This is the Business English Podcast, Episode 437.
Rest assured, this phrase will put your customers at ease.
Welcome to the Business English Podcast from All Ears English.
Get the English skills you need to achieve your dreams in global business.
For a presentation, a meeting, or your office party, this is Real Business English with your favorite American hosts, Lindsay and Michelle coming to you from New York City and Colorado, USA.
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Hey, Michelle, how's it going today?
Everything is good.
Lindsay, how are you?
Good, good. Michelle, are you good at calming people down and showing confidence that everything will work out?
I actually think I am good at doing that.
I'm not as good at calming myself self down but I love I think in another life I would have been some sort of therapist yeah yeah I really I love a good pep talk like I just yeah I like I like calming people down I like making them feel better so um yeah I think I am good at that what about you yeah I think I am and I I think part of it is giving people context like helping them see the bigger picture right um and And saying certain key phrases, key things that put people at ease.
And so our listeners want to have this language, especially in the business world.
Because business these days is just crazy, up and down and unpredictable and it's chaos.
Right, right. You kind of need those ways to ground yourself, ground others and just give them confidence.
So yeah, we're going to teach you this expression that's really good to keep someone calm and show that you have confidence in a situation, right?
You have things under control.
And this is perfect for business.
I mean, this is good for speaking to your boss, for clients, co -workers, whoever it may be.
Lindsay, you want to share what it is?
Yes. Here is the phrase, Michelle.
It is rest assured, rest assured.
And this is also good.
So it is common in business.
I remember hearing it also in PR, public relations.
So if there's some kind of disaster someone comes in to make an announcement on behalf of the company right and they might say rest assured all customers will be refunded right that kind of thing um michelle before we go any further in the episode i want to remind our listeners to hit the follow button why should they do that oh my gosh so that you don't miss anything from us yes um it's a it's important that you know when that you subscribe and then the episodes just come to you it's super easy i know sometimes if i'm not following a podcast there's something that i might miss um so i just like
to have it like oh here it's here's your little present you know and now you don't have to think about finding it exactly so guys hit the follow button wherever you listen to business english so michelle do you use this in your in your business life your corporate world yourself or I think I would use it like I don't know that it comes up in my personal business life to use that frequently, but I do think it is useful and I hear it all the time.
Right. So, Lindsay, what about you?
Would you do you say rest assured?
Not really. So it's a little formal, but I think it comes in more in corporate speak.
This is kind of corporate speak, right?
And we don't, we're not a corporation.
We are a like six man team, woman and man team.
It's a small team we have here at All Ears English.
So we don't really have the context for it.
But absolutely, if you work for a corporation, You may hear this from your HR department or whatever management department, or you might hear your company making an announcement to your customers, right?
Yes, yes, exactly. So rest assured, it means don't worry, right?
It means that you can be confident in something.
So here's an example.
I know the turnaround time isn't as fast as you'd like, but rest assured it will be done well before the deadline.
Well before the deadline.
that's a nice one to add there right yeah more precise or rest assured we're doing everything we can to make this experience seamless yeah and often unfortunately this does come out when there's some kind of problem right right right right it's often when you're in that damage control mode that you want to whip this out yeah that's why I mentioned PR right a PR team right come out.
I'm thinking of scenarios where a product was meant to be delivered or maybe an airline or a customer, like there's some kind of problem.
Maybe the pilots can't fly for whatever reason, that sort of thing.
Right. Yeah. And it displays this kind of quiet confidence, this calm feeling, rest assured.
I feel when I hear it, I do feel good that someone is just like, like, we got this, you know, I know you're worried and take all those worries, but rest assured, we got this, you know, exactly.
So if you work in kind of a more formal corporate context, you might use this when you explain something to your boss, maybe there's some kind of problem, but you're mitigating it.
And he or she should rest assured that you will take care of it.
Right. Yes. Yes. Right.
And so you can also use a, you know, if somebody is already worried, but you could also use it to prepare them so they don't get worried.
So you're kind of, you know, just saying this could happen.
So for example, if you don't hear back from us within 48 hours, don't worry, rest assured, we will get back to you by the weekend.
So maybe, you know, there's some sort of delay in the system, or maybe, you know, there's the phones aren't working well, you're just saying we will get back to you.
