All right, today we're talking about trends.
I have this list I've been keeping.
I want to bring it to you today and riff on those with you because a lot of success in business just comes from surfing the right way.
I feel like I can rule the world.
I know I could be what I want to.
I put my all in it like days off.
On a road, less travel, never looking back.
I think founders like to believe that it's our own genius that's causing our success, and when it's failure, then it's market conditions.
And actually, often it's the opposite.
It's the market conditions that can create success or really amplify your success.
And I've learned the hard way that the most important thing is finding the right way to surf.
Have you ever been on the inside of a product that has taken off like that?
I haven't, but I've had friends who would be texting me as it was happening.
But have you ever seen that?
Yeah, a couple of them.
There's one that we did recently that I invested in my friend.
and they're doing, I didn't want to say the thing because the trend is still going, it's still hot right now, but it's a health supplement.
And so in the health world, there's just like, every few years, there's a new diet trend.
There's a few years ago, a big thing was like leaky gut.
And it was like, oh my God, leak gut health, leaky gut.
I gotta do something about that.
And so there's these things that just come in these ways of awareness.
And so we backed one of those and it just is crazy growth.
I mean, zero to 30 million in one year, that's like just wild and profitably, like this is like crazy growth.
We have another company that we started that I haven't announced yet, maybe I'll do that soon.
But we have another one in that space.
That's kind of like the same thing.
You know, in one year, just doing millions and recurring revenue, profitably, it's just like, wow.
And it's not because we did something so much better.
It's not because we worked harder, it's not because we were smarter, we didn't have some genius strategy, we just picked something that had market pull.
Inherently the market wanted this and all you had to do was show up.
You're selling cold waters on a hot day.
That's really what I want to do.
So in any case, here's a bunch of trends, I think I have three or four trends that I think are gonna be really big.
I think if you've watched this episode two years from now, A lot of this will be proven right.
And then I have some bonus ones for you.
All right, you ready?
Yeah, let's do it. All right, trend number one, short drama apps.
So what are these? If you remember a few years ago, there's this company called Quibi that was started by Jeffrey Katzenberg, who created DreamWorks.
I think Meg Whitman, the former CEO of HP, who's she?
I don't know who she is, but she's somebody.
Big deal, in Silicon Valley, eBay.
And HP. So Quibi raised $1 .75 billion in funding.
Prelaunch to build this out.
And they were like, look, the future is short -form.
You see what's happening with TikTok.
This is early days of TikTok.
You see what's happening with TikTok.
Well, guess what? That's what the next Netflix is going to look like.
It's going to look like TikTok content.
And they take their $1 .75 billion of funding, they hire a crack team in Silicon Valley, fancy offices.
They got the executives do they came to our office to pitch you and I to like we did wanted psychologists Or like MFM to be like a content series and I was like guys We're buying our laptops all day.
Like this isn't interesting.
They were like We need you guys for business unscripted and we were like what?
like there's a category we're like we were in that Okay, never mind So they they they wanted content they needed content on the platform Anyways, Quibi launches, fails in under a year.
So 1 .7 billion, all this talent, all the resources, all the brand name, the guy who created DreamWorks in an under a year at Folds didn't work.
And they were mocked, and I thought that was kind of nonsense.
I thought it was a great, you take swings.
Just in the arena, doing stuff.
Yeah, I mean like it was like, they tried something, who might've mocked them for that?
people don't like when people with pedigree and resources go after something they like when you're the underdog.
So the consensus opinion since then has just been quibby equals failure, that whole category failure.
Well quietly, in the meantime, a handful of apps have basically run where quibby is crawled and they are doing pretty much exactly the same thing but to tremendous success.
I don't know if you've seen any of these apps.
Can I tell you about some of these?
tell me. All right.
So they all started in China and they're Chinese companies, but they're big in the United States.
So for example, here's, I'm just gonna tell you the revenue of the top four apps.
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Revenue of the top four apps, 150 million, that's number four, 160 million, that's number three, 275 million annual and the top one $315 million.
Okay. That's insane.
Isn't that insane? Okay.
So how do these work?
So I downloaded a couple of these, I watched them.
Now what they did, that was very, very smart was they realize the American consumer is pretty much an idiot.
And what Jeffrey Katzenberg did wrong was he tried to give people what they should want rather than what they do want.
And what they should want was well made, um, you know, these, these series that were really cool premium, hey, we're not going to do that short for them.
Just rubbish. We're going to do Netflix original level content, but just made for your phone 10 to 15 minute episodes and you'll pay for it.
Because otherwise, how are we going to fund these things that are like millions of dollars?
Artsy shit. So these guys came out.
I'll give you an example of one of them.
So one of them is called drama box.
They're the ones called real short.
And I'm just going to show you the first one on this.
Can you read the title of that?
Yeah. It's called pregnant with my brother's baby.
And I didn't just show him, uh, you know, Cornhub.
This is a real thing, right?
So these are all, it's kind of trashy soap opera style stuff.
Now what they did differently was the key changes from Quibi was free instead of paid.
So you, Quibi was a subscription you had to pay for, this is free, but you pay to unlock more episodes.
So you get hooked on one of these little dramas.
And then you sort of buy coins to unlock the next episodes as you get once you get hooked.
So they lowered the friction.
The next thing was they did kind of trashy TV.
They did, you know, Hallmark and Moripovich have a baby.
That's the type of content that this is.
Like I watched one.
I honestly wasn't bad, to be honest, I'm not going to lie, like, it's bad, but it's not.
Like, I watched four episodes.
I probably only needed to watch one for my research. And the episodes are only 90 seconds long.
So, it's not that big of a commitment.
Whenever I think of these, I think of on wedding crashers where there's Jamaican guy, he's like the butler.
And they're trying to bother him.
He's like, hey, I'm watching my stories, man.
It's this time to watch his soap operas.
You can't interrupt anyone when they're watching their stories because the soap operas are so good.
And you know that we talked about this.
We talked about this in 2019 or 2020, right?
What do you mean we talked about what did we say?
So we talked about it in a few ways.
The first was there is this massive trend of these this was when YouTube was obviously it was not up and coming it was already up but in 19 and 18 there was these guys making these somewhat tacky dramas and they were doing something very different on YouTube they were making like a 30 -minute fictional videos on YouTube and And it was tacky in the sense of a soap opera clearly appealing to middle -America women, so it was a little cringy but very addicting.
Do you remember these guys?
They would get like 8 million followers, or they were making Facebook videos where it was huge dramas, or it was like the kid who got bullied on the bus, and how he grew up to become president.
Do you remember these 20 -minute videos?
There's been some YouTube series like this.
By the way, I get sucked down this rabbit hole often, where I'm on Facebook and it's like a kid getting bullied.
It's very clear message.
You do a lot of market research?
Yeah. Like, it's hard to turn away.
