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[The Corporatization of Cinema: Bond, Franchise Fatigue, and the Decline of Hollywood]-[#918 - Critical Drinker - Why Do Modern Movies Suck So Much?]

Modern Wisdom · B2 · 2025-03-22

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📋 Summary

The Corporatization of the James Bond Franchise

The James Bond franchise, historically safeguarded by the Broccoli family since the 1960s, is undergoing a profound transformation. With Amazon’s acquisition of MGM, the franchise has become "corporatized," moving away from the Broccoli family’s careful stewardship toward a model of aggressive IP exploitation. The current vision for Bond is to transition into a "Bond cinematic universe," akin to the Marvel model, featuring spin-offs for characters like Moneypenny and various "double O agents." Critics argue that this approach ignores the fundamental appeal of the franchise: Bond as a singular, timeless character who functions best when used sparingly and kept at a distance. By attempting to "milk dry" the character through endless spin-offs and backstory deep-dives, the studio risks collapsing the "Schrodinger’s Bond" mystique that has sustained the character for over half a century.

The Failure of Modern Hollywood and the 'Message'

A recurring theme in modern production is the prioritization of the "message" over coherent storytelling. The podcast highlights the failures of high-budget projects like The Rings of Power, where creative output was allegedly dictated by executives like Jennifer Salke, leading to the alienation of source-material experts. This phenomenon is described as "progressive overreach" or "performative empathy," where studios force political agendas into established IPs, often resulting in "disastrous" products like She-Hulk or the race-swapping of characters in the upcoming Harry Potter series. The consensus is that audiences have grown tired of these "puritanical" constraints, and the industry is beginning to face a "backlash" as the financial reality of these flops becomes impossible for studios to ignore.

The End of the Superhero Era and the Rise of Video Games

The superhero genre, once the bedrock of Hollywood profitability, is described as "cooked." Following a string of underperforming films, the industry is bracing for a massive reduction in budgets for superhero projects. In their place, studios are turning to video game adaptations. Because video games possess a massive built-in audience and pre-made narrative worlds, they represent a "new gold rush" for Hollywood. While early attempts at these adaptations in the 90s were "dog shit," recent successes like The Last of Us have proven that when games are treated with respect, they can be both commercially and critically viable.

The Death of Comedy and the Future of Cinema

The podcast posits that traditional comedy is effectively dead in cinemas, killed by a culture where "everyone’s fucking offended by everything." The inability to take risks or be "edgy" has stifled the genre, with Tropic Thunder cited as one of the last truly successful examples. However, there is a glimmer of hope for a comeback; as society tires of "performative empathy" and "toxic compassion," the vacuum left by the absence of comedy may be filled by stand-up specials and new, daring film projects that ignore censorship.

Celebrity Culture and the Erosion of Mystique

Finally, the discussion touches on the downfall of celebrity mystique. In the age of social media, where fans know the "name of your dog" and track every "retarded thought" a celebrity posts on Twitter, the untouchable image of the movie star has been shattered. This oversaturation, combined with the "fourth wall being thoroughly smashed," has diminished the allure of award ceremonies like the Oscars, which are now viewed as increasingly "sedate" and "boring." As Hollywood navigates this period of "violent humbling," the industry must decide whether to continue chasing fleeting trends or return to the fundamentals of entertainment that once made cinema a cultural mainstay.

🎯Key Sentences

1
It's a bit of a mess at the moment.
2
It's about exploitation of the IP.
3
I imagine that your ability to stay true to the source material starts to go out the window.
4
You can't keep resetting that clock.
5
It's already changed behind the scenes.
Expand All

📝Key Phrases

1
in a nutshell
2
tap out
3
milk dry
4
run it back
5
tear one's hair out
Expand All

📖 Transcript

What is happening with James Bond, give me the update.
It's a bit of a mess at the moment.
So in a nutshell, it has now been corporatized.
The Broccoli family who have been running James Bond on screen ever since the 1960s, and I can't believe I'm saying the word broccoli in relation to James Bond.
But there is, it was originally Albert Broccoli and then his daughter Barbara took over.
And they have, in a way, safeguarded it to some degree.

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