We know that some people times people get get anxious about how long they have to wait.
But we will get back.
And that's a strategy right there for business preparing people.
I mean, I know for me this week, I'm having internet connection issues, right?
And later this week, I'll be meeting with some of our students in our courses.
And so I may need to use this at the beginning of the meeting to let them know, you know, I've been having some internet issues, but rest assured, if the call goes out, I'll be back on in just a few minutes.
Right? Exactly. And that's a good point.
Because again, I don't think you would say that to me one -on -one yeah that's a good point that's good because we're the two of us like i don't think you would say oh my internet's going out michelle but rest assured but you know um yeah i don't too formal between way too formal but being if you're with students and you're leading something yeah that's a great time to use it and even possibly a little too formal even for that but yeah you're right michelle it wouldn't make sense for you and me i mean we we meet every week.
We record this podcast. We hang out, um, too formal.
Okay. So we need to know levels of formality.
I love it. So good.
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Okay, Michelle, we are back.
So, rest assured, helps show confidence.
That's what instills confidence in the face of insecurity or unpredictability.
What are some other ways we might choose to show that kind of confidence?
Yeah, I like this one.
It's on top of it. To be on top of something, right?
right? It means that you are in control.
So, Lindsay, we're talking about PR here, just like you've been mentioning.
So you could say, trust us, we are on top of this.
Your PR is totally handled.
Don't worry about a thing.
So this is assuring the company that maybe you are the PR team and you will take care of it.
Public relations team, right?
Customer relations, mitigations, disaster mitigation.
Companies do have these disasters sometimes.
Right. Oh, yeah. And they need to have a team that's meant to in a previous episode on All Ears English, we talked about when celebrities get canceled, even that is kind of a PR disaster mitigation thing.
Right. Yeah, absolutely.
You have to think about the image and, And, you know, save the image, protect it.
And yeah, very important.
So yeah, definitely a good one for this.
And then we have I, I mean, this is similar, but I, or we assure you, right?
So instead of just a different kind of way to say rest assured.
So you could say, I assure you, I am the right person for the project.
Yes. Excellent. Or we could say it's, it's, or you're in good hands.
So it's in good hands.
The problem is in good hands.
more often we might say you are in good hands you're in good hands and that just means you'll be well taken care of we will handle this situation or sometimes you might hand off a project from one team to the next and you know they're in good hands right yeah this makes me think of of course i always have to bring everything back to seinfeld friends or father of the bride but do you remember remember in father of the bride part two yeah they got the a young doctor the doctor isn't there i just watched okay yeah yeah i truly do watch this movie oh yeah i know it's a great movie and well that one
and i've been re -watching um uh what is it uh what's renee zellweger what is it i'm bridget jones yeah bridget jones i didn't know you like bridget jones i love bridget jones i love she's fantastic i read all the books too like oh amazing amazing yeah oh it was oh so much fun oh good I mean I think I think the original is still the best of course no question but um definitely the second one Bridget Jones Baby is really good and I'm gonna have to go back and re -watch more of them yeah they're so much fun they're so good oh now I want to watch them any of those British movies are great so um but um
what we were wait we so wait we were talking about so just an example of yeah because being in good hands oh yeah yeah i said so in this in this and father the bride part two it's because they were expecting a certain doctor to deliver the baby but that doctor isn't there and then this kind of pretty young looking woman is going to deliver the baby and steve martin is very uneasy about it he feels like she's you know and she says things like this you know showing oh you know you know proving that he can be confident in her and in the end he names his baby after her so there you go i love that it.
Michelle, what would you say builds confidence, your confidence in someone else?
Like what can someone else do, especially in the professional world, so that you will be confident in them?
I think anticipate problems and feelings.
I think it kind of not like, like giving me a little role roadmap, um, you know, to tell what could happen.
But in this case, we do this in this case, we do that, right, to kind of show that, that people have thought things all the way through.
I mean, like, if I'm going, let's say, a wedding planner, for example, you know, a wedding planner might show me that, you know, by by number one, talking about their experience when they're sharing, like how things will go.
So you know, saying, trust me, I have 20 years of experience, right?
So like, for example, she has 20 years of experience, we have full confidence in her, right?