And then also, I told you the story about when I was helping Ramon, his original idea for a business was to do erotic fiction audible stories.
and we ran a test on like 50 bucks of ad -spatic.
I think romance, it was short form romance.
Romance is very different right.
It was ironic, it was like, no it was like sex. It was like, it was four women.
But tasteful, so tasteful though.
They were in love. It was not, it was romantic sex, yeah.
And basically what we did was he had a friend who loved writing these stories He wrote one of these stories and then he had a Fiverr voice actor read it and then we ran an ad and we called it Captivating Claire, I think I forget what we called it But we called it short but romantic and we spent like 50 bucks running ads and we got like a hundred dollars in recurring revenue on a crappy WordPress site and like anyway my point being is like all signs have pointed to yeah This makes sense and so like for example this wand that I watched is called Eris crash lands on her husband and And I think I
lied. I'm on episode six actually.
So what happens is the story starts and it's this girl, she's so excited.
This guy is going to propose to her.
She thinks, he thinks she's a door dasher, but actually she's a billionaire heiress but she hid that from him because she doesn't want him to want her for the money.
And she's so happy that he's going to propose to her and blah, blah, blah.
But then his mother in law is like she's not good enough for you.
How about this other girl?
And then she's like, you don't even know who I am.
And then she reveals it and I'm like, Oh cliffhanger, like, God, I got to see more.
So what they're doing is 60 to a hundred seconds, you free to watch, you pay for more.
And these things are growing like crazy.
And so they, you know, half, I guess half of China's internet users are watching these, what they call mini dramas.
And guess what? I think that a lot of Americans are going to do this too.
I think a lot of Americans are gonna watch mini dramas and these will continue to grow.
So I'd be very interested to see if an American company can come out and do this and do it maybe better than because today the top four, I think they're all Chinese companies.
I don't think that's gonna last or maybe it will last like TikTok, but I think there's an opportunity for somebody to do this.
Also, not just in the States.
So for example, my mom for years when she comes over to my house, it's wonderful.
We hang out, we have fun, we eat together, we talk together.
She plays with the grandkids.
It's like, it's all great, but then there's this moment at 930 at night where I just hear the most annoying sounds on TV and it's these special effects coming from what she likes to call her Pakistani dramas.
And it's basically soap operas from Pakistan that she likes to watch and she's Indian, but she's like, they make the juicier stuff.
They make the better ones.
And I'm like, where did you find these?
And how many episodes are there?
She's watched like the series will have 650 episodes and she'll like finish multiple of these series.
And it's not just her, all her sisters love this.
And they're just watching these on YouTube today and they're like, you know, 15, 20 minute episodes.
And so I looked up some of these and like if you go to look at their YouTube channels, the top 10 of these will have like 4 billion views.
I remember when people were talking about YouTubers and I just remember being like, this is a long time ago, but I was like, I only watch a YouTube video when somebody sends me a link of like a funny clip from Saturday Night Live or a basketball highlight.
like I don't just go to YouTube and browse to see what's on.
I thought that was a wild, weird behavior that people were doing and sure enough, now I do that every single day.
I do it every day, every single day.
Like that's my end thing, by the way.
I think it's a young person thing and then people our age, it's only men.
But did you think you would do that when you first saw that people do that?
No. I had like the same thing of watching video games.
I don't even play video games, but sometimes I watch people play.
I had a Twitter account for years before I ever tweeted a single word. I was like, oh, why would I ever just tweet?
I'm not going to try to do that, I'll just consume.
And so like some of these behaviors actually take a lot of time to kind of propagate.
And it's sort of like in the tech world, they say, what the nerds are doing on the weekends will all do in 10 years.
I think there's a conversion of that in culture, which is like what the degenerates are doing today, what the daytime TV watchers are doing today, we're all going to do.
I remember hearing about Musical .ly and being like, oh, people are doing like lip synced lip sync videos on their phone like that's stupid.
And then sure enough, TikTok buys music, it becomes huge.
Sure enough, you're now making videos for your lip syncing and you haven't shared it here, but we all know you do it.
What's another one?
All right. Next trend that I wanna do is one that you probably know a lot about.
It's a fitness trend.
Trend number two is rucking.
rucking, which is, first of all, just an amazing word, rucking.
And secondly, I just keep seeing this.
And I've seen it four or five times from four or five of the right people.
And it instantly resonates when you hear it, which tells me that this is just going to spread more and more.
So what is rucking, Sam?
You want to describe it?
You put a heavy bag on your body and you go for a walk.
It turns the hot girl walk into a workout.
So, you know, how you go for walks of the morning, except now you do it with a 20 pound pack on.
You either wear a backpack or like I like the ones that are like the weighted vest. It's like a bulletproof vest looking thing.
Like, yeah. So that's the downside of all this, by the way, I do it, like, particularly when my daughter, when she was born and it's like, you know how when you want to get steps in, when the kid goes to sleep, because they're sleeping all the time, I have that's when I really got into it, I would put first of all, I screwed up, I would put a 40 pound invest on because I thought that was, well, more is better and then your back is killing.
So I'm like, all right, 20 pounds is more than plenty.
And then you just walk.
But if you put your heart rate, I would put my heart rate monitor on and hour walk, it would be 120 beats per minute, which is like a pretty like hardcore walk and it didn't feel that bad.
So it basically supercharges a walk.
So you get more fitness out of a leisure activity.
Yeah, exactly. There's these charts.
you can see, I'll put this up on YouTube, but it's basically calories burned.
So in the same amount of time just walking, but wearing the rucking vest, you will burn about 200 or more calories, which is enough to put you in a...
If you did nothing else different, you might go from surplus to a deficit or break even to a deficit.
And it's not significantly harder.
It's not significantly harder.
I think this is going to be a big trend.
it's sort of like pickleball where pickleball was the much more accessible version of tennis.
I think that rucking is one of the most accessible versions of fitness cause like my parents in their sixties will go for walks.
And I think that over time, if you realize that, Hey, if I wear this 15 pound vest, I'm getting much more of a benefit without having to then, without having to like go learn a new thing or do a new thing or add in an extra workout.
I think that's gonna be really popular.
Like I want to buy one of these.
and then I looked at some of the brands that are taking advantage of this trend, right?
Because you see, you see people talk about this, you see Huberman and others talking about how rucking is really good, how it's, there's like this thing, low intensity steady state cardio, which is known to be like really good for fat loss.
And it's basically just like walking at a moderate pace for a lot like 40 minutes or 45 minutes for like a longer period of time and how that's actually better for weight loss than, um, than like, you know, traditional high intensity cardio.
And so didn't you go look at these brands?
Have you seen this brand go ruck?
Do you know about these guys?
