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[Is 'Beauty' Professional? How to Use Aesthetic Vocabulary in Business English]-[BE 76: Beauty and Business]

Business English from All Ears English · B1 · 2023-03-22

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📋 Summary

Integrating Aesthetic Language into Professional Contexts

Many non-native English speakers often hesitate to use words like "beauty" or "beautiful" in a professional setting, fearing they sound unnatural or overly poetic. However, as discussed in the Business English Podcast, these terms are perfectly appropriate for the business world when used strategically. The core philosophy is simple: business is conducted between human beings, and acknowledging the "beauty" in systems, processes, or results is a way to humanize professional interactions.

Appropriate vs. Inappropriate Usage

It is critical to distinguish between professional and personal contexts. While describing a graphic, a project, or a well-structured idea as "beautiful" is highly effective, you must avoid using these terms to comment on a colleague's physical appearance. Even if intended as a compliment, comments on looks can be misinterpreted and may lead to issues regarding workplace conduct or harassment. Always keep the focus on the work, the project, or the results.

Key Phrases for Business Success

To elevate your professional vocabulary beyond standard descriptors like "great" or "excellent," consider incorporating these specific constructions:

  • "A thing of beauty": Use this phrase to describe something you are proud of, such as a strong client relationship or a well-executed plan. It is more emphatic and interesting than saying, "We have a great relationship."
  • "The beauty of X is Y": This is an excellent formula for persuasion. By framing a new procedure or system this way—for example, "The beauty of this new system is how much time it saves the team"—you are highlighting its inherent value and helping to secure buy-in from colleagues or stakeholders.
  • "That’s the beauty of it": This serves as a powerful, concise way to overcome objections or convince someone of the merit of a new idea or piece of technology.
  • "Beautiful" as a reaction: Instead of responding with "great" or "wonderful," using "beautiful" as a standalone reaction can provide positive, affirming feedback to a teammate. It shows your approval in a way that feels fresh and engaging.

The Importance of Nuance

While these terms add flair to your communication, moderation is key. Just as a teacher might become known for overusing the word "excellent," you don't want to become the person who labels everything as "beautiful." Use these phrases as a way to "sprinkle" personality into your speech, especially during check-ins or when celebrating milestones.

Finding the "Beauty" in Your Field

Ultimately, being a professional who finds "beauty" in their work—whether it is the clean code of a website, the efficiency of a software, or the precision of a scientific result—demonstrates genuine passion. Being a "nerd" in your field is a strength; it is contagious and inspiring to others. By adopting this vocabulary, you not only improve your fluency but also showcase your enthusiasm and dedication to your craft.

🎯Key Sentences

1
I'm excited to be recording.
2
I love this question.
3
I think that's great.
4
I hear that kind of thing all the time.
5
Love it.
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📝Key Phrases

1
a thing of beauty
2
the beauty of this system is
3
that's the beauty of it
4
get the team on board
5
get their buy-in
Expand All

📖 Transcript

This is the Business English Podcast Episode 76, Beauty and Business.
Welcome to the Business English podcast from All Ears English.
Get the English skills you need to achieve your dreams in global business.
For a presentation, a meeting, or your office party, this is Real Business English with your favorite American hosts, Lindsay and Michelle, coming to you from New York City and Colorado, USA.
Still translating in your head when you speak English?
It's time to change that. The Connected Communicator course from All Ears English helps you train your ear, speak naturally, and finally connect with real people.

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