Just showing that you have that experience.
You've seen the good, you've seen the bad, and you're able to navigate these problems and come out on top.
That shows me confidence.
What do you think? No, that's huge.
God, talk about a profession that requires that you show confidence in yourself and in the scenario of being a wedding planner.
So what you're saying is if someone, if you were to hire that wedding planner and you sat down and and they already had, you know, boilerplate scenarios for if it rains, or if this happens, if that happens, that instills confidence in you.
Right, right, right, right.
Right. Or Yeah, if a doctor if I had a doctor, I wasn't expecting, like acknowledging that.
Yes, I think it's acknowledging that somebody might feel uneasy about something.
And, you know, not just hiding it or pretending that that doesn't exist. And that's where the human part of business comes out.
Oh, for sure. Yeah.
We don't want to steamroll through situations.
Yeah. When you've left someone, you know, 10 steps back when they're still worried, like you're the new doctor.
I mean, why should we trust you?
Right. Right. These are very key skills at the highest level of business English, Michelle.
Yeah. Yeah. Really, really important here.
So should we do a role play?
Let's do it, Michelle.
So here you are my client and I am worried about sales.
Right. right? Yes. Or no, you're worried about sales.
Oh, wait. Yeah. I'm worried.
Yes. Okay. Here we go.
I just feel like this isn't going so well.
Michelle, I know it seems that way, but I assure you this is totally normal at this point in the game.
Really? Yeah. And Tracy is working with you, so you're in good hands.
Well, when can I expect to see some progress?
The first few months are tough, but rest assured, after six months, it will be a completely different ballgame.
Okay. Thanks. We're on top of it.
We got this. Okay. Okay.
Thanks. I feel better.
That's a tough scenario.
Let's say that you've hired me as an outside consultant and I'm not coming cheap, right?
My services are not cheap and you're paying, but you're not seeing any improvement in sales, for example.
This is often the case because there needs to be a couple of months of building the groundwork fixing things that went wrong um then you can start to see improvement but there has to be a leap of faith so as the provider what are you going to say to your client to keep them on board right right i think if i if i were to give you some advice lindsey as the um you know person who's assuring me i just realized like yeah i think giving more information is good so like if you would say oh this happens it takes time because cause blah, blah, blah, blah, blah.
Typically, this is what we see.
Even if you have maybe a handout or something kind of a roadmap, I think, yeah, a timeline and what to expect.
I think these are always good ways to assure people that things will be okay, rather than just having them keep it all inside and have nothing to do with those emotions and being nervous.
That's such a good point, Michelle.
So what you're saying here is, these phrases are good, but they're going to fall on empty ears.
They're going to feel empty unless you back it up with substance.
True. Actual substance.
Show me what you mean by there's a two month ramp up period to see sales improvement.
Give me a case study or two.
Walk me through a case study.
Tell me what's similar to my business versus this other business that you did three months to ramp up.
Right. Yes. Such a good point.
Right. Yeah, that is a good point.
Right. If you use these words without having anything to back them up yeah yeah you know it just it might sound a little disingenuine or you know people will just see through it really quickly right right yeah it's this this only this has to come along with actual substance so i love that you said that so good yeah yeah so the first thing that i said here was michelle i know it seems that way but i assure you this is totally normal at this point in the game okay and then you said yes and tracy is working with you so you're in good hands.
And then I said, uh, the first few months are tough, uh, but rest assured after six months, it will be a completely different ball game.
Um, and then you said we're on top of it.
We got this good. Okay.
Yeah. So import really important thing to remember as our takeaway for today is these will get you far, but they won't get you anywhere unless you build that point unless there's more substance behind why does it why should we not worry yeah otherwise they can sound like platitudes you know yes i love that so true good to think about what's another episode our listeners could check out right now all right guys head on over we did episode 424 was should you swap out this business english vocabulary so all right another good one all right great stuff for today michelle i'll see you back here very
soon have a good day all right you too bye bye thank you for listening to business english a podcast just for you the high achieving global professional want more from all ears english don't miss our biggest and best podcast with 8 million monthly downloads just search for the all ears english podcast and hit follow to get four new episodes per week on fluency, American culture, grammar, and so much more.
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