No, let me look at go Rock the issue that I've had with a lot of these packs is Like I would do my walk sometimes at night and it would it looks like I'm wearing a bulletproof vest and like the issue or the Benefit because it's the main reason I'm trying to get one dude They like like people would see me and like and I there one walk in particular I was walking at night and people kind of stared at me funny and then Neville saw me out in a walk He goes dude, you look like you're about to go like on a shooting You look like you have like a bulletproof vest on I was like, man Everyone's been staring
at me I because because it just looks very intimidating You do have I got the look vibes Yeah I had the luck and so I had that I actually went and bought a different one that looked a less like Bulletproof vesty and so this company go ruck it looks like they make backpack.
They're basically backpacks, right?
They do it as a back.
I think the backpack is their hero skew but they have they have the vest, too I was I probably wouldn't've even realized they're looking at me for the wrong reason.
I would've thought they all think I looked so cool.
And that's why they're staring at me.
Dude, if I could wear like a Superman cape and get away with it, I would.
Like why would I not want to feel like a superhero or like a Navy SEAL?
So this brand was started by, I think, an ex...
He's an ex -military guy.
I don't know if he's a Marine or what he was.
And he was like, yeah, like this is like a big deal in the Marines.
And so he created this brand called GORUCK.
And he started partnering with these kind of fitness and toughness influencers.
And a toughness influencer?
That's a good one. Yeah, toughness influencer.
David Goggins, what is he?
Yeah, you're right.
He's a toughness influencer.
He's a toughness influencer.
That's a good one. That's a good one.
Jaco, what's Jaco. Jaco's a toughness influencer.
Did you just make this up or is that the category?
On the spot, off the dome, off the top, that's me.
That's great, a toughness influencer, okay, cool.
And so, as you could see, that's a trend.
And so they, they take off, I guess they're doing like over 50 million a year in revenue now.
No way. Really? So they're doing really well.
And they turned it into a whole lifestyle brand.
I mean, they announced it.
They were like 46 million last year.
So, you know, they're gonna be higher than this here.
So they, they also do shoes and shorts and like shirts like it's a whole like lifestyle brand now.
And I think this is really smart.
And I think a lot of people do this.
Now, where's the opportunity?
I think the opportunity is is, go look at the prices on their website.
Like how, how expensive is their like ruck bag?
450 bucks. Correct.
$420 for just one that I'm seeing here.
My friends, it's time to undercut.
I think if I was going to enter this space, I would be trying to go be the lowest cost, good enough solution, which is never a sexy pitch, right?
The sexy pitches were the highest quality, most premium, most unique, made in America, that's their pitch right?
$450 backpack. That's great.
And there will be somebody in that category, but guess who makes more money.
The good enough at the at the more accessible price point almost always makes more money.
Like when we were hanging out with Mr. Beast, and he's like talking about chocolate and he's like, yeah, her She's whatever and all of the people there were basically like, rich people who either don't even grocery shop for themselves anymore or like only whole foods.
and we were like, we like Hugh chocolate.
It's like, I like their cashew butter, you know, like $7 chocolate bar.
And he's like, yeah, yeah, their chocolate's great, but Americans can't buy $7 chocolate bars.
Like he's like, we sell at Walmart and look where Hugh is at Walmart.
And it was like, like so off to the side in this like one tiny little footprint area, because again, it's not the like mainstream price point.
So I would be trying to build the sort of Wal -Mart -Ruck brand.
And I know that's not really sexy but it would work very well.
Do you remember Echelon, so when Peloton was really popular?
Me? And I don't think you went but for some reason I was there with Moyse at the CES, the electronic show.
And there was this booth for this fitness bike called Echelon and it was 100 % identical to Peloton.
There was only one difference is that it was half the price and it was called Echelon.
And I think they got sued by Peloton.
But they still exist and everything that Peloton has, Echelon has, it's just literally half the price.
But it's the same. It's the same logo.
It's the same everything.
Have you ever seen Echelon?
Yeah, because they're at Costco.
They are the hero fitness product at Costco.
Which is again, same thing like the Costco price point.
And what they did was they just like, oh, Peloton great.
Okay, we got the trend, we even got the brand, we got the shape of the bike, we got the whole arsenal, awesome.
And they literally took a knife and just scraped off the letters off the bike and were like here's a new sticker, Esalon.
It's even like a chat GPT name.
Like it was, I think they even got sued, looks like they changed their logo, they were literally the exact same red, everything was the same.
And I remember going to the CES booth and I'm like wait, are you guys a sub brand?
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Alright, back to the pot.
Alright, I want to do the next one.
The next one that you have is pretty cool.
Did you see the tweet that I have there for your next one?
That's a good way to kick it off.
Okay, do it. All right, so you have plastic free everything.
So you're on board with plastic free.
Is that what you guys are doing at your house?
I'm not hardcore about plastic free.
Like, we still have plastic stuff and whatever.
I mean, I can't say, I can't with the straight face be like, okay, we're eliminating all plastic from our life.
And then I'm like giving my kids Kraft Mac and cheese sometimes.
So like, you know, I'm like common sense tests fails.
Do you have, do you go out of your way to buy cotton clothing or natural clothing?
Yeah, try to. I try to buy the highest quality stuff for myself.
That's the monkey wrench, right?
Like, I can't get my kids to eat certain things yet.
So that's where we fall apart a little bit.
So the trend that you care about, you had plastic free everything.
And I had saved a tweet by this guy named Miles Snyder.
It happened March 2nd, so only 10 days ago from when we were recording this.
And he said, Lulu Lemon and Vyori really PSYOP -ed the whole generation.
Which by the way, PSYOP -ed?
That's a new word. Have you noticed that word's trending?
This dude's trending like crazy.
PSYOP is it? PSYOP is it?
It's some agency. PSYOP, I don't know what else it's trending, but those two are on my radar.
Someone tweeted out that they PSYOP -ed me, and I didn't understand what it meant.
And so I still don't really understand, but is that like an insult towards me?
Yeah. So he said, And Lululemon of Yori really signed up to a whole generation.
$70 shorts made from plastic and petroleum that smell disgusting every time you work out on them, and they destroy your fertility.
Meanwhile, cotton shorts are cheaper, comfier, and better on every metric.
And so you had listed here plastic -free everything.
I think that the obvious thing that's going on right now is plastic -free or teflon -free pans, which is in the same ballpark.
but like for example at my house, we only have glass Tupperware and so we...
There's nothing more uppity than any sentence that starts with at my house, at my house.
Yeah, the next end of that has to be uppity and literally you just spit on on somebody every time you, and if somebody uses that phrase, not you particularly, I'm just saying.
At my estate, at the par estate, at par manner, it's glass only.
How dare you! For the record, I have Diet Mountain Dew in the refrigerator right now.
So I think I can get away with saying this.
You look tobacco in your lip presently, and you're worried about microplastics.
Give a whole of your gum.
Yeah, so I think I get away with it sometimes.
But, you know, we don't do plastic stuff, plastic like anything goes in the microwave, it's not plastic.
But now our new thing is like, my daughter has this thing, she calls her baby.
What do they call it, lovey, loveys or whatever, you know, like, I don't even know what they are.
