplaces are great in that they're easy to join and can help drive traffic to your products.
However, they come with fees, competition next to your listings and limited customization with your branding.
The second platform is a website.
Having your own gives you full control over your branding, fewer fees and the ability to do pretty much anything a marketplace can't do.
The downside is that you'll have to build the website and drive your own traffic to it through marketing.
While both platforms can work and in fact you can totally sell on both if you're in it to make that 100K and beyond, having a website is the ideal.
There's a saying among musicians own your masters just as owning the masters of their songs.
Give them full control over their business and profits.
Having your own website provides you the same plus something even more important control over your customers.
With the website, you can collect their emails, gather data from them, create a community all type of ways to leverage your existing audience, which is extremely valuable to have, because it ain't easy or cheap to try to sell to new customers all the time.
For Bottle Brush, I'm gonna sell on my own website.
The first thing I need is a domain name.
Since I'm starting an online store, I'm gonna go with the .store domain.
It only makes sense.
A website ending with .store clearly indicates that I am selling something.
It also surprisingly provides a lot of benefits that you wouldn't expect from a simple domain.
Not only does store help customers recall your website better because it is relevant and unique, but in a big year-long study it was found that using a store domain can actually help you sell more.
Seriously, websites that end with store get 87 more clicks, cost 12 less per conversion when running ads and are two times easier to find on Google because the word store is a commonly searched keyword.
That's Haxio.
On top of that, using store domains give you access to exclusive discounts on essential e-commerce tools.
They have a program called Elevatestore that provides all online sellers amazing deals and discounts for free on popular tools like Wix ShipStation, Vistaprint and MailChimp.
However, when you have a store domain name, you can get access to even better discounts up to 2500.
No other domain I know of offers these benefits.
It's no wonder, Mr Beast, Cristiano Ronaldo Rihanna, Michelle Obama, Emirates Airlines and a million other sellers use it.
You can buy a .store domain pretty much anywhere.
Shopify, Namecheap, GoDaddy.
I'm gonna head to its official website and see if BottleBrush.store is available.
And it is, looking fresh.
You can grab your own store domain name for just 99 cents for the first year by using the code JensenStore at the link in the description.
This will be the easiest purchase you'll make for your online business.
Shout out to Dot Store for sponsoring this video and hooking us up with a discount.
With a domain name in hand, it's now time to create our website.
The easiest way to build one is with an e-commerce website builder like Squarespace, Wix and Shopify.
Shopify is the go-to in the e-commerce space, but it is the most expensive and you may not need all its features.
So I suggest you explore all of them and see which one suits you.
When it comes to actually building it, the best advice I can give is to use some templates, find some nice websites you like for inspiration and just dive right in.
Building a website is not a one and done deal.
It is an ongoing task that you'll continue to do as you grow and evolve your business.
So naturally you'll learn how things work over time.
You'll also learn that your website plays a major role in step three, branding.
Let me tell you right now, running an e-commerce business is all about marketing.
If you don't know marketing, you need to learn marketing.
If you don't like marketing, you need to like marketing.
It is arguably what determines whether you reach $100,000 or not.
And marketing all starts with branding.
Branding is your business's identity.
It's your name, your logo, your messaging, your vibe.
It is what makes you stand out from competitors.
The easiest way to build a strong brand is to build one that revolves around your target market, your group of potential customers.
You're gonna wanna know their interests, their demographics, their behaviors everything, and cater your brand around them.
Almost everyone's got a water bottle to wash, so the bottle brush could appeal to a lot of people.
But I'm gonna get more specific and focus on the target market of middle-aged adults age 35 to 55, who appreciate utility, efficiency and convenience.
My website will act as my main platform to express my brand.
The bottle brush is not the prettiest thing in the world, but it looks like kitchen tech that can get the job done, so I'm gonna embrace that aspect.
I'm going to add my product logo colors, visuals and messaging, all designed to connect with my target market.
I think this website is ready to go.
It's now time to secure the bag and start step four promotion.
You can have the best product in the world, the coolest brand, but if people don't know about your business, you won't make a cent.
There are two ways to promote your business and product, paid promotion and organic promotion.
Paid promotion is in the name, you are paying for attention.
This includes social media ads, Google ads, user generated content, and influencer marketing.
These are the easiest ways to get in front of your target market quickly, but it will cost you.
Organic promotion is promotion that is free.
This includes regular social media posts, blog posts, SEO, and email newsletters.
These can be very effective, but they usually convert customers at a slower pace because it's harder to reach people organically.
So how should you approach promotion?
If you're just starting out in e-commerce, I suggest you use organic promotion first to learn how to promote your product, then dive into paid promotion.
For example, this would be my exact game plan for Bottle Brush.
I'd set up a TikTok account, link my website in my bio and film some fun and exciting videos of the brush in action to post up.
I'd then analyze its results and learn what is connecting with my viewers and what is not.
Once I upload a TikTok video that converts well or goes viral, I then run that TikTok video as a paid ad.
This way, I'm not wasting money promoting a product that no one wants and a TikTok video no one likes.
Now, this is just what I do for Bottle Brush.
Your product might need another game plan.
Be open to different strategies and experiment.
Just be careful not to lose sight on step five.
Profit.
Avoid this beginner mistake.
Measuring success with revenue, not profit.
I know, i know, once you hit 100k in revenue, you can flex yourself as a six-figure entrepreneur.
But let's be real making 100k to have 90k in expenses and only 10k in profit is far from balling.
You need to adopt a profit first mentality.
On one end, this means being resourceful and keeping your expenses low.
On the other, this means designing your business to maximize profits, which brings me to the bottle brush.
There's a flaw with this product that made me purposely pick it as my example so i can show you, and that flaw is that this product doesn't make much profit per unit.
You can see here that the wholesale product of a bottle brush is 189 and that the recommended retail price that I can sell it at is 1015.
Now, 1015 minus 189 equals 826 in profit per unit, which isn't bad at all, but don't let that fool you.
Let's put it into perspective.
To make $100,000 in profit, I need to sell 12,107 of these bristle sticks.
That's a lot.
And that's not even considering shipping fees, advertising fees, and other expenses in the equation.
Now, let's say I instead sold a different type of brush with a higher profit per unit.
How about this car wash brush set?
I can seem to profit 8678 off of it, which brings the amount I need to sell down to a much more manageable 1150.
You tell me which product you'd rather sell.
When you put profits first, you will make business decisions differently.
Decisions that will lead you to step six, adjust and iterate.
Switching products, pivoting to other business models, optimizing profitability.
Expect to do it all.
You're not gonna get everything right on your first try, so get used to adjusting and iterating your business a lot.
Trust me, this is as easy as the easiest online business gets.
As long as you don't give up, you'll hit $100,000 in profit.
I'm sure of it.
So how did I make my first $100,000 online?
I made it through a mix of three online businesses my storage startup, my social media marketing agency and my YouTube channel.
They take up a whole video on their own.
So if you want to hear me dive into them, check out this video.
Other than that, be sure to like this video, subscribe if you haven't already, and peace out.
