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[Strategic Financial Leadership: Navigating Uncertainty and Transformation with Derek Paulson]-[Cycling in tariff territory – FP&A at top e-bike brand]

FP&A Today · B2 · 2025-05-08

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📋 Summary

Bridging Finance and Strategy: The 'Generalist' Mindset

In this episode of FP&A Today, host Glenn Hopper interviews Derek Paulson, the Director of FP&A and Supply Planning at RAD Power Bikes. Paulson, who describes himself as a "generalist in finance clothing," advocates for a holistic approach to financial leadership. His career, spanning major corporations like Honeywell and PepsiCo to the dynamic startup environment of e-bikes, is defined by his ability to view finance not just as a back-office function, but as a strategic partner to marketing and operations. Paulson emphasizes that knowing the business "cold" is essential, noting that his best insights come from "closing the laptop" to visit retail stores or observe supply chain logistics firsthand.

Modeling for Growth Without Historical Data

One of the most challenging aspects of Paulson’s role at RAD Power Bikes was the shift from a direct-to-consumer (DTC) model to an omni-channel strategy. When building financial models for a new business channel with no historical data, Paulson advises against over-complicating the inputs. He suggests identifying the three most critical levers—in his case, the number of wholesale partners, their monthly sales volume, and the granted margin rate. He views financial models as "maps" rather than the "terrain," acknowledging that while all models are technically wrong, they are invaluable if they are "directionally right" and help stakeholders understand the key drivers of the business.

Navigating Uncertainty and Supply Chain Volatility

Paulson addresses the pervasive issue of economic uncertainty, specifically regarding tariffs and global supply chain constraints. He highlights the classic supply chain trade-off between "efficiency and flexibility." During volatile times, he argues that finance leaders must prioritize flexibility—such as maintaining robust quality control to shift suppliers quickly or being nimble with pricing adjustments. Paulson uses scenario analysis and sensitivity testing to manage the expectations of boards and stakeholders, noting that the finance professional's role is to provide clarity and align the organization on risks and opportunities despite the "scary" nature of uncertainty.

Mentorship and Professional Development

Drawing on his background in structured leadership development programs, Paulson is deeply committed to mentoring his team. He posits that the ROI on people development is "really, really good." He encourages managers to move past the tendency to do work themselves by investing time in coaching, which eventually compounds into greater team capacity. For those looking to grow, he suggests finding mentors outside of the immediate boss—including teachers or coaches—and viewing the pursuit of knowledge as a continuous, lifelong process.

The Future of Finance and AI

While Paulson remains cautious about fully integrating AI into his forecasting due to data privacy concerns at his startup, he acknowledges its rapid evolution. He is currently experimenting with tools like Gemini for meeting transcription and is beginning to see the potential for AI in automating complex modeling tasks. Both Paulson and Hopper agree that while finance professionals must remain in a "trust but verify" mode, the technology is advancing too quickly to ignore. Paulson concludes by highlighting his passion for continuous learning, particularly in performance marketing, as he takes on broader strategic responsibilities at RAD Power Bikes.

🎯Key Sentences

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I'm a listener of the podcast, so nice to be invited.
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I'm really excited to see where it continues to head from here.
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I'm a huge believer in the power of education.
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📝Key Phrases

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thrive across
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dig into
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walk us through
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nuts and bolts
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trickle down
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📖 Transcript

If you would like to earn CPE credit for listening to the show, visit earmarkCPE .com slash FPA.
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Finally, if you enjoy listening to FPNA today, please go to your podcast platform of choice, click the subscribe button, and leave a rating and review of the show.
And now, onto the show.
Welcome to FPNA Today, I'm your host Glenn Hopper.
Today on the show I'm joined by Derek Paulson, Director of FPNA and Supply Planning at RAD Power Bikes.

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