But we're doing all cotton those which by the way, they're like way less comfortable.
I understand why like Do you use a plastic pacifier?
Imperial? No, we don't give up We actually quit taking the pass pacifier at three months, but and we even have glass bottles But it's like a bunch of like glass stuff and we're not crazy like we use the Teflon pan for like scrambled eggs That's like the only thing that we can't get away with for non stick, but it mostly is not plastic and we are taking it to clothes.
So a company that I like, I have no affiliation with them, I just think they're cool as Ryker Clothing.
Have you seen them?
Yeah, I actually just ordered some of their stuff because I want to try it out.
It just arrived, so I'm gonna give it an honest review.
I think they're cool, but it's really actually hard finding all cotton workout gear.
And so I'm on board with the plastic -free trend.
By the way, I'm also so prepared for somebody to be like, oh my God, cotton?
Haven't you heard? And then I'd be like, cotton is a lie.
Like Katna is huge lie.
It's like what Joe Gebbia told us, that recycling was a lie.
Have you heard this, this bit?
I've been saying this for years.
Recycling is 100 % bullshit.
It should be reduce, reuse, get rid of the recycle.
And you're saying it because what?
It all gets thrown away in the trash.
Recycling is nonsense.
But there's even more to it than he told us about, I wanted to get him on to do his recycling rant cause he's got like a great recycling rant.
But I believe that one of the core things is recycling is a PSYOP.
You ready? Recycling is a PSYOP, which was that the plastic companies that make all the plastic products were under some heat.
They're like, oh, shit, this is really bad.
And they're like, what do we do?
What do we do? What do we do?
What do we blame the consumer?
And they're like, blame the consumer.
That's brilliant. How can we do that?
And they were like, what if we made it their job to deal with the plastic?
And they're like, how would we do that?
We convince them that the obligation is on them to recycle these products.
And so, they funded the recycle movement knowing that most of it's not getting recycled anyways.
It doesn't really work.
Dude, the blue bins are bullshit.
They're bullshit. Yeah.
They're totally bullshit.
I'm trying to be cotton's next.
I can feel it coming.
You know what I often would do with the blue bins, and it would freak out people.
I remember people at my office, the hippies at the typical granola people at my company would complain to me.
But I'm like, just throw the trash in the recycle bin.
And it doesn't matter.
It's all going into the same place.
And they would like flip out to like, like, I could tell they were like, we're losing sleep over this.
Because they base their personality on this blue bin has always been my like, it's okay to assume that's it away.
But it all goes to the trash.
And instead, we should just reduce the the stuff we consume, or we should reuse what we can.
The blue bin, I can't stand the blue bin.
So Joe and I are the same on this one.
So I'm on board with plastic everything.
So, plastic free everything, I think this is going to extend into clothes, I think it's going to extend into like homeware, pans, everything, like cups that you use.
I think it's going to extend into baby products, all baby products, I think there's going to be a, the way that Honest came out with Jessica Alba and was like, these juices are full of sugar.
So, they're like Honest juice.
And I think that, and they have wipes, and they have diapers, and they're like oh yeah, you need to use these products.
I think there's going to be a plastic free, big brand, like it's built in the baby space.
Well, you know what that used to be, right?
My grew up using this because my parents were a little hippie.
It was cloth diapers that you threw into a hamper and then you had to wash them.
It was disgusting. And for that reason I'm out.
It was, it was honestly filthy.
But my mother, My wife tried to propose that by the way.
She was like, I think we should cloth diaper.
It is like, cool. The look of disgust I gave her, I was just like, listen, you could cheat on me, you can abuse me, you can do whatever you want.
You will not bring cloth diapering into my lifestyle.
There's usually, my parents used to do, and we were poor and so they said it was cheaper, but they had a service that would come and pick it up once a week, but it's still just like the idea of using cloth that other kids have shit in, it's filthy.
We're animals. So the cloth diapers are not even just your cloth, It's a mixed pool of cloth.
It was like a washable.
It was like a Washington full service except the Stuff is the clothing together had poop in it And so it was basically you throw it into this bin and they come and pick it up and then they bring you new cloth Diapers that are clean and you're just like reusing them.
Yeah. It's like this.
It is. It's disgusting but That's what that's how it used to be Now that I'm saying this by the way, this is kind of an interesting, you know, we had And the young guy the other day who talked about how he thinks of ideas too.
Hey, Zach, same thing.
The kid, what was his name?
Zach was his name. We had Zach on and he was talking about how, when you ask him how he comes with ideas, and he's like, I just think about what would be awesome in an ad.
And a cloth diaper is like revolting, but it is clickable.
And it is interesting.
So I actually am on board with cloth diapers.
Now I just talk myself into it.
Sounds good. I also think by the way, for plastic, everything that's there's got to be a supplement that people are going to try to sell.
That's going to like remove the plastic from your balls and your blood bloodstream.
I think people are going to get on the, you know, every category is going to, going to try to, to take this angle.
And I think that it's, um, it's sort of like protein, how protein, you know, became a thing.
and it's like, great, eat more meat.
And then they're like, or take this powder or you want protein chips.
How about protein cookies?
How about protein brownies?
How about protein, everything protein waffles, protein pancakes?
And so protein just made its way into everything on the protein wave. I did.
I was going to deal with water yesterday.
It was amazing. What is protein water?
It was basically water with like, uh, it was a scoop that looked like lemonade mix and it was high protein and it sounded filthy and disgusting.
and it was delicious.
Well, that's how I drink my protein shakes as per scooped water.
It tastes just like that because it tastes nasty.
There's something cool when you think creamy and protein that for some reason that's okay, but fruity and protein that's just unacceptable.
Do you know what I mean?
So this was fruity or this was?
It was fruity, it was lemonade.
But is that unacceptable but you liked it?
Yeah, I loved it. But I had to get over that barrier.
Right? Was that really hard for you?
yeah like like a motivational like talk to like figure out it yeah like David Goggins like definitely had a hype me up how bad do you want it we fight for these inches all right so next one ready there's another health trend that I think is gonna be big.
Have you ever heard of anybody who's doing nervous system work?
Our most popular retreat at Hampton is called nervous system reset and people go to the woods, and we have a facilitator who guides these things.
It's very, this is totally a niche thing, and it was really smart of you to call this out.
So go ahead. Okay, great.
So you're already on this.
I'm just, my spidey sense is tingling.
I'm hearing a little things.
It's the new leaky gut.
It's the new leaky gut.
Because who doesn't want your nervous system to be reset or to be calmed down, right?
It's like this thing that's so centralized.
Literally, it's your central nervous system.
that was so central to you.
But you have your vagus nerve and all this stuff.
So I first got hooked on this because my trainer was telling me about this.
He was talking about like, when you work out and what you eat.
It's not just about what you do.
It's about the state that you're in, that your nervous system is in when you do it.
I'm like, what do you mean?
And he goes, well, you have these two modes or modalities for your nervous system, parasympathetic and sympathetic.
You're familiar with this?
Yeah. Yeah. I know with those.
I've heard those words before.
I can't teach a class on this, but I vaguely.
Here's my bro science, okay.
My bro science for this, which is probably half wrong.
But basically you have two, two core modes that you could be in.
One is your fight or flight response.
So this is where adrenaline, cortisol, you have these hormones that get released and they're, they're not just bad, right?
People say, cortisol is the stress hormone.
Well, stress is good in certain scenarios.
Adrenaline is good in certain scenarios.
You don't want to be in that all the time.
that's the problem.
But you need it when you need it.
If there's a lion chasing you, you will want to be in fight or flight mode, right?
The problem is there's no lion chasing us.
It's just Slack and email and you know, scrolling on Instagram and feeling like you're not good enough and like looking at your body in the mirror and feeling like you're too fat.
And then when you eat, you're stress -eating or you're, you're working too hard, then you're stress -eating or you're not sleeping, things like that.
So if you're operating in that sympathetic system, which is that fight or flight, your body is creating certain hormones, but then also, uh, your body shuts down other functions.
So like, let's say you stress heat.
One of the problems with the stress heat is not only do you overeat or make poor choices, but your body literally digest less poorly, uh, digest more poorly during that when you're in that system, right?
Because if you're in fight or flight, the body's going to take its resources and say, guys, we're not digesting food right now.
That's not what's important.
We got to be doing these other things.
The lion is chasing us.
And so then you have the parasympathetic system, which when you're in it's more rested, more relaxed, your body could do things like digest, it can recover, it could do other things.
And so literally being able to shift your mood or your state from one to the other is really important.
How do you do that?
Some people get that from exercise, some people get it from the sauna, from the cold plunge, some people get it from breathwork, some people get it from meditation, there's a bunch of different ways.
And all of these are a means to an end, which is to calm your nervous system down.
And a lot of good things happen, both health lives, but also decision -making, creativity, you operate differently when you're in different states.
Okay, cool. So that's the theory.
That's where I first got on my radar, and I believed it and I started paying attention to it.
Well, you've been about breathwork for four years now or five years now.
Yeah, and the breadth to me is because I'm always like, I'm not trying to supplement or like, I'm very skeptical of the flashy hard things.
So I always look for advice that nobody could sell me really.
No, you're not. You love that.
You love - No, no, and the health space, let's say.
Yes, right. Why did I talk about rucking, because I'm like, oh, it's walking with a little extra weight.
Cool. That kind of resonates with me.
That makes sense. Cold plunging, I never really was able to get into, because I was like, I just think this is like, this extreme thing that's like, seems like it's for show.
I don't know, it didn't really resonate with me the same way.
Breathwork did, because it's like, oh yeah, I could tell that literally just controlling my breath for a couple of minutes, I will feel much differently at the end of it.
And it also makes sense to me to like, work on my breathing system.
Cause I'm gonna do that, I don't know, 50 ,000 times a day and so - I went to a breathwork class in San Francisco and I like, it made me kind of high.
It was awesome. Yeah, yeah.
Well, that's like the Wim Hof stuff.
You can literally hyperventilate yourself and you'll get high, you'll pass out.
You can do a lot of things.
Yeah, it was great.
That goes more to the category of the extreme, but okay, fair enough.
So our buddy Jack Smith had come on, remember that thing he told us about on the podcast where he's like, I went in this room with 50 ,000 screens of different colors.
He's like, basically, they flash things.
I sit in a lawn chair and I paid these guys like thousands of dollars and it healed me, And I was like, well, we were both just like, okay.
So we were both like what?
There's one down there.
Like he came to my visit to me in my house.
I live in a tiny suburb in Connecticut.
There's one, I'm not joking 200 yards in my house.
And we went, and we went to it.
How was it? It was, I forgot to bring this up.
It was insane. So basically to everyone listening it's, this is like 90 % of the people are gonna be like, that's, you're crazy.
And 10 % of the people are gonna like be into this.
It's very like friendship.
you go to a room and you're surrounded by literally 20 TV screens and it looks like it's playing white like snow you know like like when you're yeah like where your TV wasn't working and so and then the room is about the size of let's say it looks like a like a mini bunk room it was like 50 feet long 20 feet wide just a plane room with reclining chairs in it I go and I sit in the chair and I just like fall asleep that's all I do and so I go home like Are you supposed to fall asleep?
You're just supposed to do whatever you want.
You're supposed to relax.
Are you supposed to close your eyes?
Are you supposed to watch?
Close your eyes and relax.
You're supposed to close your eyes and just relax.
And I fall asleep and part of me was like, did I just do like a Ron Swanson thing where I'm just standing there meditating and he's like, this is so stupid.
I just stand here and I'm thoughtless.
I was like, is that what I'm complaining about?
It's like I just fell asleep and I actually did achieve it.
I wasn't sure what happened.
But I go to Jack and I say, you know I did kind of like how they had vibrating chairs there, like the vibrating massage chairs they had were amazing.
And he goes, dude those chairs weren't plugged in.
They were not vibrating, they were not.
The chairs didn't vibrate.
And I was like, No, like I vibrated the whole time and it made me relax.
And I felt so calm.
And it goes, brother, I talked to the owner, I saw the whole thing.
Here's a photo. It was not a plugged in chair.
There was no electricity in this chair.
It did not vibrate.
And I swore that it was vibrating me the whole time.
Something happened.
That's my story with this place.
How is it to be a Scientologist?
It felt crazy. I was so turned off because the guy who owned the place explained how his wife had cancer and he went into debt to start this place and this cured the cancer.
I sort of felt like these people took advantage of you, man.
You didn't use modern medicine.
and you're so delusional, I feel sad for you.
Which is silly for me to judge, but that was my judgment.
And yet I left like thinking my body was vibrating.
And so maybe there was something there, that's all I'm saying.
Yeah, so I'm kind of fascinated by this and it does feel like something that like someone would, like a YouTuber would make up to make like a whole Youtube video or something like a prank video.
It also feels like, Like the hatch and lost, like the Darmonationive created this thing.
So there's definitely a part of me that's like, oh my God, this is bullshit.
However, I do believe that nervous system work makes sense.
And who am I to say that that's not one of the methods that would reset, rewire, calm, change the frequency?
I don't know. I don't know all that stuff.
But people are really into grounding.
You've seen grounding, goes down in the grass?
Ain't to me. My college friends used to be into this.
So they they would after playing sports, all the basketball players do it.
They would take their socks off and they would go and they would stand in the grass because they said they use the word ions.
Yeah, something about negative ions are negative electrons were going from the earth to their body, and that was going to heal them.
It was the same thing to me as like, do you remember, Brett Farve promoting like copper, the copper, the balance bands.
The balance band. It's and I don't know, man.
I don't know. But I absolutely don't know about this.
and I'm not. I have no, I don't know the science.
I don't know if this worked.
What I'm saying is I think there's market demand.
I think this is a trend.
I think there's pull.
I think this is an area where when you talk about it, it has that leaky gut type of thing where people say you know what I think I have that problem.
I think I want that improved.
And whether it's through this room with screens, whether it's through grounding, whether it's through breath work, I don't know what it is, but that's a trend and I see it, that's a wave, and I think a lot of people are going to go surf that wave. you should go check out one of the what's the screen thing called it's called the Electromagnetic therapy or something like that maybe and let me know if you have a similar experience I'm a hater on it, but I'm telling you I left my body felt different New York City founders if you've listened to my first million before you know I've got this company
called Hampton and Hampton is a community for founders and CEOs a lot of the stories and ideas that I get For this podcast I actually got it from people who I met in Hampton.
We have this big community of 1000 plus people and it's amazing.
But the main part is this eight person core group that becomes your board of advisors for your life and for your business.
And it's life changing.
Now, to the folks in New York City, I'm building a in real life core group in New York City.
And so if you meet one of the following criteria, your business either does 3 million in revenue or you've raised 3 million in funding, or you've started and sold a company for at least $10 million.
than you are eligible to apply.
So go to joinhampton .com and apply.
I'm gonna be reviewing all of the applications myself.
So put that you heard about this on MFM so I know to give you a little extra love.
Now back to the show.
All right, let's do something that's not a health hack real quick.
I have another one for you.
Religion, AI social network, which one?
Doh phones? Okay, let's do Biohacking and Plants.
Which I don't have a lot here.
I'm just going to say it out loud, but there's a moment in time right now.
So this is what is this trend?
Number three, four, uh, we did five.
This is five. Okay.
Five trend number five.
So try number five is biohacking plants.
So there's a moment in time right here where I think biohacking has never been as popular as, as, as it is now.
Thanks to Brian Johnson, thanks to, uh, ozempic thanks to people, real peptides, people realizing like, oh, I can just kind of take this, stab this, do this, eat this, drink this, whatever, and I'm going to improve my own health.
So biohacking is a thing and AI has changed the game of science because AI is now doing kind of remarkable things.
I don't know if you've paid attention to alpha fold or some of the stuff that's coming out of Google where it's basically like, alpha fold is basically a AI, Uh, breakthrough where AI was able to predict how proteins fold, which is really important for a couple of reasons.
But I think that the simple explanation is like, um, the shape of proteins really matters.
It matters how other things can connect to it.
It matters how it can connect to other things, how the building blocks can link.
And it was something that we, we didn't as humans know how to do, we didn't know how to, we knew what was, what it was made up of, but we didn't know how it would fold.
We didn't know the shape of the protein.
And Alpha fold was like, beat all, beat all the the like, won the competition of modeling protein folding.
And so let's assume this is only going to get better.
And, and the implication of this is what we can make new drugs.
Yeah, exactly. Therapeutics, drugs, um, you know, so you have all these different, like these different technologies, crisper.
You have, um, you know, protein folding stuff that's going on.
You have in general and instrument biohacking, but the problem is biohacking in humans is really hard. When you buy hack into humans, you have to worry about all kinds of health concerns.
You have to worry about getting approvals for things.
It's going to be a long hard road.
In the same way that I think the longevity startups that are focused on dogs are going to do well because who doesn't want their dog to live longer, I think that's a problem that everybody has.
The background of that is that we had Kevin Rose on and he was trying to create or he invested in a longevity drug company and their model, their phase one was using it on dogs because that's an easier way to get into it.
Easy way to go to market and to test your products.
I think the even easier version of this is plants.
And I know that like, David Freeburg is doing this for a hollow, which is basically like, is basically a biohacking, but for different crops.
So, how do we make a strawberry that does has certain properties?
Maybe it's resistant to certain bugs, or maybe it can be riper, maybe it can be bigger, maybe it can be juicier, maybe it can grow in different weather conditions conditions, and therefore certain places can now grow their own crops that don't have to import, right.
So it's like all these like implications if you could biohack plants, because plants are food.
And so how do you do biohacking in plants, and plants for a long time, like a lot of the breakthroughs in people's understanding of genetics was because of plants experiments.
Like you breed true crops with each other and oh, this is how we figured out like, you You know, the little punnet square about about how genetics can can how genetic combinations work and combinatorial effects of crossbreeding.
And so I think that there's going to be some really successful startups that take AI and the concept of biohacking and then use plants as their focus as their target market rather than humans.
What's David Freberg's thing?
It's called hollow.
And so it's accelerating evolution to unlock nature's potential, that sounds like a great mission.
So they're basically creating new seeds or new style plants.
I don't know. There haven't been super like they're not in stealth, but they're not like, it's not like super obvious exactly what they're doing, but like, they have this thing like boosted breeding.
So it's basically like, how do you get more yield on your crops, right?
or they'll have like value added traits, which is like, how do you take a crop but then add, you know, a trait that you want, right?
Gain a function but not for viruses, but for your strawberries, for your almonds, for your potatoes, for corn, for core crops.
And so this is going to become technology that they're either going to be able to like vertically do themselves or they're going to sell this to farms and be like, and that's kind of what he did with his other thing, you know, climate or whatever.
This is so much better than working on creator economy software.
Like when you're telling me about this, I I'm a I'm a dumb dumb.
I, I will never be able to start anything in this space, but like part of me is like, if I had a friend that started something like this, I would quit everything I'm doing to go work there because this is such an easy mission to get behind.
You know, like, this is so much more important than creating a new link tree.
It's so much more exciting.
And so I love this.
I think this is really a really interesting thing to call out.
So that's a trend I'm watching.
I'll give you another one, AI social network.
So what does this mean?
Every decade or so a new social network comes out.
So, you know, you had Facebook, which was 2004.
And then roughly 2012 you had this next generation of social networks that those were Snapchat, that Instagram and they were taking off.
And so what did they do differently?
They took advantage of the new tech, so the new tech was your phone.
The phone that had a camera, the phone that had a GPS, the phone that was with you at all times, and so it unlocked a new social use case.
And I think that the new social use case that's coming out is AI.
So what is AI gonna be able to do here?
I don't know exactly what this gonna look like But I would bet with very high probability, this is a bit of a safe bet I guess, but I would bet very high probability that the next Breakout Social app is gonna be based on AI.
Arguably it already happened.
Arguably that TikTok is the Breakouts, it was the first Breakout AI app, right.
And the same with the like - You mean that I'm following AI people as opposed to real people?
There's a few ways that could take it.
So the most obvious one was TikTok, which was basically everybody thinks TikTok's big innovation was short form video, but actually short form video was around before that, Vine, musically, others.
What TikTok did was TikTok was like, hey, how about this?
How about the AI just tells you what to follow instead of you?
So every social network up until that point based on the user creating a graph, so going and following people or friending people and that following or friending people, this was Facebook, Twitter, YouTube, all of them, that you would choose content that's interesting to you.
And then you would keep coming to the back to the app because you have content that's interesting for you.
And that worked to an extent.
And the tick doc came out.
I was like, let's never let the user say what's interesting.
Let's see if the AI can figure out what's interesting at a higher rate.
Like almost like we were talking about this crops thing.
Like what if you got higher yield of interesting this, if he used AI for the feed instead of the human choosing what to follow.
And so, um, and that's what it did.
And tick -tock is super addictive.
And TikTok has a higher usage rate than every other social platform because the AI is serving you the content instead of you picking yourself.
So that was like the first break, but it's under the hood.
You don't see it. It's the algorithm.
Okay, cool. And now, by the way, everybody copied it and Instagram and others, everybody's moved to this for you feed.
The real innovation of TikTok is the for you page.
Okay, so what's coming next?
So now I'm thinking that the next breakthrough is probably going to be that up till now, all social networks are based on content that humans make.
And now I think it's going to be based on content that AI makes in some way.
That sounds a little far fetched.
Like why would I want to follow an AI influencer?
Well, let's first start with one example, Lil Makayla.
We've talked about her years ago when, when they started this.
Lil Makayla is an Instagram influencer that is just AI generated.
It's a girl that's like, she's an AI, image basically.
And they put her, she's an Instagrammer and she posts photos.
Do you know how much money Lil Mckayla makes?
Last, we talked about it, it was interesting but not wild.
It was like 800 grand a year, I think.
I think we started talking about her in 20 or so.
I don't have this confirmed, but I heard it's over $10 million now.
That's insane. Okay, so that's Lil Mckayla.
I like Mckayla. Yeah, you and a few million other people like...
It just seemed likable.
All right, so that's one.
But here's a more interesting version of this because I think people have heard the AI Kit Chunk, but I'm going to pitch you a different style of AI social product.
it's actually in the music space.
I think there's an opportunity to create the AI version of Spotify.
What I mean by this is I started listening to a non -trivial amount of AI music.
In my pie chart of my market share of music used to be 100 % just like artists that I know, so like Spotify or wherever.
Let's just say that's where I started.
Now I started adding putting in a little bit of AI generated music.
You've got a Suno, so Suno has a lot of music there, but also there's these YouTube channels, like there's this one called Golden Age hip hop, which I don't think is AI.
I think he might use AI in the making of it, but Golden Age hip hop is a great YouTube channel.
What he does is he makes these mashups.
Like if you go to do the YouTube channel.
Dude, I listen to it too.
And then Mac Miller, LoFi or like main character playlist, I'm getting recommended all of these.
And at first I was like, this is weird. And lately I'm attracted to them even more, and like, going to, it's like what I listen to all day when I work.
Uh, this is my new workout track.
So golden age hip hop is, uh, if you look at the channel, so it's got 800 ,000, 730 ,000 subscribers, every thumbnail is AI generated.
Yeah. All of the concepts are like things that don't even make sense.
It's like, wait, so this is, uh, it'll be like somebody from the like Like people in the 80s and then like somebody from the 2000s collabing on a song or like all the top, top songs are like, you know, like if it's a sort by popular.
So this one has 11 million views at Snoop Dogg, Ice Cube, DMX or Snoop Dogg, Eminem, Dr. Dre, 50 Cent, exhibit and ice cube all on one track.
He like, what that, that never happened.
Uh, and that that song has 8 million plays and what I think what the person is doing is I think they're just like a mashup artist, more like girl talk where they, they're just sampling from different songs and overlaying them well together.
Yes, but I think there's a little bit of sign to come.
I wouldn't be surprised if they're using AI to do this or if they're just going to take a voice artist voice and just use AI to make a song from it.
I think you tweeted something out.
Didn't you tweet out that like the number one song right now was an AI song?
It was The Beatles won a Grammy this year and it didn't get talked a lot about Basically, they had lyrics from when John Lennon was alive and they used machine learning in AI and they finished the song and it won a Grammy and it's a great song.
That's crazy. It's crazy.
Nobody's even. You're the only person I know who talked about that.
I saw it, I was reading about this and I was like, this is a huge deal.
Why isn't anyone discussing this?
I felt like it was a totally under -covered story.
And this song is great.
It's not that nobody's talking about it, you're right.
under, less under reported story.
So here's what I think is gonna happen.
I think you're gonna have a service that's sorta like a Pandora or a Spotify.
Where you're gonna prompt it, or you're gonna tell it what songs you like, and it's just gonna start generating AI music on the fly.
And what's gonna happen is, it's gonna generate music that's in the genres you like.
It's gonna figure out...
It's gonna basically train on the songs that exist and it's gonna create net new songs.
And I think the last piece of what's gonna happen there is in the same way that today you have what's called like vibe coders?
You know what vibe coding is?
I'm still trying to figure this out.
This is a scot on my radar on Monday.
This is how new I am to vibe coding.
All right, so there's a couple of startups, like...
It's because of theater levels, is how I know about it.
Okay, so there's a couple of startups like cursor, which is like, absolutely blown up.
I think it's become like a two or $3 billion company or $10 billion company in a very short period of time.
Cursor is basically like a coding terminal, but AI is built in, so you can code, but you can basically just tell the AI, it'll write the code for you, and they can tell it to debug it for you, you can tell it to build for you.
Replit is doing the same thing, you go to replit .com now, and it just says, what would you like me to build?
And you just tell Replit like, hey, I'd like an app that does blah blah blah, and then it just starts spitting out code on the screen, just scrolling, huge amounts of code, and then you'll see it thinking, it's like, hmm, the initial screen's not loading properly.
let me see what's wrong.
Ah, I found it. And then it just like continues on.
It's like it's kind of amazing to watch. And I've built up a little Replit app that way.
And so this is like you know, basically, what's happening now is that people are going to be able to make software without knowing how to write code.
Well I think what's going to happen next is I'm going to be able to make music without knowing how to make music without knowing how to play instruments or sing.
So what's going to happen is I'm going to be I'm just going to be able to prompt music, or tell it what I want or tell it how to tweak the songs.
And then I'm going to make it.
And then By the way, you ready for me to just go full blown?
Full blown idiot here.
I'm going to say three letters that you're not going to like.
OK, NFTs to come in here.
So here's here's the business model.
Here's where this actually pairs up.
And this is not so crazy.
Listen, listen to this.
So do you remember when you used to say that, you used to celebrate like ding, dang, dang?
We found a use case.
Is this is it now? We found a case.
Exactly. So ladies and gentlemen, we get it.
What is an NFT? NFT is basically any kind of digital collectible, digital art, digital property that's unique.
It's a way to say that this is unique.
And I own this. I made this and if you bought it now you own this.
And it shows who made it.
And the royalties are attached to it.
This is kind of a, actually like a kind of a cool thing.
If I make art in Photoshop, which I think both of us would agree is art, right?
Of course. I think being able to say that I made this and nobody can say that they made it, that's important.
and being able to sell my art, also important.
And if you sell it, me being able to capture a royalty of subsequent sales also cool.
So I think we all agree that's actually pretty cool, as obnoxious as NFTs became to be.
Now what's gonna happen in the music case is I'm gonna be generating music with AI and I'm gonna be able to mint that song.
So I'm gonna be able to say that song I helped create that by prompting it.
I'm gonna create it, all of the artists whose music was used, I think they're gonna get partial ownership of that.
And now I'm gonna be able to upload that track as a musician, but in the same way that a lot of musicians today, they're using auto -tune and basically digital programming, they're not sitting there with a guitar strumming.
They're in a piece of software making the computer strum the guitar.
They just type in the notes, A, B, C, D, and then they'll type in the chord, and the guitar just plays it.
It's kind of like to a pure musician.
They're like, that's not music.
You're just cheating.
I think that's what's going to happen next, I think with AI.
and so I think the next version of Pandora or Spotify, so the next big social product that's around music is going to be about creating music using AI, being able to mint it as a curator saying, oh, this is cool.
I like this. I'll pay to create this and to own this, and then I'll share that with other people.
And then I will get like the way this golden age hip -hop guy is getting 10 million streams on his songs.
I think somebody who's a non -musician would be able to get that.
Did I just go crazy or what just happened?
No, I think that's very smart.
I think I think you're doing a good job of looking ahead, and I agree with the future that you're painting.
I think that I'm shocked.
I'm shocked so far that music has been as with AI, it's been, and I guess this makes sense because the guys making AI are also into this other stuff.
But AI has been coding and just a variety of other tools.
And I'm shocked that it has an impact in art, particularly in music as much as as little as it has.
Um, and I think that the future you're painting makes a lot of sense.
I think that if you were to play me like an AI Post Malone song and a real Post Malone song, I don't think anyone would know the difference.
Which is unbelievable.
We're already there.
Right? We're already there.
We're already there.
And also if you were, if I were to go to a concert, like I would be into going to a concert of a fake person like, do you remember the gorillas?
Mm -hmm. I loved the gorillas.
I listened to the girl.
What's their story?
I've only heard their songs, but I've ever been to a concert the guy who created the gorillas is a genius So the gorillas for those listening who are below the age of 30 the gorillas was a band It was created by do you remember blur remember the band blur?
so it like a kind of a punk rocky guy But he created the gorillas as like a weird like hobby like a side project where he wrote and this was in the 90s He wrote songs and then he had a music and he sang it He was the musician, he played all the instruments, and then he had a music video where it was cartoons and it was animations.
And so for years, and this was before the internet was popular, so we couldn't like Google who was behind it, it was like rumors and like, it was like you didn't actually know, you know, in that age, how it was, you didn't totally know.
You're like, I heard it was this guy, I heard it was this guy, I don't know who it is.
And the Gorillas was the band that he made, it was a fake band, it was all cartoons.
They went so far as to being on talk shows.
and so they would like at the time the tech wasn't great, but they would do holograms So they appeared on David Letterman and shows like that and then eventually they would do concerts where they would play at first It was simple and janky it was basically just a movie theatre and then eventually they'll figure out how to hologram it and then now he'll go out and perform now we all know who the guy is and he'll actually go and perform and it's like amazing, but he Did all of this before all this technology was a thing and I loved the gorillas I loved them before I knew who the person was.
I just thought– I knew the characters and I actually liked them.
I got to know the personalities.
It was very strange, but because I was into that when I was a kid and even as an adult I like it, I can now see how it doesn't seem crazy that I'm going to like the AI stuff.
Totally, totally. Dude, I was so into like WWF growing up.
You get into these things that sound on the surface.
Silly, stupid, illogical, why would you care?
It's all fake, fake wrestling.
And then guys are like, you know, paying thousands of dollars to sit front row and scream their heart out to like, watch it, right?
It's like these things seem on the surface.
If you just described it to somebody, it would seem like it wouldn't work, but it does.
And that's the, I think the point I'm trying to make with this episode is that these are all trends that today sound small, sound weird, but I think in the future are going to be bigger.
And knowing that is good for two reasons, either a you're the type of person who just likes to be in the know you like to know things before you maybe like to try products early on before they become cool um I like to do that that that's that's one reason do you want to know these and the other reason is jumping on trends early is the way to make a lot of money right there there are as riches in these niches if you actually like go go pursue them and or you're just going to be the guy that always waits for something to be proven out and then you're going to feel like you're too late every time
right so like that's those are your options and as an entrepreneur, and so I think being early to trends is trends that are going to last or be big, is a great way to get rich. All right, so the ones we mentioned, number one, Short Drama Apps, so mini dramas, these apps that basically are like Netflix, but the episodes are 90 seconds long, they're taking off, four apps that are doing over a hundred million a year in revenue.
Today they're all Chinese apps.
I think there's an opportunity for somebody to make this both like Made in America, but also for really any of your geography, Like, make the biggest one of these in Brazil, make the biggest one of these in India.
These are going to be very, very big.
The next one, fitness trends.
So rucking we had, which is walking with weighted vests, go -ruck doing over 50 million a year in revenue.
Shirtless ripped guys are going to tear you up in the comments saying, Sean, we've been here.
I've been doing this.
And I say congratulations on being early.
Plastic -free everything.
So I think just microplastics being something that the next thing people are going to be afraid of and then figuring out how to sell solutions to that fear, nervous system work we talked about.
So the periseptic nervous system people who create solutions that are marketed towards calming or tuning or resetting your nervous system, a reboot for your nervous system.
We talked about biohacking for plants, so, ai plus biohacking, but using plants as a go -to market because it's a lot safer, you can kill plants and nobody cares.
And ultimately, there's a huge market of improving crops and the food that we all eat.
And then the last one that we talked about is the AI social network.
So every decade or so there's a new big hit social product Facebook and Instagram Snapchat now TikTok where it's time we are due for a new one and the twist will be that the content is somehow generated with AI.
I pitched a music one, but there's probably many other variations of that.
That was very educational.
Good job. You came with the goods, you carried us on this one, and I think you did a wonderful job, so thank you.
Thank you, let us know in the comments which trends you like in the YouTube comments, and I'll be replying to all of them.
All right, that's it, that's the pod.
I feel like I can rule the world, I know I can be what I want to, I put my all in it like no days off, on a road, let's travel, never looking back.
Hey, Sean here, quick break to tell you an Ev Williams story.
He started Twitter and before that he sold a company to Google for $100 million and somebody asked him they said, Ev, what's the secret, man?
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So if you wanna be like me, head to mercury .com, open up an account in minutes.
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Banking services provided by Choice Financial Group and Evolve Bank & Trust members, FDIC.
All right, back to the episode.
